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豪华车「四分天下」格局初显,中国品牌凭何跻身核心阵营?
3 6 Ke· 2025-12-17 11:59
中国豪华汽车市场,曾经运行着一条不言自明的"品牌法则"。 那个时代的豪华由品牌定义,消费者愿意为了引擎盖上的一个徽章买单,花费真金白银买下的可能是一张"身份契约"。 然而,当智能化的浪潮以十年走完燃油时代百年的演进速度时,市场打响了豪华车市场新一轮竞争的发令枪。 一边,十万元级入门家用车,已走向辅助驾驶的普及战;另一边,某些百万级别的豪车,其车机系统依然处于非智能时代。 这不再是配置的差距,而是时代逻辑的断层。当汽车的灵魂从"机械性能"转向"智能体验",传统豪华品牌用精密机械构筑的技术护城河,正在被一颗颗智能 芯片与激光雷达快速"填平"。 旧秩序的裂痕,正是新王者的阶梯。中国汽车工业等待多年的那个问题,答案已浮出水面:在电动化抹平了动力门槛的今天,什么才是定义"新豪华"的终极 筹码? 今年9月,中国30万以上新能源中大型轿车销量榜中,本土车型享界S9与S9T强势占据榜首及第三位,享界如同一把精准的钥匙,插入了这个时代的锁孔。 它用"上市即上量"的战绩证明了,新时代的豪华车消费者,已不再为历史情怀的"溢价"买单,他们只为极致体验的"价值"投票。 汽车产业早期,消费者曾高度信赖品牌光环,即便对豪华品牌的低配车型也 ...
豪华车「四分天下」格局初显,中国品牌凭何跻身核心阵营?
36氪· 2025-12-17 11:45
中国豪华汽车市场,曾经运行着一条不言自明的"品牌法则"。 那个时代的豪华由品牌定义,消费者愿意为了引擎盖上的一个徽章买单,花费真金白银买下的可能是一张"身份契约"。 然而,当智能化的浪潮以十年走完燃油时代百年的演进速度时,市场打响了豪华车市场新一轮竞争的发令枪。 一边,十万元级入门家用车,已走向辅助驾驶的普及战;另一边,某些百万级别的豪车,其车机系统依然处于非智能时代。 这不再是配置的差距,而是时代逻辑的断层。 当汽车的灵魂从"机械性能"转向"智能体验",传统豪华品牌用精密机械构筑的技术护城河,正在被一颗颗智 能芯片与激光雷达快速"填平"。 旧秩序的裂痕,正是新王者的阶梯。中国汽车工业等待多年的那个问题,答案已浮出水面:在电动化抹平了动力门槛的今天,什么才是定义"新豪华"的终极 筹码? 今年9月,中国30万以上新能源中大型轿车销量榜中,本土车型享界S9与S9T强势占据榜首及第三位,享界如同一把精准的钥匙,插入了这个时代的锁孔。 它用"上市即上量"的战绩证明了, 新时代的豪华车消费者,已不再为历史情怀的"溢价"买单,他们只为极致体验的"价值"投票。 这场由中国品牌主导的"豪华价值重塑"大戏,序幕已然拉开,而其剧 ...
新享界S9超30万起售,余承东透露鸿蒙智行首款MPV进展
Nan Fang Du Shi Bao· 2025-11-20 13:43
Core Viewpoint - Hongmeng Zhixing officially launched the new luxury mid-to-large electric sedan, the Xiangjie S9, with a price range of 309,800 to 369,800 yuan, marking a significant step in the company's expansion in the high-end new energy vehicle market [2][6]. Group 1: Product Launch and Features - The Xiangjie S9 is available in both extended range and pure electric versions, with four different configurations [2][6]. - The vehicle features advanced intelligent and safety upgrades, including the Huawei Qian Kun intelligent driving ADS 4 system, which has accumulated over 5 billion kilometers of assisted driving mileage [5][6]. - The S9's performance includes a maximum range of 816 km for the pure electric version and a fuel consumption of 5.85L per 100 km for the extended range version, with a total range of up to 1,378 km [6]. Group 2: Sales and Market Position - Hongmeng Zhixing achieved a significant milestone by delivering over 1 million units in just 43 months, setting a record for new energy vehicle brands [4]. - The company plans to invest approximately 20 billion yuan in the Xiangjie brand for technology research and product planning, indicating a commitment to expanding its product lineup [5]. Group 3: Future Developments - The company announced plans for its first flagship MPV, which is expected to surpass existing models in the market, signaling further product line expansion [4][5]. - The Xiangjie S9 is positioned to compete in the luxury new energy segment, with a clear strategy for product layout and market competition [6].
2025合肥国际新能源汽车大会开幕 聚力打造全球产业交流新平台
Group 1 - The 2025 Hefei International New Energy Vehicle Conference opened on September 29, showcasing China's strength in the new energy vehicle industry and promoting international cooperation [1] - The conference is co-hosted by the Hefei Municipal Government and various departments, featuring a "1+1+N" model that includes a main conference, a comprehensive auto show, and over 20 special events, with a total exhibition area exceeding 200,000 square meters [3] - Key industry leaders and experts gathered to discuss cutting-edge topics such as intelligent networking, AI chips, and supply chain collaboration, providing insights for high-quality industry development [3] Group 2 - The exhibition featured over 100 domestic and international mainstream brands showcasing more than 1,000 vehicles, including the debut of "Hefei-made" models like NIO ET9 and Zun Jie S800, along with over 20 new technologies [5] - The conference aims to enhance Hefei's position as an "international first-class new energy vehicle capital," facilitating practical cooperation and addressing development bottlenecks through supply chain matching events [5] - Hefei's new energy vehicle exports reached 5.45 billion yuan from January to July this year, marking a 57.6% year-on-year increase, with Jiangqi Group establishing eight overseas subsidiaries [5] Group 3 - The conference is expected to strengthen Hefei's industrial advantages in "full-chain layout and all types of vehicle enterprises," injecting new momentum into the intelligent and international development of new energy vehicles [6]
享界S9T开启首批交付 北汽、华为携手破局旅行车市场
Core Insights - The launch of the Xiangjie S9T, a flagship travel vehicle, marks a significant milestone for the company, showcasing its commitment to high-quality manufacturing and user satisfaction [2][3][4] - The vehicle has received strong market interest, with over 10,000 pre-orders within 72 hours of its launch, indicating a shift in consumer preferences towards multifunctional vehicles [4][5] Group 1: Product Launch and Features - The Xiangjie S9T is the first travel car under the Hongmeng Zhixing brand and features advanced technology, including the Huawei Qian Kun Intelligent Driving ADS 4 system with 36 high-precision sensors [4] - The vehicle offers impressive range capabilities, with the pure electric version achieving a maximum CLTC range of 801 kilometers and the range-extended version exceeding 1305 kilometers [4] - The manufacturing process at the Xiangjie Super Factory emphasizes transparency and quality, with precision standards comparable to luxury brands and rigorous testing protocols [2][3] Group 2: Market Trends and Consumer Preferences - The travel car segment has historically accounted for less than 1% of total passenger vehicle sales, but recent trends show a growing consumer interest in multifunctional vehicles that cater to both daily commuting and outdoor activities [3][4] - The Chinese travel car market has experienced continuous growth for four years, reflecting a shift in consumer demand towards vehicles that offer versatility and comfort [4] Group 3: Strategic Partnerships and Future Plans - The collaboration between Beiqi and Huawei represents a strategic milestone, with plans to invest 20 billion yuan in R&D to enhance the Xiangjie brand's offerings in the luxury vehicle market [5] - The partnership aims to establish a comprehensive system that includes dedicated teams, R&D, supply chains, quality checks, and distribution channels to support the brand's growth [5]
“赋能智能电动汽车产业升级”,鸿蒙智行触及15万元级别市场
Zhong Guo Jing Ji Wang· 2025-09-24 06:40
Core Insights - The launch of the new AITO Wenjie M7 and the introduction of the AITO brand's first model, the Shangjie H5, signify a strategic move by Huawei to enhance its presence in the smart electric vehicle market, targeting a broader consumer base [1][8][12] Group 1: Product Launches - The AITO Wenjie M7 is priced between 279,800 and 379,800 yuan, offering both range-extended and pure electric power options, with a focus on design, space, performance, and safety [5][7] - The Shangjie H5 is positioned for young families, priced between 159,800 and 199,800 yuan, featuring a long range of 1,360 km and advanced smart driving capabilities [8][10] Group 2: Technological Advancements - The Wenjie M7 features a low drag coefficient of 0.249 Cd, a spacious interior, and advanced technology including a 16.1-inch 3K floating central control screen and a 68-inch AR-HUD [5][7] - The Shangjie H5 incorporates Huawei's advanced driving assistance system (ADS4) and offers unique features such as 3D facial recognition and immersive entertainment experiences [10][12] Group 3: Market Positioning - The introduction of the Shangjie H5 fills a gap in the 150,000 yuan market segment, allowing Huawei to reach a wider audience and enhance its competitive edge in the smart electric vehicle sector [12] - The Wenjie M9 has achieved significant market success, with over 240,000 units delivered and maintaining a leading position in the large SUV segment for 18 months [12]
鸿蒙智行发布会:尚界H5上市,售价15.98万元起
Hua Er Jie Jian Wen· 2025-09-23 13:15
Group 1 - SAIC Motor Corporation announced the official launch of the Shangjie H5, which combines comfort, quality, and intelligence, with over 160,000 pre-orders since August 25, and a price range of 159,800 to 199,800 yuan [1] - Huawei's AITO brand introduced the new color "Silver Realm Purple" for the Wenjie M9, featuring over 50 upgraded functions and a starting price of 559,800 yuan [1] - The AITO brand's Xiangjie S9T achieved over 13,000 pre-orders within a week of its launch, priced from 309,800 yuan, and the first batch of deliveries began on September 21 [1] - The Wenjie M7 has accumulated over 230,000 pre-orders, with updated design and performance features, starting at 279,800 yuan for the range-extended version and 319,800 yuan for the pure electric version [1] Group 2 - The Wenjie M7 features a 16.1-inch 3K floating screen, 68-inch AR-HUD, and integrates Huawei's ADS for comprehensive perception and control [2] - The vehicle includes a full collision avoidance system 4.0, providing all-direction, all-target, all-weather, all-speed, and all-scenario active safety capabilities [2] - The M7 is equipped with a triple safety unlocking redundancy design, ensuring access under various emergency conditions [2]
享界S9T开启首批车主交付
Core Insights - The first delivery ceremony for the flagship 9 series, the Xiangjie S9T, took place at the Xiangjie Super Factory, showcasing the company's commitment to immediate delivery upon launch [1] - The Xiangjie Super Factory features advanced global equipment and automation, producing a new vehicle every two minutes, with each Xiangjie S9T undergoing rigorous testing over 50 kilometers and 16 different road conditions [1] Group 1 - The delivery location was set next to the Schuler servo press in the stamping workshop, allowing first users to deeply explore the manufacturing process from steel plate to complete vehicle [1] - The Xiangjie S9T is equipped with the new Huawei Tuling platform, featuring a five-level adjustable intelligent air suspension and continuous variable damping shock absorbers, ensuring performance on various road conditions [1] - The vehicle boasts a maximum CLTC range of 1305 kilometers, highlighting its efficiency and long-distance capabilities [1] Group 2 - The Xiangjie S9T represents a strategic upgrade between Huawei and BAIC, incorporating advanced technologies such as Huawei's Qian Kun intelligent driving ADS4 and a high-end audio system with 25 speakers [2] - Additional features include a six-in-one integrated architecture, Harmony ALPS health cabin, double-layer laminated soundproof glass, and electric sunshades for the second row, emphasizing luxury and comfort [2] - The vehicle also includes a wide temperature range compressor for heating and cooling, starry tail lights, and intelligent electronic side mirrors, positioning it as a premium offering in the market [2]
30.98万元起售,鸿蒙智行首款旅行车享界S9T上市
Zhong Guo Jing Ji Wang· 2025-09-18 05:10
Group 1 - The core viewpoint of the article highlights the launch and delivery of the new travel car, the Enjoy S9T, by Hongmeng Zhixing, featuring advanced technology and a focus on enhancing user experience [1][3] - The Enjoy S9T is available in four versions, with prices ranging from 30.98 million to 36.98 million yuan, showcasing a competitive pricing strategy in the electric vehicle market [1][3] - The collaboration between Huawei and BAIC has been upgraded to a strategic community, focusing on five exclusive systems to enhance product quality and service [3] Group 2 - The Enjoy S9T features a low drag coefficient of 0.23Cd, which contributes to improved range and quietness, along with a spacious interior and multiple storage options [5] - The vehicle is equipped with a range of smart technologies, including a 16.1-inch central control screen and a comprehensive sound system, enhancing the overall user experience [7] - The Enjoy S9T offers impressive range capabilities, with the pure electric version achieving a maximum range of 801 km and the range-extended version reaching 1305 km [7][9] Group 3 - The Enjoy S9T is equipped with the Huawei Drive ADS 4 driver assistance system, featuring a total of 36 high-precision sensors for enhanced safety and navigation [9] - The vehicle incorporates advanced safety features, including a robust body structure and multiple safety redundancies, ensuring high levels of passenger protection [9] - The launch of the Enjoy S9T aims to tap into the growing demand for personalized and practical travel vehicles, potentially transforming the niche market for travel cars in China [9]
享界品牌计划3年投入200亿资金,推进智驾、座舱等技术迭代
Ju Chao Zi Xun· 2025-09-15 08:30
Core Insights - The article discusses the collaboration between Huawei and BAIC to establish the Xiangjie brand strategic community [2] - Xiangjie plans to invest 20 billion yuan over the next three years to enhance technology in four key areas: design, intelligent assisted driving, smart cockpit, and quality safety [4] Investment and Strategy - Xiangjie will form a dedicated team within the Xiangjie division to operate under a "strategic community" model, ensuring full-chain collaboration from product design to end-user sales services [4] - A specialized manufacturing and supply chain system will be established to guarantee the "technology + luxury" dual quality assurance of the Xiangjie brand [4] - The company will implement a dedicated dual quality inspection system to ensure high-quality production standards for every vehicle [4] Product Launch - The Xiangjie S9T is set to officially launch on September 16, with a starting pre-sale price of 328,000 yuan [5] - The dimensions of the S9T are 5160 mm in length, 2005 mm in width, and 1492 mm in height, with a wheelbase of 3050 mm, which is 6 mm taller than the previous model [5] - The new model features standard air suspension and continuously variable damping shock absorbers, and it is equipped with Huawei's latest Tuling platform [5] Powertrain and Range - The S9T offers both pure electric and range-extended versions, with the pure electric variants having ranges of 701 km, 765 km, and 801 km, powered by a 97.6 kWh battery [5] - The range-extended versions provide pure electric ranges of 195 km, 201 km, and 274 km, with battery capacities of 36 kWh and 51.9 kWh [5]