《中国企业家》记者 马吉英 张昊 "低价低质的恶性竞争，正在卷死研发、卷垮品牌、卷乱市场预期。"这是广东优凯科技有限公司董 事长黄平致经济日报编辑部的信中发出的痛心疾呼。他揭开了洗涤剂行业无序竞争的乱象——活性物含 量不足5%的劣质产品凭借低价抢占市场，优质产品却陷入竞争劣势。 一封信，道出了当前不少行业的困局。从钢铁到光伏，从汽车到餐饮……由于陷入"内卷式"竞争泥 潭，价格战愈演愈烈，利润空间持续压缩，创新投入被迫削减，质量安全风险悄然上升。 如何跳出这场"泥坑里的混战"，破局"内卷式"竞争，以全国统一大市场建设推动企业、行业高质量 发展？这一话题近期也引起企业家的热议和关注。 "内卷式"竞争的本质，是市场机制失灵下的非理性竞争。企业无法通过差异化或技术优势取胜，便 只能陷入价格战，最终导致全行业"增产不增收"。 "产业周期就像一年有四季，是自然循环、可自我修复的临时性波动，熬一熬就能过去。但结构性 问题则更严峻，具有隐蔽的破坏性，本质上是零和博弈，表现为集体层面非理性繁荣之后的无序、失衡 与冲突。"协鑫集团董事长朱共山说。 让市场体系高效运行，清除妨碍市场公平竞争的一个个"路障"，是全国统一大市场建设的题 ...

"低价低质的恶性竞争，正在卷死研发、卷垮品牌、卷乱市场预期。"这是广东优凯科技有限公司董事长 黄平致经济日报编辑部的信中发出的痛心疾呼。他揭开了洗涤剂行业无序竞争的乱象——活性物含量不 足5%的劣质产品凭借低价抢占市场，优质产品却陷入竞争劣势。 如何跳出这场"泥坑里的混战"，破局"内卷式"竞争，以全国统一大市场建设推动企业、行业高质量发 展？这一话题近期也引起企业家的热议和关注。 反内卷： 从无序血拼到规则共建 "内卷式"竞争的本质，是市场机制失灵下的非理性竞争。企业无法通过差异化或技术优势取胜，便只能 陷入价格战，最终导致全行业"增产不增收"。 "产业周期就像一年有四季，是自然循环、可自我修复的临时性波动，熬一熬就能过去。但结构性问题 则更严峻，具有隐蔽的破坏性，本质上是零和博弈，表现为集体层面非理性繁荣之后的无序、失衡与冲 突。"协鑫集团董事长朱共山说。 让市场体系高效运行，清除妨碍市场公平竞争的一个个"路障"，是全国统一大市场建设的题中之义。 华润啤酒原董事会主席侯孝海提到，"内卷式"竞争带来的是对产业、商业的伤害，其并没有解决供应和 需求之间的不平衡，反而加大了整个商业生态的不稳定性。 今年以来，"反 ...

天眼查App显示，近日，莫力达瓦达斡尔族自治旗尼尔基镇丽霞奶制品店（个体工商户）成立，法定代 表人为孟丽霞，注册资本5万人民币，经营范围为许可项目：食品销售；食品小作坊经营。（依法须经 批准的项目，经相关部门批准后方可开展经营活动，具体经营项目以相关部门批准文件或许可证件为 准）一般项目：食用农产品零售。（除依法须经批准的项目外，凭营业执照依法自主开展经营活动）。 ...

投资机构收购跨国品牌中国业务的又一经典案例。 本文为IPO早知道原创 作者｜ Stone Jin 微信公众号｜ipozaozhidao 本文由公众号IPO早知道（ID：ipozaozhidao）原创撰写，如需转载请联系C叔↓↓↓ 据IPO早知道消息，天图投资于12月1日发布公告称，拟将子公司持有的优诺乳业有限公司（简称： 优诺中国）45.22%股权全部出售给昆山诺源睿源管理咨询有限公司（简称：昆山诺源睿源），拟成 交价8.13亿元，而昆山诺源睿源背后正是IDG资本。 值得一提的是，此次天图投资出售的股权仅为IDG资本收购的一部分。据了解， IDG资本最终以共计 18亿元人民币的交易价格和公司管理层共同取得了优诺中国的全部股权，成为控股股东，打造了投 资机构收购跨国品牌中国业务的又一经典案例。 此次涉及交易的优诺乳业有限公司，是全球第二大酸奶品牌优诺Yoplait在中国大陆地区的业务实 体，后者已有60年历史。2019年，天图投资收购优诺中国，如今这一全球奶制品头部企业的中国业 务再次易主。 据悉， 交易完成后，IDG资本将保留优诺中国原有管理团队，以维持及强化品牌竞争力，进一步帮 助优诺中国完成区域扩张和持续 ...

Core Insights - Chobani, a US yogurt brand, recently completed a $650 million funding round, raising its post-money valuation to $20 billion (approximately 142.2 billion RMB) [4] - The founder, Hamdi Ulukaya, has seen his net worth soar to approximately $13.5 billion, making him the richest person in Turkey [4] Company History and Growth - Chobani was founded 20 years ago when Ulukaya purchased an old yogurt factory for $700,000, despite skepticism from advisors [7] - The brand aimed to introduce Greek yogurt to the US market, which was dominated by sweet, low-fat options, capturing a mere 1% of the yogurt market at the time [8] - By 2012, Chobani's revenue exceeded $1 billion, establishing it as the leader in the Greek yogurt segment [8] Financial Performance - Chobani's projected net sales for this year are expected to reach $3.8 billion, reflecting a 28% increase from the previous year [9] - Historically, Chobani has rarely sought external funding, with only two previous rounds before the recent financing [11] Strategic Moves and Acquisitions - In 2023, Chobani made significant acquisitions, including a $900 million purchase of high-end coffee brand La Colombe, enhancing its competitive edge in the coffee and dairy sectors [14] - The company also acquired plant-based frozen meal brand Daily Harvest, marking its entry into the frozen food market [14] Market Potential in China - The success of Chobani raises questions about the potential for similar models in the Chinese market, where brands like Wuzhou and Lechun are emerging [16] - Wuzhou, founded in 2020, focuses on low-temperature Greek yogurt and has established a factory with a daily processing capacity of 800 tons [17] - Lechun, backed by Coca-Cola, emphasizes high protein content and has received multiple rounds of funding, positioning itself as a strong competitor in the health-focused yogurt segment [17]

Core Insights - Chobani, an American yogurt brand, recently completed a $650 million funding round, raising its post-money valuation to $20 billion, making its founder Hamdi Ulukaya the new richest person in Turkey with a net worth of approximately $13.5 billion [4][10]. Group 1: Company Overview - Chobani was founded in 2005 when Hamdi Ulukaya purchased an old yogurt factory for $700,000, despite skepticism from advisors [10]. - The company initially focused on promoting Greek yogurt in the U.S. market, which was dominated by sweeter, low-fat options [11]. - By 2012, Chobani's revenue exceeded $1 billion, establishing it as the market leader in the Greek yogurt segment [11]. Group 2: Business Strategy - Ulukaya emphasized a balanced pricing strategy to ensure profitability while remaining competitive [12]. - Chobani adopted a unique distribution strategy by partnering with national supermarket chains and even proposed using yogurt to pay for shelf space [13]. - The brand's focus on health and wellness has allowed it to capture a significant market share, with projected net sales of $3.8 billion in 2023, a 28% increase from the previous year [13]. Group 3: Funding and Financial History - Chobani has had limited funding rounds, with only two significant investments prior to the recent $650 million round [15][16]. - The company faced challenges in 2013 due to a food safety scandal and competition, leading to a $450 million investment to build a large production facility [16]. - After regaining control from investors, Ulukaya's team held a 90% stake in the company, allowing for strategic decisions without external pressure [16]. Group 4: Recent Developments - Chobani has made significant acquisitions, including a $900 million purchase of high-end coffee brand La Colombe and a brand specializing in plant-based frozen meals, Daily Harvest [18]. - These acquisitions are part of Chobani's strategy to diversify its product offerings and enhance its valuation [18]. Group 5: Market Potential in China - The success of Chobani raises questions about the potential for similar models in the Chinese market, where brands like Wuzhou and Lechun are emerging in the Greek yogurt segment [20]. - Wuzhou, founded in 2020, focuses on low-temperature Greek yogurt and has established a significant production capacity [20]. - The competitive landscape in China is still developing, indicating potential opportunities for growth and market capture [22].

Group 1 - The China International Import Expo (CIIE) showcases China's vast consumer market, which is characterized by strong growth, vitality, and innovation, providing significant opportunities for global enterprises [1][2] - China has maintained its position as the world's second-largest import market for 16 consecutive years, with over 800 million people expected to join the middle-income group in the next decade, further releasing market potential [1] - Major companies, such as Johnson & Johnson and Amway, highlight their success in the Chinese market, with projections indicating that the medical device market could reach $140 billion by 2030, accounting for 20% of the global market [1][2] Group 2 - The CIIE introduces new themes like the "silver economy," with a significant elderly population of 310 million expected by the end of 2024, representing about 22% of the total population [2] - Companies like IKEA are designing products specifically for the elderly, demonstrating a focus on adapting to the needs of this demographic [2] - Edwards Lifesciences is targeting young patients in China, emphasizing the importance of early detection and treatment in healthcare innovation [2] Group 3 - The diverse consumer demands in China are driving continuous innovation across various industries, with companies like Philips and Rockwell Automation introducing tailored products for the Chinese market [3] - Schneider Electric views the Chinese market as a source of innovation and development, with China being its second-largest market and a key R&D hub [3] - Companies like Herbalife and Toshiba are leveraging the high acceptance of new products among Chinese consumers to foster innovation and adapt their offerings to local preferences [3]

Core Insights - Chobani, an American yogurt brand, recently completed a $650 million funding round, raising its post-money valuation to $20 billion (approximately 142.4 billion RMB) [1][2] - The founder, Hamdi Ulukaya, has seen his net worth soar to approximately $13.5 billion, making him the richest person in Turkey [2] Company History and Growth - Chobani was founded 20 years ago when Ulukaya purchased an old yogurt factory for $700,000, despite skepticism from advisors [3][4] - Ulukaya's background in dairy farming in Turkey and his vision to introduce Greek yogurt to the U.S. market were pivotal in Chobani's establishment [5][6] - The company quickly gained market share, with revenues exceeding $1 billion within five years, becoming the leader in the Greek yogurt segment [6] Business Strategy - Unlike traditional marketing strategies, Ulukaya focused on setting competitive prices and utilizing national supermarket chains for distribution [7][8] - Chobani's sales are projected to reach $3.8 billion this year, reflecting a 28% increase from the previous year [8] Financing and Ownership - Chobani has historically had limited financing rounds, with only two significant investments prior to the recent funding [9][10] - The company faced challenges, including a food safety scandal in 2013, which led to a $450 million investment to build a new production facility [10] - In 2016, Chobani granted about 10% of its equity to employees, which diluted TPG's stake to 20% [11] Recent Developments - Chobani has made significant acquisitions, including a $900 million purchase of La Colombe, a premium coffee brand, and a brand called Daily Harvest, marking its entry into frozen foods [13][14][15] - These acquisitions are expected to enhance Chobani's product diversity and valuation potential [15] Market Potential in China - Chobani's success raises questions about the potential for similar models in the Chinese market, where Greek yogurt brands like Wuzhou and Lechun are emerging [16][17] - The Chinese Greek yogurt market is still developing, indicating a competitive landscape ahead [20]

Core Viewpoint - The article highlights the remarkable journey of Chobani, an American yogurt brand, which recently completed a $650 million funding round, raising its post-money valuation to $20 billion, making its founder Hamdi Ulukaya the new richest person in Turkey [3][4]. Company Overview - Chobani was founded by Hamdi Ulukaya in 2005 after he purchased an old yogurt factory for $700,000, despite skepticism from advisors [7][8]. - The brand aimed to introduce Greek yogurt to the U.S. market, which was dominated by sweeter, low-fat options at the time [8][9]. - Within five years, Chobani's revenue exceeded $1 billion, establishing it as a leader in the Greek yogurt segment [8]. Financial Performance - Chobani's projected net sales for the current year are expected to reach $3.8 billion, reflecting a 28% increase from the previous year [10]. - Historically, Chobani has had limited financing, with only two previous funding rounds before the recent one [12][13]. Strategic Moves - The company has undergone significant transformations, including two major acquisitions: La Colombe for $900 million to enhance its coffee and dairy product offerings, and Daily Harvest to enter the frozen food sector [16][17]. - These acquisitions are expected to diversify Chobani's product range and enhance its valuation potential [17]. Market Context - The success of Chobani raises questions about the potential for similar business models in the Chinese market, where brands like Wuzhou and Lechun are emerging [19][20]. - The Chinese Greek yogurt market is still developing, indicating a competitive landscape ahead for new entrants [25].

Core Insights - Chobani, an American yogurt brand, recently completed a $650 million funding round, raising its post-money valuation to $20 billion, making its founder Hamdi Ulukaya the richest person in Turkey with a net worth of approximately $13.5 billion [1][3]. Company History and Growth - Chobani was founded 20 years ago when Hamdi Ulukaya purchased an 84-year-old yogurt factory for $700,000, despite skepticism from advisors [3][4]. - The brand aimed to introduce Greek yogurt to the U.S. market, which was dominated by sweet, low-fat yogurts, capturing a mere 1% of the market at the time [4][6]. - Within five years, Chobani's revenue exceeded $1 billion, establishing it as the leader in the Greek yogurt segment [4]. Business Strategy - Ulukaya focused on setting competitive pricing while ensuring profitability and opted for distribution through national supermarket chains, even offering yogurt as a payment for shelf space [6][7]. - Chobani's projected net sales for the current year are expected to reach $3.8 billion, reflecting a 28% increase from the previous year [6]. Financing and Ownership - Historically, Chobani has had limited financing rounds, with significant investments occurring only twice prior to the recent funding [7][8]. - The company faced challenges, including a food safety scandal in 2013, which led to a $450 million investment to build a large production facility [7]. - After regaining control from previous investors, Ulukaya's team increased their ownership stake to 90% [8]. Recent Developments - Chobani has undergone a transformation with two major acquisitions: a $900 million purchase of La Colombe, a premium coffee brand, and the acquisition of Daily Harvest, a plant-based frozen meal brand [10][11]. - These acquisitions are aimed at diversifying Chobani's product offerings and enhancing its valuation potential [11]. Market Potential in China - Chobani's success raises questions about the potential for similar models in the Chinese market, where brands like Wuzhou and Lechun are emerging in the Greek yogurt segment [12][13]. - Wuzhou, founded in 2020, focuses on low-temperature Greek yogurt and has established a significant production capacity [13][14]. - The competitive landscape in China's Greek yogurt market is still developing, indicating potential opportunities for growth and investment [14].