小米YU7 凤凰网科技讯 北京时间10月6日，据彭博社报道，中国汽车制造商在争夺国内中产阶级车主方面已经领先西方竞争对手。现在，他们把目光瞄准了富有客户 群：那些想为爱车增添一点"个性"的车主。 上个月，小米集团推出了一项新服务，允许购买售价52.99万元高性能版SU7 Ultra的客户，为汽车定制内饰与车漆等配置，这将使得车价至少再增加10万 元。 那些希望为SU7 Ultra进行个性化升级的买家至少需要投入10万元，可选定制包括24K金车标以及提供四种颜色选择的锻造轮毂等。该定制服务同样适用于售 价32.99万元的YU7 Max，这款SUV也被拿来与法拉利的Purosangue做比较。 小米24K金车标 对于小米来说，以更低价格挑战西方高端品牌的战略不止体现在汽车上。该公司联合创始人兼CEO雷军近日还发布了一款新智能手机，直接对标指苹果最新 iPhone 17，但起售价比苹果机型便宜1000多元。 赚钱风口 通过为车主提供高价选配方案，小米正切入一个利润丰厚的风口。多年来，法拉利、宾利和兰博基尼等豪华车品牌一直在为超富有客户提供定制服务，让他 们通过花更多的钱打造独一无二的座驾。 挑战保时捷 作为一家迅速 ...

9月25日，小米公司创始人雷军在年度演讲中宣布推出一项独特的服务——小米定制服务。 此次推出的定制颜色包括紫水晶、竞速红、暮光玫瑰、哑光流金粉和嫩芽黄。此外，服务还涵盖定制内饰、门板、座椅以及迎宾灯等个性化配置。小米汽车 还携手两家全球顶级车漆供应商，计划在三年内设计100种颜色供用户选择。 据悉，该服务这项服务定金为 80000 元，提供多款颜色及内饰。 试运营一年，每月最多定制40台，需要线下锁单。目前支持YU7 Max 、SU7 Ultra车型定 制，可与现有配置组合搭配。选配需包含定制配置，且选配金额需超过10万元（不含权益赠送）。小米汽车称，计划联合全球顶级车漆供应商三年设计100 款颜色。 （齐鲁晚报·齐鲁壹点客户端编辑 石卉 综合小米发布会、潇湘晨报等） 雷军表示，小米YU7是为一群高审美，无法容忍平庸的人设计的，虽然已经受到了很多朋友的喜欢，但团队也一直在思考，如何让小米YU7 更加与众不同 呢？因此，小米正式推出这项独特的定制服务。 "YU7首发时提供了九种颜色，而定制服务将首批推出五款全新颜色，每一款都极具视觉冲击力，采用了各种先进工艺和昂贵色漆。"雷军介绍道。 ...

Core Insights - Xiaomi's YU7 SUV has achieved over 40,000 deliveries since its launch on July 6, indicating strong market acceptance and demand [1] - The YU7 has successfully attracted a high percentage of family users, with 69% of buyers being families and 85% of those having children, reflecting a shift in consumer preferences towards multifunctional vehicles [1] - The introduction of Xiaomi's "customization service" aims to enhance user experience and brand loyalty, offering 26 personalized configuration options for the YU7 Max and SU7 Ultra models [1][3] Group 1 - The customization service is a significant move towards high-end branding and user loyalty, positioning Xiaomi not just as an electric vehicle manufacturer but as a tech company redefining consumer experiences [5] - The complexity and high costs associated with deep customization in the automotive industry present new challenges for Xiaomi's supply chain management and production systems [3] - Xiaomi's goal of "technology equality, experience equality, and luxury equality" aims to democratize customization options previously reserved for high-end vehicles, potentially reshaping competition in the Chinese automotive market [5] Group 2 - The trial period for the customization service will last one year to assess market response and operational feasibility, highlighting the cautious approach taken by Xiaomi in this new venture [3] - If successful, the high-value customization service could provide a significant revenue stream beyond traditional vehicle sales, enhancing overall profitability for Xiaomi's automotive division [3] - The initial success of the YU7 and the bold attempt at customization indicate that "personalization" and "experience equality" may become new variables and competitive dimensions in the automotive market [5]

2025-09-26 01:21:01 作者：狼叫兽 2025年9月25日，在一场年度主题分享活动结束后，小米集团董事长兼首席执行官雷军接受了公开访 谈。谈及企业近年来在个性化服务领域的探索，他表示，这项工作极具挑战，最初推进时内部存在大量 质疑，不少人担心投入后无法获得认可，甚至会引发负面评价。但他坚持认为，唯有主动尝试，才有可 能真正突破。 他指出，当前社会对个性化表达和审美品位的需求正不断提升。如何将以往仅限于高端跑车的驾乘体 验，转化为大众用户也能触及的服务，是团队持续探索的方向。 在当天的活动中，他透露，小米YU7 Max在浙江国际赛车场完成了1分43秒384的圈速成绩，超越同级 别多款SUV，并在该赛道的历史榜单中位列第62位，居SUV细分品类第五。这一表现也使其成为该赛道 百万以内最快SUV。 同时，小米正式推出全新定制化服务项目。雷军介绍，此类服务此前长期局限于少数顶级豪华汽车品 牌，如劳斯莱斯、保时捷等，且价格高昂，门槛极高。虽然表面看这类服务利润可观，实则运营难度 大，极易出现亏损。原因在于需要组建独立设计团队，采购稀缺且昂贵的原材料，多数工序依赖资深技 师在专用生产线上手工完成，整体成本 ...

Core Insights - The Chengdu International Auto Show, which opened on August 29, 2025, features nearly 120 domestic and international automotive brands showcasing over 1,600 vehicles, with a strong emphasis on new energy vehicles (NEVs) [1] - The event highlights the current consumer trends in the automotive market, particularly the growing popularity of electric vehicles (EVs) and the advancements in technology and design [1] Electric Vehicles - Numerous brands, including traditional automakers and new entrants, presented their latest pure electric models, indicating a robust market interest in EVs [5][8] - The new models showcased impressive specifications, such as the new Zhijie R7 with a range of 802 km and fast charging capabilities [5] - The Xiaopeng P7 features a 3.7-second acceleration to 100 km/h and a top speed exceeding 230 km/h, demonstrating the performance potential of modern EVs [6] Hybrid and Extended-Range Vehicles - The auto show also highlighted the advancements in hybrid and extended-range vehicles, with models like the Roewe M7 DMH achieving a combined range of 2,050 km [10] - The Wanjie M8 extended-range version offers a range of 1,600 km, showcasing the growing appeal of this technology among consumers [14] - The integration of advanced technologies, such as Huawei's collaboration with GAC for the Xiangwang S9, reflects the trend towards enhanced performance and efficiency in hybrid models [10] Market Trends - The auto show serves as a barometer for consumer preferences, with a clear inclination towards electric and hybrid vehicles due to their environmental benefits and lower operating costs [8][19] - The industry is moving towards "scene segmentation" and "technology downscaling," focusing on personalized consumer needs and making advanced technologies accessible in more affordable models [19] - The development of new battery technologies, such as solid-state batteries, is expected to further enhance the range and performance of electric vehicles, potentially solidifying their dominance in the market [18]

Core Insights - Xiaomi showcased its latest electric vehicles and smart ecosystem at the 22nd ChinaJoy, emphasizing a user-centered approach to integrate various smart devices [1][3] - The exhibition featured three main vehicle models: SU7, SU7 Ultra, and YU7, highlighting Xiaomi's commitment to the automotive sector [1][3] - Xiaomi's booth included interactive experiences and various lifestyle scenarios, demonstrating the seamless connectivity of its devices through the Xiaomi Surge OS [3][4] Group 1 - Xiaomi's participation theme at ChinaJoy was "User-Centric, Building a 'Human-Car-Home Ecosystem'" [1] - The exhibition area covered 820 square meters, divided into automotive experience, personal mobile computing, and scenario display zones [3] - The automotive experience zone was the main attraction, featuring the SU7 Ultra, YU7 Max, and SU7 Max models [3] Group 2 - Additional products showcased included the Xiaomi 15 series, MIX Flip 2, MIX Fold 4, and various wearable devices like the Xiaomi Watch S4 series [3] - The home scenario display featured four living spaces, showcasing smart appliances and AIoT products, enhancing the user experience [3] - Interactive activities at the booth included custom gifts for visitors completing tasks, enhancing engagement [4]

Core Viewpoint - The achievement of the Xiaomi SU7 Ultra in setting a record for the fastest production electric vehicle at the Nürburgring highlights the connection between high-performance racing technology and everyday consumer safety and reliability [1][9]. Group 1: Performance and Technology - The Nürburgring, known as the "Ring of Truth," serves as a rigorous testing ground for automotive performance, pushing the limits of vehicle technology and safety [3][4]. - The SU7 Ultra's record-setting performance reflects extensive engineering efforts in optimizing power output, energy recovery efficiency, and vehicle dynamics under extreme conditions [3][4]. - The 24-hour endurance test conducted by the Xiaomi YU7 demonstrated remarkable durability, achieving 3944 kilometers, surpassing competitors like Porsche Taycan and Mercedes-Benz [3][4]. Group 2: Data Utilization and Engineering Practices - Data collected from extreme testing conditions is crucial for refining production vehicle technology, ensuring precise calibration and performance [4][5]. - The engineering practices derived from track testing allow for enhanced vehicle safety features, such as advanced braking systems and stability controls, which are vital for everyday driving scenarios [5][6]. Group 3: Consumer Safety and Everyday Application - The advanced braking system of the SU7 Ultra can reduce stopping distances significantly, providing a safety buffer in emergency situations [5][6]. - Features like dual-chamber air springs and torque vectoring systems enhance vehicle stability and control, especially during sudden maneuvers [6][7]. - The high-capacity battery and thermal management systems ensure reliable performance and charging efficiency, addressing consumer concerns about range anxiety [7][8]. Group 4: Industry Impact and Brand Positioning - Xiaomi's achievements in high-performance automotive technology signify a shift in the Chinese automotive industry from following to leading in innovation and quality [9][10]. - The company's commitment to rigorous testing and performance validation reflects a broader challenge spirit that drives technological advancement and consumer trust [9][10]. - By integrating track-tested technology into consumer vehicles, Xiaomi emphasizes the importance of safety and reliability in everyday driving experiences [10].

Group 1 - Xiaomi Auto responded to reports of the YU7 brake pads catching fire during track testing, stating that the incident was due to extreme conditions without a cooling lap, leading to high temperatures that caused organic materials in the brake pads to ignite, but the braking system remained functional [1] - The company emphasized the importance of driving safety and advised against attempting track driving with unmodified factory vehicles, recommending necessary upgrades to tires, braking systems, and cooling to avoid safety hazards [2] - Xiaomi Auto clarified the order fulfillment rules for the YU7, stating that orders will be produced in the sequence they are locked, with a 7-day hesitation period for customers to modify or cancel orders before they are locked and non-refundable [3] Group 2 - Leap Motor announced the pre-sale of its B01 electric sedan, offering eight color options with a starting price of 105,800 yuan [4] - Tesla reported that the number of global Supercharger stations has surpassed 70,000, with over 21,00 stations and 11,500 chargers established in mainland China [5] - Lotus Cars confirmed that operations are running normally and there are no plans to close any factories, while exploring strategic options to enhance operational efficiency [6] - VinFast commenced production at its second factory in Vietnam, located in Ha Tinh province, with an initial annual capacity of 200,000 vehicles [7] - Chrysler announced a recall of over 250,000 vehicles in the U.S. due to potential issues with side curtain airbags, affecting certain 2022-2025 model year Pacifica and Voyager vehicles [8]

Group 1 - The General Administration of Customs of China announced the conditional resumption of imports of aquatic products from certain regions of Japan, excluding ten prefectures including Fukushima and Tokyo, based on safety assurances from the Japanese government and monitoring results [1][2] - Japanese exporters must comply with China's food safety regulations, including reapplying for registration to export aquatic products to China, and must provide health certificates and radiation testing results upon import declaration [1][2] - Strict supervision will be implemented on Japanese aquatic products imported to China, with immediate control measures to be taken if any non-compliance with Chinese laws or safety standards is detected [2] Group 2 - The State Administration for Market Regulation conducted a special inspection of food additives across various platforms and locations, revealing issues with the misuse of food additives in certain categories, while ensuring compliance in others [10] - The China Logistics and Purchasing Federation reported a total social logistics volume of 138.7 trillion yuan from January to May 2025, reflecting a year-on-year growth of 5.3%, with significant growth in consumer logistics demand [12] - The National Bureau of Statistics indicated a 1.1% decline in profits for industrial enterprises above designated size from January to May 2025, with state-owned enterprises experiencing a 7.4% drop in profit [13]

Group 1 - The 2025 Listed Companies Forum was held in Wenzhou, where leaders from major exchanges announced multi-dimensional reform signals, including the implementation of the "1+6" reform measures and the planning of the ChiNext reform [2] - The Hong Kong market will adjust its stock trading fees from 0.002% to 0.0042% of the transaction amount starting June 30, which will lower costs for small transactions and help institutional investors optimize trading strategies [5] - The Hong Kong Stock Exchange received 16 IPO applications from mainland companies in one day, with total financing exceeding $44 billion this year, ranking first globally [6] Group 2 - China's fiscal policy has become more proactive this year, with an emphasis on early issuance and use of long-term special bonds and local government bonds to boost consumption and economic growth [4] - The number of public fund managers in China reached a record high of 4,041, reflecting a significant increase in the industry and a trend of talent turnover [11] - The domestic logistics total for January to May was 138.7 trillion yuan, showing a year-on-year growth of 5.3%, indicating a stable logistics operation and an accelerating demand for consumer logistics [12] Group 3 - The A-share market experienced a rise, with the Shanghai Composite Index reaching a new high for the year, and analysts expect structural opportunities in the upcoming earnings season [7] - The issuance of corporate bonds in China has gained momentum, with 62 bond issuance plans approved by the CSRC this year, totaling 577.966 billion yuan [21] - The recent adjustments in deposit rates by private banks have become a norm, with some banks still offering rates above 2%, indicating a divergence in deposit rate levels among different banks [12]