Company Overview - The company has successfully extended its product categories, launching new skincare and makeup products in Q3, with positive market feedback for the new fragrance line [1] - The skincare product matrix continues to expand, with the introduction of the "Fire Spark Source" series aimed at addressing early aging issues for Oriental skin types [1] - The company is focusing on high-end positioning and has made significant progress in both offline and online channels, indicating strong brand momentum [2] Product Development - The skincare line includes serums and creams, with the launch of the "Black Gold Water" and the "Fire Spark Source" series, which includes anti-aging products [1] - In makeup, new color products have been introduced, including the "Starry Sky Eyeshadow" and earth-tone eyeshadows [1] - The fragrance line saw the launch of 13 new products in May, which have been well-received in the market [1] Channel Strategy - The company has entered high-end retail locations, with plans for new counters in major cities, showing strong same-store sales growth of approximately 18% in 1H25 [2] - Online sales have also been robust, with a combined GMV growth of 47% on Tmall and Douyin in July and August [2] International Expansion - The company is expanding its brand internationally, having entered Hong Kong's Sephora and planning to open its first counter in Harbour City in October [2] - Future expansion plans include Southeast Asia, Japan, and Europe starting in 2026, indicating a long-term growth strategy [2] Financial Outlook - The company maintains its profit forecast for 2025-2026, with current stock price corresponding to a P/E ratio of 41x for 2025 and 31x for 2026 [2] - The target price is set at 127 yuan, reflecting a potential upside of 22.5% based on projected P/E ratios [2]

Core Viewpoint - The company maintains its profit forecast for 2025-2026, with the current stock price corresponding to a P/E ratio of 41x for 2025 and 31x for 2026, indicating a target price of HKD 127, which represents a 22.5% upside potential [1] Product Development - The skincare product matrix continues to expand, with positive market feedback for new perfume products. The company is building its brand identity around Eastern aesthetics, facilitating successful category extensions [2] - Skincare: The product matrix is enriched with serums and creams, with the launch of the black gold water in 1H25 and the new spark root series in September, targeting anti-aging solutions for Eastern skin types [2] - Makeup: The color product line is being enhanced, with the launch of the starry sky eyeshadow in 1H25 and earth-tone eyeshadows in Q3 [2] - Perfume: 13 new products were launched in May, with continued high demand in July and August, indicating strong market reception [2] Channel Expansion - Offline: The company has successfully entered high-end retail locations, with plans for further expansion in 2H25, including a new counter in Hangzhou and ongoing planning for Shenzhen and other locations. Same-store sales growth of approximately 18% in 1H25 outperformed the offline market average [3] - Online: The company has maintained a balanced structure in self-broadcasting and influencer marketing, achieving a 47% year-on-year increase in GMV on Tmall and Douyin from July to August, indicating successful outreach to younger demographics [3] International Expansion - The company has entered the Hong Kong market with a presence in Sephora and plans to open its first counter in Harbour City, Hong Kong, in October. There are expectations to expand into Southeast Asia, Japan, and Europe starting in 2026, highlighting the company's growth potential as a rare high-end domestic beauty brand [4]

Core Viewpoint - The report from CICC maintains the profit forecast for Maogeping (01318) for 2025-2026, with the current stock price corresponding to a P/E of 41/31x for those years, and a target price of HKD 127, indicating a potential upside of 22.5% [1] Group 1: Product Development - The skincare product matrix continues to expand, with positive market feedback on new perfume products [2] - In skincare, the company is launching a series of products targeting anti-aging issues, including the "Fire Source" series and the black gold series [2] - In color cosmetics, new products such as the "Starry Sky" eyeshadow and earth-tone eyeshadows have been introduced [2] - The perfume segment saw the launch of 13 new products in May, which remain in high demand [2] Group 2: Channel Expansion - The company is strengthening its brand presence by entering high-end retail locations, with significant same-store growth outperforming the market [3] - Offline, the company has opened new counters in prestigious locations, with a same-store growth of approximately 18% in the first half of 2025 [3] - Online, the company has successfully engaged younger demographics, with a combined GMV growth of 47% on Tmall and Douyin from July to August [3] Group 3: International Expansion - The company is expanding its brand internationally, having entered Sephora in Hong Kong and planning to open its first counter in Harbour City, Hong Kong in October [4] - The company aims to expand into Southeast Asia, Japan, and Europe starting in 2026, indicating strong growth potential as a rare high-end domestic beauty brand [4]

Core Viewpoint - The company reported strong growth in revenue and net profit for the first half of 2025, indicating a positive trend in its business performance and market position [1][2]. Financial Performance - In H1 2025, the company achieved revenue of 2.59 billion yuan, a year-on-year increase of 31.3%, and a net profit attributable to shareholders of 670 million yuan, up 36.1% [1]. - Adjusted net profit reached 672 million yuan, reflecting a growth of 32%, with an adjusted profit margin of 26% [1]. - The online and offline revenue for H1 2025 was 1.3 billion yuan and 1.22 billion yuan, respectively, showing increases of 39% and 27% year-on-year [2]. Product Category Performance - Skincare products outperformed color cosmetics, with revenue from skincare growing by 33% compared to 31% for color cosmetics [1]. - Specific product highlights include over 600 million yuan in retail sales for caviar masks (up 33% year-on-year) and over 200 million yuan for black cream [1]. Channel and Market Strategy - The company continued to enhance its presence in high-end markets, opening flagship stores and entering premium shopping areas such as Beijing SKP and Chongqing Star Light 68 [2]. - The repurchase rates improved, with online and offline rates increasing by 2.6 and 1.6 percentage points, respectively [2]. Profitability and Cost Management - The net profit margin reached 26% in H1 2025, an increase of 0.9 percentage points year-on-year, despite a 0.7 percentage point decline in gross margin due to lower margins in color cosmetics and training schools [2]. - Significant cost optimization was noted, with total sales, management, and financial expense rates decreasing by a combined 3.9 percentage points [2]. Future Outlook - The company is expected to maintain a clear growth trend in the short to medium term, supported by a robust pipeline of mid-sized products and strong e-commerce flexibility [3]. - Long-term growth potential is anticipated through category expansion, collaboration with high-end brands, and international market entry [3]. - Projected adjusted net profits for 2025-2027 are 1.25 billion, 1.57 billion, and 1.92 billion yuan, with corresponding price-to-earnings ratios of 35.9, 28.4, and 23.3 times [3].

Investment Rating - The investment rating for the company is "Buy" and is maintained [6]. Core Insights - The company reported a revenue of 2.59 billion yuan for H1 2025, representing a year-on-year growth of 31.3%. The net profit attributable to shareholders was 670 million yuan, up 36.1% year-on-year. The adjusted profit reached 672 million yuan, with a growth of 32% and an adjusted profit margin of 26% [2][4]. Summary by Sections Revenue Breakdown - In H1 2025, the revenue from different product categories was as follows: makeup 1.42 billion yuan, skincare 1.09 billion yuan, fragrance 11 million yuan, and training schools 67 million yuan, with year-on-year growth rates of +31%, +33%, no growth for fragrance, and -6% for training schools. Excluding training schools, total product sales grew by 32.7% [5]. Product Performance - Within the makeup category, the base makeup segment performed strongly, with retail sales of caviar cushion and light sensation powder exceeding 200 million yuan each. The skincare segment saw classic products like caviar masks achieving retail sales of over 600 million yuan (up 33% year-on-year) and black cream exceeding 200 million yuan. New high-end products are being introduced steadily [5]. Channel Performance - Online sales continued to grow significantly, with revenues of 1.3 billion yuan (up 39% year-on-year), while offline sales reached 1.22 billion yuan (up 27% year-on-year). The repurchase rates improved by 2.6 percentage points for online and 1.6 percentage points for offline channels [5]. Profitability - The net profit margin for H1 2025 reached 26%, an increase of 0.9 percentage points year-on-year. This was attributed to a 0.7 percentage point decline in gross margin, primarily due to lower margins in makeup and training schools, and a significant optimization in expense ratios [5]. Future Outlook - The company is expected to maintain a clear growth trend in the short to medium term, driven by a robust pipeline of mid-tier products, high elasticity in e-commerce channels, and continuous improvement in offline store efficiency. The long-term potential includes category expansion, collaboration with more high-end brands, and international market entry [5]. The projected adjusted net profits for 2025-2027 are 1.25 billion, 1.57 billion, and 1.92 billion yuan, with corresponding P/E ratios of 35.9, 28.4, and 23.3 times [5].

Investment Rating - The report maintains a "Buy" rating for the cosmetics and medical beauty sector, highlighting strong growth potential and investment opportunities in the industry [14][19]. Core Insights - The cosmetics and medical beauty sector has shown resilience, outperforming the market during the week of August 29 to September 5, 2025, with the Shenwan Beauty Care Index declining only 0.8% [3][4]. - The transition to autumn skincare marks the beginning of a consumption peak for the sector, with significant sales events such as the Autumn Beauty Consumption Festival and Double 11 approaching, creating new investment opportunities [9][10]. - Major companies in the sector are optimistic about their performance in the second half of 2025, as indicated by a recent conference involving over ten beauty care companies [9]. Summary by Sections Industry Performance - The Shenwan Cosmetics Index remained stable, outperforming the Shenwan A Index by 1.4 percentage points, while the Shenwan Personal Care Index fell by 1.8%, underperforming the Shenwan A Index by 0.3 percentage points [3][4]. Key Company Reviews - **Mao Geping (1318HK)**: Reported a revenue of 2.59 billion yuan for H1 2025, a year-on-year increase of 31%, with a net profit of 670 million yuan, up 36%. The color cosmetics segment saw a revenue of 1.42 billion yuan, while skincare generated 1.09 billion yuan, reflecting strong brand momentum [10][11]. - **Shangmei Co. (02145HK)**: Achieved a revenue of 4.108 billion yuan in H1 2025, a 17.3% increase, with a net profit of 556 million yuan, up 34.7%. The main brand, Han Shu, contributed significantly to growth, with a revenue of 3.344 billion yuan [16][17]. Investment Recommendations - Recommended companies include Shangmei Co., Porlaia, and Shanghai Jahwa, which have strong brand matrices and relatively low PE multiples. Other notable mentions are Marubi Biological and Mao Geping, which are positioned well to benefit from the rise of domestic beauty brands [10][19]. - The report suggests focusing on companies with strong R&D capabilities and product pipelines, particularly in the upstream medical beauty segment, with a recommendation for Aimeike [10][19]. Market Trends - The report notes a significant increase in online sales, with H1 2025 online revenue for Mao Geping reaching 1.297 billion yuan, a 39% year-on-year increase, marking a shift in consumer purchasing behavior towards online platforms [12][18]. - The overall cosmetics retail market showed a 4.5% growth in July 2025, indicating a robust recovery in consumer spending [23][26]. Strategic Developments - Porlaia's investment in Huazhi Xiao reflects a strategic move to enhance its multi-brand strategy and capitalize on the influence of Gen Z consumers [28]. - The report highlights the competitive landscape, noting that domestic brands are increasingly capturing market share, with a notable shift in consumer perception from "value for money" to "quality choice" [32].

Core Viewpoint - The company reported strong performance in 1H25, with revenue and net profit growth aligning with previous forecasts and expectations [1][2]. Financial Performance - Revenue for 1H25 reached 2.59 billion yuan, a year-on-year increase of 31.3% - Net profit attributable to shareholders was 670 million yuan, up 36.1% year-on-year - Adjusted net profit stood at 672 million yuan, reflecting a 32.0% increase year-on-year - The performance was consistent with prior forecasts, which anticipated revenue growth of 30.4%-31.9% and net profit growth of 35.0%-37.0% [1]. Growth Trends - All-channel revenue showed rapid growth, with classic products performing well and strong same-store sales growth - By category, cosmetic revenue was 1.42 billion yuan, up 31% year-on-year, with key products like caviar cushion and gold fan powder exceeding 200 million yuan in retail sales - Skincare revenue reached 1.09 billion yuan, a 33% increase year-on-year, with significant sales from caviar masks and black cream - Offline revenue was 1.22 billion yuan, up 27% year-on-year, with same-store revenue growth of approximately 18% - Online revenue was 1.30 billion yuan, a 39% increase year-on-year, accounting for 50% of total revenue [1][2]. Operational Efficiency - Gross margin for 1H25 was 84.2%, a decrease of 0.7 percentage points year-on-year, primarily due to the increased share of online direct sales - Sales expense ratio decreased by 2.4 percentage points to 45.2%, attributed to effective online cost control and optimization of offline store locations - Management expense ratio fell by 1.5 percentage points to 5.3%, influenced by a high base from the previous year and scale effects - Net profit margin attributable to shareholders increased by 0.9 percentage points to 25.9% [2]. Future Outlook - The company plans to develop professional makeup products for different skin types and colors, expand skincare offerings, and enhance fragrance products based on Eastern culture and aesthetics - There is a focus on increasing coverage in high-end department stores in major cities and expanding online consumer reach - Long-term plans include entering overseas markets and strategically expanding a new high-end brand matrix [2]. Profit Forecast and Valuation - The profit forecast for 2025-2026 is set at 1.15 billion yuan and 1.46 billion yuan, respectively - The current stock price corresponds to a P/E ratio of 38x for 2025 and 29x for 2026 - The company maintains an outperform rating and a target price of 127 HKD, indicating a potential upside of 32% [3].

Core Viewpoint - The company reported strong performance in the first half of 2025, with significant revenue and profit growth, indicating a positive outlook for the business. Group 1: Overall Performance - In H1 2025, the company achieved revenue of 2.59 billion yuan, representing a year-on-year increase of 31% [1] - Net profit for H1 2025 reached 670 million yuan, up 36% year-on-year [1] - Gross margin stood at 84.2%, slightly down by 0.7 percentage points year-on-year, while net margin improved to 25.9%, up 0.9 percentage points [1] Group 2: Segment Performance - Makeup segment revenue in H1 2025 was 1.42 billion yuan, growing by 31.1% year-on-year, driven by strong sales of key products [2] - Skincare segment revenue reached 1.09 billion yuan, with a year-on-year increase of 33.4%, supported by high-performing products [2] - Fragrance segment generated revenue of 11.41 million yuan, showing strong performance from the "Wen Dao Dong Fang" series [2] - Makeup training revenue declined by 5.9% year-on-year to 67.31 million yuan [2] Group 3: Channel Performance - Offline revenue in H1 2025 was 1.224 billion yuan, up 26.6% year-on-year, with a total of 437 stores [3] - Online revenue reached 1.297 billion yuan, growing by 39% year-on-year, accounting for 51.4% of total revenue [3] - The company has 19 million members, a 53% increase year-on-year, with a repurchase rate of 26.8% [3] Group 4: Growth Drivers - The company is focusing on product innovation and international expansion, with new skincare and makeup lines launched in mid-2025 [3] - Plans for a research and development center in Hangzhou by the end of 2026 aim to support product diversification and market penetration [3] - The company is prioritizing entry into European and Asia-Pacific markets with localized teams and high-end channels [3] Group 5: Brand Positioning - The company is positioned as a leading domestic beauty brand, focusing on the mid-to-high-end makeup segment [4] - Strong brand premium and unique positioning in Oriental aesthetics contribute to long-term growth potential [4] - Profit forecasts for 2025-2027 are 1.184 billion, 1.542 billion, and 1.953 billion yuan, with corresponding PE ratios of 37, 29, and 23 [4]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1][6][22] Core Insights - The company has shown strong performance in the high-end domestic beauty market, with significant revenue growth and brand momentum [6][10] - The company reported a revenue of 2.59 billion RMB in H1 2025, representing a year-on-year increase of 31%, and a net profit of 670 million RMB, up 36% year-on-year [6][10] - The gross margin for H1 2025 was 84.2%, with a net profit margin of 25.9%, indicating effective cost control [6][10] Financial Data and Profit Forecast - Revenue projections for the company are as follows: - 2023: 2,886 million RMB - 2024: 3,885 million RMB - 2025E: 5,173 million RMB - 2026E: 6,852 million RMB - 2027E: 8,533 million RMB - Year-on-year growth rates for revenue are projected at 58% for 2023, 35% for 2024, and gradually decreasing to 25% by 2027 [5][13] - Net profit forecasts are as follows: - 2023: 662 million RMB - 2024: 881 million RMB - 2025E: 1,184 million RMB - 2026E: 1,542 million RMB - 2027E: 1,953 million RMB - The projected PE ratios are 64.7 for 2023, decreasing to 22.5 by 2027 [5][13] Segment Performance - The company experienced double-digit growth in both color cosmetics and skincare, with significant contributions from new product launches [6] - In H1 2025, color cosmetics revenue reached 1.42 billion RMB (up 31.1% YoY), while skincare revenue was 1.09 billion RMB (up 33.4% YoY) [6] - The fragrance segment also showed promising growth, with revenue of 11.41 million RMB, while the makeup training segment saw a decline of 5.9% [6] Channel Performance - The company has effectively released its potential across all channels, with offline revenue of 1.22 billion RMB (up 26.6% YoY) and online revenue of 1.297 billion RMB (up 39% YoY) [6] - The number of members reached 19 million, with a repurchase rate of 26.8%, indicating strong customer loyalty [6] Research and Development - The company is focused on innovation and international expansion, with new product launches planned and a research center set to support growth [6] - The company aims to penetrate the European and Asia-Pacific markets with localized teams and high-end channels [6] Brand Positioning - The company is positioned as a leading domestic beauty brand, capitalizing on the high-end color cosmetics market with a strong emphasis on unique aesthetics and product innovation [6]