近日，北京市商务局等4部门联合发布《北京市扩大时尚消费专项行动方案》（以下简称《方案》）， 以时尚场景育新、活动提升、品牌创新等五大专项行动共21项举措，激发北京时尚消费潜力、彰显首都 时尚魅力。 3月25日， 游客从前门大街的文创店前走过。新华社记者 李欣 摄 文化自信为笔，擘画时尚新篇。擦亮"京"字招牌，这是以时尚为笔，书写首都的文化自信：让传统在创 新中焕发新生，让世界通过消费场景读懂中国。北京的时尚消费要走得更远，需要始终锚定"首都风 范、古都风韵、时代风貌"的定位——在CBD核心区建设"国际时尚发布中心"，让中国设计师从这里走 向世界；在城市副中心打造"运河时尚秀场"，让千年运河文化成为时尚叙事的灵感源泉；甚至可以将长 城、颐和园等世界遗产转化为"户外时尚打卡地"，让游客在山水之间感受"行走的京味美学"。当一位游 客在南锣鼓巷买下印有京剧脸谱的文创T恤，当年轻人在直播间为京绣工艺的丝巾点赞，这些消费行为 超越了物质层面，成为文化认同的表达。 当前，消费市场正经历深度变革，个性化、品质化、体验化成为时尚消费新趋势。北京作为全国文化中 心与国际消费中心城市，既坐拥深厚历史文化底蕴，又汇聚全球前沿潮流资源 ...

Core Insights - The optimization of Beijing's departure tax refund policy has significantly enhanced the convenience for foreign travelers, stimulating inbound consumption activity [1][2][3] Group 1: Departure Tax Refund Data - From January to May 2025, Beijing Customs verified a total of 12,180 departure tax refund applications, amounting to approximately 478 million yuan, representing year-on-year increases of 147.01% and 91.61% respectively [3] - At Capital Airport, 8,972 applications were verified, showing a year-on-year growth of 114.13%, with a total amount of approximately 405.56 million yuan, up 80.19% [3] - At Daxing Airport, 3,208 applications were verified, with a staggering year-on-year increase of 332.93%, totaling approximately 72.38 million yuan, which is a 197.21% increase [3] Group 2: Policy Enhancements - The departure tax refund policy has been continuously upgraded since its nationwide implementation in 2015, including measures such as immediate refunds, increased refund stores, and simplified refund processes [2][4] - In April 2025, a new policy was introduced to enhance the departure tax refund service, resulting in a 90% increase in sales of tax refund goods and a 225% increase in the number of applications in the first month [4] - The establishment of 176 new tax refund stores was reported in the first month following the new policy, further expanding the availability of tax refund services [4] Group 3: Impact on Consumer Behavior - The departure tax refund policy not only benefits foreign travelers but also serves as a vital channel for promoting Chinese goods and culture abroad [5] - The policy has attracted a diverse range of foreign tourists, with the number of countries represented by tax refund travelers increasing from 84 in Q1 2024 to 116 in 2025 [6] - The implementation of a 240-hour visa-free transit policy has significantly boosted the number of foreign visitors, with a 22.3% year-on-year increase in traveler numbers at Beijing Customs [6]

Core Insights - The article highlights the increasing trend of inbound tourism in China, driven by the optimized departure tax refund policy and the growing popularity of "China travel" transforming into "China shopping" [1][2] Group 1: Departure Tax Refund Policy - The departure tax refund policy allows foreign travelers to reclaim VAT on purchases made in designated stores when leaving China, with a refund rate of 11% [1] - In the first four months, the Beijing Customs verified 8,075 departure tax refund applications, totaling approximately 369 million yuan, marking a year-on-year increase of 114.82% and 79.41% respectively [1][2] - The Ministry of Commerce and other departments announced measures to optimize the departure tax refund policy, including lowering the minimum purchase amount for refunds to 200 yuan [2] Group 2: Inbound Tourism Growth - The implementation of a 240-hour visa-free transit policy significantly boosted the number of foreign travelers to China, with 7.07 million travelers recorded in the first four months, a year-on-year increase of 22.3% [2] - The number of flights at Beijing's two major airports reached 40,622, reflecting a year-on-year growth of 23.9% [2] Group 3: Enhanced Traveler Experience - Beijing Customs introduced measures to streamline the departure tax refund verification process, enhancing the convenience for travelers [3] - During the recent "May Day" holiday, the number of departure tax refund applications at the two major airports increased by 105.14%, with the total amount growing by 155.81% year-on-year [3] - Customs officials reported a significant increase in the volume of departure tax refund applications, necessitating the establishment of multiple verification points at the airports [3][4]

今天（6月1日）起，北京首批3家离境退税"即买即退"集中退付点正式运营。而且自今日起，巴西、阿根廷、智 利、秘鲁、乌拉圭5国也加入中国单方面免签"朋友圈"，当"中国游"转化为"中国购"，入境旅游消费潜力将得到进 一步释放。为提升境外旅客消费体验，进一步激发境外旅客入境消费活力，北京离境退税服务举措不断创新，国 际消费中心城市吸引力持续释放。（全文3102字，阅读需要17分钟） 记者｜宋霞 实习生 | 李正宇 隋鑫 编辑｜朱 开云 实习生｜李怡默 首批3家集中退付点正式运营 离境退税"即买即退"集中退付点退税是指，境外旅客获得本市离境退税商店开具的《境外旅客购物离境退税申请 单》后，可在全市任意一个离境退税"即买即退"集中退付点办理"即买即退"，提供预授权担保，获得与退税款等 额的预付金。 离境退税是指境外旅客离境时，对其在退税商店购买的商品退还增值税的政策。"即买即退"作为一项便利服务举 措，是"离境退税"政策的升级优化，旨在为境外旅客提供更加便捷、多样化的退税选择。北京成为该举措的首批 试点城市。2019年10月，北京试点离境退税"便捷支付"，并同步实施离境退税"即买即退"，让入境旅客畅享"北京 速度"。 ...

海关新措施效果显现 说走就走的"China travel（中国旅行）"持续升温，离境退税政策进一步优化，也让"中国游"转化为"中 国购"。北京海关《关于促进入境旅游及消费的十项措施》已出台4个月，境外旅客来华消费吸引力显著 提升。 在北京大兴机场，来自伊朗的游客贾拉尔打开行李箱，展示此行购买的平板电脑和鲁锦工艺床品礼 盒："我一直被中国的传统文化和新兴科技所吸引。离境退税后相当于价格打九折，我买了不少纪念品 带回去。" 今年前4个月，北京海关所属首都机场海关和大兴机场海关共验核境外旅客离境退税申请单8075张，离 境退税申请单总金额约3.69亿元，同比分别增长114.82%和79.41%。记者昨天从北京海关获悉，"双枢 纽"机场离境退税申请单总金额创历史同期新高，入境旅游消费潜力得到进一步释放。 进出境旅客增两成多 离境退税，指的是境外旅客离境时，对其在退税商店购买的商品退还增值税的政策。 这项政策，正吸引一批境外游客在京消费。来自俄罗斯的旅客戈里诺娃·阿纳斯塔西娅在首都机场出发 层的海关申报柜台办理离境退税手续时，多次感叹北京购物非常方便："我和朋友买了很多漂亮的包， 旅行很开心。" 我国免签"朋友圈"持续 ...

Group 1 - The 21st China (Shenzhen) International Cultural Industries Fair opened on May 22, showcasing 79 enterprises from Anhui province, highlighting innovative achievements and industry trends [2][4] - The Anhui Cultural Industry Comprehensive Pavilion covers approximately 1,188 square meters, themed "Huifeng Huancai, Wanyun Liuchang," featuring four main sections: Creative Real Scene Exhibition, Cultural Technology Integration Exhibition, Cultural Tourism Integration Exhibition, and Historical Classic Industry Inheritance and Innovation Exhibition [2][3] Group 2 - The Creative Real Scene Exhibition replicates the Six-Foot Alley landscape, attracting numerous visitors with performances of the classic Huangmei opera [3] - The Cultural Technology Integration Exhibition features digital publishing databases and the latest multilingual AI transparent screens from Keda Xunfei, enhancing audience engagement with technology [3] - The Cultural Tourism Integration Exhibition showcases local cultural symbols through innovative products, such as creative ice cream inspired by Huangmei opera and other regional elements [3] - The Historical Classic Industry Inheritance and Innovation Exhibition presents a variety of non-heritage innovative works and traditional crafts, contributing to high visitor interest [3] Group 3 - The Shenzhen Cultural Fair is recognized as China's only national-level, international, and comprehensive cultural industry expo, serving as a significant platform for Anhui's cultural enterprises to enhance brand influence [4] - Anhui has participated in the Shenzhen Cultural Fair for 16 consecutive years, aiming to promote its cultural enterprises and attract investment through showcasing its latest industrial policies and favorable business environment [4]

Core Viewpoint - The article highlights the challenges faced by traditional Chinese brands in the Qianmen Dashilan area, particularly regarding the effective operation and utilization of cultural exhibition spaces, which are intended to enhance brand reputation and storytelling but often remain underused or mismanaged [1][9][19] Group 1: Cultural Heritage and Brand Development - The Qianmen Dashilan area features 113 streets and alleys, with a rich history of over 600 years, housing numerous cultural exhibition spaces and museums dedicated to traditional brands [1] - Notable brands like Quanjude and Neiliansheng have established museums and exhibition halls to promote their history and culture, reflecting the evolution of the cultural landscape in the area [6][8] - Quanjude's exhibition hall, opened in 2005, has expanded from 400 square meters to over 1,000 square meters, indicating a significant investment in cultural heritage [6][19] Group 2: Operational Challenges - Many cultural spaces within these traditional brands are underutilized, with instances of mixed-use spaces that detract from the cultural experience, such as retail areas overshadowing historical displays [9][13] - The Daguanglou cinema, known as the birthplace of Chinese cinema, has faced criticism for its operational choices, such as placing historical figures behind retail counters, which diminishes the cultural significance [9][10][11] Group 3: Technological Integration and Visitor Engagement - Some brands are attempting to enhance visitor engagement through digital and interactive exhibits, but the lack of dedicated staff for personalized guidance limits the effectiveness of these initiatives [14][16] - The Beijing Fuli Cloth Shoe Museum has successfully integrated interactive experiences, attracting visitors with hands-on activities and educational programs [18][19] Group 4: Policy Support and Future Directions - The Beijing government is actively supporting the development of cultural spaces, with 11 new museums registered in 2023, including the upgraded Neiliansheng Museum [17] - There is a push for traditional brands to innovate their exhibition formats and enhance interactivity to better tell their stories and attract a younger audience [17][19]

雷军又双叒叕上热搜了。 近日，有媒体报道某数据平台曝光小米创始人、董事长兼CEO雷军的广告报价，称其广告报价37万元起。 对此，昨日晚间，小米集团公关部总经理王化发文回应，称对相关平台单方面行为不予置评。并强调："雷总作为小米集团创始人，非常愿意为体验过的优质 国产品牌真诚打CALL，但并未有计划接商单，该平台也并无权限代接商单。" 此前，据东方财经报道，第三方数据平台统计显示，雷军近30日涨粉453万。此外，数据平台还曝光了雷军的广告报价，1—20秒广告报价37万元，21—60秒 广告报价38万元，60秒以上广告报价42万元。 对此，有网友称，"以雷总的影响力，一个广告至少价值2000万，怎么可能是37万？"也有网友称，"价格很小米，但雷总没空。" 数据显示，目前雷军微博粉丝量超2600万，抖音粉丝量超4495万。 坐拥数千万粉丝，雷军的"带货"能力可谓强大。小米汽车还没有正式上市前，雷军就分享过一次小米汽车工厂的视频。结果，网友意外地对雷军所穿的小米 汽车工服外套特别感兴趣。于是，听劝的雷军在小米商城上架了800件同款，很快被售罄。 此前，在2024年巴黎奥运会期间，雷军在去巴黎出差前，分享了一条收拾行李 ...