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2025年笔电品牌出货成长率或将下修至1.4%
WitsView睿智显示· 2025-04-22 06:25
Core Viewpoint - The overall laptop market is facing uncertainty despite a temporary 90-day tariff delay by the U.S., with expected shipment growth rates being revised downwards for 2025 [1][2]. Group 1: Market Dynamics - The laptop brands are expected to increase their inventory levels starting from the end of 2024, leading to a year-on-year shipment growth rate of 5.1% in Q4 2024 and 7.2% in Q1 2025 [1]. - However, due to changing international circumstances, the overall shipment growth rate for laptop brands in 2025 is revised down from 3.6% to 1.4% [1]. Group 2: Supply Chain and Tariff Implications - The U.S. maintains a 0% tariff on laptops imported from Southeast Asia, allowing brands to expedite shipments from countries like Vietnam and Thailand to the U.S. market [1]. - U.S. brands have been proactive in establishing production capacity in Southeast Asia, providing them with greater flexibility to replenish inventory in North America during the 90-day tariff exemption period [1]. - Non-U.S. brands face limitations in adjusting their supply chains in the short term due to the incomplete establishment of Southeast Asian supply chains [1]. Group 3: Future Outlook - If tariff negotiations fail, there is a high likelihood of increased terminal prices, which may suppress consumer and commercial replacement demand [2]. - Brands are closely monitoring the tariff negotiations, as a potential tariff rate of 10% to 20% on Southeast Asian imports could alleviate cost pressures and stabilize market confidence [2]. - If negotiations do not reach a consensus, a price increase in laptops and weak demand could lead to a year-on-year shipment decline of -2.1% in the latter half of 2025 [2].
研报 | 预估2025年笔电品牌出货成长率将下修至1.4%
TrendForce集邦· 2025-04-22 04:33
Core Viewpoint - The article discusses the impact of the temporary suspension of tariffs on laptop brands in the U.S. market, highlighting both opportunities and uncertainties in the supply chain and market demand for 2024 and 2025 [1][2]. Group 1: Market Conditions - Despite a 90-day tariff suspension providing temporary relief, the overall market remains affected by uncertainties, leading brands to increase inventory ahead of 2024, with expected shipment growth rates of 5.1% in Q4 2024 and 7.2% in Q1 2025 [1]. - However, due to changing international circumstances, the forecast for 2025's annual shipment growth rate has been revised down from 3.6% to 1.4% [1]. Group 2: Supply Chain Dynamics - The U.S. maintains a 0% tariff on laptops imported from Southeast Asia, prompting brands to expedite shipments from countries like Vietnam and Thailand [1]. - U.S. brands have proactively established production capabilities in Southeast Asia, allowing for greater flexibility in inventory replenishment during the tariff exemption period [1]. - In contrast, non-U.S. brands face limitations in adjusting their supply chains due to the incomplete establishment of Southeast Asian production [1]. Group 3: Future Outlook - If tariff negotiations fail, there is a risk that annual shipment growth could turn negative, with potential declines in demand due to expected price increases [2]. - The U.S. accounts for approximately 30% of global laptop demand, making the outcome of tariff negotiations critical for market stability [2]. - If tariffs on Southeast Asia are set between 10% and 20%, it may alleviate cost pressures for manufacturers and stabilize market confidence [2].