在RCEP红利持续释放与东盟消费升级的双重驱动下，生鲜跨境贸易成为区域经贸合作的新增长点。新加坡商人吕文 扬凭借对东南亚市场的深刻洞察和跨境资源整合能力，精准对接中国优质生鲜产能与东盟市场需求，以"冷链保障+品 质把控+本土化运营"为核心，深耕东盟生鲜跨境贸易领域，成为推动区域生鲜流通提质增效、赋能民生消费升级的积 极践行者，为中新跨境经贸合作注入新活力。 "生鲜通，则民生惠；贸易连，则民心近。"吕文扬的积极探索，不仅让中国优质生鲜产品走进东盟千家万户，更通过 搭建贸易桥梁推动了区域生鲜产业的标准化、规模化发展，成为RCEP框架下中新深化经贸合作、增进民生福祉的生 动范例，为更多中国特色产业深耕东南亚市场提供了宝贵经验。 为破解生鲜跨境贸易中的保鲜难题与流通壁垒，吕文扬创新构建全链条服务体系。他依托新加坡冷链枢纽优势，打 造"中国产地预冷-新加坡冷链集散-东盟分区配送"的全链路冷链网络，引入先进的智能温控设备和冷链监控系统，实 时追踪货物温度与运输状态，将生鲜产品跨境运输损耗率控制在5%以下；组建专业品控团队，建立从产地采摘、分 拣、包装到通关的全流程品质把控机制，严格筛选符合国际标准的生鲜产品；优化通关流程 ...

Core Viewpoint - Shanghai Pudong is enhancing its role as a global trade hub through institutional innovation and the establishment of platforms that facilitate international trade, thereby promoting a two-way flow of goods globally [1][4]. Group 1: Trade Network and Services - Pudong has developed a comprehensive trade network that connects global markets, allowing for efficient import and export services [1]. - The "Global Exchange" platform in Pudong features 39 country-specific centers, including 18 from "Belt and Road" partner countries, facilitating the display and procurement of goods [1][2]. - The establishment of the "Belt and Road" e-commerce cooperation zone is a significant opportunity for enhancing Shanghai's international trade capabilities [1]. Group 2: Innovative Trade Practices - The "9610" cross-border e-commerce export sea freight model has been successfully implemented in Pudong, allowing for efficient handling of small, frequent B2C orders, reducing costs and improving efficiency [3]. - Pudong has created a trade data-sharing mechanism with Thailand's Eastern Economic Corridor Free Trade Zone, promoting seamless customs processes and reducing the burden of repetitive documentation for importers [3]. Group 3: Market Expansion and Collaboration - Various country centers within the "Global Exchange" are enhancing their market presence through innovative sales strategies, such as live streaming and dual-channel marketing [2]. - The Shanghai Petroleum and Natural Gas Trading Center is collaborating with UAE and Saudi companies to facilitate cross-border RMB settlement for oil and gas trade, enhancing procurement flexibility for bulk commodities [4].

Core Viewpoint - The article highlights the positive impact of e-commerce in China from January to October 2025, emphasizing its role in boosting consumption, promoting modern industrial systems, and expanding high-level openness to the outside world [3][4]. E-commerce Development - In the first ten months of 2025, China's online retail sales increased by 9.6% year-on-year, driven by digital consumption and quality e-commerce [3]. - Smart products and online services saw significant growth, with smart wearables like AI glasses and smartwatches growing by 23.1%, and online service consumption increasing by 21% [4]. - Instant e-commerce also thrived, with sales rising by 24.3%, particularly in the restaurant sector where online coupons for in-store experiences grew by 25.1% [4]. Industrial E-commerce - Industrial e-commerce is facilitating the digital transformation of small and medium-sized enterprises, with over 400 matching events held by major e-commerce platforms [4]. - Key sectors such as textiles and pharmaceuticals experienced e-commerce transaction growth of 5.5% and 3.4%, respectively [4]. - Agricultural products and rural online retail sales grew by 9.5% and 7.5%, respectively, indicating a strong push for e-commerce to empower local agricultural products [4]. International Cooperation - The "Silk Road E-commerce" initiative is fostering high-quality cooperation along the Belt and Road, with 12 innovative practice cases being replicated nationwide [5]. - Activities promoting the Chinese market as a global opportunity included 36 events, with significant sales growth in imported goods, such as a 73.7% increase in Uzbek candy and a 39.9% increase in Thai mangosteen [5]. Foreign Investment - In the first ten months of 2025, China established 53,782 new foreign-invested enterprises, a year-on-year increase of 14.7%, while actual foreign investment amounted to 621.93 billion yuan, a decrease of 10.3% [11]. - The manufacturing sector attracted 161.91 billion yuan, while the service sector received 445.82 billion yuan in foreign investment [11]. - High-tech industries saw a significant increase in foreign investment, with e-commerce services growing by 173.1% [11].

Core Insights - The e-commerce sector in China has shown significant growth in the first ten months of 2025, contributing positively to consumption, livelihood, modern industrial system construction, and high-level opening-up [1] Group 1: E-commerce Growth - The national online retail sales increased by 9.6% year-on-year in the first ten months [1] - Smart wearable devices, including smart glasses and smartwatches, saw a remarkable growth in online retail sales of 23.1% [1] - Online service consumption experienced a growth rate of 21% [1] Group 2: Instant E-commerce and Industry Transformation - Instant e-commerce, characterized by online coupon purchases and offline experiences, recorded a sales growth of 25.1% in the dining sector [2] - The industrial e-commerce sector has facilitated the digital transformation of small and medium-sized enterprises, with over 400 matching events conducted by major e-commerce platforms [2] - In the textile sector, industrial e-commerce transactions grew by 5.5%, while the pharmaceutical sector saw a growth of 3.4% [2] Group 3: Agricultural E-commerce - The online retail sales of agricultural products increased by 9.5%, while rural online retail sales grew by 7.5% in the first ten months [2] - The "Digital Commerce Promotes Agriculture" initiative in Shandong has linked with provinces like Shanxi, Gansu, and Jiangxi to enhance the sales of local specialty agricultural products [2] Group 4: International E-commerce - The "Silk Road E-commerce" initiative has established 12 innovative practice areas, promoting high-quality cooperation along the Belt and Road [3] - In the first ten months, the sales of imported goods from key monitored platforms increased by 8.9% [3] - Specific products such as Uzbek candies and Thai mangosteen saw sales growth of 73.7% and 39.9%, respectively [3]

Core Insights - The overall retail sales of consumer goods in China increased by 4.3% from January to October, with online retail sales growing by 9.6% year-on-year, indicating a stable growth trend in the consumer market [1][2][4] Group 1: Consumer Market Performance - From January to October, the total retail sales of consumer goods reached 41.2 trillion yuan, with October sales amounting to 4.63 trillion yuan, reflecting a year-on-year growth of 2.9% [2] - The consumption potential continues to be released, supported by the National Day and Mid-Autumn Festival holidays, which contributed to a stable growth in the consumer market [2][3] Group 2: Product Consumption Trends - In October, retail sales of goods grew by 2.8%, with significant increases in categories such as communication equipment (23.2%), cultural and office supplies (13.5%), and furniture (9.6%) [3] - Basic living goods saw rapid growth, with retail sales of grain and oil foods increasing by 9.1% and clothing by 6.3% [3] - Upgraded consumer goods showed strong demand, with jewelry sales rising by 37.6%, sports and entertainment products by 10.1%, and cosmetics by 9.6% [3] Group 3: Service Consumption Growth - From January to October, service retail sales increased by 5.3%, outpacing goods retail sales by 0.9 percentage points [3] - The holiday season boosted spending in dining, accommodation, and entertainment, with restaurant income growing by 3.8% in October [3] Group 4: E-commerce Development - E-commerce in China has played a significant role in boosting consumption and modern industry development, with online retail sales growing by 9.6% from January to October [4] - Notable growth was observed in smart products and online services, with sales of smart wearables increasing by 23.1% and online service consumption rising by 21% [4] Group 5: New Consumption Patterns - New consumption models are emerging, with sales of smart health devices growing over 20% and organic food sales increasing by over 8% in October [7] - Rural consumption is outpacing urban areas, with retail sales in rural regions growing by 4.1% in October, indicating a vibrant market in lower-tier cities [7]

Group 1 - The core viewpoint of the article highlights the positive growth of China's e-commerce sector in the first ten months of 2025, driven by digital consumption and smart products, contributing to consumer demand and economic development [1][2] Group 2 - In the first ten months of 2025, China's online retail sales increased by 9.6% year-on-year, with significant growth in smart wearable devices, network services, and instant e-commerce [1] - Smart wearable products like AI glasses and smartwatches saw a remarkable growth of 23.1%, while network service consumption grew by 21% [1] - Instant e-commerce sales surged by 24.3%, with in-store dining experiences from online coupons increasing by 25.1% [1] Group 3 - Industrial e-commerce is aiding the digital transformation of small and medium-sized enterprises, with over 400 matching events held, leading to a 5.5% increase in textile and a 3.4% increase in pharmaceutical e-commerce transaction volumes [2] - Agricultural products and rural online retail sales grew by 9.5% and 7.5%, respectively, indicating a strong performance in the agricultural sector [2] Group 4 - The "Silk Road e-commerce" initiative is enhancing China's global market presence, with 36 events promoting the Chinese market as a global opportunity [2] - Key monitored platforms reported an 8.9% increase in imported goods sales, with notable sales growth of 73.7% for Uzbek candies and 39.9% for Thai mangosteen [2]

Group 1 - The core viewpoint of the articles highlights the positive impact of e-commerce in China on consumption, modern industrial system construction, and high-level opening-up, showcasing new business development momentum [1] - From January to October, China's online retail sales increased by 9.6% year-on-year, driven by digital consumption and quality e-commerce [1] - Notable growth was observed in smart products and online services, with smart wearable devices sales increasing by 23.1% and online service consumption rising by 21%, including a 25.1% increase in dine-in restaurant experiences through online coupons [1] - E-commerce platforms conducted over 400 industry e-commerce matchmaking events, leading to a 5.5% and 3.4% increase in e-commerce transaction volumes in textiles and pharmaceuticals, respectively [1] - Agricultural products and rural online retail sales grew by 9.5% and 7.5%, respectively, supported by initiatives like the "Digital Commerce Promotes Agriculture" event [1] Group 2 - The "Belt and Road" initiative is being enhanced through the establishment of 12 innovative practice cases in "Silk Road E-commerce" cooperation, which are being replicated nationwide [2] - The "Silk Road E-commerce Benefits the World" campaign included 36 events that promoted China's large market as a global opportunity [2] - The "Silk Road Cloud Products" e-commerce month was launched during the 8th China International Import Expo, featuring activities that connected e-commerce platforms, brand enterprises, and partner countries [2] - From January to October, the sales of imported goods on key monitored platforms increased by 8.9%, with significant sales growth for Uzbek candies (73.7%) and Thai mangosteen (39.9%) [2]

产业电商助力数智化转型。惠企对接提升中小企业数字化转型和柔性制造能力，主要电商平台开展 产业电商对接超400场，带动重点监测的纺织、药品等领域产业电商交易额增长5.5%、3.4%。在山东举 行"数商兴农"活动，联动山西、甘肃、江西等地，推动电商赋能特色农产品销售。据商务大数据监测， 1—10月农产品和农村网络零售额分别增长9.5%和7.5%。 商务部深入贯彻党的二十届四中全会精神，推动我国电子商务持续健康发展。2025年1—10月，我 国电子商务在提振消费惠民生、促进现代产业体系建设、扩大高水平对外开放等方面发挥积极作用，不 断释放商务发展新动能。 数字消费助力扩内需惠民生。数字消费、品质电商以新供给创造新需求，不断激发消费潜力。据国 家统计局数据，1—10月全国网上零售额同比增长9.6%。智能产品、网络服务、即时电商增长亮眼，据 商务大数据监测，AI眼镜、智能手表等智能穿戴网零额增长23.1%，网络服务消费增长21%，其中线上 购券-线下体验的到店餐饮增长25.1%，即时电商便利消费需求，销售额增长24.3%。 "丝路电商"助力共享中国大市场。打造高质量共建"一带一路"新实践，"丝路电商"合作先行区建设 形 ...

Group 1 - The core viewpoint of the articles highlights the positive impact of e-commerce on consumption, modern industrial system construction, and high-level opening-up in China during the period from January to October 2025 [1][2] Group 2 - Digital consumption has significantly boosted domestic demand, with online retail sales increasing by 9.6% year-on-year during the first ten months of 2025. Notable growth was observed in smart products and online services, with smart wearable devices growing by 23.1% and online service consumption increasing by 21% [1] - Instant e-commerce has met consumer demand effectively, with sales rising by 24.3%, and the restaurant sector benefiting from online coupons and offline experiences, which saw a growth of 25.1% [1] Group 3 - Industrial e-commerce is facilitating the digital transformation of small and medium-sized enterprises, with over 400 industry e-commerce matchmaking events held, leading to a 5.5% increase in textile sector transactions and a 3.4% increase in pharmaceutical sector transactions [1] - Agricultural products and rural online retail sales grew by 9.5% and 7.5%, respectively, during the same period, supported by initiatives like the "Digital Commerce Promoting Agriculture" event [1] Group 4 - The "Silk Road E-commerce" initiative is enhancing China's global market presence, with 12 innovative practice cases being replicated nationwide. Activities under this initiative have promoted China's market as a global opportunity, with a reported 8.9% increase in imported goods sales from key monitored platforms [2] - Specific products from partner countries have seen remarkable sales growth, such as Uzbek candies increasing by 73.7% and Thai mangosteen by 39.9% [2]

人民财讯11月20日电，商务部电子商务司负责人介绍2025年1—10月我国电子商务发展情况。"丝路电 商"助力共享中国大市场。打造高质量共建"一带一路"新实践，"丝路电商"合作先行区建设形成12个创 新实践案例并在全国复制推广。"丝路电商惠全球"36场活动推动中国大市场成为全球大机遇。"丝路云 品"电商月在第八届中国国际进口博览会期间启动，同期举办"非洲好物""东盟好物""上合云品""买在金 砖"等特色活动，联动电商平台、品牌企业、伙伴国国家馆和线下商圈，促进海外优质产品进口。1—10 月重点监测平台进口商品销售额同比增长8.9%，乌兹别克斯坦糖果、泰国山竹销售额分别增长73.7%、 39.9%。 ...