新京报贝壳财经讯（记者白昊天）11月21日，2025广州车展正式开幕。一汽奥迪A5L乾崑智驾®版上市，售价 28.68万元。一汽奥迪销售有限责任公司执行副总经理郭永锋表示，一汽奥迪将陆续推动旗下全系产品的智能化升 级，企业将开启全新智能化时代。 编辑 徐倩 校对 卢茜 一汽奥迪A5L乾崑智驾®版搭载双激光雷达，支持城区NOA/高速NOA/高级泊车辅助等功能。具备路口自动减速避 让、无保护左右转、识别红绿灯起停，应对加塞、主动避让大车与道路施工等能力。 郭永锋提到，面对中国汽车市场的智能化浪潮，一汽奥迪正在全力推进旗下产品的智能化升级。包括以一汽奥迪 Q6L e-tron家族、A6L e-tron为代表的豪华纯电车型，以一汽奥迪A5L、2026年初即将上市的全新Q5L、A6L等为代 表的豪华燃油车型，都将实现"油电同智"。 一汽奥迪展台。 企业供图 ...

Core Insights - The 2025 Guangzhou Auto Show has officially opened, showcasing the launch of the FAW Audi A5L QianKun Intelligent Driving® version priced at 286,800 yuan [1] - FAW Audi is committed to advancing the intelligent upgrade of its entire product line, marking the beginning of a new era of intelligence for the company [1][4] Product Features - The FAW Audi A5L QianKun Intelligent Driving® version is equipped with dual laser radars and supports features such as urban NOA, highway NOA, and advanced parking assistance [3] - The vehicle has capabilities for automatic deceleration at intersections, left/right turns without protection, traffic light recognition, and proactive avoidance of large vehicles and road construction [3] Strategic Direction - In response to the wave of intelligence in the Chinese automotive market, FAW Audi is fully promoting the intelligent upgrade of its products [4] - The company plans to introduce luxury pure electric models represented by the FAW Audi Q6L e-tron family and A6L e-tron, alongside luxury fuel models like the A5L and the upcoming Q5L and A6L [4]

Core Insights - FAW-Volkswagen is revitalizing its leadership position in the joint venture automotive sector through organizational changes and channel restructuring, leading to increased sales momentum [1] Sales Performance - In June 2025, FAW-Volkswagen's Volkswagen brand sold 87,048 units, a year-on-year increase of 12.5% - Audi brand sales reached 61,010 units, up 15.7% year-on-year, while Jetta brand sales surged by 33.4% to 12,052 units - Total vehicle sales for the three brands amounted to 160,110 units, with a 1 percentage point increase in fuel vehicle market share [1][4] Audi Brand Recovery - Audi's sales surpassed 60,000 units in June, marking a significant recovery in the luxury vehicle segment, which has been under pressure from price wars for over a year - The brand's recovery is attributed to breakthroughs in product offerings, marketing strategies, and channel expansion, including the launch of new models like the A5L and Q5L [4][5] Marketing and Channel Expansion - FAW-Volkswagen is enhancing its marketing capabilities by engaging directly with consumers through social media and influencer sales strategies - The company is also expanding its dealership network, aiming to increase the total number of dealerships to over 1,000 by the end of the year, which is part of the "Hundred Stores Thousand Families" initiative [5][8] Organizational Changes - In April 2025, FAW-Volkswagen initiated a major organizational transformation to shift towards a customer-centric sales model, with a comprehensive restructuring completed by the end of May - The company is focused on achieving breakthroughs in product offerings, marketing, cost efficiency, and shareholder collaboration [5][9] Future Outlook - The company plans to launch 11 new models across the Volkswagen and Jetta brands, with a steady stream of new products expected in the coming months - The positive sales signals from Audi and the aggressive dealership expansion are anticipated to energize FAW-Volkswagen's product strategy for the second half of the year [9][11]

Group 1 - The core point of the news is that FAW Audi is launching the Q6L e-tron family, the first vehicle developed in collaboration with Huawei, at the upcoming Guangdong-Hong Kong-Macao Auto Show on May 31 [1][5] - FAW Audi is focusing on enhancing its service network and user convenience, as demonstrated by the recent visit of the company's general manager to the new showroom, indicating a commitment to product and channel development [1] - The company is experiencing a significant transformation with the introduction of new products based on the PPE luxury electric platform, which is expected to drive product upgrades and market competitiveness [1][3] Group 2 - FAW Audi has invested heavily in channel development this year, successfully increasing its dealership count to nearly 600, reflecting strong confidence from investors, with 83% of them operating for over five years [3] - The company is set to launch several new models this year, including the A5L, new Q5L, new Audi A6L e-tron, and Q6L e-tron family, targeting both fuel and new energy segments [3] - In the first four months of 2025, FAW Audi sold 173,000 vehicles, leading the domestic luxury car segment, but faces competition from both domestic new energy vehicles and its own sibling brand, SAIC Audi [5]

Core Insights - Audi is significantly reducing the prices of its A3 models, with the starting price for the A3 now at approximately 12.49 million yuan, which is a notable decrease from previous prices [2][3][5] - The price cuts are part of a broader strategy among joint venture car manufacturers to enhance the competitiveness of their fuel vehicles, particularly in the luxury segment [1][10] - The A3 model has seen a decline in sales since its peak in 2019, with monthly sales averaging around 5,000 units since 2021, indicating increased competition and market challenges [13][14] Pricing Strategy - Audi's A3 Sportback and A3L Limousine models are now available at "one price" offers, with significant discounts ranging from 40,000 to 50,000 yuan [3][5] - The lowest price for the A3 Sportback has been reported as low as 12.18 million yuan at some dealerships [3] - The pricing strategy includes transparent costs with no hidden fees, and financing options are available with a 5% annual interest rate [6][7] Market Context - The compact car segment has experienced an overall market decline of 11.1% in early 2025, reflecting broader challenges in the automotive industry [13] - Audi's A3 has faced increased competition from both luxury brands like BMW and Mercedes-Benz, as well as from mainstream brands offering larger vehicles at similar price points [10][14] - The shift towards electric vehicles is impacting the sales of traditional fuel vehicles, with consumers increasingly favoring lower-cost electric options [13][14] Product Development - Audi is planning to launch new models based on advanced platforms, including the PPE electric platform and the PPC fuel platform, to enhance product offerings and competitiveness [16][17] - The new A5L and Q5L models are set to debut, featuring significant upgrades in technology and performance, aimed at regaining market share [16][17] - Collaborations with tech companies like Huawei and Momenta are expected to enhance Audi's smart driving capabilities in upcoming models [16][17]