Core Viewpoint - The gaming sector is experiencing active performance, with the gaming ETF (159869) showing a rise of over 1%, driven by strong performances from stocks like Fuchun Co., Tianzhou Culture, and Dihun Network [1] Group 1: Market Performance - As of October 30, the gaming ETF (159869) has reached a product scale of 10.965 billion yuan, facilitating investors in easily accessing leading A-share gaming companies [1] - The gaming sector is supported by a favorable policy environment, with the National Press and Publication Administration approving 159 domestic games and 7 imported games in October 2025, maintaining a high approval rate [1] Group 2: Industry Supply and Demand - From the beginning of 2025 to date, a total of 1,354 domestic game licenses have been issued, indicating a stable and abundant supply in the industry [1] - The diversity of approved products includes notable titles from major developers such as 37 Interactive Entertainment and Eagle Horn Network [1] Group 3: Future Growth Drivers - Guosen Securities remains optimistic about investment opportunities in the gaming sector, driven by a concentrated launch of new products and advancements in IP and AI technology [2] - The focus on Giant Network's popular product "Supernatural Action Group" highlights strong performance in Q3 and a robust product pipeline for future growth [1][2]

Investment Rating - The report maintains a "Buy" rating for the media industry, indicating a positive outlook for the sector [7][10]. Core Insights - The media industry has shown a weekly increase of 4.30%, ranking 6th among various sectors, with notable performances from companies like Rongxin Culture and Fantou Digital [13][20]. - AI applications and cultural exports are highlighted as key themes for investment, with a focus on sub-sectors such as gaming, IP, short dramas, and publishing [5][39]. - The short drama segment, particularly AI-enabled comic dramas, is experiencing explosive growth, with a projected market size exceeding 20 billion [38]. Summary by Sections Market Performance - The media industry (Shenwan) increased by 4.30% from October 18 to October 24, 2025, outperforming the Shanghai Composite Index, which rose by 2.88% [13][14]. - Notable stocks include Bilibili-W and Reading Group, which saw weekly increases of 11.24% and 9.88%, respectively [20]. Key Industry Data AI Application Data - Estimated iOS downloads for AI applications from October 17 to October 23 were 47.29K for Deepseek, 209.80K for Doubao, 69.49K for Quark, and 104.38K for Tencent Yuanbao, with respective week-over-week changes of -4.11%, -0.04%, -7.29%, and -10.96% [24]. Gaming Data - The National Press and Publication Administration issued 159 domestic and 7 imported game licenses in October. The top three iOS games as of October 23 were "Honor of Kings," "Genshin Impact: Sky Moon Song," and "Dungeon and Fighter: Origin" [25][28]. Film Data - The total box office for the week of October 18-24 was 230 million yuan, with "The Wandering Earth" leading at 47 million yuan, accounting for 20.4% of the weekly total [36]. Investment Recommendations - The report recommends focusing on AI applications and cultural exports, particularly in gaming, IP, short dramas, and publishing sectors. Key companies to watch include Giant Network, Kyeing Network, and Perfect World [5][39].

Market Overview - The A-share market saw all three major indices rise last Friday, with the Shanghai Composite Index up by 0.71%, the Shenzhen Component Index up by 2.02%, and the ChiNext Index up by 3.57%. The total trading volume in the Shanghai and Shenzhen markets reached 19,740.21 billion [1][7] - In terms of industry performance, the telecommunications, electronics, and defense sectors led the gains, while the oil, coal, and food and beverage sectors lagged behind. Concept sectors such as storage chips and state-owned enterprise reforms saw significant increases, while coal and rental rights concepts experienced declines [1][7] - The Hong Kong market also saw the Hang Seng Index rise by 0.74%, while the Hang Seng Technology Index remained unchanged. In overseas markets, all three major US indices rose, with the Dow Jones up by 1.01%, the S&P 500 up by 0.79%, and the Nasdaq up by 1.15% [1][7] Important News - Recent US-China trade talks took place in Kuala Lumpur, focusing on key economic issues such as maritime logistics, tariff extensions, and agricultural trade. Both sides reached a basic consensus on addressing mutual concerns and agreed to further define specific details [2][8] - The Ministry of Science and Technology emphasized the importance of strengthening strategic planning and innovation to seize opportunities in the new technological revolution and industrial transformation [2][8] Industry Insights - The recent Fourth Plenary Session of the 20th Central Committee outlined a blueprint for future economic development, emphasizing high-quality growth and structural reforms during the 14th Five-Year Plan period. The focus will be on developing new productive forces to drive economic transformation [9][10] - The session highlighted the need to build a modern industrial system, with advanced manufacturing as a backbone, and to accelerate the transition of traditional industries towards high-end, intelligent, and green development [10][11] - There is a strong emphasis on enhancing domestic demand and consumption to strengthen the domestic economic cycle, with plans to cultivate a complete domestic demand system [12] - The session also called for market-oriented reforms to improve resource allocation efficiency and expand high-level openness, aiming to break down barriers to the construction of a unified national market [12] Gaming Industry Update - In October, a total of 166 game licenses were approved, including 159 domestic games and 7 imported games. This high volume of approvals indicates a continued recovery in the gaming industry [13][14] - Notable games such as "Arknights" by Eagle Horn Network have been approved, which is expected to strengthen its position in the market. The game has seen significant success since its launch, with high download rates and positive reviews [14][15] - The overall trend in game license approvals suggests a normalization in the regulatory environment, which is expected to benefit leading companies with diverse product offerings and strong R&D capabilities [15]

Industry Overview - In October, a total of 166 games received approval for release, with 159 being domestic games and 7 imported games, marking the highest number of new game approvals in recent years [3] - The actual sales revenue of the Chinese gaming market for Q3 (July-September) was 880.26 billion yuan, representing a quarter-on-quarter growth of 6.96% but a year-on-year decline of 4.08% [5] Domestic Companies - NetEase's head of the tenth division, Li Kaiming, announced his departure to pursue entrepreneurship, with the company confirming that his exit will not affect the studio's operations [6] - Tencent announced that "Honor of Kings World" is set to be released in spring 2026 [6] International Developments - A report indicated that 26% of European developers faced layoffs in 2025, with 13% leaving the gaming industry altogether [8] - The price of in-game items in "CS2" plummeted following a patch that expanded the trade-up system, with the price of the Karambit Doppler skin dropping from over $2,700 to around $1,100 [10] - Koei Tecmo Holdings significantly raised its profit forecast for the first half of the 2025 fiscal year (April to September), expecting both ordinary profit and net profit to double, driven by strong game sales and effective cost control [11]

Industry Overview - In October, a total of 166 games received approval for release, with 159 domestic games and 7 imported games, marking the highest number of new approvals in recent years [3] - The actual sales revenue of the Chinese gaming market for Q3 (July-September) was 880.26 billion yuan, representing a quarter-on-quarter growth of 6.96% but a year-on-year decline of 4.08% [5] Domestic Companies - Among the 159 approved domestic games, 155 are mobile games, 12 are client games, and 5 are web games, with notable titles including "Survival 33 Days" by 37 Interactive Entertainment and "Tomorrow's Prologue" by Meituan [4] - NetEase's Li Kaiming, head of the tenth division, announced his departure to pursue entrepreneurship, with the company confirming that his exit will not affect the studio's operations [6] - Tencent announced that "Honor of Kings World" is set to launch in spring 2026 [6] International Developments - A recent report indicated that 26% of European developers faced layoffs in 2025, with 13% leaving the gaming industry altogether [8] - The price of in-game items for "CS2" plummeted following a patch that expanded the trade-up system, with the price of the Karambit Doppler skin dropping from over $2,700 to around $1,100 [10] - Koei Tecmo Holdings significantly raised its profit forecast for the first half of the 2025 fiscal year (April to September), expecting both ordinary profit and net profit to double, driven by strong game sales and effective cost control [11]

Investment Rating - The industry investment rating is "Outperform the Market," indicating an expected relative increase of over 10% in the industry index compared to the broader market over the next six months [4][7]. Core Insights - The approval volume of game licenses in October remains high, with a total of 159 domestic games and 7 imported games approved, contributing to a total of 1,354 domestic games approved year-to-date [2]. - The launch of the client version of "Arknights" by Eagle Dynamics is expected to strengthen its leading position in the two-dimensional tower defense genre, having generated nearly 600 million yuan in revenue in its first month and achieving a download count of 30.92 million [2]. - The overall supply side continues to release, with a normalization trend in license issuance, indicating a sustained recovery in the industry [3]. Summary by Sections Game License Approval - In October, 159 domestic games and 7 imported games received approval, maintaining a high issuance volume [2]. - Year-to-date, 1,354 domestic games and 87 imported games have been approved [2]. Market Performance - The client version of "Arknights" has achieved significant market success, ranking in the top 15 of the iOS bestsellers shortly after launch and maintaining a high rating on platforms like TapTap and App Store [2]. - The game is noted for its unique art style and rich narrative, contributing to its popularity and extensive fan engagement [2]. Investment Recommendations - The report suggests focusing on leading companies with product reserves, R&D capabilities, and diverse thematic layouts, as the industry continues to recover and expand [3].

Core Insights - In October 2025, the National Press and Publication Administration approved a total of 159 domestic online games [1] Group 1: Approved Games - Notable approved games include Tencent's "Ba Huang Qi Lu," 37 Interactive Entertainment's "Survival for 33 Days," Zulong Entertainment's "Cloud Dream Westward," and Friendship Time's "Firefly Expedition" [1]

Core Insights - In October 2025, the National Press and Publication Administration approved a total of 159 domestic online games [1] Company Highlights - Tencent's game "Ba Huang Qi Lu" was among the approved titles [1] - 37 Interactive Entertainment's game "Survival for 33 Days" received approval [1] - Zulong Entertainment's "Cloud Dream West Journey" was also approved [1] - Friendship Time's game "Firefly Expedition" gained approval [1]

Core Insights - The gaming industry in China is experiencing a high prosperity cycle, with a significant number of game approvals indicating strong demand and supply dynamics [1][2] - The approval of 159 domestic games in October is the second highest this year, reflecting ongoing growth in the sector [1] - The A-share gaming sector has seen substantial stock price increases, with the Shenwan secondary gaming index rising approximately 66% year-to-date [2] Domestic Game Approvals - In October, 159 domestic games received approval, with 73 categorized as mobile-casual and 70 as mobile games [1] - Notable games include Tencent's "八荒奇旅," 37 Interactive's "生存33天," and others from companies like ST中青宝 and 祖龙娱乐 [1] Import Game Approvals - Seven new imported games received approval in October, including "蜡笔小新" from 游族网络 [2] - The total number of game approvals this year has reached 1,441, maintaining a consistent monthly issuance rate [2] Market Performance - The gaming sector has shown strong performance, with several stocks doubling in value this year, including 巨人网络 and 吉比特 [2] - The current valuation of the gaming sector remains attractive, prompting recommendations for increased investment [1][2] Future Growth Projections - Omdia forecasts that the total revenue from game subscriptions in the Asia-Pacific region will grow from $6.5 billion to $9.4 billion between 2025 and 2029 [3] - The domestic self-developed online game market saw a 19% year-on-year growth in the first half of this year, indicating a robust recovery [3] Company Performance Highlights - Tencent reported a revenue of 364.53 billion yuan in the first half of 2025, with a 13.7% year-on-year increase, driven by its gaming and social services [4] - 祖龙娱乐 achieved a revenue of 634 million yuan in the first half of 2025, a 44.4% increase compared to the same period last year, attributed to new game launches [4] - 友谊时光's revenue reached 623 million yuan in the first half of 2025, marking an 18.5% increase, with a significant turnaround in profitability [5] - 网易 reported a net income of 56.72 billion yuan in the first half of 2025, with its gaming segment showing stable performance and growth [6]

Core Insights - The Chinese gaming industry is experiencing a high prosperity cycle, with 159 domestic games approved in October, indicating strong demand and supply dynamics [1][2] - The A-share gaming sector has shown significant growth, with the Shenwan secondary gaming index up approximately 66% year-to-date, ranking eighth among all Shenwan secondary industries [2] - The approval of new game titles, including major releases from Tencent and other listed companies, suggests ongoing innovation and market expansion [1][4][5] Domestic Game Approvals - In October, 159 domestic games received approval, with 73 categorized as mobile-casual and 70 as mobile games [1] - Notable titles include Tencent's "八荒奇旅," 37 Interactive's "生存33天," and others from companies like ST中青宝 and 祖龙娱乐 [1][4] Import Game Approvals - Seven new imported games received approval in October, including "蜡笔小新" from 游族网络 [2] - The total number of game approvals for the year has reached 1,441, maintaining a steady monthly issuance rate [2] Market Performance - The gaming sector has seen substantial stock price increases, with companies like 巨人网络 and 吉比特 experiencing over 210% and 110% growth, respectively [2] - The current valuation of the gaming sector remains attractive, prompting recommendations for increased investment [2] Future Growth Projections - Omdia forecasts that the total revenue from gaming subscriptions in the Asia-Pacific region will grow from $6.5 billion in 2025 to $9.4 billion by 2029, outpacing global averages [3] - The domestic self-developed online gaming market saw a 19% year-on-year growth in the first half of the year, indicating a robust recovery and innovation cycle [3] Company Performance Highlights - Tencent reported a revenue of 364.53 billion yuan in the first half of the year, with a 13.7% year-on-year increase, driven by its gaming and social services segment [4] - 祖龙娱乐 achieved a revenue of 634 million yuan in the first half of 2025, a 44.4% increase compared to the previous year, attributed to new game launches [4] - 友谊时光's revenue reached 623 million yuan, marking an 18.5% increase, with a significant turnaround in profitability [5] - 网易 reported a net income of 56.72 billion yuan, with gaming-related services showing a 13.7% year-on-year growth [6]