Group 1 - The company, AoFei Entertainment, has launched additional merchandise products besides the "Ba Ji" series, including a commemorative card box for the movie "Foreign Dawn," plush toys, acrylic stands, and postcards [1]

Core Insights - The 36th Firefly Animation and Game Carnival and the 4th KKWORLD Comic Paradise attracted significant attendance, with 1.5 million people attempting to purchase tickets online, showcasing the popularity of the event and the growing interest in the domestic animation industry [1][2] Industry Overview - The event took place from July 18 to July 21, despite adverse weather conditions, indicating strong consumer enthusiasm for anime culture [2] - The diverse lineup of guests, including creators, voice actors, and cross-industry stars, highlights the event's role in bridging various entertainment sectors and enhancing fan engagement [2][4] Economic Impact - The "goods economy" related to anime and gaming merchandise has become a significant part of new consumption trends, with fans purchasing various small, affordable items to express their connection to their favorite IPs [3] - The event stimulated related industries such as cosplay costume rentals and makeup services, contributing to the "manga exhibition economy" and providing substantial income opportunities for service providers [4] Regional Significance - Guangzhou has established itself as a hub for large-scale anime exhibitions, hosting multiple events annually, which enhances its cultural and economic landscape [6][7] - The Firefly Animation Carnival has grown in scale since its inception in 2011, with projections for future events indicating continued growth in attendance and brand participation [6][7] Industry Statistics - In 2023, Guangzhou's animation industry generated revenue of 25 billion yuan, accounting for one-fifth of the national animation market, while the gaming industry reached 105 billion yuan, representing one-third of the national gaming market [7]

Core Viewpoint - The article discusses the ongoing decline of offline "谷店" (Grocery Stores) in China, highlighting the reasons behind the closures and the shift towards a more cost-effective and consumer-driven market, including the rise of "垃圾堆" (junk pile) stores that sell second-hand goods [3][6][19]. Group 1: Current Market Situation - Nearly a hundred offline "谷店" have closed in the first three months of the year, with some industry experts predicting that the peak of closures is yet to come [3][6]. - The closures are attributed to factors such as poor location choices, rational consumer behavior, and limited product selection freedom, leading to excess inventory [6][12]. - The rental costs for "谷店" have increased significantly, with some landlords raising their revenue share to as high as 30% [7][10]. Group 2: Consumer Behavior and Market Trends - Consumer enthusiasm for "谷店" has become more rational, with many feeling fatigued by the repetitive offerings and high prices of new products [12][15]. - The rise of "垃圾堆" stores, which sell second-hand goods at lower prices, reflects a shift towards more economical consumption patterns [21][22]. - The popularity of "垃圾堆" stores is driven by their affordability and the availability of unique IP products that are not found in traditional "谷店" [21][22]. Group 3: Business Adaptation and Future Directions - Some "谷店" are adapting by diversifying their offerings, such as incorporating DIY workshops and themed cafes to attract customers [31][34][36]. - The emergence of themed cafes and card game shops within the "谷店" ecosystem indicates a trend towards creating unique consumer experiences to differentiate from competitors [32][36]. - The market is undergoing a significant transformation, with many store owners realizing that the previous model of easy profitability is no longer viable, prompting a need for strategic pivots [31][36].