Core Viewpoint - Zulong Entertainment reported significant revenue growth in the first half of 2025, but still faced losses, indicating a potential for future profitability with ongoing challenges in R&D costs and overseas market expansion [1][8]. Revenue Growth and Financial Performance - In the first half of 2025, Zulong Entertainment achieved revenue of 634 million RMB, a 44.4% increase from 439 million RMB in the same period of 2024 [2][5]. - The company reported a loss of 11.7 million RMB, a substantial reduction of 91.3% compared to a loss of 134 million RMB in the previous year [1][8]. - Adjusted net loss was 7.7 million RMB, down 93.6% year-on-year [1][2]. Key Products Driving Growth - The mobile game "In the Name of the Shining" has become a star product for Zulong, achieving over 2 billion RMB in global revenue and surpassing previous years' average daily active users (DAU) in the first half of 2025 [3][4]. - New games "Dragon Tribe: Cassel's Gate" and "Treading the Wind" contributed significantly to revenue, with the former topping the iOS free charts upon release [4][6]. Market Performance and Challenges - Domestic revenue reached approximately 512 million RMB, a 68.3% increase, accounting for 80.7% of total revenue [5][6]. - Overseas revenue was 123 million RMB, a decrease of 9.5%, with its share dropping from 30.8% to 19.3% [6][8]. - The company plans to expand its successful titles into Southeast Asia and South Korea to seek overseas growth [6]. Future Outlook - The gaming industry is experiencing increased competition, with a shift from scale expansion to quality competition [8]. - Zulong's strategy of focusing on high-quality, diverse products and global expansion may lead to profitability in the second half of 2025 [8].

Core Insights - Zulong Entertainment (09990.HK) reported a significant revenue increase of 44.4% year-on-year, reaching 634 million RMB in the first half of 2025, marking the third consecutive mid-term report with growth [1][2] - Despite the revenue growth, the company incurred a loss of 11.7 million RMB, although this represents a substantial reduction of 91.3% compared to a loss of 134 million RMB in the same period last year [1][7] - Adjusted net loss was 7.7 million RMB, down 93.6% year-on-year [1][2] Revenue Growth - The revenue growth was primarily driven by the successful launch of new games "Dragon Tribe: Cassel's Gate" and "Treading the Wind," along with the stable performance of the flagship product "In the Name of Shine" [2][4] - The gross margin remained high at 71.4%, indicating efficiency in game development and operations [2] Game Performance - "In the Name of Shine" has become a star product for the company, achieving over 2 billion RMB in cumulative global revenue and surpassing previous years' average daily active users (DAU) in the first half of 2025 [3] - "Dragon Tribe: Cassel's Gate" launched in September 2024, quickly topped the iOS free charts and became a new growth point for the company [4] - "Treading the Wind," a Chinese-style RPG, also performed well upon its launch in the first half of 2025, topping the iOS free charts on its release day [4] Market Dynamics - Domestic revenue accounted for approximately 5.12 billion RMB, a 68.3% increase year-on-year, making up 80.7% of total revenue [5] - Conversely, overseas revenue decreased by 9.5% to 1.23 billion RMB, dropping its share from 30.8% to 19.3% [6] Challenges and Future Outlook - The company faces challenges including high R&D expenditures and declining overseas market revenue [8] - The gaming industry has seen user growth reaching 679 million, but competition is intensifying [8] - The company plans to expand "Dragon Tribe: Cassel's Gate" and "In the Name of Shine" into Southeast Asia and South Korea in the second half of 2025 to seek overseas growth [6][8] - The strategic focus on quality over quantity in the gaming industry may help the company transition from losses to profitability [8]

Core Insights - The report highlights the competitive strength of Chinese gaming companies, with Zulong Entertainment recognized for its premium strategy and significant achievements in technology development, cross-platform expansion, and global business [1][3]. Group 1: Competitive Analysis - Zulong Entertainment has been awarded a place in the "Top 10 Strong Foundation Leaders," reflecting its robust growth and industry benchmark value [3]. - The report evaluates gaming companies based on key indicators such as scale, stability, self-operated game products, and investment in gaming businesses [1]. Group 2: Business Performance - Zulong Entertainment has achieved a "three consecutive increases" in revenue, showcasing the effectiveness of its premium strategy and strong product capabilities [5]. - The company’s games, such as the female-oriented mobile game "In the Name of Shine" and the strategy card game "Dragon Tribe: Castle of Cassel," have received widespread acclaim and performed well in the market [5]. Group 3: Future Outlook - Zulong Entertainment emphasizes a "long-termism" approach as a core principle for development, focusing on content expansion, gameplay iteration, and diverse IP collaborations to enhance player experiences [6].

Core Viewpoint - Zulong Entertainment reported significant revenue growth and a substantial reduction in losses for the first half of 2025, indicating an improving operational situation [1][3]. Financial Performance - The company achieved a revenue of 634.3 million yuan, a year-on-year increase of 44.4% [1]. - Losses narrowed to 11.7 million yuan, a 91.3% reduction compared to the previous year's loss of 120 million yuan [1][3]. - Revenue from the domestic market reached 512 million yuan, up 68.3% from 304 million yuan in the same period last year [1]. Game Performance - The mobile game "Shining Bright" has been a key driver of revenue, consistently ranking in the top ten of the iOS bestseller list since its launch [2]. - The game has generated over 2 billion yuan in cumulative revenue globally, with significant growth in daily active users (DAU) during the summer of 2025 [2]. - The strategy card game "Dragon Tribe: Kassel Gate," based on a popular IP, also performed well, topping the iOS free chart on its launch day [2]. R&D and Future Projects - R&D expenses for the first half of 2025 were 265 million yuan, slightly up from 264 million yuan in the previous year [3]. - The company is undergoing a restructuring of its project pipeline, delaying several game launches, including "Code: Odin" and "Code: One" [3]. - The gross margin remained high at 71.4%, indicating effective cost control in game operations [3]. Global Strategy - Zulong Entertainment plans to expand its successful games into Southeast Asia and South Korea, having launched 24 mobile games in over 170 markets [4]. - Revenue from regions outside of mainland China decreased to 123 million yuan, accounting for 19.3% of total revenue, down from 30.8% the previous year [4]. Technological Innovation - The company is focusing on next-generation 3A rendering and immersive experiences, exploring AI applications in game development [5]. - An intelligent NPC based on a popular character was introduced in "Dragon Tribe: Kassel Gate," enhancing user interaction [5].

Core Viewpoint - Zulong Entertainment (09990.HK) reported a significant increase in revenue for the first half of 2025, achieving 634.3 million yuan, a year-on-year growth of 44.4%, marking a successful "three consecutive increases" in revenue [1] Revenue Performance - The revenue growth of 44.4% in the first half of 2025 follows previous growth rates of 25.6% in 2024 and 55.5% in 2023, indicating a strong market performance [1] - The adjusted net loss was reduced by 93.6% compared to the same period last year, reflecting continuous improvement in operational conditions [1] Game Launches and Performance - The performance improvement is attributed to the successful launches of "Dragon Tribe: Cassel Gate" and "Treading Wind" in the second half of 2024 and the first half of 2025, respectively, along with the stable performance of "Shining Name" [1] - "Shining Name" achieved a historical high in monthly profit in January 2025, with total global revenue exceeding 2 billion yuan as of the announcement date [2] - "Treading Wind," a Chinese-style RPG developed using Unreal Engine 4, topped the iOS free games chart on its launch day in May 2025 [2] Global Strategy - Zulong Entertainment maintains a global strategy, focusing on a research and operation integration model to customize differentiated strategies for various markets [2] - The company aims to deepen local market engagement and enhance value while continuing to expand internationally [2] Game Quality and Operations - The company emphasizes a "research and operation integration" model to enhance game quality and extend revenue cycles, with several classic games maintaining stable long-term performance [3] - The gross margin remains above 70%, showcasing a competitive edge in the industry, supported by effective cost management and innovation in research and development [3] Future Outlook - Zulong Entertainment plans to continue its core strategies of quality, multi-category development, research and operation integration, and globalization [3] - The company aims to explore AI applications in game development, enhancing dynamic gameplay through intelligent NPCs and integrating user-generated and AI-generated content [3]

Core Viewpoint - Zulong Entertainment (09990) has shown a significant increase in stock price, rising over 6% following the release of its mid-year performance announcement for 2025, indicating strong revenue growth and improved financial health [1] Financial Performance - For the first half of 2025, Zulong Entertainment reported a revenue of 634.3 million yuan, representing a year-on-year growth of 44.4% [1] - This marks the third consecutive increase in revenue, following growth rates of 25.6% in 2024 and 55.5% in 2023 [1] - The adjusted net loss has been reduced by 93.6% compared to the same period last year, reflecting ongoing improvements in operational performance [1] Reasons for Performance Improvement - The company attributes its performance improvement primarily to the successful launches of games such as "Dragon Tribe: Cassel's Gate" and "Treading the Wind," which are set to release in the second half of 2024 and the first half of 2025, respectively [1] - Additionally, the stable performance of the game "In the Name of Shining" has contributed to the positive results [1] Future Plans - Zulong Entertainment plans to diversify its game portfolio by launching seven different types of game products globally between the second half of 2025 and 2027 [1]

Core Viewpoint - Zulong Entertainment reported a significant increase in revenue and a reduction in adjusted net loss for the first half of 2025, indicating a strong performance driven by successful game launches and ongoing product popularity [1][2]. Financial Performance - In the first half of 2025, Zulong Entertainment achieved a revenue of 634.3 million yuan, representing a year-on-year growth of 44.4%, following growth rates of 25.6% in 2024 and 55.5% in 2023, marking a "three consecutive increases" in revenue [1]. - The adjusted net loss was reduced by 93.6% compared to the same period last year, reflecting continuous improvement in operational conditions [1]. Game Development and Strategy - The revenue growth was primarily attributed to the successful launches of "Dragon Tribe: Cassel Gate" and "Treading Wind," along with the stable performance of "Shining Name" [1]. - Zulong Entertainment has adopted a "research and operation integration" model, allowing real-time feedback from operations to inform game development, thereby increasing the likelihood of creating successful titles [3]. Global Expansion and Market Strategy - The company is committed to a global strategy, customizing approaches for different markets while focusing on local market characteristics to enhance game quality and service [2]. - "Shining Name" achieved over 2 billion yuan in cumulative revenue globally, while "Treading Wind" topped the iOS free game chart shortly after its launch [2]. Product Portfolio and Quality - Zulong Entertainment has developed a diverse portfolio of high-quality games, including MMORPGs, female-oriented games, strategy card games, and SLGs, maintaining a gross margin above 70%, which is competitive within the industry [3]. - The company plans to explore AI applications in game development, integrating smart NPCs and combining UGC with AIGC to enhance game dynamics [3].

Market Overview - Recent improvement in US stock market sentiment attributed to Trump's successful Middle East visit [1] - Hong Kong stock market remains sluggish with average trading volume around 220 billion, failing to exceed 300 billion for a breakthrough [1] - Both markets are experiencing weakness due to lack of new stimuli following US-China talks, with a focus on stability in policy adjustments [1] Company Developments - BYD announced the establishment of its European headquarters in Budapest, Hungary, with a total investment of 100 billion HUF (approximately 24.8 million euros), creating 2,000 jobs [3] - The new headquarters will focus on sales, after-sales, vehicle certification, and local design, marking a significant step for BYD in the European market [3] - Netease reported strong financial results, maintaining growth despite the absence of new hits, indicating a healthy industry environment [5] Regulatory Changes - A new mandatory national standard for light vehicle automatic emergency braking systems has been drafted, expanding its applicability to N1 class commercial vehicles [4] - This change is expected to significantly benefit companies like Nanchang Special Vehicle Co., which has been a leader in this technology since 2017 [4] Financial Performance - Tencent and Alibaba reported stable earnings with approximately 10% revenue growth, while JD.com faced a decline of over 4% due to potential losses in local services [4] - China Biopharmaceutical is projected to achieve a revenue of 28.87 billion yuan (+10.2%) in 2024, with a notable increase in innovative drug approvals [11][12] - The company has received FDA approval for its first innovative drug in the US, marking a significant milestone [11] Market Trends - The gaming industry shows resilience with increased engagement despite economic downturns, as evidenced by Netease's stock surge of over 13% [5] - The restaurant sector is also performing well, with companies like Zhou Hei Ya and Guoquan showing positive trends [6] - The stock market is witnessing varied attitudes towards technology stocks, with notable movements from major investors like Buffett and Soros [6]