商报记者 杨伊琳 "直接跟客户交流，比较有针对性，让我们更加了解对方的需求。" 在嘉兴海宁的跨国采购对接会现 场，平湖市太士服饰的外贸经理手里攥着刚填好的对接清单，笔尖还沾着未干的墨水——他面前的中东 采购商正指着样品册，认真询问羽绒服的面料材质与交货周期。这场2025年9月举办的长三角（嘉兴） 出海中东合作交流暨跨国采购对接会，是浙江省贸促会"国际贸易投资代表团浙江行"系列活动（以下简 称"浙江行"）的一个缩影：为应对传统市场不确定性，近60家中东采购企业专程来浙，与嘉兴外贸工 厂"零距离"对接；箱包、毛衫、羽绒服、面料、皮革5个产业带集中入驻嘉兴（迪拜）优品直销中心， 从以往单家企业"产品出海"，升级为整条产业链"抱团出海"，为嘉兴企业打开了中东市场的新赛道。 自2020年新冠疫情阻隔跨境交流开始，浙江省贸促会打破"企业出国找商机"的传统模式，把海外资 源"请进来"，在浙江大地上搭建起一座连接全球的经贸桥梁。五年间，19场活动、60多个国家和地区、 400多人次海外嘉宾、1300次精准对接，一个个数字背后，是无数个"双向奔赴"的合作故事。 故事一： 县域里的"大机遇"，让老外竖起大拇指 "在面积不大的县域 ...

Core Viewpoint - The overall price index in Linyi Mall has decreased slightly, indicating mixed trends across various product categories, with some experiencing price increases while others face declines [1]. Price Index Summary - The total weekly price index for Linyi Mall is 102.32 points, down 0.25 points or 0.25% from the previous week [1]. Categories with Price Increases - **Lighting Products**: The weekly price index for lighting products rose to 104.44 points, up 0.08 points, driven by increases in home, commercial, outdoor lighting, and accessories [1]. - **Home Appliances and Audio-Visual Equipment**: This category's index reached 103.21 points, up 0.07 points, primarily due to rising prices in refrigeration appliances, with air conditioners and refrigerators showing notable price fluctuations [2]. - **Daily Necessities**: The index for daily necessities increased to 102.77 points, up 0.04 points, with strong demand for luggage and jewelry contributing to the price rise [3]. Categories with Price Decreases - **Steel Products**: The weekly price index for steel products fell to 96.35 points, down 1.77 points, as demand weakened in the construction sector and prices followed the downward trend in the futures market [4]. - **Building and Decoration Materials**: This category's index decreased to 105.29 points, down 0.03 points, influenced by lower raw material prices and promotional discounts despite increased sales of waterproof materials [5]. - **Educational and Office Supplies**: The index for educational and office supplies dropped to 109.15 points, down 0.02 points, with a mixed performance in cultural and sports supplies as the market prepares for the school season [6].

Core Insights - Shanghai Bojin You Lighting Co., Ltd. has been established with a registered capital of 100,000 RMB [1] - The legal representative of the company is Chen Hai [1] - The company's business scope includes sales of lighting fixtures, technical services, and various product sales such as electronic products and household appliances [1] Business Scope - General projects include: - Sales of lighting fixtures - Technical services, development, consulting, exchange, transfer, and promotion [1] - Sales of building materials, electronic products, hardware products (wholesale and retail), electronic components, and electromechanical equipment [1] - Operation of wires and cables, and sales of household appliances [1] - Licensed projects include construction engineering [1] - The company can operate independently within the scope of its business license, except for projects that require approval [1]

Core Viewpoint - The overall price index of Linyi Mall decreased slightly this week, indicating mixed trends across various product categories, with some experiencing price increases while others faced declines [1]. Price Index Summary 1. Home Appliances and Audio-Visual Equipment - The price index for home appliances and audio-visual equipment rose to 103.15 points, an increase of 0.08 points, driven by higher prices in refrigeration and purification appliances, while air conditioning sales are declining [1]. 2. Lighting - The lighting category's price index increased to 104.36 points, up by 0.06 points, primarily due to rising prices of lighting accessories and outdoor lighting, despite a slight drop in procurement demand [2]. 3. Daily Necessities - The daily necessities price index reached 102.76 points, with a minor increase of 0.01 points, as demand for bags and textiles rose during the summer vacation, although some beauty and personal care products saw price reductions due to e-commerce competition [3]. 4. Steel - The steel price index fell to 97.94 points, down by 0.92 points, with all subcategories experiencing declines due to weak demand and falling upstream raw material prices [4]. 5. Clothing and Accessories - The clothing and accessories price index decreased to 104.30 points, a drop of 0.20 points, with footwear prices continuing to decline amid increased promotional activities and weak demand [5]. 6. Boards - The board price index declined to 96.53 points, down by 0.08 points, influenced by weak demand due to high temperatures and falling prices of raw materials like rubber and timber [6].

Core Viewpoint - The overall price index in Linyi Mall has decreased slightly, indicating a mixed trend in various product categories with some experiencing price increases while others face declines [1] Group 1: Price Index Overview - The total weekly price index for Linyi Mall is 102.49 points, down 0.04 points or 0.04% from the previous week [1] - Among 14 categories, 3 categories saw price increases, 4 remained stable, and 7 experienced price declines [1] Group 2: Price Increases - Steel category index rose to 96.57 points, up 0.06 points; medium materials, pipes, and boards increased, while construction steel decreased [1] - Home appliances and audio-visual equipment index reached 103.17 points, up 0.01 points; kitchen appliances saw increased demand due to summer activities [2] - Lighting category index increased to 104.31 points, up 0.01 points; demand for ceiling lights and related accessories has risen [3] Group 3: Price Decreases - Building decoration materials index fell to 105.37 points, down 0.36 points; prices decreased due to lower raw material costs and seasonal demand [4] - Board category index decreased to 96.93 points, down 0.16 points; demand weakened due to high temperatures affecting construction [5] - Furniture category index dropped to 88.98 points, down 0.05 points; sales primarily driven by essential purchases, leading to slight price reductions [6]

Core Viewpoint - Chinese companies are increasingly successful in international markets by understanding and catering to specific consumer needs, leading to the emergence of "invisible champions" in various sectors [1][2][5]. Group 1: Successful Case Studies - TYMO, a personal care brand, targets specific demographics such as Latinx and African descent consumers with its hair styling products, priced at $70 to $80, achieving significant sales in North America and Europe [2]. - Carote, a cookware brand, capitalizes on the aesthetic preferences of young consumers in developed markets by offering colorful, visually appealing products, leading to its dominance on platforms like Amazon [2]. - Govee, a lighting brand, focuses on DIY culture by allowing consumers to customize their lighting setups, successfully tapping into the desire for personalization in the European market [3][4]. Group 2: Market Entry Strategies - Companies should tailor their market entry strategies based on specific consumer segments rather than broad demographics, as seen in the example of a pet apparel brand targeting high-end winter clothing for pets in Northern Europe [5][6]. - Understanding the local consumer base is crucial; for instance, targeting immigrant communities in Germany can be more effective than focusing solely on native Germans [6]. - Companies must recognize that entering a market is akin to a second startup, requiring a deep understanding of local needs and preferences [19]. Group 3: Common Pitfalls - Misunderstanding consumer needs can lead to product failures, as illustrated by a failed product that added unnecessary features, causing consumer confusion rather than meeting their relaxation needs [7][8]. - Chinese companies often apply a "multi-functional" mindset, which may not resonate with Western consumers who prefer specialized products [8]. - Competing solely on price can lead to unsustainable business practices, as companies may struggle to differentiate themselves in the long term [9][10]. Group 4: Future Trends - The "Great Wealth Transfer" is expected to create a new generation of consumers with significant purchasing power, emphasizing the need for companies to engage with younger demographics now [14][15]. - Companies should adapt to changing lifestyles and preferences, as younger consumers prioritize experiences and outdoor activities over traditional consumption patterns [15][16]. - The emergence of new brands will depend on their ability to lead lifestyle changes rather than merely following existing trends [16]. Group 5: Talent and Cultural Understanding - Companies need talent that understands both the destination market and their own capabilities, as language skills and cultural sensitivity are critical for building trust [17][18]. - Cultural differences cannot be bridged solely through translation; a deeper understanding of local customs and consumer behavior is essential for success [17].

Investment Chain - Prices of copper, aluminum, lead, tin, and silver have risen since June 2025. Fixed asset investment growth rate has decreased to 3.70% as of May 2025, with real estate development investment declining by 10.70% and manufacturing fixed asset investment down to 8.50% [1][2] - Infrastructure investment growth rate has also decreased to 10.42%. Since June 2025, prices of gold, zinc, and nickel have fallen, while coal prices slightly decreased to 663 RMB/ton [1][2] Consumption Chain - Retail sales growth rate has increased, with nominal growth rebounding to 6.40% in May 2025 and cumulative growth rising to 5.00%. Automobile sales growth rate for May 2025 increased to 11.15% [2][3] - The cumulative growth rate for commercial housing sales has declined to -3.62%. Retail sales of home appliances surged with a growth rate of 56.98% in May 2025 [2][3] Export Chain - Export growth rates to the US, Japan, and ASEAN have decreased, while exports to the EU have increased. In May 2025, the export growth rate for toys, lighting, coke, coal, steel, ships, plastics, and auto parts rose, while agricultural products, furniture, and refined oil exports saw declines [3][4] - The electronic export growth rate increased to 21.17% in May 2025, while textile and clothing exports fell to 1.98% [3][4] Price Chain - Oil prices rose, with WTI reaching 64.37 USD/barrel on June 24, 2025. Prices for PVC and MDI have decreased, with PVC at 4680 RMB/ton and pure MDI at 17100 RMB/ton as of June 20, 2025 [4] - Pork prices dropped to 14.45 RMB/kg on June 11, 2025, while new credit increased to 620 billion RMB in May 2025 [4]

Core Insights - The overall price index of Linyi Mall decreased to 102.97 points, down by 0.31 points or 0.31% compared to the previous week [1] Price Index Summary - **Hardware and Electrical Materials**: The price index rose to 119.65 points, increasing by 0.03 points. The rise was driven by slight price increases in electric tools due to manufacturer price adjustments, while hand tools and electrical instruments remained stable [1] - **Clothing and Accessories**: The price index reached 105.14 points, up by 0.01 points. The increase was notable in accessories like belts and running shoes, while clothing prices remained stable overall, with children's and underwear prices slightly rising [2] - **Lighting**: The price index increased to 104.33 points, up by 0.01 points. Prices for home and commercial lighting rose, while outdoor lighting prices decreased due to seasonal demand fluctuations [3] - **Steel**: The price index fell to 98.71 points, down by 1.95 points. The decline was attributed to reduced downstream demand and lower upstream raw material prices, leading to a significant drop in various steel categories [4] - **Automotive Parts and Accessories**: The price index decreased to 93.81 points, down by 0.11 points. The market for automotive parts remained weak, with continuous price reductions due to low demand [5] - **Board Materials**: The price index slightly declined to 97.59 points, down by 0.07 points. The ongoing downturn in the real estate market has weakened demand for board materials, prompting manufacturers to lower prices to alleviate operational pressures [6]

Core Viewpoint - The overall price index of Linyi Mall remains stable at 103.48 points this week, with 5 categories of goods increasing, 4 remaining stable, and 5 decreasing in price [1] Group 1: Price Increases - The steel category index increased to 101.20 points, up by 0.26 points, driven by rising prices of various steel products due to restored production demand and increased raw material costs [1] - The lighting category index rose to 104.31 points, up by 0.05 points, with outdoor lighting and accessories seeing slight price increases due to higher sales from increased outdoor activities [2] - The building decoration materials category index reached 105.74 points, up by 0.05 points, primarily due to rising prices of decorative materials and increased demand for certain products like dragon bones [3] Group 2: Price Decreases - The grain, oil, and food category index fell to 94.93 points, down by 0.25 points, with prices of various food items decreasing due to high inventory levels and competitive market conditions [4] - The board category index decreased to 98.13 points, down by 0.08 points, as the prices of materials like gypsum board and plywood fell due to lower production costs from declining raw material prices [5] - The automotive parts and accessories category index dropped to 94.33 points, down by 0.06 points, mainly due to decreased prices of automotive parts amid intense competition [6]

Group 1: Cross-Border E-commerce Logistics - The turnover warehouse primarily targets direct small packages for cross-border e-commerce, ensuring delivery within 8 to 12 days, but currently faces challenges due to tight air freight capacity [1] - The daily processing capacity of a logistics company in Shenzhen is 50 tons, with a continuous increase in order volume [3] - The shipping volume for routes to the U.S. has increased by 30% to 40%, leading to higher air freight prices due to tight capacity [5] Group 2: Impact of Tariff Adjustments - Following the adjustment of U.S. tariffs, the cargo volume at Hubei Ezhou Huahu International Airport is steadily recovering, with a significant increase in flights to the U.S. [13][16] - The number of flights planned to the U.S. has doubled to 40, with cargo volume expected to reach around 2,400 tons, an increase of 1,000 tons compared to the previous week [16] Group 3: Toy Industry Dynamics - The toy industry in Shantou is experiencing a surge in customer inquiries and orders, with companies ramping up production to meet demand [17] - Companies are diversifying their product offerings to cater to different market needs, with tight order schedules extending into 2025 [18] - The integration of cross-border e-commerce with traditional foreign trade is helping local manufacturers expand into global markets [19]