证券研究报告 | 公司点评 gszqdatemark 2025 05 22 年 月 日 青岛啤酒（600600.SH） 跨界扩张，旺季发力 事件：近日公司召开 2024 年年度股东大会，新任董事长姜宗祥先生主持 会议并就公司近况进行交流。 啤酒：核心大单品为基，产品推新旺季发力。产品端公司持续推进青岛啤 酒主品牌"1+1+1+2+N"组合发展，核心大单品经典等继续做大做强， 高端及超高端系列目标更高增速。近年公司推出"奥古特 A 系列、尼卡希 白啤、无醇啤酒系列、轻干啤酒"等新品，丰富不同价格带、多元口味矩 阵，无醇、轻干等产品顺应健康消费大趋势，把握细分市场需求。区域来 看，公司加速推进"一纵两横"战略带市场建设与布局，完善渠道网络。 25Q1 啤酒淡季公司平稳过渡，旺季将加大市场开拓力度、发力产品结构 升级，量价或取得更优表现。 非啤酒：横向拓展多元酒饮，黄酒淡旺季互为补充。5 月 8 日公司公告收 购即墨黄酒 100%股权，收购对价 6.65 亿元。黄酒业务的补充为公司横向 拓展多元酒饮业务上的重要一步，黄酒与啤酒销售淡旺季互为补充，缓解 淡季销量占比偏低问题。同时黄酒销售网络及渠道等可与公司啤酒优势市 ...

证券研究报告 | 公司点评 gszqdatemark 2025 05 22 年 月 日 啤酒：核心大单品为基，产品推新旺季发力。产品端公司持续推进青岛啤 酒主品牌"1+1+1+2+N"组合发展，核心大单品经典等继续做大做强， 高端及超高端系列目标更高增速。近年公司推出"奥古特 A 系列、尼卡希 白啤、无醇啤酒系列、轻干啤酒"等新品，丰富不同价格带、多元口味矩 阵，无醇、轻干等产品顺应健康消费大趋势，把握细分市场需求。区域来 看，公司加速推进"一纵两横"战略带市场建设与布局，完善渠道网络。 25Q1 啤酒淡季公司平稳过渡，旺季将加大市场开拓力度、发力产品结构 升级，量价或取得更优表现。 非啤酒：横向拓展多元酒饮，黄酒淡旺季互为补充。5 月 8 日公司公告收 购即墨黄酒 100%股权，收购对价 6.65 亿元。黄酒业务的补充为公司横向 拓展多元酒饮业务上的重要一步，黄酒与啤酒销售淡旺季互为补充，缓解 淡季销量占比偏低问题。同时黄酒销售网络及渠道等可与公司啤酒优势市 场和资源实现协同，对供应链、销售渠道网络进一步整合，实现更高效率。 此外公司此前已推进威士忌业务布局；青岛饮料集团并入青啤集团，两者 深度整合发展，青 ...

短短一两个月的时间，以啤酒为依托的青岛啤酒集团，提速完成多元化布局和战略性重组：整合饮料集团、加码黄酒赛道，剑指非啤酒业务增长极。 通过资源整合和渠道协同，青岛啤酒正从单一的啤酒制造商向综合性饮品集团转型，在全酒类市场中或将能产生"1+1>2"的协同效应，助力青岛啤酒突破 行业发展瓶颈。 5月7日，青岛啤酒公告拟以6.65亿元收购即墨黄酒100%股权，将这家拥有45年历史的老牌黄酒企业纳入麾下。 数据显示，即墨黄酒2024年实现营收1.66亿元（+13.5%），净利润3047万元（+38%），净利率高达18.4%。截至2024年12月31日，即墨黄酒总资产为9.08 亿元，净资产为2.03亿元。 相关专业人士指出，青岛啤酒此番收购即墨黄酒作价6.65亿元，相较其净资产溢价超过2倍，且未设置业绩补偿和对赌协议。若黄酒行业持续收缩，6.65亿 元投资可能沦为沉没成本。 本次股权收购交易完成交割后，即墨黄酒将成为青岛啤酒的全资子公司。青岛啤酒解释称，此次收购将进一步丰富产品线，形成啤酒与黄酒的淡旺季互 补，能共享渠道资源开拓新的增长点，构建更具市场竞争力的跨品类产品组合。 电商平台显示，即墨黄酒产品矩阵覆盖从89元 ...

Core Viewpoint - Qingdao Beer has announced a significant acquisition of Shandong Jimo Yellow Wine Factory for 665 million yuan, marking a strategic move to diversify its business beyond beer and tap into the yellow wine market [1][3]. Group 1: Acquisition Details - The acquisition involves Qingdao Beer fully acquiring Jimo Yellow Wine, a company with over 70 years of history known for its "Jimo Old Wine" and a diverse product line including yellow wine, sparkling wine, and white liquor [1]. - The investment of 665 million yuan aims to integrate Jimo Yellow Wine as a wholly-owned subsidiary, enhancing Qingdao Beer's product offerings and market reach [1]. Group 2: Industry Context - The beer industry is facing growth challenges, with domestic market saturation leading to declining sales and revenue, prompting companies like Qingdao Beer to seek new growth avenues [3]. - The seasonal sales complementarity between beer and yellow wine is seen as a potential solution to Qingdao Beer's fourth-quarter losses, as beer sales peak in summer while yellow wine performs better in spring and winter [3]. Group 3: Diversification Strategy - Qingdao Beer is accelerating its diversification efforts, as indicated by its strategic restructuring with Qingdao Beverage Group, which includes brands in various alcoholic beverage categories [4]. - The challenges of diversification are highlighted by the example of China Resources Beer, which faced difficulties in its foray into the white liquor market despite significant investment [4]. - The success of Qingdao Beer's expansion into the yellow wine sector remains uncertain, as the overall yellow wine market is experiencing a decline [3][4].

Core Viewpoint - Qingdao Beer is strategically shifting towards diversification by acquiring 100% equity of Shandong Jimo Yellow Wine Factory for 665 million yuan, in response to stagnating growth in its core beer business [1][2] Group 1: Beer Business Challenges - Qingdao Beer has faced significant growth pressure, with 2024 revenue declining by 5.3% to 32.138 billion yuan, ending three consecutive years of growth [2] - Net profit for 2024 was 4.345 billion yuan, showing only a 1.81% increase, a sharp decline from the previous year's 17.59% growth [2] - Beer sales volume dropped by 5.9% to 7.54 million tons, marking two consecutive years of negative growth, with mid-to-high-end product sales also declining for the first time [2] Group 2: Yellow Wine Acquisition - The acquisition of Jimo Yellow Wine is seen as a strategic move to enhance Qingdao Beer's product portfolio, with Jimo Yellow Wine achieving 2024 revenue of 166 million yuan and a net profit of 30.47 million yuan, both showing significant growth [3] - The complementary nature of beer and yellow wine consumption patterns is highlighted, as beer sales peak in summer while yellow wine is favored in autumn and winter [3] - However, the yellow wine industry faces regional limitations, with leading companies like Kuaijishan and Guyue Longshan deriving over 50% of their revenue from specific regions, indicating slow national expansion [3] Group 3: Synergy and Challenges - Qingdao Beer aims to leverage its extensive distribution network of 11,600 dealers covering over 90% of county-level markets to support Jimo Yellow Wine's growth [4] - The integration of Jimo Yellow Wine into Qingdao Beer's existing beverage portfolio poses challenges, including consumer perception differences and potential brand conflicts [4] - The competitive landscape is intense, with established yellow wine brands having a significant head start in national markets, raising questions about Jimo Yellow Wine's ability to differentiate itself [4] Group 4: Industry Trends - The acquisition reflects a broader trend in the beer industry, where major players are diversifying to create multi-category portfolios amid intense competition [5] - Financially, Jimo Yellow Wine's contribution to Qingdao Beer's profits is minimal, accounting for only 0.7% of total net profit, indicating that the strategic value may outweigh immediate financial benefits [5] - The move is part of a larger strategy to mitigate risks associated with the cyclical nature of the beer business and tap into the health and wellness market through yellow wine's perceived benefits [5] Group 5: Future Outlook - The acquisition signifies a shift from single-category competition to a multi-faceted ecosystem in the Chinese alcohol industry, driven by consumer trends and market dynamics [6] - The success of this transition will depend on the ability to reconstruct consumption scenarios, iterate product logic, and enhance organizational capabilities [6] - The potential for Jimo Yellow Wine to become a significant growth driver for Qingdao Beer remains uncertain, as the company navigates the complexities of this new venture [6]

Core Viewpoint - Qingdao Beer announced the acquisition of 100% equity in Shandong Jimo Huangjiu Brewery for 665 million yuan, marking its first entry into the Huangjiu sector, aimed at diversifying its business and creating new growth points amid declining beer sales [1][2] Group 1: Acquisition Details - The acquisition price includes 6.65 billion yuan and the amount of profit and loss during the price adjustment period [1] - Jimo Huangjiu has a registered capital of 55 million yuan, with total assets of 908 million yuan and net assets of 203 million yuan as of the end of 2024 [1][3] - The acquisition is expected to complement Qingdao Beer's seasonal sales fluctuations, enhancing product diversity and market channels [3] Group 2: Financial Performance - Qingdao Beer reported a 5.30% decline in revenue in 2024, while net profit grew by 1.81%, indicating a slowdown in growth [1][2] - Jimo Huangjiu achieved revenue of 166 million yuan in 2024, a year-on-year increase of 13.5%, with net profit of 30.47 million yuan, up 38% [3] Group 3: Market Context - The beer industry is facing a shift towards stock competition, with major players seeking new growth drivers due to declining sales [1][4] - The Huangjiu market is characterized by strong regional branding but has not seen significant growth compared to beer and other spirits [6][7] - The beverage industry is also experiencing intense competition, with packaging drinking water's market share dropping below 50% [7] Group 4: Strategic Implications - The acquisition reflects a broader trend among beverage giants exploring diversification in response to market saturation [4][5] - Qingdao Beer aims to leverage its extensive distribution network of 11,622 dealers to enhance the market presence of Jimo Huangjiu and other regional brands [3] - The effectiveness of this diversification strategy remains uncertain, as the integration of different alcoholic beverages poses management challenges [4][5]

标的&交易概况：即墨黄酒始建于1949年，1980年成立即墨县黄酒厂，2024年，即墨黄酒实现主营业务收入人民 币1.66亿元，同比增长13.5%；实现净利润人民币3047万元，同比增长38.0%（#2 青岛啤酒今日公告，拟从新华锦集团和鲁锦集团处受让其合计持有的即墨黄酒100%股权，相关对价为人民币6.65 亿元和价格调整期损益金额之和。 【青岛啤酒】全资收购山东即墨黄酒，开启全新增长曲线 青岛啤酒今日公告，拟从新华锦集团和鲁锦集团处受让其合计持有的即墨黄酒100%股权，相关对价为人民币6.65 亿元和价格调整期损益金额之和。 标的&交易概况：即墨黄酒始建于1949年，1980年成立即墨县黄酒厂，2024年，即墨黄酒实现主营业务收入人民 币1.66亿元，同比增长13.5%；实现净利润人民币3047万元，同比增长38.0%（#2024年净利率为18.3%）。 截至2024年12月31日，即墨黄酒总资产为人民币9.08亿元，净资产为人民币2.03亿元。 交易价格以6.65亿元，#对应PS=4.0X/PE=21.8X/PB=3.3X。 【青岛啤酒】全资收购山东即墨黄酒，开启全新增长曲线 黄酒行业正在经历竞争格局优 ...