上期有关中国品牌落地美国的第一战——选址、服务、口味、与本地化挑战。但想要在美国扎根下来，克 服这些困难与挑战还远远不够。 本期节目，将从「门店前台」推进到「后端战场」，探索碎片化的美国餐饮供应链系统。 本期嘉宾黄文冰，曾是一位 Fintech 创业者，后来转型为亚餐连锁经营者，如今已在美国掌管了 7 个餐饮品 牌、53 家连锁门店。节目中，他将与我们分享美国高度碎片化的供应链生态，以及他如何将 「中国经验 +本地打法」应用到美国市场的真实故事。 本文整理自播客「科技早知道」 本期 人物 ： 丁教 Diane，「声动活泼」联合创始人、「科技早知道」主播 周玖洲 Aaron， 十年中金、华夏基金等顶级投资机构工作经验，「不止金钱」主播 黄文冰，前 Fintech founder，后来回到餐饮业参与餐饮投资，品牌运营扩张，和供应链收并购。现有 Portfolio 7个品牌，50 多家门店，flowbetter.io 创始人 焦点内容： Diane 文冰，我最早认识你的时候，你刚毕业在做 Fintech 创业公司。后来你开始经营第一家餐厅，并且连续开了 很多家。能不能介绍一下你的背景？从斯坦福的科技创业到餐饮连锁， ...

Core Viewpoint - T11 fresh supermarket has officially closed its last store in Beijing, marking a significant decline from its initial expansion and funding successes since its inception in 2018 [1][4]. Company Overview - T11 opened its first store in Beijing's Chaoyang Park in 2019 and expanded to a total of 8 stores across Beijing, Shanghai, and Wuhan [3]. - The company had previously attracted significant investment, including a 1 billion yuan angel round in 2018 and subsequent rounds totaling 1 billion USD by 2021 [4]. Operational Challenges - T11 faced increasing operational pressures, leading to multiple store closures, including the recent shutdown of its Chaoyang Park store and others in Beijing, Shanghai, and Wuhan [4][5]. - Despite attempts to pivot its business model, including transforming some stores into discount formats, these changes failed to reverse the company's declining fortunes [4]. Market Position and Strategy - T11 struggled to establish a competitive market position due to a lack of distinctive fresh products and a compelling pricing structure, which limited its appeal [4]. - The company aimed to enhance customer experience and product quality in its future operations, indicating a shift in strategy to adapt to the evolving retail environment [5]. Consumer Engagement - T11's Chaoyang Park store reported nearly 150,000 active users and offered around 7,000 global fresh product SKUs, with an average transaction value exceeding 180 yuan [5]. - The store's sales composition indicated that fresh food accounted for over 65% of total sales, highlighting the importance of this category in T11's business model [5].