Core Viewpoint - The company reported significant growth in revenue and net profit for the first three quarters of 2025, driven by the successful performance of its toy and game businesses, as well as the completion of the sale of the Espanyol football club [12][16]. Financial Performance - The total operating revenue for the first three quarters of 2025 reached 1.727 billion yuan, an increase of 67.03% compared to the same period last year [12]. - The net profit attributable to shareholders of the listed company was 268 million yuan, marking a turnaround from a loss in the previous year [12][10]. - The net cash flow from operating activities was 408 million yuan, a substantial increase of 259.78% year-on-year [11]. Toy Business - The toy business achieved steady growth in both revenue and net profit, focusing on product structure upgrades and deepening market channels [13]. - New product launches included high-end remote-controlled cars and bicycles, enhancing the product matrix [13]. - The company received the 2025 Canton Fair Design Innovation Award for its 1:10 Hummer EV remote-controlled building car, showcasing its design and innovation capabilities [13]. Game Business - The game business saw significant revenue contributions from multiple game launches, achieving profitability for the first time [14]. - The game "Ragnarok: Dawn" launched in July 2025 achieved top rankings in various app stores in Taiwan and Hong Kong [14]. - The company is preparing for the release of its self-developed strategy game "Three Kingdoms: Strategy of the Nine Provinces," which has already gained significant attention [15]. Football Club Business - The company completed the sale of 99.66% of its stake in the Espanyol football club, which positively impacted net profit by approximately 47.07 million yuan [16]. - Following the divestment, the company plans to focus resources on its core businesses of toys and games, particularly in overseas markets and emerging technologies [16].

Core Insights - Huawei officially launched the new HarmonyOS 6 on October 22, targeting over 90 device models for large-scale public testing, marking a new phase of "deep co-construction and joint innovation" with ecosystem partners [1] Group 1: New Features and Applications - HarmonyOS 6 has seen over 23 million devices running HarmonyOS 5, with many ecosystem partners launching new applications and features, enhancing the overall user experience [3] - Tencent has introduced new features in multiple applications, including a live streaming function in Tencent News and a "real-time traffic light countdown" in Tencent Maps [3] - JD.com launched a high-precision AR feature allowing users to virtually place large items in their real home environment, enhancing the shopping experience [3] - The "Weather Dynamic Effect" feature in the airline travel app enriches user experience by providing real-time weather updates [3] Group 2: System Innovations - HarmonyOS 6 introduces innovations in connectivity, security, fluidity, refinement, and intelligence, enabling familiar applications to evolve [4] - The "Tap to Share" feature has expanded, with over 60 applications now supporting it, allowing seamless content sharing between devices [4] - The upgraded security architecture, Star Shield, provides intelligent proactive protection for user privacy, with applications integrating AI privacy features [5] Group 3: Gaming and Performance Enhancements - Over 15 popular games have improved performance on HarmonyOS 6, with game launch speeds increased by five times for titles like "Crossfire Mobile" [6] - The system optimizes resource allocation, allowing for extended gaming sessions without performance drops [6] Group 4: AI Integration - HarmonyOS 6 is advancing towards AI integration, with over 80 smart applications launched, enhancing user interaction across various sectors [8] - Notable smart applications include the "Mai Bao" intelligent assistant for event recommendations and the "JD Shopping Assistant" for personalized shopping experiences [8] Group 5: Continuous Development and Ecosystem Growth - Many applications have completed full development and are continuously updated, ensuring a robust ecosystem [11] - Major applications like WeChat and Alipay have rolled out significant updates, enhancing user experience across various functionalities [11] - The collaboration with ecosystem partners aims to evolve the HarmonyOS ecosystem, focusing on user feedback to drive improvements [12]

来源：21世纪商业评论 潮汕创二 代陈创煌， 招揽人才振兴家业。 以下文章来源于21世纪商业评论 ，作者王睿 蔡婷 21世纪商业评论 . 《21世纪商业评论》敏感于一切商业新知、商业产品、商业模式和商业英雄，敏感于新公司的新玩意、 老公司的新改造、旧话题的新表达、老商业的新颠覆，为您提供最新鲜实用的商业养分。 收拢资源，聚焦主业。 撰文：王睿 蔡婷 来 「 黑马·消费崛起精选课 」， 向中日消费冠军学习产品创新和品牌出海。 扫码咨询报名 9月16日，其主持召开股东大会，审议通过星辉娱乐第一个员工持股计划。 据计划，6位高管和53名核心骨干，能以2.9元/股的价格，购入257万股。对比 当日 收盘 价，这相当于打了4折。 "我们希望借此激励员工，使其更好地为主营业务做贡献，并增加员工跟公司的粘性。"星辉娱 乐证券部回复《21CBR》记者。 陈创煌掌管星辉已有三年，其动作频频，收拢战线，准备卖出一家120年的西甲俱乐部。 这位年轻掌门人，将资源投向玩具和游戏业务，开始收获成果，星辉娱乐联营公司云图动漫， 制作的《剑来2》动漫作品，与腾讯合作，预约量已超500万。 此事也点燃市场热情，星辉娱乐一度连日大涨，至18日 ...

Group 1 - Tencent's "Delta Action" anniversary celebration will take place on September 21, featuring offline experiences, online live streaming, and the "2025 Fire World Cup Finals" [1] - The anniversary event is expected to drive significant revenue growth, similar to the "100 billion subsidy" during the May Day holiday, through limited skin sales and event-related collaborations [1] - The capital market has formed clear performance expectations, positioning Tencent's FPS segment as a potential catalyst for investor interest [1] Group 2 - Xinghui Games has launched the pre-selection state feature for its mobile game "Three Kingdoms: Strategy of the Nine Provinces," enhancing user retention and optimizing the alliance experience [2] - This feature allows alliance leaders to secure servers and birth states once their alliance reaches 80 members, facilitating a smoother entry for players during the public test [2] - Xinghui Games' strategic focus on deepening classic products is evident in the pre-launch preparations for "Three Kingdoms: Strategy of the Nine Provinces," aimed at strengthening user loyalty amid intense market competition [2] Group 3 - Chuangmeng Tiandi's mobile game "Kara Bichu" has surpassed 8 million pre-registrations ahead of its official launch in October, indicating strong market anticipation for domestic innovative shooting games [3] - The game has already demonstrated international potential by being the first domestic shooting game to participate in the Saudi eSports World Cup, enhancing its global value [3] - The company's dual strategy of "self-developed + overseas distribution" is expected to clarify its profit structure, with a focus on both new product contributions and stable cash flow from classic products [3]

Group 1 - Tencent's "Delta Action" anniversary celebration will take place on September 21, featuring immersive experiences, live streaming, and the "2025 Fire World Cup Finals" [1] - The anniversary event is expected to drive significant revenue growth, similar to the "100 billion subsidy" during the May Day holiday, through limited skin sales and event-related merchandise [1] - The capital market has formed clear performance expectations, positioning Tencent's FPS segment as a potential catalyst for investor interest [1] Group 2 - Xinghui Games has launched the pre-selection state feature for its mobile game "Three Kingdoms: Strategy in the Nine Provinces," enhancing user retention and market potential [2] - The pre-selection feature allows alliance leaders to secure servers and birth states, improving the overall gaming experience [2] - This strategic move reflects Xinghui Games' commitment to deepening its classic product development capabilities amid intense market competition [2] Group 3 - Chuangmeng Tiandi's mobile game "Kara Bichu" has surpassed 8 million pre-registrations ahead of its October launch, indicating strong market anticipation [3] - The game is positioned as a key product in the company's "self-developed + overseas distribution" strategy, showcasing its potential in the global market [3] - The successful international launch of "Kara Bichu" highlights the company's ability to accumulate global operational experience, with plans to integrate compliant stablecoin payment systems [3]

Group 1: Game Launch and Features - Bilibili's new strategy card game "Three Kingdoms: Hundred Generals Card" is set to enter the competitive market of strategy and casual card games, with a public test scheduled for October [2] - The game features asymmetric casual competitive gameplay, with each match lasting under three minutes, allowing players to collect famous generals from the Three Kingdoms era and experience iconic battles [2] - Unique gameplay mechanics include "hero skills" and a 2v3 mode with hidden roles, aiming to provide diverse strategies and enhance player engagement [2] Group 2: Financial Performance - Bilibili reported a total revenue of 7.34 billion yuan for Q2, marking a 20% year-on-year increase, with net profit reaching 218 million yuan [3] - The mobile gaming segment significantly contributed to this growth, with revenue from mobile games soaring by 60% to 1.61 billion yuan [3][4] - The success of the game "Three Kingdoms: Strategize the World" has been pivotal, achieving rapid user acquisition and high revenue, solidifying its long-term operational potential [4] Group 3: Market Competition and Challenges - The gaming market, particularly in the Three Kingdoms genre, is highly competitive, with numerous established titles and new entrants vying for market share [5] - Bilibili's new game faces challenges in differentiating itself from popular titles like "Three Kingdoms Kill" and "Hearthstone," which dominate the card game segment [5][6] - The company aims to adapt its offerings to meet the preferences of younger users, focusing on innovative gameplay experiences to stand out in a saturated market [4][5]

Core Viewpoint - Xinghui Entertainment has transitioned from a peak in its sports business to a challenging phase, with significant losses in its football operations, while relying on its gaming segment for recovery [2][3]. Financial Performance - In the first half of 2025, Xinghui Entertainment reported a revenue of 11.35 billion yuan, a year-on-year increase of 84.58%, primarily driven by player transfer income and increased broadcasting rights, ticketing, and membership revenues following the return of Espanyol to La Liga [3][4]. - The net profit attributable to shareholders reached 1.6 billion yuan, a year-on-year growth of 186.78%, with the second quarter showing even stronger performance [3][4]. - The company achieved a significant cash flow from operations of 374 million yuan, up 737.97% from the previous year [4]. Sports Business Transition - The sale of Espanyol for 1.3 billion euros (approximately 10.88 billion yuan) marked the end of Xinghui's involvement in overseas football, with the company incurring a cumulative net loss of 442 million yuan from its sports business over the past seven years [2][5]. - The transfer fee from player Joan Garcia contributed significantly to the company's profits, with a payment of 26.34 million euros (about 2.19 billion yuan) received in June [5]. Gaming Business Challenges - Despite a rise in gaming revenue, the company faces challenges as the income from its top three games does not cover high promotional costs, indicating a strategy of "losing money for exposure" [9][12]. - The gaming revenue growth rates in domestic and international markets were 28.01% and 74.05%, respectively, attributed to the launch of several new games [7]. - The company is struggling with declining active and paying user numbers, raising concerns about the sustainability of its gaming lifecycle [11][12]. Future Prospects - Xinghui Entertainment is focusing on developing a tiered SLG product reserve system to maintain competitiveness, while also planning to launch new titles that have shown promising test data [12][17]. - The company is exploring the small program gaming sector, which requires purchasing traffic to enhance product visibility and user acquisition [17][18]. - However, the company's cash reserves are limited, with only 1.2 billion yuan available, making it challenging to compete in the high-cost environment of user acquisition [18].

Core Viewpoint - Xinghui Entertainment reported significant growth in revenue and profitability for the first half of 2025, primarily driven by player transfer income and increased broadcasting rights revenue from its football club operations [2][3]. Financial Performance - The company achieved a revenue of 1.135 billion yuan, representing a year-on-year increase of 84.58% [2]. - The net profit attributable to shareholders turned positive, reaching 155 million yuan [2]. - The net cash flow from operating activities surged by 737.97% to 374 million yuan [2]. Business Segments - The revenue breakdown shows that the football club business generated 502 million yuan, accounting for 44.23% of total revenue, with player transfer income contributing 217 million yuan and broadcasting rights income 172 million yuan [3]. - The football club segment achieved a net profit of 106 million yuan, marking a turnaround from previous losses [3]. Strategic Moves - Xinghui Entertainment is in the process of divesting its football club business, planning to transfer 99.66% of its stake in the Spanish club to Velocity Sports Ltd [3]. - The completion of this transaction is pending approval from the Spanish Sports Council, introducing uncertainty regarding the deal [3]. Other Business Segments - The gaming segment generated 406 million yuan in revenue, a year-on-year increase of 43.19%, but still recorded a net loss of 913.3 million yuan [4][5]. - The toy business achieved a revenue of 201 million yuan, growing by 8.46%, but net profit decreased to 33.01 million yuan from 35.97 million yuan in the previous year [6].

Core Viewpoint - The gaming industry is experiencing a surge in new game releases during the summer of 2025, driven by the availability of university students and major events like ChinaJoy, which encourages companies to showcase their new titles [3][5]. Game Releases - In June, 20 new games were launched in China, with July seeing over 20 additional titles set to release, including Tencent's "Star Resonance" and NetEase's "Unowned Star Abyss" [4][6]. - Notable games include "Limitless Machine" by Xishanju and "Carbon Island" by Tencent, both released on July 2, marking the start of the summer gaming season [4]. Market Dynamics - The gaming stock market has shown volatility, with significant gains on July 8, as companies like Iceberg Network and Giant Network saw increases of over 10% and 5% respectively [3][8]. - The approval of 757 game licenses in the first half of the year, including a record 158 in June, indicates a stable trend in the gaming industry [8]. Nostalgia and Updates - Established games are also seeing updates and new versions, such as the nostalgic version of "Fantasy Westward Journey," which has attracted significant player interest, leading to server congestion [6][7]. - The strategy of updating older games helps maintain player engagement and ensures stable revenue for gaming companies [7]. Policy Support - Various local governments have introduced supportive policies for the gaming industry, focusing on promoting game exports and integrating AI technology [8]. - The trend of regular game license approvals is expected to continue, fostering a more robust gaming environment [8]. Industry Trends - The gaming industry is witnessing a diversification of genres, with companies exploring new gameplay mechanics and AI integration [9]. - The emergence of party games like "Goose Duck" is expected to intensify competition among major players like NetEase and Tencent [9].