盯着花草找总是不错的吧，蝴蝶不在，我看到了一丛斑斓。我常使用的词语是"五彩斑斓"，但在这里， 斑斓叶是翠绿的。斑斓糕、斑斓煎饼，有它参与的食物都被染成了碧色。斑斓泡芙新鲜出炉，咬一口总 难免爆浆，于是嘴角也被粘上了滚烫的香甜的绿。 嗅着甜味找总会发现的吧，蝴蝶不在，我闻到了杂粮的香。我常使用的词语是"五谷杂粮"，但在这里， 清补凉、芒果肠粉这些甜食都属于杂粮小吃。食量小的人一餐就饱了，对于其他人，走过路过，让清甜 爽滑的小吃溜溜肚子，也是十分惬意。 至于正餐，反正蝴蝶不在，去哪家糟粕醋火锅店解决吧。我常使用的词语是"去除糟粕"，但在这里，糟 粕醋因为能搭配多种材料制作成火锅、米粉等美食而备受喜爱。当海鲜和时蔬纷纷跃入酸、辣、咸、鲜 兼具的米白色汤底，这是"糟粕"开会，也是群英荟萃。 品尝它们，还能同时咀嚼语义细微差异中隐含的妙处。这种差异由不同地域的文化赋予，就如蝴蝶的翅 膀因不同颜色的祝福变得五彩斑斓。 再次推开门，久寻不见的蝴蝶来主动打照面了，小小一朵，像谁笑了卷起的酒窝般在空中打个旋儿，可 爱得紧。它在告诉我：那个模糊的美梦，从温暖的怀抱中长出来，遇到阳光会展翅成一片明媚的芳草。 那只冬天的蝴蝶，你知道 ...

Core Viewpoint - The Hainan Provincial Committee emphasizes the development of various economic models, including night economy, instant economy, first-release economy, and "Guzi economy," to enhance the international tourism consumption center's capabilities and promote new consumption scenarios [1][6][11][14]. Night Economy - Hainan has significant advantages for developing the night economy, including a favorable climate, a large tourist market, rich culinary resources, a strong commercial atmosphere, and mature coastal landscapes [3][4]. - The province received 84.93 million tourists from January to October 2025, marking an 8.3% year-on-year increase, providing a robust market flow for the night economy [3]. - The government has introduced supportive policies, such as the "Hainan Free Trade Port Tourism Regulations," to enhance the night economy's development [4]. Instant Economy - Instant economy is characterized by meeting consumer demands in real-time through digital platforms, enhancing user experience and efficiency in tourism consumption [6][7]. - The instant retail market in China reached 650 billion yuan in 2023, with a projected growth to over 2 trillion yuan by 2030, indicating a significant market opportunity [7]. - Hainan aims to leverage its policy advantages to foster the instant economy, enhancing the overall competitiveness of its tourism sector [8][10]. First-Release Economy - The first-release economy is identified as a key strategy for Hainan to enhance its international tourism consumption center, capitalizing on unique local advantages [11][12]. - The fifth Consumer Expo showcased nearly 100 new products, demonstrating the potential of the first-release economy to stimulate market engagement and consumer interest [11]. - A comprehensive policy support system is essential for the first-release economy, including streamlined customs processes and intellectual property protections [12][13]. Guzi Economy - The "Guzi economy," derived from the English word "goods," focuses on emotional consumption linked to cultural IPs, with a market size projected to reach 168.9 billion yuan in 2024 [14][15]. - Hainan's free trade policies provide a conducive environment for developing the Guzi economy, attracting top-tier IP companies and fostering local cultural integration [14][15]. - The province aims to create immersive consumer experiences by leveraging its unique tourism resources and developing original IPs that resonate with local culture [15][16].

Group 1 - The article highlights the vibrant atmosphere in Haikou during the National Day and Mid-Autumn Festival holidays, with bustling crowds enjoying local cuisine and the scenic beauty of the city [2][3] - Tourists, such as those from Jiangxi and Henan, express their delight in experiencing local delicacies like spicy soup rice and the stunning sunset views, indicating a positive tourism experience [2][3] - The article emphasizes the leisurely pace of life in Haikou, with families taking time to relax and enjoy the surroundings, which enhances their overall vacation experience [2] Group 2 - The stunning sunset in Haikou is described as a significant highlight, attracting both locals and tourists who capture the moment on their devices, showcasing the city's natural beauty [3] - The phenomenon of the beautiful sunset has created a sense of excitement among visitors, with some planning their activities around the sunset forecast, indicating a growing interest in local natural attractions [3] - The article portrays Haikou as a romantic and picturesque destination, appealing to a wide range of visitors looking for both relaxation and memorable experiences [3]

Core Insights - Haikou ranks fourth in the "Top Ten Nightlife Cities for National Day 2025" according to the recent report by Gaode, highlighting its vibrant night shopping scene as a key attraction during the holiday period [1][2] - The city has transformed into a nighttime gathering place for both tourists and locals, with increased foot traffic in commercial areas and extended operating hours for businesses [1][2] Group 1 - Haikou's night shopping demand significantly increased during the National Day holiday, with traffic around commercial areas peaking between 7 PM and 10 PM, and some roads remaining busy until 11 PM [1] - The city features a diverse range of nighttime activities, including local food stalls, coastal walks, and extended hours for bookstores and cafes, creating a comfortable and vibrant nightlife atmosphere [2] - Haikou's efforts to enhance its nighttime economy include optimizing commercial layouts, extending public transport hours, and diversifying nighttime consumption options, moving from mere excitement to sustainable growth [2]

Core Insights - The 2025 Haikou Food Theme Event and Haikou Qiong Cuisine & Old Dad Tea Food Carnival has commenced in Haikou, showcasing local culinary culture and promoting Qiong cuisine and Old Dad Tea [2] - The event aims to stimulate consumer activity and promote the integration of culture, commerce, and tourism, contributing to the establishment of Haikou as a "Food Capital" and an international tourism consumption center [2] Summary by Categories - **Event Details** - The carnival features nearly 200 Qiong cuisine restaurants and Old Dad Tea shops offering special promotions during the National Day and Mid-Autumn Festival holidays [2] - The theme of the event is "Qiong Banquet Under Heaven, Everyone Snatch 'Fresh'" [2] - **Promotional Activities** - A total of 158 Qiong cuisine restaurants and 35 Old Dad Tea shops are providing diverse promotional activities, including discounts, cashback offers, and free vouchers [2] - The Haikou Municipal Bureau of Commerce is distributing 3.5 million yuan in dining consumption vouchers on Douyin to attract consumers [2] - **Cultural Experience** - The event includes interactive experiences with traditional foods such as Hainan rice noodles, Qingbuliang, and Qiong-style mooncakes [2] - Activities like DIY workshops for Old Dad Tea, "Master Craftsmanship Classes," and a real-time photography exhibition titled "Taste Qiong Cuisine, Capture Old Dad Tea" are also featured [2]

Core Insights - Hainan's fermented rice vinegar, known as "糟粕醋," is transitioning from a local delicacy to a mainstream culinary trend, with significant social media engagement and government support for its development [1][2][3] Industry Overview - The popularity of "糟粕醋" has surged, with nearly 1 billion views on Douyin and over 10,000 related posts on Xiaohongshu in the past three months [1] - The Hainan provincial government is actively promoting the high-quality development of the "糟粕醋" industry, aiming to cultivate recognizable and distinctive brands [1][2] Unique Selling Proposition - "糟粕醋" is made from leftover rice mash from sake production, which undergoes fermentation to create a unique flavor profile that is mildly spicy, sweet, and sour [2] - Initially used in local street food, it has evolved into a popular hot pot ingredient, gaining traction in major cities like Beijing, Shanghai, and Guangzhou, as well as international markets such as the USA, Canada, and Australia [2] Market Potential - The projected industry output value for Hainan's "糟粕醋" is approximately 100 million yuan for the year 2024 [2] - The rise in consumer interest is attributed to a shift towards healthier, flavorful food options, aligning with the increasing living standards and dietary preferences of consumers [3] Cultural Significance - "糟粕醋" embodies Hainan's maritime culture and traditional fermentation techniques, appealing to consumers' desire for cultural exploration in their dining experiences [4][5] Challenges and Opportunities - Despite its popularity, "糟粕醋" faces challenges in scaling up compared to competitors like Guizhou's sour soup, which has a market size exceeding 2.5 billion yuan [6] - The industry is characterized by small-scale, workshop-style production, with over 270 producers in Hainan, many of which have been established in the last five years [6] Strategic Recommendations - To enhance the market presence of "糟粕醋," a comprehensive strategy is needed, including the development of a standardization system, brand building, and the establishment of industrial clusters [7][9] - Engaging younger consumers through social media and innovative culinary applications can help integrate "糟粕醋" into contemporary food culture [9][10] - Expanding consumption scenarios beyond restaurants and home cooking to include tourism and office settings can diversify the product's appeal [11][12] Broader Implications - The focus on "糟粕醋" reflects a larger trend in Hainan's food industry, where other local specialties like Wenchang chicken and Qiong rice noodles also seek to gain national recognition [13][14] - The development of a cohesive strategy for Hainan's culinary products can create a "Qiong flavor matrix," enhancing the overall market impact of local delicacies [13][15]