Core Insights - The current trend in the pet food industry is focused on baked grain products, but there is a significant shift towards more refined product offerings that cater to evolving consumer demands [1][2][3] - The fifth Pet Expo held in Shanghai showcased an increase in exhibition space and participating brands, indicating sustained high demand in the pet sector [1][2] Industry Trends - The pet food market is experiencing a concentration trend, with fewer new brands emerging, primarily from overseas, as leading companies leverage their advantages in product development, funding, and brand strength [1][2] - Baked grain products remain a key focus, with sales on platforms like Tmall showing a significant increase, reaching 1.258 billion in Q1 2025, a 94% year-on-year growth [2] Product Innovation - Leading companies are intensifying their innovation efforts in baked grain products to differentiate themselves in a competitive market, with new product launches emphasizing unique nutritional benefits [3][4] - Beyond baked grains, companies are introducing a variety of functional and concept products, such as fresh meal boxes and specialized cat food targeting longevity and health [4] Marketing Strategies - The industry is witnessing a shift towards online marketing, with major brands using offline exhibitions as key marketing and sales opportunities, while smaller brands still rely on distributors for brand visibility [5] - The trend towards online sales channels is expected to continue, with companies that excel in online operations likely to capture a larger market share [5]

证券研究报告 | 行业点评 | 食品加工 食品加工 报告日期：2025 年 05 月 12 日 宠物食品系列（4）：25 年它博会中的产业趋势 ——宠物食品行业点评报告 投资要点 ❑ 5 月 7 日-11 日第五届它博会在上海举办，本届它博会展览面积 10 万平，相比 24 年增加超过 3 万平，参展品牌数量超 8000，较 24 年翻倍，预估专业观众参 展人数 8 万，较 24 年提升 2 万人，宠物赛道高景气延续。 ❑ 本届它博会展现出如下趋势： 1）格局延续集中趋势：在展区面积扩容下，我们依然感受到相比 24 年亚宠展， 它博会参展品牌相似，新品牌出现频率大幅降低，主要新增品牌更多集中在海外 品牌在国内市场的布局如蓝挚、星益生趣等。我们认为这背后是是行业增速放缓 下，龙头企业在产品、研发、资金储备、品牌势能等方面优势持续显现。 4）在烘焙粮之外进一步强化产品创新和功能细分：本届它博会烘焙粮之外，产 业内企业较为敏锐，在产品侧已经显现精细化的趋势，不同功能与概念产品快速 推出，包括鲜能说推出"早 C 晚 A"餐盒，卫仕推出主打"长寿"概念的关键营养鲜 肉猫粮，高爷家推出 GLAB 系列，产品功能包括清齿、 ...

Investment Rating - Industry Rating: Outperform the market (maintained rating) [12] Core Views - The pet sector continues to show high prosperity, driven by domestic substitution and consumption upgrades, leading to a dual increase in volume and price [1][2] - The industry is transitioning from "scale expansion" to "value creation," with leading companies shifting from "manufacturing" to "intelligent manufacturing" through formula innovation and precise demand capture [2][17] - The domestic pet food market remains strong, with a significant increase in sales and exports, indicating robust growth potential for domestic brands [2][17] Summary by Sections Pet Sector - The fifth TOPS Pet Expo in Shanghai showcased over 1,200 exhibitors and 8,000+ brands, reflecting strong growth momentum in the pet industry, with a 43% year-on-year increase in attendance [1][16] - Trends in pet food are shifting towards precision nutrition, with a focus on age-specific feeding and high-end production techniques [1][16] - Key recommended companies in the pet food sector include Guibao Pet, Zhongchong Co., Petty Co., and Lusi Co., with additional recommendations for pet medical and product companies [2][17] Swine Sector - As of May 10, the average price of live pigs was 14.90 yuan/kg, showing a slight decline, with production capacity continuing to grow [3][18] - The industry is facing a potential downturn in profitability due to weak demand and seasonal price declines [3][19] - Recommended companies include leading players such as Wens Foodstuffs and Muyuan Foods, with a focus on core assets [19] Poultry Sector - The white chicken segment is facing uncertainties in breeding imports, with a significant decline in the number of breeding stock updated [20][21] - The yellow chicken segment is expected to benefit from improved consumer demand, with stable prices observed [23] - Recommended companies include Shengnong Development and Lihua Co. for white chicken, and Wens Foodstuffs for yellow chicken [22][23] Planting Sector - The government emphasizes agricultural technology innovation and self-sufficiency in food security, with a focus on biological breeding [25][26] - Recommended companies in the seed sector include Longping High-Tech and Dabeinong, with additional focus on agricultural water-saving technologies [25][26] Feed and Animal Health Sector - Hai Da Group is highlighted for its market share growth and consistent performance in the feed sector [27] - The animal health sector is seeing new opportunities in pet health products, with recommended companies including KQ Bio and Zhongmu Co. [28]

行业报告 | 行业研究周报 农林牧渔 证券研究报告 2025 年第 19 周周报：它博会归来，如何看宠物经济发展新趋势？ 1、宠物板块：高景气延续，国产替代与消费升级共筑量价双升 1）它博会看点：①今年关注度再上一层。第五届 TOPS 它博会于本周在上海国家会展中心开幕，展会以超 10 万平展览面积、1200 余家展商、8000+ 品牌缔造行业盛况，折射宠物赛道强劲增长动能。展会首日观众数同比激增 43%，创历史新高，核心数据验证行业扩容。②产品和工艺趋势变化：宠 物主粮精细化趋势显著，分龄分阶喂养成为核心升级方向：幼年期主打高蛋白、原生营养（麦富迪奶弗羊奶肉主粮系列），老年期聚焦肠胃调理、关节 养护（麦富迪老年犬粮）；工艺革新驱动高端化：低温烘焙成军备竞赛焦点（领先烘焙鲜肉猫粮、弗列加特鲜肉烘焙粮），鲜粮/湿粮赛道崛起（ZEAL 新西兰进口主食罐），国产技术迭代创新，行业从"粗放供给"迈向"精准营养+体验升级"新周期；③部分参展公司亮点：外资品牌如皇家、渴望、 爱肯拿，国产头部品牌如麦富迪、鲜朗、蓝氏，以及国产宠物用品公司天元宠物等齐聚展会，其中国产品牌表现较为亮眼——麦富迪它博会以"超级 工厂+天性数据研 ...

Core Insights - The pet industry is experiencing significant growth, driven by diverse consumer demands and technological advancements in pet products [1][4] Group 1: Event Overview - The 2025 TOPS Pet Expo was held at the Shanghai National Exhibition and Convention Center from May 8 to 11, covering over 100,000 square meters with more than 1,200 exhibitors and over 8,000 brands [1] - The expo showcased a wide range of products, including pet food, supplies, and medical services, reflecting the industry's diversification and increasing consumer engagement [1] Group 2: Trends in Pet Nutrition - The pet food sector is the largest sub-industry within the pet market, characterized by a shift towards scientific, refined, and anthropomorphic feeding practices [2] - Brands are moving from basic feeding to customized nutrition, addressing specific needs at different life stages of pets, such as high-quality protein for kittens and joint health for older cats [2] - New product innovations include advanced technologies like micro-emulsification to enhance nutrient absorption and formulations that support pet health, such as Omega-3 for fur care [2][3] Group 3: Technological Advancements - The pet supplies segment is also evolving with digital and smart innovations, such as AI-enabled litter boxes and UV sterilizing water dispensers, enhancing pet care [4] - The market potential is underscored by data indicating that the urban pet consumption market in China is projected to reach 300.2 billion yuan in 2024, growing by 7.5% from 2023, with expectations to exceed 400 billion yuan by 2027 [4] Group 4: Growth in Small and Exotic Pets - The small and exotic pet sector is expanding rapidly, with the expo's small pet area increasing by 120% year-on-year, and the overall market size surpassing 10 billion yuan [5] - The user base for small and exotic pets has exceeded 20 million, with over 60% being new pet owners, indicating a high growth rate from a low base [5]

Group 1: Market Overview - The top three pet food brands based on comprehensive popularity are Royal Canin, Maifudi, and Blue, with scores of 1.89, 1.77, and 1.64 respectively, indicating a significant lead over other brands [1] - Maifudi achieved a total GMV of 324 million yuan across major platforms in January-February 2025, marking a year-on-year growth of 34.29% [2] - The overall trend in the pet food market is shifting towards high-end products and functional offerings, driven by consumer demand for better quality and health management for pets [2] Group 2: Brand Strategies - Maifudi has launched a new high-end sub-brand, emphasizing maternal-level nutritional standards, while Blue focuses on high-end natural ingredients and scientific formulas [2] - Emerging brands like Kairisi are targeting specific health needs with customized pet food, while brands like Chengshi Yikou and Freigat emphasize natural ingredients and transparency to attract younger pet owners [2] - Brands are increasingly utilizing technology and precise marketing to transition pet care from basic feeding to refined health management [2] Group 3: Consumer Trends - The pet product market is evolving from a focus on functionality to emotional companionship, with brands like Xiaopei and Homan introducing smart and personalized products [3] - Xiaopei's "smart ecological circle" includes AI-driven litter boxes that help monitor pet health, catering to urban consumers' needs for efficient pet care [3] - The core consumer demand is shifting towards creating a sense of ritual and enhancing the quality of life for pets, leading to a willingness to pay premium prices for high-value products [3]