丨证券研究报告丨 公司研究丨点评报告丨珀莱雅（603605.SH） [Table_Title] 珀莱雅 2025 年中报点评：利润阶段性放缓，子 品牌表现亮眼 报告要点 [Table_Summary] 公司发布 2025 年中报。2025H1，公司营收 53.6 亿元，同比增长 7.2%；归母净利润 8.0 亿元， 同比增长 13.8%。单二季度，公司营收 30 亿元，同比增长 6.5%；归母净利润 4.1 亿元，同比 增长 2.4%。随中报公司披露筹划发行 H 股并在港交所上市公告，目的为加快国际化战略和海 外业务发展，以及境外融资能力。 分析师及联系人 [Table_Author] 1 SAC：S0490514080004 SAC：S0490520080019 SFC：BUV258 李锦 罗祎 曾维朵 请阅读最后评级说明和重要声明 %% %% %% %% research.95579.com 珀莱雅（603605.SH） cjzqdt11111 [Table_Title 珀莱雅 20252]年中报点评：利润阶段性放缓，子 品牌表现亮眼 [Table_Summary2] 事件描述 公司发布 2025 年中报 ...

Core Insights - The company reported a revenue of 5.362 billion yuan for H1 2025, representing a year-on-year increase of 7.2%, and a net profit attributable to shareholders of 799 million yuan, up 13.8% year-on-year [1] - The sub-brands, particularly Cai Tang and OR, showed significant growth, with revenue increases of 21.11% and 102.52% respectively, while the main brand, Proya, experienced a slight decline of 0.08% [2] - The overall gross margin improved to 73.4%, an increase of 3.56 percentage points year-on-year, while the net profit margin rose to 14.89%, up 0.86 percentage points [2] Revenue and Profitability - The company’s revenue projections for 2025-2027 are 12.584 billion, 14.440 billion, and 16.302 billion yuan, with corresponding growth rates of 16.8%, 14.8%, and 12.9% [3] - The net profit attributable to shareholders is expected to be 1.821 billion, 2.120 billion, and 2.439 billion yuan for the same period, with growth rates of 17.3%, 16.4%, and 15.0% [3] - Earnings per share (EPS) are projected to be 4.60, 5.35, and 6.16 yuan per share for 2025, 2026, and 2027 respectively [3] Strategic Initiatives - The company continues to implement its "big single product strategy," focusing on innovation in skincare and addressing high-growth demands, including anti-aging and whitening products [2] - New product launches include a whitening essence and cream targeting early aging, as well as a high-protection sunscreen, indicating a strong emphasis on product matrix upgrades [2]

Investment Rating - The investment rating for the company is "Buy" (maintained) [7] Core Views - The main brand, Proya, shows stable performance despite a high base, while sub-brands Caitang and OR achieve rapid growth, with revenue changes in H1 2025 being -0.08% for Proya, +21.11% for Caitang, and +102.52% for OR [5][12] - Revenue growth is steady, and cost reduction efforts have improved efficiency, with a comprehensive gross margin of 73.4% in H1 2025 (up 3.56 percentage points year-on-year) and a net profit margin of 14.89% (up 0.86 percentage points year-on-year) [5][12] - The "big product strategy" continues to solidify, with expectations for strong performance during the Double 11 shopping festival, focusing on innovative product offerings that cater to complex consumer needs and trends in medical aesthetics [12][13] Financial Data Summary - For H1 2025, the company reported revenue of 5.362 billion yuan (up 7.2% year-on-year) and a net profit of 799 million yuan (up 13.8% year-on-year) [11] - Revenue projections for 2025-2027 are 12.584 billion yuan, 14.440 billion yuan, and 16.302 billion yuan, with corresponding growth rates of 16.8%, 14.8%, and 12.9% [14] - The expected earnings per share (EPS) for 2025, 2026, and 2027 are 4.60 yuan, 5.35 yuan, and 6.16 yuan respectively [14]

Investment Rating - The investment rating for the company is "Buy" (maintained) [2] Core Views - The company has demonstrated resilient growth despite a high base, with notable performance from brands such as OR and Yuanse Bota. The revenue for the first half of 2025 reached 5.362 billion yuan, a year-on-year increase of 7.2%, while the net profit attributable to shareholders was 799 million yuan, up 13.8% [8] - The main brand, Proya, is accelerating its entry into niche markets, while sub-brands like Caitang, OR, and Yuanse Bota are actively launching new products to drive growth. The forecast for net profit attributable to shareholders for 2025-2027 is 1.776 billion, 1.962 billion, and 2.161 billion yuan, respectively, corresponding to PE ratios of 19.0, 17.2, and 15.6 times [8] Financial Performance - For the fiscal year 2023, the company reported a revenue of 8.905 billion yuan, with a growth rate of 39.5%. The projected revenue for 2025 is 11.907 billion yuan, reflecting a growth rate of 10.5% [6] - The net profit for 2023 was 1.194 billion yuan, with a growth rate of 46.1%. The expected net profit for 2025 is 1.776 billion yuan, indicating a growth rate of 14.5% [6] - The earnings per share (EPS) for 2023 was 3.01 yuan, projected to increase to 4.49 yuan in 2025 [6] Brand and Product Development - The company has accelerated the incubation of new products across multiple categories, launching several new items in 2025, including a whitening series and various makeup products. The brand Caitang achieved the highest sales in the domestic color cosmetics category on platforms like Tmall [8] - The company plans to issue overseas listed shares (H shares) and list on the Hong Kong Stock Exchange, which is expected to enhance liquidity [8]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1][11] Core Insights - The company reported a revenue of 5.362 billion yuan for H1 2025, representing a year-on-year growth of 7.2%, and a net profit of 799 million yuan, which is an increase of 13.8% year-on-year [3][4] - The company is a leading domestic beauty brand, with strong growth from its second-tier brands and a robust pipeline of new products [4][5] - The company plans to accelerate its international expansion by considering a listing on the Hong Kong Stock Exchange [5] Financial Performance - For H1 2025, the company achieved a revenue of 5.362 billion yuan, with Q2 revenue at 3.003 billion yuan, showing a growth of 6.5% [3][4] - The gross profit margin for H1 2025 was 73.4%, an increase of 3.6 percentage points, attributed to cost reduction and efficiency improvements [4] - The company forecasts net profits of 1.863 billion yuan, 2.168 billion yuan, and 2.454 billion yuan for 2025, 2026, and 2027 respectively, with corresponding EPS of 4.70, 5.47, and 6.20 yuan [3][6] Brand and Product Development - The company launched several new products in Q2 2025, including a long-lasting cushion foundation and a dual-color powder, enhancing its product matrix [5] - The second-tier brands showed significant growth, with revenue increases of 21.1% for 彩棠, 102.5% for OR, and 80.2% for 悦芙媞 [4] Market Position and Strategy - The company is positioned as a leading player in the domestic beauty market, with a focus on multi-brand strategies and continuous product innovation [4][5] - The online sales channel grew by 9.2%, while offline sales faced challenges with a decline of 21.5% [4]

Core Viewpoint - Despite pressure in the beauty industry, Proya (603605.SH) demonstrates resilience with a revenue of 5.362 billion yuan in the first half of 2025, reflecting a year-on-year growth of 7.21% and a net profit of 799 million yuan, up 13.80% [1] Revenue Performance - Proya's main brand contributed 3.979 billion yuan in revenue, marking a slight decline of 0.08%, the first revenue drop in five years [4] - The main brand had previously shown consistent revenue growth from 2021 to 2024, with growth rates of 31.44%, 43.12%, 35.86%, and 37.67% respectively [4] Brand Portfolio - Proya's brand portfolio includes "Proya," "Caitang," "Off&Relax," "Yuefuti," "CORRECTORS," "INSBAHA," and "Jingshi," covering various beauty segments [3] Growth of Secondary Brands - Secondary brands such as Caitang and Off&Relax continue to show growth, with Caitang generating 705 million yuan in revenue, a year-on-year increase of 21.11% [6][7] - Off&Relax contributed 279 million yuan, with a remarkable growth rate of 102.52% [9] International Expansion Plans - Proya is planning to issue H-shares and list on the Hong Kong Stock Exchange to accelerate its international strategy [2][10] - The appointment of Xue Xia as the new company secretary is aimed at leveraging her extensive capital market experience to facilitate the Hong Kong listing [12][13] Market Positioning - If successful, Proya will become the first domestic beauty company with dual listings (A+H), enhancing its brand image and market reach [11] - The Hong Kong listing is expected to improve Proya's access to global investors and strengthen its presence in the Asia-Pacific market [11]