岁末寒冬，年货市场的烟火气在一口口沸腾的火锅中抵达顶峰。从南海之滨的清甜椰香，到岭南大地的 弹牙肉丸，再到广阔西北的脂香羊肉，中国火锅的万千风味，正借着拼多多"多多好特产"的"隐形翅 膀"，跨越山海抵达千家万户。 凌晨4点，盐池县的王乐井乡还笼罩在西北冬夜的寒气中。牛庆磊已经来到牧场，开始了一天的工作。 他身后的养殖户们正将一批"吃中草药、喝碱水"长大的滩羊装车，这些羊即将被送往工厂，分割、包 装，然后通过快递发往上海、福建甚至香港等全国各地。 与此同时，1700多公里外的深圳，余华正在核对当天的椰子鸡订单。从海南运来的文昌鸡将在广东屠 宰，当天新鲜的椰子水和配套的沙姜、小米辣已准备就绪。这些订单大多来自北上广深，一份份清甜的 海南风味，即将成为这些城市家庭年节餐桌上的新宠。 资深电商人老唐的拼多多店铺最近也是"接单到手软"。潮汕牛肉丸、鲜切牛肉，加上毛肚、鸭肠，"鲜 掉眉毛"和"辣得过瘾"在这里实现破圈，也让老唐深深感受到"消费者口味没有封闭界限，潮汕的鲜、川 渝的辣，只要好吃，消费者都爱"。 火锅沸腾的，远不止于食材。海南的椰香、潮汕的"朥"香、宁夏的醇厚肉香，正在借由无数名商家的努 力和拼多多四通八达的 ...

海南日报全媒体记者王黎刚 2月4日至8日，第35届国际乒联-亚乒联盟亚洲杯将在海口五源河体育馆开赛。球迷在观赛之余，不妨用味蕾感受这座城市的烟火气。以下攻略带你吃遍海 口地道风味，让你的乒乓球亚洲杯之旅更精彩。 海鲜盛宴 现捞现烹的极鲜体验 一口解锁本土风味密码 在海口，粉面不仅是果腹之物，更是承载乡情的味觉记忆。海南粉、后安粉、腌面、焖面、炒粉……卤汁浓郁、配料丰富，是融入本地人日常的味觉密 码。 店铺推荐：宋记海南粉、亚妹海南粉、戏台上老店、张记后安粉、梁振霞后安粉、老机场后安粉、阿阳牛腩腌面、苏记常来食店、虾焖虾面、锦山里焖 面、府城第一家焖面、阿六大众饮食、通利抱罗粉店。 鸡类风味 椰岛特色的鲜嫩之味 海口的海鲜，胜在"鲜"字。白灼海虾、椒盐皮皮虾、蒜蓉生蚝、沙虫粥等皆是本地经典，夜宵尤佳。 店铺推荐：阿浪海鲜、海南人家、新得利海鲜酒楼、阿雄海鲜、渔友鲜海鲜、南岛风味美食店、娥姐海鲜、四川小胡子海鲜、琼菜之家。 粉面当家 海南鸡类美食自成一派，从清甜椰子鸡到咸香油润的盐焗鸡、白切鸡等，鸡肉做法多样，赛后和球友围炉而食，暖心又解压。 店铺推荐：隆仔鸡饭店、无名鸡饭、富乐鸡饭店、阿卜婆盐焗鸡、佳基盐焗鸡、 ...

海口吃鸡文化大赏暨年味美食荟开席 活动紧扣海口"吃鸡、吃醋、吃海鲜"地域特色，以"美食+"模式深挖本土饮食文化资源，全方位展 现海口美食魅力，助力本土餐饮品牌出圈。 活动现场亮点纷呈，龙泉集团、琼菜人家等知名餐饮品牌带来椰子鸡、老盐鸡等特色鸡料理，十名 市民代表蒙眼品鉴，凭味蕾分辨菜品，互动氛围热烈。同时，海南老字号嘉年华椰城促消费活动同步启 动，多款地道老字号美食集中亮相，邀请市民游客免费品鉴。 值得一提的是，全市各类年货市集同步火热开街。海口骑楼老街年货节市集将持续至2月16日，市 民游客可一站式享受免税购物、非遗观赏、年货采购、美食品鉴等服务；远大购物中心、友谊国贸城等 各大商圈及特色街区也开启年货市集，汇集多元业态及年夜饭优惠套餐，全方位满足节日消费需求。 千余市民游客齐聚骑楼老街品尝琼味 海南日报海口1月23日讯（海南日报全媒体记者 郭萃）1月22日，"琼宴天下·万众抢'鲜'——马上 有'吉'海口吃鸡文化大赏暨海口年味美食荟"在海口骑楼老街启幕，千余名市民游客齐聚，共赴这场融 合琼味与年味的美食盛宴。 ...

海南美食西班牙推广活动启动，以融合菜肴促文旅合作 海南风味飘香马德里 "这些产品是基于西班牙本地食材与饮食习惯进行的再创作，力求在保留海南美食精髓的同时，符合当地 消费者的口味偏好，让美食连接起两地人民的情感共鸣。"Restaurante Lamian餐厅的负责人Tasha说。 餐厅内，墙面上装饰着海南主题海报、背景墙，椰林、雨林与黎锦纹样交错其间，让餐厅浸润于海南的 艺术氛围之中。每张餐桌上都放置着海南旅游资讯卡，供客人随手取阅。 海南与西班牙，不只是在舌尖上相遇。当前，两地一系列实打实的合作项目正在稳步落地，如联合国世 界旅游组织官网已开设海南旅游资源推广专区;海南旅游巴塞罗那推广办事处进入筹建阶段;海口至西班牙马 德里直飞航线正在筹备等。 本次活动联合马德里知名餐厅，将海南特色美食、酒水与西班牙菜系进行结合，推出符合西班牙民众饮 食口味的海南特色菜系和酒水，并通过餐厅向西班牙民众宣传海南文旅资源等信息，让美食成为连接两地的 纽带。 本次活动以美食搭桥，联合马德里本地具有影响力的餐饮场所，将海南特色风味与西班牙饮食文化进行 创意结合。位于马德里市中心的Restaurante Lamian与Soy Kitc ...

Core Viewpoint - The Hainan Provincial Committee emphasizes the development of various economic models, including night economy, instant economy, first-release economy, and "Guzi economy," to enhance the international tourism consumption center's capabilities and promote new consumption scenarios [1][6][11][14]. Night Economy - Hainan has significant advantages for developing the night economy, including a favorable climate, a large tourist market, rich culinary resources, a strong commercial atmosphere, and mature coastal landscapes [3][4]. - The province received 84.93 million tourists from January to October 2025, marking an 8.3% year-on-year increase, providing a robust market flow for the night economy [3]. - The government has introduced supportive policies, such as the "Hainan Free Trade Port Tourism Regulations," to enhance the night economy's development [4]. Instant Economy - Instant economy is characterized by meeting consumer demands in real-time through digital platforms, enhancing user experience and efficiency in tourism consumption [6][7]. - The instant retail market in China reached 650 billion yuan in 2023, with a projected growth to over 2 trillion yuan by 2030, indicating a significant market opportunity [7]. - Hainan aims to leverage its policy advantages to foster the instant economy, enhancing the overall competitiveness of its tourism sector [8][10]. First-Release Economy - The first-release economy is identified as a key strategy for Hainan to enhance its international tourism consumption center, capitalizing on unique local advantages [11][12]. - The fifth Consumer Expo showcased nearly 100 new products, demonstrating the potential of the first-release economy to stimulate market engagement and consumer interest [11]. - A comprehensive policy support system is essential for the first-release economy, including streamlined customs processes and intellectual property protections [12][13]. Guzi Economy - The "Guzi economy," derived from the English word "goods," focuses on emotional consumption linked to cultural IPs, with a market size projected to reach 168.9 billion yuan in 2024 [14][15]. - Hainan's free trade policies provide a conducive environment for developing the Guzi economy, attracting top-tier IP companies and fostering local cultural integration [14][15]. - The province aims to create immersive consumer experiences by leveraging its unique tourism resources and developing original IPs that resonate with local culture [15][16].

Core Viewpoint - The "Sanya Agricultural Products (Nanjing, Jiangsu) Supply and Marketing Connection Promotion Event" successfully took place, aiming to enhance the integration of Sanya's unique agricultural products into the Jiangsu and Yangtze River Delta markets [1][8]. Group 1: Event Overview - The event was attended by key officials from Jiangsu and Hainan provinces, highlighting the importance of agricultural collaboration [1]. - Sanya is leveraging its unique climate and ecological resources to promote modern agricultural transformation, focusing on standardization, branding, and industrialization [3]. Group 2: Product Highlights - Local enterprises showcased a variety of distinctive agricultural products, particularly tropical fruits such as mangoes, wax apples, and dragon fruit, which attracted significant attention from buyers [6]. - The event featured a diverse array of products, including beef jerky, health-oriented quail tea, coconut chicken, and high-quality seafood, emphasizing the unique flavors of Sanya [6]. Group 3: Strategic Partnerships - Strategic cooperation agreements were signed between Sanya Agricultural Products Distribution Company and several Jiangsu enterprises, marking a new chapter in agricultural collaboration between the north and south [8]. - The event is part of a broader initiative to enhance the agricultural supply chain, focusing on building an efficient and stable production and sales connection mechanism [10].

Core Insights - The article discusses the evolving preferences of young consumers regarding hot pot, highlighting a shift in taste and dining frequency, as well as the emergence of alternative dining options. Group 1: Hot Pot Preferences - The most popular hot pot base among young people is "spicy hot pot," favored by 74.2% of respondents, followed by "Chaozhou beef hot pot" at 57.5% [2][3] - Different age groups exhibit varying preferences, with 77.6% of post-95s favoring spicy hot pot, while over 50% of post-00s prefer tomato hot pot [5][6] - Regional preferences show that spicy hot pot is most popular in Chengdu, while other cities have their own favorites, such as sour soup hot pot in Guangzhou and tomato hot pot in Suzhou [8][10] Group 2: Hot Pot Ingredients and Dipping Sauces - Beef is the most favored hot pot ingredient, chosen by 86.6% of young consumers, followed by shrimp paste at 57.1% and lamb at 53.0% [11][12] - The most popular dipping sauce is sesame oil, with a 62.8% preference, followed by minced garlic and sesame paste [14][15] Group 3: Dining Frequency and Brand Preferences - Despite a strong interest in hot pot, the frequency of dining out has decreased, with many young people eating hot pot less than twice a month [21][22] - "Haidilao" is the leading hot pot brand, preferred by 65.6% of respondents, indicating its strong market position [23][24] Group 4: Factors Influencing Hot Pot Choices - Key factors influencing hot pot choices include taste (90.2%), freshness of ingredients (60.9%), and price (76.0%), with waiting time also becoming a significant concern [26][27] - Young consumers are increasingly price-sensitive, with over 50% willing to pay between 100-200 yuan per person for hot pot, and nearly 40% preferring options under 100 yuan [32][34] Group 5: Emerging Trends in Dining - The article notes a rise in alternative dining options such as small hot pots, grilled fish, and skewers, with small hot pot establishments growing at a rate of 33.5% [36][37] - The shift towards "one-person meals" reflects changing consumer behavior, as young people seek more affordable and convenient dining experiences [43][55]