7月20日，上海市五角场广场"她健康 美好护她"健康市集热闹开市。作为美团女性健康公益计划的战略 合作伙伴，北京同仁堂携经典名方"加味逍遥丸"及特色健康服务惊艳亮相，以新颖有趣的互动形式，为 都市女性带来一场别开生面的中医药健康体验。 本次市集上，北京同仁堂精心打造了健康互动体验区，吸引众多女性市民踊跃参与。活动融合集章打 卡、趣味挑战（转呼啦圈挑战）和健康福利于一体。参与者通过完成互动任务收集印章，即可兑换北京 同仁堂提供的养生小礼品。现场还推出同仁堂产品限时折扣，涵盖滋补品、健康茶饮等，让健康福利触 手可及。 寓健康于乐，专业服务暖人心 除了趣味互动，北京同仁堂更充分发挥中医药特色优势，设立公益义诊专区。资深中医师现场坐镇，通 过体质辨识、亚健康调理指导等方式，为女性朋友提供免费健康咨询和个性化建议。参与者纷纷表示， 这种"寓健康于乐"的形式轻松有趣，不仅收获了实用的养生知识，更切身感受到传统中医药的温暖与专 业关怀。活动精准聚焦都市女性常见的情绪压力、肝郁气滞等亚健康问题，让中医药文化以更生动、接 地气的方式融入大众生活。 公益践行，百年匠心守护健康 作为美团女性健康公益计划的重要伙伴，北京同仁堂积极践 ...

特邀一日店长唐梓&康昕与粉丝们合影留念 首店创新持续点燃新热潮，暑期消费激增催生市场新动能。7月12日，柠檬向右旗下升级品牌"向右手 作"南京首店在景枫中心盛大开业。开业当日，门店即掀起健康茶饮消费热潮，在抖音拥有超千万粉丝 的CP唐梓、康昕以"特邀一日店长"身份惊喜空降，瞬间引爆全城关注，慕名而来的粉丝在店外排起长 龙，将商圈热度推向顶峰。 向右手作南京首店开业现场人气爆棚 在品质消费与健康理念深度融合的当下，柠檬向右创新推出升级品牌"向右手作"，延续了"新鲜、健 康、低卡"的品牌理念，构建起全品类健康茶饮的多样性产品矩阵，比如不加一滴水的手工冰淇淋等， 引领健康茶饮的消费热潮。 1、高人气CP空降"一日店长"，激起暑期消费新热潮 随着暑期消费高峰的到来，年轻消费者的热情被彻底点燃。作为"火炉城市"之一，南京的夏季酷热难 耐，这也让消费者们对清凉、健康饮品的需求持续攀升，在年轻群体中更是表现得尤为突出。近年来， 南京在消费力和创新力上的快速发展，使其成为众多新兴品牌争相布局的重要市场。 在茶饮市场从供给端内卷转向需求端心智深耕的当下，夏日茶饮消费热潮正需鲜活场景激活。柠檬向右 巧借高人气CP唐梓&康昕的"一 ...

新会柑标准化种植基地 7月14日，"2024中国地理标志农产品（中药材）区域公用品牌声誉TOP100"正式发布，新会陈皮以其卓越的品质、深厚的文化底蕴和蓬勃 的产业活力，品牌声誉指数达857.44，高居榜首。 | 排序 | ક્તર સિ | 品牌名称 | 品牌声誉 | | --- | --- | --- | --- | | 1 | 广东 | 新会陈皮 | 857.44 | | 2 | 宁夏 | 宁夏枸杞 | 852.47 | | 3 | 吉林 | 长白山人参 | 851.97 | | 4 | 广东 | 化榴红 | 848.70 | | 5 | 石南 | 文山三七 | 844.49 | | 6 | 海南 | 海南沉香 | 842.51 | | 7 | 宁夏 | 中宁枸杞 | 840.17 | | 8 | 浙江 | 桐乡杭白菊 | 835.34 | | ਰੇ | 安徽 | 霍山石斛 | 833.12 | | 10 | 山东 | 泰山黄精 | 832.50 | | 11 | 湖南 | 湘潭 | 831.26 | | 12 | 广西 | 永福罗汉果 | 830.24 | | 13 | 浙江 | 等转佛主 | 830 ...

题图来自：AI生成 凌晨三点，26岁的程序员小谢刷新着购物车，毫不犹豫地拍下一块标价上万元的限量滑雪板。第二 天傍晚，他却挤在北京永辉超市的打折生鲜区，专注地挑选着七折的鸡胸肉和临期酸奶。 在今年的消费图景中，这种 "精致穷"+"情绪富" 的混搭消费行为，早已不再稀奇。一边为音乐节门 票豪掷千金，一边在几款app之间切换三小时比价只为多省几块钱；一边追逐限量版Labubu，一边在 奥莱折扣区淘换季服装。 " 过去大家消费是买个物品，现在年轻人是买种心情 "，一位消费行为研究者如此总结。据统计， 2024年中国青年消费需求类型中，"取悦自我"占比高达46.28%。这种"悦己消费"正在成为越来越多 人生活里的刚需。 【 "今年的消费又next level 了" 】 -"周五出发、周日归来"的微度假，是逃避，还是刚需？ ● 年度"最值"vs"最坑"榜单 -分享在不同消费领域的"平替"策略 2025年的消费，确实" Next Lev el "了：它更分裂，也更清醒；更重视即时感受，也更精于长远计 算。 话题方向参考： 由此， 虎嗅发起视频内容征集 ，向全网创作者发出邀请： 说说你观察到了哪些消费 "新" 现象？ 讲 ...

Core Insights - The rise of Traditional Chinese Medicine (TCM) night markets across the country reflects a growing public interest in health management and wellness practices, particularly during the recent May Day holiday where a TCM cultural night market in Shenyang attracted approximately 50,000 visitors in a single day [1] - TCM night markets combine traditional practices such as acupuncture and cupping with modern wellness activities, making TCM more accessible and appealing to the public [1] - The popularity of TCM night markets is supported by government initiatives that integrate medical, cultural, and commercial resources, transforming these markets into large-scale events that enhance their influence and reach [1] Industry Development - TCM night markets provide a practical avenue for the dissemination of TCM culture, enriching residents' nightlife while promoting health awareness [2] - There is a need for the establishment of management systems to ensure safety and standardization in TCM night markets, which can enhance the overall experience for visitors [2] - Efforts should be made to create brand recognition and diversify activities and products within the night markets, particularly targeting younger demographics to foster familiarity and acceptance of TCM [2]

Group 1: Consumer Demand - The demand for food on Xiaohongshu is characterized by diversity, with practical value as the foundation, while emotional and experiential values are increasingly emphasized [1] - Consumers are seeking sensory enjoyment and social media sharing experiences, as evidenced by the reading volume of "pretty meals" reaching 1.23 billion, a year-on-year growth of 4691%, and "atmosphere restaurants" with a reading volume of 2.8 billion, a year-on-year growth of 212% [1] - Health-conscious trends are significant, with searches for "low-calorie" increasing by 61% and "fitness and weight loss" by 59%, while price-sensitive consumers are prevalent, leading to high search volumes for terms like "affordable" and "discount" [1] Group 2: Product Innovation - Novel ingredients are emerging, with search indices for niche ingredients like Grace, dried mushrooms, and white jade crabs surging, exemplified by a 7040% increase for Shenwan pineapple [2] - The boundaries between tea and coffee are blurring, with a clear trend towards fusion and health-oriented products, such as Bawang Chaji's health tea standards and Heytea's sugar-free fruit tea series [2] Group 3: Regional Cuisine - The popularity of regional cuisines is rising, with local specialties like Chongqing hot pot (reading volume over 2 billion), Liuzhou snail noodles (over 1 billion), and Zibo barbecue (over 600 million) becoming significant traffic drivers [3] - There is a strong connection between regional cuisine and tourism, with users starting to search for food 1-2 months before domestic travel, and key decision-making occurring 10 days prior to travel [3] Group 4: Audience and Content Trends - The audience for food categories like hot pot, tea, and coffee is clearly segmented, with specific populations such as 11.68 million for Sichuan hot pot and 2.6 million for lemon tea [4] - Content preferences lean towards video and animated content for visual impact, while text and image content focus on clarity [5] Group 5: Differentiation Strategies - Brands are encouraged to avoid blindly imitating viral content and instead focus on their unique positioning, as seen in some restaurants in Changsha using titles that highlight regional exclusivity [6] - Cross-industry integration and cultural empowerment are becoming important, with examples like Hunan Museum launching limited edition foods that combine eating with cultural experiences [6] - The overall trend in the Xiaohongshu food industry is towards "diversified demand, innovative products, regional traffic, and contextual content," urging brands to accurately grasp consumer emotions and functional needs [6]