8月8日至10日，第65届中国特许加盟展（CCFA）在上海新国际博览中心隆重举行。甜啦啦受邀参会，并在展 会同期举办的"特许加盟新风向论坛"上发表重要演讲，以《8000+门店的极致质价比扩张与平衡之道》为主 题，向行业解析其快速稳健发展的核心秘诀，彰显了品牌的强劲实力与前瞻视野。 此次受邀参加CCFA特许加盟展并发表主题演讲，是甜啦啦品牌实力与行业影响力的有力印证。面对现制饮品 市场日新月异的机遇与挑战，甜啦啦表示将持续深化其在产品创新、营销赋能、服务优化及全球化拓展等领域 的战略布局，始终坚持以"低价格、高价值"为核心竞争力。甜啦啦期待与广大加盟伙伴携手并进，共同开拓市 场新蓝海，引领现制饮品行业迈向更加健康、可持续的未来。 图注：甜啦啦门店实拍 在聚焦现制饮品行业的"特许加盟新风向论坛"上，甜啦啦与茶饮、咖啡、乳饮等领域的重量级嘉宾齐聚一堂， 围绕"加盟饮领，创变未来"主题，共同探讨行业增长新趋势与未来机遇。甜啦啦在分享中系统阐释了支撑其实 现8000多家签约门店规模化健康发展的核心驱动力体系。产品力被定位为品牌增长的发动机，甜啦啦持续打 造"低价格、高价值"的爆款产品矩阵，以"一桶水果茶""清风茉白鲜奶 ...

Group 1: Sales Performance - Multiple tea and coffee brands reported exceeding sales expectations during the "first cup of autumn" event on August 8, with Luckin Coffee selling over 20 million cups on that day [1] - Luckin Coffee's new products and collaborations have garnered significant attention, with the "Yuhui Light Body Fruit and Vegetable Tea" selling over 11.2 million cups within two weeks of its launch [1] - Bawang Tea Ji reported a 200% month-on-month increase and a 28% year-on-year increase in sales for the "first cup of autumn" event [1][2] Group 2: New Product Launches - Hou Shang A Yi launched the "Rich Osmanthus Rice Mochi Milk Tea," which sold nearly 550,000 cups within two days of its release [2] - Tian La La's external sales reached over 20 million yuan, marking a historical peak, with a 500% increase in daily sales [2] Group 3: Market Expansion and Financial Performance - KFC's coffee brand, Kenuo Coffee, aims to expand to 1,700 stores by 2025, up from a previous target of 1,500 stores [4][5] - Yum China reported a 4% year-on-year increase in total revenue to $2.8 billion for Q2, with operating profit reaching a record high of $304 million [5] Group 4: Incident Report - A tragic incident involving a delivery truck from Kudi Coffee resulted in two fatalities, prompting responses from both Kudi Coffee and Tea Yan Yue Se regarding the ongoing investigation [6]

Core Insights - The article highlights the launch of new products "Watermelon Cool Bucket" and "Green Plum Cool Bucket" by the tea brand Tienlala, aiming to enhance brand presence and target the young consumer market through collaboration with popular idol Zhou Keyu [1][5][8] - Tienlala's strategy focuses on high-quality, affordable products, with the new fruit bucket priced at 9.9 yuan, continuing its value-driven pricing approach [8][12] - The brand's collaboration with Zhou Keyu marks its first use of a celebrity spokesperson, leveraging his popularity to engage with the Z generation and enhance customer interaction [3][5][15] Product Launch and Marketing Strategy - The new "Watermelon Cool Bucket" follows the brand's strategy of combining fresh fruit with classic tea bases, contributing to a diverse product matrix [1][12] - Within seven days of launch, the new products sold over 1 million cups, indicating strong market reception [1] - Tienlala's marketing efforts included a pre-launch challenge on social media, successfully generating buzz and anticipation among fans [4][8] Brand Positioning and Consumer Engagement - Tienlala aims to redefine perceptions of low-cost tea drinks by associating its brand with Zhou Keyu's "sunny and refreshing" image, appealing to younger consumers [5][8] - The brand's focus on the fruit bucket product line has established it as a key identifier in the new tea drink market, enhancing brand loyalty despite the industry's generally low consumer loyalty [7][11] - The collaboration with Zhou Keyu has also led to the introduction of limited-edition merchandise, further increasing consumer engagement and brand interaction [5][8] Supply Chain and Operational Efficiency - Tienlala has built a robust supply chain to ensure low-cost sourcing of ingredients, which supports its pricing strategy [12][13] - The company has established a digital and intelligent supply chain system to quickly respond to the needs of franchisees across the country, with 29 distribution centers established nationwide [13][15] - The brand's commitment to quality is reflected in its stringent supplier selection and management processes, ensuring high-quality ingredients for its products [12][13] Market Growth and Future Outlook - The Chinese ready-to-drink beverage market has seen rapid growth, with a market size increase from 187.8 billion yuan in 2018 to 517.5 billion yuan in 2023, and is projected to reach 1,163.4 billion yuan by 2028 [11] - Tienlala's focus on the lower-tier market positions it well to capitalize on this growth trend, as it continues to innovate and expand its product offerings [11][15]