七鲜私厨
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从京东基地、七鲜小厨到京东外卖,京东超级供应链打破餐饮行业困局
Bei Jing Shang Bao· 2025-11-13 14:25
Core Insights - JD Group reported a strong Q3 performance with revenue exceeding expectations, growing by 14.9% year-on-year to 299.1 billion yuan [1][12] - New business revenues, particularly from JD's food delivery services, surged over 200% year-on-year, reaching 15.59 billion yuan [2][14] - The "Double 11" shopping festival saw significant consumer engagement, with food delivery and other services experiencing a 13-fold increase in daily orders [1][3] Revenue Growth - JD's overall revenue for Q3 was 299.1 billion yuan, marking a 14.9% increase compared to the previous year [1][12] - New business revenue, including food delivery, grew by 214% year-on-year and accelerated from Q2 [2][14] - Service revenue increased by 30.8%, reaching a two-year high and accounting for 24.4% of total revenue [2][14] Business Performance - JD's food delivery service maintained healthy growth, with improvements in operational efficiency leading to reduced investment and better profit margins [2][6] - The introduction of "Seven Fresh Kitchen" has been well-received, maintaining high daily order volumes and contributing to overall business growth [2][3] - The collaboration with over 2 million quality restaurants and top 300 dining brands resulted in a 13-fold increase in daily orders during the "Double 11" period [3][16] Supply Chain and Cost Efficiency - JD's supply chain capabilities significantly reduced procurement costs for merchants, allowing for a commission rate of no more than 5%, compared to over 20% on traditional platforms [5][6] - The implementation of a centralized kitchen and cold chain logistics improved food quality and inventory turnover [5][6] - JD's focus on quality and fair competition aims to support sustainable growth for restaurants, avoiding the pitfalls of low-cost competition [4][5] User Engagement and Market Position - The number of active users surpassed 700 million in October, reflecting strong user growth and shopping frequency [6][14] - JD's multi-engine growth matrix continues to expand, with food delivery services deepening synergies with core retail operations [6][7] - The company aims to create a healthy ecosystem in the food delivery market, emphasizing quality and consumer trust [4][5]
京东被曝成立预制食品业务部:与3C数码事业群平级,负责人向CEO许冉汇报
Sou Hu Cai Jing· 2025-11-12 07:44
瑞财经 吴文婷11月11日,据媒体报道,京东零售于近期正式成立预制食品业务部。 目前,该部门在组织架构上与3C数码事业群、家居家电事业群、大商超事业群等京东零售C1级部门平级,负责人为Andy Tian,直接向京东集团CEO许冉汇 报。 报道称,一位接近京东的业内人士表示,"京东布局预制菜并非新鲜事,只是没想到这次战略层级这么高。" 实际上,今年8月15日,"京东零售招聘"公众号的一则社招信息显示,京东零售预制食品业务部的核心业务明确指向"预制食品自有品牌的商品开发"。其正 在招募菜肴、主食、烘焙品类团队负责人和品类买手伙伴。 而据京东双11媒体沟通日公布的数据,京东11.11首周,七鲜小厨带动周边3公里品质餐厅的订单量增长超12%;京东旗下首个餐饮实体基础设施品牌-七鲜美 食MALL的线上成交订单环比增长超150%;京东自有品牌"七鲜私厨"店铺搜索量环比增长超350%,订单量环比增长超400%。 自今年2月份京东进入外卖业务以来,通过百亿补贴,迅速提升其单量。据其披露数据显示,京东618期间,遍布全国350个城市的12万多名全职骑手和兼职 骑手们,把来自150多万家品质餐饮门店的安心美味餐食送到用户手中,日 ...
京东双11成绩单:3C数码AI产品成交额同比增长超100%
Bei Ke Cai Jing· 2025-11-11 11:05
Group 1 - During the Double 11 shopping festival, JD's 3C (information and home appliances) digital AI products saw a transaction value growth of over 100% year-on-year [1] - AI tablets and AI large-screen smartphones ranked among the top five in terms of growth rate within the overall 3C digital category [1] - The C2M (Customer to Manufacturer) customization ratio for large-screen AI smartphones and gaming laptops exceeded 30% and 50%, respectively [1] Group 2 - In the live streaming segment, the order volume from JD's live streaming rooms increased by over 150% year-on-year during Double 11 [2] - The total user viewing time for live streams grew threefold compared to the previous year, with the number of merchants broadcasting live streams tripling [2] - The user viewing time for merchant live streams increased by 2.5 times year-on-year [2] Group 3 - In the dining sector, the "Seven Fresh Kitchen" initiative boosted the order volume from quality restaurants within a 3-kilometer radius by over 12% [2] - The online transaction orders for JD's first dining entity brand, "Seven Fresh Food Mall," increased by over 150% compared to the previous period [2] - The search volume for JD's private label "Seven Fresh Kitchen" surged by over 350%, with order volume increasing by over 400% [2]