华源证券发布研报称，小菜园(00999)是国内快速发展的大众便民中式餐饮领导者，自2013年成立以 来，秉持以母亲的味道和亲民的价格，为顾客提供绿色、健康、养生的菜肴，以及优质的服务。2024年 年末小菜园于港交所成功上市。小菜园股权绑定核心员工；管理层从业经验丰富，内部培养体系成熟。 首次覆盖，给予"买入"评级。 华源证券主要观点如下： 收入端主要以堂食收入为主，小菜园线下直营连锁布局，以长三角地区为主，开店空间广阔。截至 2025H1，公司有672家直营小菜园门店，分布上看主要集中在长三角地区。截至2025H1，小菜园堂食业 务收入占比61%，外卖业务占比39%，自2021年以来，小菜园外卖收入占比逐步提升，成为拉动公司收 入增速的主要来源。小菜园当前开店密度仍低，开店空间广阔。根据窄门餐眼9月数据，小菜园总门店 数共699家，其中江苏省门店数264家，为当前小菜园分布最多的省份，以2024年年末江苏省常住人口数 计算小菜园开店密度，当前在江苏省开店密度达3.1家/百万人，而对标麦当劳在江苏省的开店密度7.13 家/百万人，小菜园不及麦当劳在江苏省密度的一半。在中国内地，麦当劳开店密度为5.36家/百万人 ...

华源证券主要观点如下： 主打新徽菜；2023年小菜园在中国大众便民中式餐饮市场中，市场份额位列第一。小菜园坚持现场烹 制，为消费者提供健康新鲜的菜品，其菜单按季节设计定制，涵盖了多道广受欢迎的中式家常菜肴，让 不同口味偏好的消费者都能找到适合的菜品，且小菜园会定期更新菜单，纳入新菜品和当季特色菜。 2025H1小菜园门店堂食顾客人均消费额为57.1元。根据弗若斯特沙利文数据，2023年小菜园在大众便民 中式餐饮市场（客单价介于50-100元）中市场份额达0.2%，位列第一。 渠道力 智通财经APP获悉，华源证券发布研报称，小菜园(00999)是国内快速发展的大众便民中式餐饮领导者， 自2013年成立以来，秉持以母亲的味道和亲民的价格，为顾客提供绿色、健康、养生的菜肴，以及优质 的服务。2024年年末小菜园于港交所成功上市。小菜园股权绑定核心员工；管理层从业经验丰富，内部 培养体系成熟。首次覆盖，给予"买入"评级。 行业端 大众便民中式餐饮预计未来增速快于中餐市场整体增速；大众便民中式餐饮连锁化率低于中餐平均水 平，或存在较大发展潜力。根据弗若斯特沙利文数据，中国餐饮市场总体规模在2018年至2023年间保持 ...

证券研究报告 社会服务 | 酒店餐饮 港股|首次覆盖报告 hyzqdatemark 2025 年 12 月 16 日 证券分析师 丁一 SAC：S1350524040003 dingyi@huayuanstock.com 联系人 市场表现： 请务必仔细阅读正文之后的评级说明和重要声明 小菜园是国内快速发展的大众便民中式餐饮领导者。小菜园自 2013 年成立以来，秉 持以母亲的味道和亲民的价格，为顾客提供绿色、健康、养生的菜肴，以及优质的 服务。2024 年年末小菜园于港交所成功上市。小菜园股权绑定核心员工；管理层从 业经验丰富，内部培养体系成熟。 行业端：大众便民中式餐饮预计未来增速快于中餐市场整体增速；大众便民中式餐 饮连锁化率低于中餐平均水平，或存在较大发展潜力。根据弗若斯特沙利文数据， 中国餐饮市场总体规模在 2018 年至 2023 年间保持增长，总收入从 42716 亿元增长 至 52890 亿元，复合年增长率为 4.4%。其中，中餐市场占据主导地位，2023 年占 总餐饮市场的 77.1%。根据客单价，中餐市场可进一步划分为大众便民中式餐饮和 中高档中餐，其中大众便民中式餐饮市场（客单价低于 10 ...

Core Viewpoint - The article highlights the growth and competitive advantages of Xiaocaiyuan, a leading brand in the mass catering sector, particularly in the Chinese casual dining market, focusing on its innovative strategies and market positioning [4][5]. Group 1: Company Overview - Xiaocaiyuan is a top brand in the mass catering chain market, specializing in "New Huai Cuisine" with an average customer price of 50-70 yuan, holding a 0.2% market share in 2023 [4]. - The company operates multiple brands, including Xiaocaiyuan and Caishou, and plans to expand to 752 direct-operated Xiaocaiyuan stores by the end of September 2025, focusing on community business districts [4][6]. - The supply chain has evolved from regional procurement to a nationwide cold chain network, with a concentrated shareholding structure and a robust incentive system [4]. Group 2: Market Dynamics - The mass catering market in China, defined as having an average price below 100 yuan, reached a scale of 36,187 billion yuan in 2023, accounting for 88.7% of the Chinese dining market, with a projected compound annual growth rate (CAGR) of 8.7% from 2023 to 2028 [5]. - The community dining segment has grown from 11.4 trillion yuan in 2018 to 13.7 trillion yuan in 2023, with an expected CAGR of 9.4% from 2023 to 2028 [5]. Group 3: Competitive Strategies - Xiaocaiyuan targets the 50-100 yuan price segment, aligning with consumer trends while maintaining strict quality control over ingredients [6]. - The company has established cost barriers through centralized procurement, central processing, and cold chain distribution, with a single store investment ranging from 1.3 to 1.7 million yuan and a payback period shorter than the industry average [6]. - The brand employs a "trust mechanism" and cultural symbols to enhance its value proposition, supported by a "headquarters-regional-store" structure for growth [6]. Group 4: Expansion Plans - In the short term, Xiaocaiyuan plans to accelerate store openings, aiming for 800 stores by the end of 2025 and 1,000 by the end of 2026, with a focus on domestic lower-tier markets and international expansion [7][8]. - Long-term projections suggest that the brand could reach 2,050 stores, with the sub-brand Caishou targeting the community market with a lower price point of 20-40 yuan, leveraging Xiaocaiyuan's supply chain to fill market gaps and enhance overall penetration [8].

Core Viewpoint - The company "小菜园" is a leading brand in the mass casual dining sector, focusing on "New Huai Cuisine" with a price range of 50-70 yuan, holding a 0.2% market share in 2023, ranking among the top three in the Chinese casual dining chain market [1][2]. Industry Overview - The mass casual dining market in China reached a scale of 36,187 billion yuan in 2023, accounting for 88.7% of the Chinese dining market, with a projected compound annual growth rate (CAGR) of 8.7% from 2023 to 2028 [2]. - The community dining segment grew from 11.4 trillion yuan in 2018 to 13.7 trillion yuan in 2023, with an expected CAGR of 9.4% from 2023 to 2028 [2]. Company Strategy - 小菜园 targets the 50-100 yuan price segment, aligning with consumer trends for quality and value, while maintaining strict control over ingredient quality [2]. - The company employs a centralized procurement, central processing, and cold chain distribution model to create cost barriers, with individual store investments ranging from 1.3 to 1.7 million yuan and a payback period shorter than the industry average [2]. - The brand utilizes a "现炒现做" (freshly cooked) approach combined with standardization, covering dining in-store, takeout, and community outlets [2]. Expansion Plans - The company plans to accelerate the opening of 小菜园 stores, targeting 800 stores by the end of 2025 and 1,000 by the end of 2026, with long-term projections suggesting a potential of 2,050 stores [3]. - The sub-brand "菜手" focuses on community dining with a price range of 20-40 yuan, leveraging the supply chain of 小菜园 to fill the low-price market gap and enhance overall penetration [3]. Financial Projections - The company forecasts net profits of 750 million yuan, 922 million yuan, and 1.132 billion yuan for 2025, 2026, and 2027 respectively, translating to earnings per share (EPS) of 0.64, 0.78, and 0.96 yuan [3]. - The current stock price corresponds to price-to-earnings (PE) ratios of 16X, 13X, and 11X for the years 2025, 2026, and 2027 [3].

Investment Rating - The report gives an "Accumulate" rating for the company, marking its first coverage [5]. Core Insights - The company is a leading brand in the mass catering sector, focusing on "New Huai Cuisine" with a price range of 50-70 RMB per meal, holding a 0.2% market share in 2023 [1][20]. - The mass catering market in China is expected to grow at a compound annual growth rate (CAGR) of 8.7% from 2023 to 2028, with the company positioned to benefit from this trend [2][58]. - The company plans to expand its store count significantly, aiming for 800 stores by the end of 2025 and 1,000 by the end of 2026 [3][11]. Summary by Sections 1. Company Overview - The company operates a fully-owned chain model with a focus on community-based dining, having 752 stores by September 2025 [1][20]. - It has a centralized supply chain that has evolved from regional sourcing to a nationwide cold chain network, enhancing efficiency [20]. 2. Market Dynamics - The mass catering market in China reached 36,187 billion RMB in 2023, accounting for 88.7% of the Chinese dining market, with a projected CAGR of 8.7% from 2023 to 2028 [2][58]. - The competitive landscape is fragmented, with the company leading in market share among mass catering brands [2]. 3. Business Strategy - The company targets the 50-100 RMB price segment, emphasizing quality and cost control through centralized procurement and processing [2][3]. - It has a multi-layered incentive system for employees, ensuring alignment of interests between management and staff [27][30]. 4. Financial Performance - The company reported a revenue of 45.50 billion RMB in 2023, a 42% increase year-on-year, with a net profit of 5.32 billion RMB, reflecting a 124% growth [32]. - Forecasts for net profit from 2025 to 2027 are 7.50 billion RMB, 9.22 billion RMB, and 11.32 billion RMB, respectively, with corresponding earnings per share (EPS) of 0.64, 0.78, and 0.96 RMB [4][13]. 5. Expansion Plans - The company plans to accelerate store openings, with a target of 800 stores by the end of 2025 and 1,000 by the end of 2026, focusing on both domestic and international markets [3][11]. - The sub-brand "Cai Shou" aims to capture the community dining segment with a lower price point of 20-40 RMB, enhancing overall market penetration [3][11]. 6. Supply Chain and Cost Management - The company has achieved a gross margin of 70.5% in the first half of 2025, benefiting from improved supply chain management and cost control [10][33]. - Employee and rental costs are optimized, with projections indicating a stable cost structure moving forward [10][38].

Core Viewpoint - The report from Everbright Securities initiates coverage on Xiaocaiyuan (00999) with a "Buy" rating, projecting net profits for 2025-2027 to be 750 million, 922 million, and 1.132 billion yuan respectively, translating to EPS of 0.64, 0.78, and 0.96 yuan, with current PE ratios of 16X, 13X, and 11X [1] Group 1: Company Overview - Xiaocaiyuan is a leading brand in the mass-market Chinese dining sector, focusing on "New Huai Cuisine" with an average customer price of 50-70 yuan, holding a 0.2% market share in 2023 [1][2] - The company operates multiple brands including Xiaocaiyuan and Caishou, with plans to expand to 752 direct-operated stores by September 2025, primarily targeting community markets [1] - The supply chain has evolved from regional procurement to a nationwide cold chain network, supported by a concentrated shareholding structure and a robust incentive system [1] Group 2: Industry Insights - The mass-market dining segment in China, defined as meals priced under 100 yuan, reached a scale of 36,187 billion yuan in 2023, accounting for 88.7% of the Chinese dining market, with a projected compound annual growth rate (CAGR) of 8.7% from 2023 to 2028 [2] - The community dining sector has grown from 1.14 trillion yuan in 2018 to 1.37 trillion yuan in 2023, with an expected CAGR of 9.4% from 2023 to 2028 [2] Group 3: Strategic Approaches - Xiaocaiyuan targets the 50-100 yuan customer price segment, aligning with consumer trends while maintaining strict quality control over ingredients [3] - The company employs centralized procurement, central processing, and cold chain distribution to create cost barriers, with individual store investments ranging from 1.3 to 1.7 million yuan and a payback period shorter than the industry average [3] - The brand utilizes a "headquarters-regional-store" structure to support growth, with plans for both domestic expansion and international outreach [3] Group 4: Expansion Plans - In the short term, Xiaocaiyuan aims to accelerate store openings, optimizing the single-store model to improve profitability, targeting 800 stores by the end of 2025 and 1,000 by the end of 2026 [4] - Long-term projections suggest the potential for Xiaocaiyuan to reach 2,050 stores, with the sub-brand Caishou focusing on community dining at a lower price point of 20-40 yuan, leveraging the existing supply chain to enhance overall market penetration [4]

Core Insights - The company, Xiaocaiyuan, has experienced significant growth in a competitive restaurant industry by focusing on high cost-performance and practical operations, leading to nearly 700 stores in 12 years and substantial revenue and profit increases in the first half of the year [1][9]. Group 1: Business Philosophy - Xiaocaiyuan's operational philosophy is centered around "practical management," emphasizing providing delicious and affordable meals without gimmicks, focusing on fresh ingredients and genuine cooking methods [2][3]. - The company aims to solve customer pain points by ensuring meals are tasty, served quickly, and made with trustworthy ingredients, maintaining a customer price point of 50-70 yuan [2][3]. Group 2: Supply Chain and Quality Control - Xiaocaiyuan has invested in a robust supply chain, including a cold chain logistics system and a 200-acre organic vegetable base, ensuring the freshness and safety of ingredients [3][4]. - The company has established 15 distribution centers in key cities, each serving 40 to 60 stores daily, and is set to launch a new processing plant with an investment of 450 million yuan to enhance food safety and supply chain efficiency [4]. Group 3: Employee Culture and Team Cohesion - The company promotes a "family culture," prioritizing employee well-being and growth, which fosters a strong sense of loyalty and commitment among staff [6][7]. - During financial difficulties caused by the pandemic, employees and shareholders demonstrated solidarity, showcasing the company's strong internal cohesion and trust [8]. Group 4: Financial Performance - In the first half of the year, Xiaocaiyuan reported a 6.5% increase in revenue to 2.71 billion yuan and a 35% increase in net profit to 382 million yuan, attributed to optimizing store models and enhancing operational efficiency [9][10]. - The company has adapted to changing market conditions by refining its store size and focusing on supply chain improvements, demonstrating resilience in a challenging environment [9][10].

Core Viewpoint - The company reported a 6.5% year-on-year increase in revenue for H1 2025, reaching 2.7 billion yuan, with a significant 35.7% increase in net profit attributable to shareholders, amounting to 380 million yuan [1][2]. Revenue Breakdown - The company's dine-in business generated 1.65 billion yuan in H1 2025, a 2.2% increase year-on-year, driven primarily by a 9% increase in the number of stores to 672 by the end of June 2025 [1]. - The takeout business achieved 1.06 billion yuan in H1 2025, reflecting a 13.7% year-on-year growth, attributed to store expansion and enhanced appeal of takeout platforms, with revenue shares of 36.5% in H1 2024 and 39% in H1 2025 [1]. Operational Metrics - The overall table turnover rate remained stable at 3.1 times per day in H1 2025, while same-store turnover slightly declined by 0.1 times to 3.0 times per day [1]. - The average spending per dine-in customer decreased by 3.3 yuan to 57.1 yuan in H1 2025, and same-store sales saw a 7% year-on-year decline [1]. Cost and Profitability - The cost-to-revenue ratios for raw materials and employee costs were 29.5% and 24.6%, respectively, both showing reductions of 2.7 and 3.9 percentage points year-on-year [2]. - The net profit margin attributable to shareholders improved to 14%, an increase of 3 percentage points year-on-year, due to the reduction in various cost ratios [2]. Shareholder Returns - The company plans to distribute an interim dividend of 0.2331 HKD per share, totaling approximately 250 million yuan, which represents about 65% of the net profit attributable to shareholders [2]. Future Outlook - The company focuses on the new Huizhou cuisine niche, emphasizing direct management and expansion in lower-tier cities, supported by strong supply chain and management capabilities [2]. - Profit forecasts for the company indicate net profits attributable to shareholders of 750 million, 910 million, and 1.07 billion yuan for 2025, 2026, and 2027, respectively, maintaining a "recommended" rating [2].

Core Viewpoint - Jiuhua Tourism is raising funds through a private placement to expand its scenic area and develop multiple business lines in a coordinated manner [1] Fundraising and Project Details - The company plans to raise no more than 500 million yuan for projects including the construction of the Lion Peak cable car, renovation of the Julong Hotel, upgrading of guest rooms at the Central Hotel, and improvements to transportation facilities [1] - The Lion Peak cable car project will require an investment of 326 million yuan, with expected annual revenue and profit of 111 million yuan and 37 million yuan respectively after completion [1] Strategic Development and Business Expansion - The project upgrades aim to enhance the Jiuhua Mountain tourism system, addressing the development bottleneck of "hot in the middle, cold in the north and south," and meet the demand for expanded tourism [1] - The company is actively developing brands such as "Jiuhua Health Vegetarian" and "New Huizhou Cuisine," while also expanding into agricultural products, cultural and creative products, and tourism products [1] - The goal is to create a comprehensive tourism complex in the Chizhou region, leveraging brand development and multi-industry collaboration to establish a second growth curve [1] Industry Outlook - With the backing of Jiuhua Mountain's advantageous resources, the company has formed a complete tourism industry chain through its four main businesses [1] - The company is also advancing scenic area upgrades and multi-business collaborative layouts, positioning itself to benefit from the high demand in tourism consumption [1] - The initial coverage has assigned a "Buy" investment rating to the company [1]