"中国味儿"到底是什么？ 不知不觉，2025科隆游戏展已然落下帷幕。或许大家现在还在回味开幕夜上曝光的新内容，但对我而言，令人振奋的不只有新游戏，今年科隆折射出的 2025行业新风向，也给我带来了一些不一样的情绪。 依稀记得去年的这个时候，海内外从业者们都在关心行业生存、市场变化、裁员、资金链等下行期特有的焦虑话题。 你能发现科隆前夕的开发者大会（Devcom）上，海外游戏人提出了不少直戳行业痛处的议题——"游戏行业已死"、"如何在10天内失去一名玩家"、"如何 通过5个简单步骤搞垮你的工作室"...... 当时间来到2025，虽然全球游戏行业下行依旧，Devcom上仍塞满"在不确定时期支持心理健康"、"失败专题：失败无可避免"等惨兮兮的议题，但值得庆 幸的是，一些向好的变化已经在暗地里悄然发生。尤其是国产游戏在这届科隆上呈现出的能量，几乎承包了所有的看点。 一年不见，开始"围攻"科隆了？ 从今年科隆曝光的国产游戏来看，无论是新老产品数量，还是在全球游戏行业以及玩家当中的关注度、新鲜度，今年的国内厂商都有着突破以往的超强 「存在感」。 回顾此次科隆，其中最能体现国产游戏存在感的事件，无疑是开幕夜当天《黑神话： ...

扬子晚报网8月22日讯（记者 姜天圣）北京时间8月20日，2025德国科隆国际游戏展（gamescom）于莱 茵河畔揭幕。作为全球最大规模的游戏展会之一，世界各地的知名游戏厂商和游戏爱好者云集于此，探 讨行业发展动向。今年有近40家中国公司参加了科隆国际游戏展。 在科隆现场，中国游戏的展区获得了广泛关注，其中，首次携两款游戏《无限暖暖》和《恋与深空》亮 相科隆的叠纸游戏，吸引了诸多玩家跨国打卡。一位专程从法国赶来的《恋与深空》玩家表示，这款游 戏给她带来了非常美妙的恋爱体验，游戏中的男性角色陪她度过了很多低谷时刻。另一位来自英国的玩 家在《无限暖暖》展台拍了很多照片，这款游戏是他12岁女儿的最爱，"她总说长大之后要像暖暖一样 去体验不同的地域和文化"。 叠纸旗下产品以画面优美、情感细腻的特点为行业内所称道，此次科隆展呈现的《无限暖暖》和《恋与 深空》展台设置了众多高互动性的细节，例如与暖暖一起"种植花卉"、通过"温感装置"与男主亲密互动 等，将满足全球玩家情绪价值的方针也带到了此次科隆的展会中。 《恋与深空》及《无限暖暖》是叠纸进行全球发行的代表性产品。《无限暖暖》首次将开放世界玩法与 换装玩法相结合的做法引 ...

Group 1 - The gaming smartphone market emphasizes the need for high-performance devices with enhanced battery life, catering to gamers' demands for rapid upgrades [1] - iQOO has launched the Z10 Turbo+, featuring an 8000mAh battery and the Dimensity 9400+ chipset, which together provide superior performance and extended usage [1] - The new device supports advanced gaming features, such as hardware-level ultra-frame and ultra-resolution capabilities, allowing for a smooth gaming experience with low power consumption [1] Group 2 - Effective heat dissipation is crucial for maintaining performance during gaming, with the Z10 Turbo+ utilizing a flagship-grade liquid cooling system [2] - The gaming smartphone segment is known for its high cost-performance ratio, with devices priced around 2000 yuan appealing to young consumers who often purchase dedicated gaming phones [2] - Government subsidies have further reduced the price of high-performance smartphones to below 2000 yuan, potentially boosting upgrade demand during the summer [2]

Industry Dynamics - In July, a total of 134 game licenses were issued, with 127 being domestic games, indicating a stable approval rate for the year with 893 domestic online games approved so far [2] - The proportion of casual puzzle games among the approved titles saw a significant decline, dropping to 27.6% [2] - The Chinese Football Association plans to establish a national esports football team to participate in various international esports football competitions [3] Company Developments - The domestic AAA game "Mingmo: Yuanshu Zhi Yu" was globally released, but faced controversy due to issues like identical content in different editions and price discrepancies, leading to a drop in its Steam rating from below 20% to 34% after the developers issued an apology and adjusted prices [4] - The game is expected to contribute to the growth of the single-player market in China, with industry experts suggesting that the market for high-quality domestic single-player games is on the rise [4][6] - The gaming company Paper Games experienced executive changes, with Yao Runhao resigning as the legal representative of multiple companies [7] - Zhejiang Shuju Culture held a shareholder meeting to increase its board members from 5 to 7, adding an independent director and a staff representative [8] - NetEase won a bid for a big data platform project with Huatai Securities, amounting to approximately 1.43 million yuan [9] International Developments - The international version of "No Man's Sky" was launched, with the domestic version expected to be released in the fall [11] - Finnish mobile gaming giant Supercell announced an investment in AI gaming company Glass Bead Games, founded by former Alibaba executives [12][13] Esports Events - The third anniversary celebration of "League of Legends Mobile" was successfully held, with teams JT, EW, and TT.Chenxi winning their respective championships [14] - The 2025 League of Legends World Championship will return to China, scheduled from October 14 to November 9 [15]

Group 1: Game Releases and Updates - The domestic 3A game "Mingmo: Yuanshu Zhi Yu" was globally released on July 24, developed by Chengdu Lingze Technology and published by 505 Games, with Bilibili Games as a co-publisher. The game is based on ancient Shu civilization and is a Cthulhu-themed ARPG [1] - The game faced controversy on its release day due to issues such as identical content in deluxe and standard editions, price discrepancies in different regions, and optimization problems, leading to a significant player backlash. The official response included an apology and a commitment to adjust prices and resolve optimization issues, resulting in the game's Steam rating improving from below 20% to 34% [1] - Tencent's TiMi Studio Group launched the PC beta test for "Honor of Kings World" on July 24, following a pre-download on July 23. This game is a derivative work of the popular Honor of Kings IP and has garnered significant market attention [3] Group 2: Industry Developments - Shanghai Qutong Network Technology Co., Ltd. released the simulation game "Mimimi Ha" on July 24, which combines floating island construction, pet raising, and cross-platform social features [5] - The National Press and Publication Administration announced the approval of 134 new games in July, including 127 domestic and 7 imported titles. A total of 884 domestic game licenses have been issued this year, indicating a phase of growth in the approval numbers, with June marking a record high [14] - Recent executive changes occurred at companies associated with Paper Games, with Yao Runhao resigning as the legal representative of multiple companies, while Yao Fei took over several positions, including legal representative and director [13]

Core Viewpoint - Tencent's popular mobile game "Peacekeeper Elite" is set to upgrade its PC version, marking a significant step in its cross-platform strategy, which is becoming a trend in the gaming industry [1][2][3] Group 1: Cross-Platform Strategy - "Peacekeeper Elite" has over 80 million daily active users and is implementing a dual-platform strategy with a PC simulator set to launch on October 11, 2024 [2] - The PC version will feature enhanced graphics, sound quality, and support for native keyboard and mouse controls, allowing for data interoperability between mobile and PC platforms [2][3] - Industry analysts view this upgrade as a deepening of Tencent's dual-platform strategy, aimed at expanding its user base and enhancing the mobile ecosystem [3][4] Group 2: Industry Trends - The gaming industry is experiencing a wave of cross-platform development, with major companies like Tencent and Paper Games launching cross-platform titles [4][5] - In the past year, 610 domestic online games received approval, with 39 classified as "mobile + PC" dual-platform products, indicating a growing trend in cross-platform gaming [5] - The success of cross-platform games like miHoYo's "Genshin Impact" has encouraged other developers to pursue similar strategies to reach broader audiences [7][8] Group 3: Challenges and Opportunities - Cross-platform gaming faces challenges such as technical adaptation and performance optimization due to hardware differences between PC and mobile devices [9][10] - The potential for increased revenue exists as PC releases can bypass app store fees, improving profit margins [8] - However, issues like gameplay balance and user experience across different platforms remain significant concerns [10][11] Group 4: Player Perspectives - Players express mixed feelings about cross-platform gaming, with some appreciating the convenience of mobile access while others prefer the enhanced experience on PC [11][12] - The necessity of cross-platform features is debated, with some players feeling that having both options is beneficial but not essential [13][14] Group 5: Suitable Game Types for Cross-Platform - Games that are simple in gameplay and graphics are more suitable for cross-platform development, while complex games may struggle to adapt [13][14] - Strategy and simulation games are identified as ideal candidates for cross-platform play, as they can cater to different user preferences across devices [14]

Core Viewpoint - Chinese game developer Paper Games has won the 2025 Apple Design Award for its open-world dress-up game "Infinite Warmth," marking the first time in four years that a Chinese game has received such recognition at WWDC [1][3]. Group 1: Award Significance - The award is considered a top honor in the mobile application industry, highlighting the success of Paper Games in the open-world gaming sector [3]. - "Infinite Warmth" is noted for its unique gameplay focus on collecting beautiful clothing rather than traditional combat, setting it apart from other open-world games [4][5]. Group 2: Design and Technical Innovation - The game has received high praise from critics, including a score of 9 from IGN and 80 from Metacritic, for its exploration gameplay, storytelling, and visual aesthetics [5]. - The use of advanced technology, such as the UE5 engine and proprietary systems like "PaperFur," has contributed to the game's visual quality and user experience [5][8]. Group 3: Industry Trends - The success of "Infinite Warmth" reflects a broader trend in the Chinese gaming industry, transitioning from cultural exports to a focus on technology and emotional engagement [7][10]. - Chinese game developers are evolving from "cultural exporters" to "experience creators," utilizing technical innovations to redefine global gaming standards [7][10].

Core Insights - The Apple Worldwide Developers Conference (WWDC) 2025 highlighted the achievements of Chinese gaming company Paper Games, with its title "Infinite Warmth" winning the "Visual and Graphics" category at the Apple Design Awards, marking a significant recognition for domestic game developers after four years [1][2] Company Achievements - Paper Games' "Infinite Warmth" accumulated 35 million pre-registrations before its launch, indicating strong market interest [2] - The game generated an estimated revenue of approximately 12 million yuan in its first week on overseas mobile platforms and around 30 million yuan on domestic iOS [2] - The game is noted for being the first cross-platform open-world game developed using Unreal Engine 5, showcasing innovations in clothing texture, map construction, scene lighting, and jewelry materials [2][3] Technical Innovations - The game features advanced visual effects, including Tone Mapping and a proprietary Global Illumination method, enhancing the artistic style while maintaining realistic lighting effects [2] - The "PaperFur" hair system allows for customizable hair rendering, showcasing the technical capabilities of the development team [3] Industry Collaboration - Paper Games has established a close relationship with Apple, evidenced by the development of a Vision Pro version of "Love and Deep Space" shortly after Apple's MR device launch [3] - Apple's CEO Tim Cook acknowledged Paper Games' technical adaptability and visited the company to experience its games, highlighting the strong partnership [3] Game Design and Mechanics - "Infinite Warmth" combines dressing-up mechanics with open-world gameplay, aiming to present a new interpretation of the open-world genre [4][6] - The game incorporates exploration, collection, jumping, and puzzle-solving, diverging from traditional combat-centric gameplay, allowing players to experience the world with minimal constraints [6]

Group 1 - Paper Games' title "Infinite Warmth" won the "Visual and Graphics" category at the 2025 Apple Design Awards, marking the first time in four years that a domestic game has received such an award, enhancing the company's brand value [1] - The award signifies that "Infinite Warmth" has reached international standards in artistic style and technical performance, including lighting rendering and character modeling [1] Group 2 - Shift Up announced that the PC version of the highly anticipated action RPG "Stellar Blade" has begun preloading and will officially unlock on June 12, with a free trial available on Steam [2] - The release of the PC version is expected to expand the user base, particularly among action game enthusiasts in Asia and Europe, potentially boosting the market value of Shift Up's parent company if preloading and trial data show strong performance [2] Group 3 - Funcom's sci-fi open-world multiplayer game "Dune: Awakening" has officially launched, with various editions available on Steam at different price points [3] - The game's release is a key product for Funcom this year, and positive market reception could solidify its position in the genre and contribute to the company's revenue growth [3]

Core Insights - The Apple Worldwide Developers Conference (WWDC) 2025 highlighted the success of Chinese game developer Paper Games, whose title "Infinite Warmth" won the "Visual and Graphics" category at the Apple Design Awards, marking a significant achievement for domestic games after four years [1][7] - The relationship between Chinese game developers and Apple's gaming ecosystem is characterized as mutually beneficial, with Apple providing a global platform for Chinese games while developers face challenges related to revenue-sharing models [3][10] Group 1: Game Performance and Market Impact - "Infinite Warmth" achieved a global pre-registration volume of 35 million before its launch, and on its first day, it reached a peak download of 820,000, ranking in the top 10 of the iOS free game charts in 108 countries [4][5] - The game combines innovative gameplay elements of dressing up and open-world exploration, allowing players to collect and purify items within the game [6][8] Group 2: Apple's Strategic Moves in Gaming - Apple introduced a new dedicated gaming application called Games, which is set to be pre-installed on all devices, aiming to create a vertical ecosystem similar to Xbox, integrating AI recommendations and social features [9][10] - Apple's efforts to enhance its presence in the PC gaming market include bringing major titles to Mac, as well as negotiating revenue-sharing models with leading game developers like Tencent [10][11]