关注 「电动车公社」 和我们一起重新思考汽车 就在前几天，一汽奥迪Q6 e-tron家族上市了。新车基于800V高压平台打造，全系搭载107度三元锂电池，定价34.88-39.88万元。 | Q6L e-tron | 限时尊享价 | | --- | --- | | 超长续航版 | 348,800 | | 首发领航版 | 378,800 | | Q6L Sportback e-tron | 限时尊享价 | | 超长续航版 | 368,800 | | 首发领航版 | 398,800 | 更令人惊讶的是，这台新车不仅附赠一系列购车权益，还牵手华为乾崑智驾技术，带来了定制的高级驾驶辅助系统： · 就比如说，它基于奥迪&保时捷联合研发的PPE平台进行打造。和这台车同架构的亲兄弟车型是隔壁的保时捷纯电Macan，售价59.8万元起。 PPE平台最大的好处，就是集成了双方的优势：保时捷擅长赛道和性能，就主要负责这部分；奥迪擅长数字和科技，就主要负责这部分，因此能打下很好的基 础。 而咱们国内的一汽奥迪Q6L e-tron，又增加了一个新的合作伙伴，就是华为。 车头两侧的数字科技大灯旁边，还布置了两颗激光雷达，也就意味着这台 ...

Group 1 - The core viewpoint of the article highlights the strategic launch of two new models by FAW Audi, the A5L fuel vehicle with Huawei's intelligent driving system and the Q6L e-tron electric SUV, as a response to the competitive pressures from new energy vehicle manufacturers like BYD and Tesla [2][3] - The A5L represents an attempt by FAW Audi to challenge the perception that fuel vehicles cannot be intelligent, featuring advanced driving assistance capabilities based on the Audi PPC luxury fuel intelligent platform [2][3] - The Q6L e-tron, as the first product on the Audi PPE luxury electric platform, signifies FAW Audi's transition to a new phase of "original intelligent electric" vehicles, moving away from the "oil-to-electric" transition [3][4] Group 2 - The pricing strategy for the A5L starts at 239,800 yuan, which is significantly lower than traditional luxury B-class fuel vehicles, aiming to leverage intelligence to drive consumer upgrades [3] - The Q6L e-tron targets the 350,000 yuan electric SUV market, directly competing with emerging Chinese electric vehicle brands like Li Auto and NIO [3] - FAW Audi maintains a strong influence in the fuel vehicle market, with sales of 37,000 units in July and holding the top market share in the domestic luxury fuel vehicle segment from January to July [3]

2025年8月7日，一汽奥迪技术周暨Q6L e-tron家族、A5L上市发布会在杭州盛大启幕。本次活动中，一汽奥迪通过构建沉浸式数字科技展，全面呈现奥迪 PPE豪华纯电平台与PPC豪华燃油智能平台的技术成果，携手华为、宁德时代等顶尖科技伙伴，共绘"德国精工融合中国智慧"的豪华出行新图景。同时，一 汽奥迪Q6L e-tron家族与一汽奥迪A5L也在活动现场联袂上市，全面展现一汽奥迪在智能化与电动化领域的全新突破与前瞻布局。 此外，本次活动还打造了震撼的城市阳台天际打卡点，通过46栋楼宇灯光秀的精彩演绎，成就了璀璨瞩目的地标级盛景，彰显品牌链接用户、拥抱时代的崭 新姿态。 与时俱进，开启高质量合资合作新篇章 齐鲁晚报·齐鲁壹点 张永森 本次开幕的技术周活动，是奥迪百年技术积淀与本土化创新的集中展现。中国一汽与德国奥迪携手合作37年来，双方股东精诚合作，在中国市场实现了多 个"从零到一"的里程碑。从率先将高端豪华汽车引入中国市场，到首次推出中国专属的"加长轴距"车型，再到首次将豪华品牌4S营销服务模式引入中国，一 汽奥迪始终引领中国汽车行业合资合作的高质量发展。 中国第一汽车集团有限公司董事、总经理、党委副书记刘亦 ...

Core Viewpoint - The article discusses the competitive landscape of the high-end electric vehicle (EV) market in China, particularly after the penetration rate of new energy vehicles (NEVs) surpassed 50%. The focus is on the strategies of automakers to capture the market above 300,000 yuan, where fuel vehicles still dominate, and the emergence of "super range extension" and "high-end pure electric" models as key strategies for growth [2][4][5]. Group 1: Market Dynamics - The market is experiencing a battle for the "post-50%" incremental market, particularly in the high-value segment where fuel vehicles still hold a significant share [2]. - The share of new energy vehicles in the 300,000 yuan and above segment is approximately 40%, which includes a substantial number of hybrid models [2]. - The high-end pure electric SUV market shows considerable potential, as evidenced by the rapid order volume for models like the AITO M8 [5]. Group 2: Strategic Differentiation - Automakers are adopting two main strategies: "super range extension" through larger battery packs and ultra-fast charging, and direct competition in the high-end pure electric SUV market [4][5]. - The "super range" strategy aims to blur the lines between range-extended and pure electric vehicles, with companies like Zhiji and Zeekr introducing models with significant battery capacities [4]. - The high-end pure electric SUV segment is being targeted by brands like Li Auto and Audi, indicating a shift in consumer demand towards premium electric offerings [5]. Group 3: Technological Foundations - Both strategies rely on a common technological foundation of high-capacity, high-rate fast-charging batteries [6]. - Consumer "charging anxiety" has been a significant barrier to the growth of high-end pure electric vehicles, with hybrid models currently dominating the market [7]. - New models like the Li i8 and AITO M8 are equipped with large capacity batteries, indicating a trend towards higher energy density and faster charging capabilities [7][8]. Group 4: Industry Implications - The competition in the high-end market is opening new opportunities for the battery supply chain, particularly for companies that can deliver high-performance batteries [8]. - The demand for high energy density, fast-charging, and safety in batteries is creating high entry barriers, leading to market consolidation around leading battery manufacturers like CATL [8]. - The ongoing transformation in the automotive market is reshaping the value and structure of the upstream battery industry, with a focus on differentiated products that meet the evolving needs of high-end electric vehicles [8].