柜台里，鸭脖、鸭头、鸭舌堆成小山，颜色鲜亮，看起来依旧是记忆里熟悉的样子。他低头扫了一眼价 签，有些吃惊——150克的鸭脖售价19.8元，160克的鸭锁骨售价18.9元。 来源：盐财经 他随手点了几样。店员动作很快，夹子一伸，托盘里很快堆起一小堆，谢米赶紧提醒"少抓一点"。 称重、封袋、扫码，一气呵成，直到支付完成，分量并不算多的卤味，总价已经60多元。谢米突然意识 到，自己似乎已经吃不起鸭脖了。 | 亚打印 | 绝味鸭脖 | | --- | --- | | 色味 OR A | | | 收款以:00 | | | WWFIJUIN | | | Ma名/零售价 | | | 21. C T T ( H R ( H P / 2 H / 2 5 | 重(数)量 原价 | | 74.00/250g HW #999 | 394g 116.62 | | 37.00/250g 在香 鸭山 | 8226 136.45 | | 89.00/250g 在侨 鸣脖 | 708g 252.04 | | 24.00/250g | 994g 95.42 | | 总 件 数; | 4 | | 总 命 什: | 600.53 | | 总 实 收 ...

走进绝味鸭脖门店时，谢米并没有多想。 柜台里，鸭脖、鸭头、鸭舌堆成小山，颜色鲜亮，看起来依旧是记忆里熟悉的样子。他低头扫了一眼价 签，有些吃惊——150克的鸭脖售价19.8元，160克的鸭锁骨售价18.9元。 他随手点了几样。店员动作很快，夹子一伸，托盘里很快堆起一小堆，谢米赶紧提醒"少抓一点"。 称重、封袋、扫码，一气呵成，直到支付完成，分量并不算多的卤味，总价已经60多元。谢米突然意识 到，自己似乎已经吃不起鸭脖了。 作者｜ 辰夕 编辑｜ 江江 新媒体编辑｜ 宝珠 视觉 | 顾芗 有不少网友反映绝味鸭脖价格偏贵，是"刺客" 后来有一天，他下班经过那条街，那家绝味店已经关门了。卷闸门紧闭，灯牌熄灭。他打开外卖软件， 就连离自己最近的一家，也变成了三公里之外。 这不是谢米的错觉。过去几年，绝味鸭脖正在从很多城市的街头巷尾慢慢消失。 事实上，从2024年中期报以后，绝味不再在财报里公布门店数量。这被外界解读为，其门店收缩的信 号。而根据窄门数据，目前绝味全国共有门店约10713家，距2024年中期财报公布的数字，一年半中间 绝味门店净减少超4000家。 计算下来，绝味在过去的一年半时间里，平均每天，就有7家门店 ...

Core Viewpoint - ST Juewei (referred to as "Juewei Food") announced a projected revenue of 5.3 billion to 5.5 billion yuan, a year-on-year decline of 12.09% to 15.29%, and a projected net profit attributable to shareholders of -160 million to -220 million yuan, marking the first annual loss since its listing in 2017 [2][4]. Financial Performance - For the first three quarters of 2025, Juewei Food achieved a net profit of 280 million yuan, indicating a significant fourth-quarter loss of 440 million to 500 million yuan [4]. - The company's revenue fluctuated from 6.623 billion yuan in 2022 to 7.261 billion yuan in 2023, then dropped to 6.257 billion yuan in 2024, a year-on-year decline of 13.84% [5]. - The net profit attributable to shareholders decreased from 235 million yuan in 2022 to 344 million yuan in 2023, and further down to 227 million yuan in 2024, a year-on-year drop of 34.04% [5]. Regulatory Issues - Juewei Food faced regulatory scrutiny due to unrecognized franchise store renovation income from 2017 to 2021, resulting in a correction order, a warning, and a fine of 4 million yuan from the Hunan Securities Regulatory Bureau [5]. - The company was publicly reprimanded by the Shanghai Stock Exchange, leading to its stock being placed under risk warning and changing its name to "ST Juewei" [5]. Market Challenges - The company is experiencing a decline in the number of franchise stores, which peaked at 15,950 in 2023 and has since decreased to 10,713 by January 2026, a reduction of 5,237 stores [7][8]. - The revenue from poultry products, primarily duck necks, has decreased from 3.444 billion yuan in the first three quarters of 2023 to 2.434 billion yuan in the first three quarters of 2025, a decline of over 1 billion yuan [9]. Strategic Adjustments - In response to market challenges, Juewei Food is shifting its strategy from focusing solely on duck necks to a broader approach in the marinated food sector, launching new products like the "Hot Marinated Cup" priced at 4.9 yuan [9]. - The company is also venturing into the restaurant sector, opening a fast-food outlet named "Juewei Pot" in Shenzhen, which offers a range of dishes priced between 26.9 yuan and 39.9 yuan [9][11]. Consumer Trust Issues - Juewei Food is facing declining consumer trust, highlighted by a controversy over misleading pricing practices and food safety concerns, including reports of counterfeit health certificates among staff [11][13].

Investment Rating - The industry investment rating is "Positive" and is maintained [9] Core Insights - From 2024 to 2025, most food categories are expected to experience negative year-on-year sales growth, facing significant growth pressure. Frozen food is relatively outstanding, achieving nearly 2% positive growth in 2025. The decline in growth rates for condiments and dairy products has notably narrowed. However, convenient fast food and snack categories are under considerable pressure, with the former expected to decline by 8% in 2025 and the latter experiencing a continuous decline of over 10% for two consecutive years, primarily due to channel fragmentation, price wars, and consumer downgrading [2][4][14]. Summary by Relevant Sections Sales Growth Trends - The sales growth rate for most food categories is projected to remain negative from 2024 to 2025, with frozen food showing a positive growth of nearly 2% in 2025. The growth rate decline for condiments and dairy products has significantly narrowed, while convenient fast food and snack categories are under pressure, with the former expected to decline by 8% and the latter over 10% [2][4][14]. Sales Volume Trends - The year-on-year change in sales volume for various categories generally follows the same trend as sales revenue. The snack category is expected to see a significant increase in sales volume decline in 2025 compared to 2024, contrasting with the moderate decline in sales revenue. This is attributed to the rise of bulk snack channels, which have diverted demand for smaller purchases, forcing traditional retail channels to increase single-item specifications to maintain cost-effectiveness, thereby reducing sales volume [4][14]. Price Trends - Over the past five quarters (Q4 2024 to Q3 2025), the price index for food, beverages, and daily chemicals has consistently remained below 100, indicating ongoing price downward pressure. By Q4 2025, the indices for these three categories are concentrated between 98-99, with food slightly better than the others, but the difference is minimal. The overall price trend is converging, with a narrowing fluctuation range, indicating a lack of significant independent trends across categories, primarily influenced by the macroeconomic environment [4][16]. Subsector Performance - The food and beverage index has shown a 0.19% increase since early 2026, lagging behind the Shanghai and Shenzhen 300 index, which increased by 2.20%. The recent week has seen leading gains in red wine and snack sectors, while the white wine and condiment sectors have experienced significant pullbacks [6][42]. Industry Dynamics - The industry is actively responding to market changes through digital transformation, new product incubation, and capital operations. Notable movements include Guizhou Moutai's user growth on the "i Moutai" platform and East Peak Beverage's projected significant profit growth for 2025. Additionally, new product launches and strategic partnerships are being pursued by various companies to adapt to changing consumer preferences [7][48][49].

Investment Rating - The report suggests a positive outlook for the liquor sector, with a recommendation to invest in specific companies based on supply and demand improvements expected in 2026 [1] Core Insights - The snack industry is showing signs of recovery, with companies entering the critical phase of preparing for the Spring Festival, which is expected to boost performance in Q1 2026 due to low base effects and seasonal demand [2] - Companies are adjusting their channel operations and product priorities in response to evolving market demands, leading to gradual improvements in their performance [2] - Specific companies like 甘源食品 (Ganyuan Food) and 劲仔食品 (Jinzai Food) are highlighted for their strategic adjustments and potential for recovery in 2026 [3][4] Summary by Sections Liquor Sector - The liquor market is expected to see a dual improvement in supply and demand by 2026, with short-term sales showing signs of recovery [1] - Recommended companies for investment include 泸州老窖 (Luzhou Laojiao), 古井贡酒 (Guojingongjiu), and 贵州茅台 (Kweichow Moutai) among others [1] Snack Industry - The snack sector is entering a critical preparation phase for the Spring Festival, with companies like 甘源食品 (Ganyuan Food) and 劲仔食品 (Jinzai Food) making strategic adjustments to improve their market positions [2][3][4] - 甘源食品 is expected to recover from a significant revenue decline by leveraging new product launches and channel improvements [3] - 劲仔食品 is shifting focus to new product categories to drive growth, despite facing some revenue pressures [4] Market Trends - The overall food and beverage sector is projected to experience a rebound, with specific attention on the performance of major brands and their strategic responses to market changes [1][2]

Core Insights - Juewei Foods has successfully transformed the consumption logic of the marinated food industry through year-round scene-based campaigns, elevating "Juewei Duck Neck" from a casual snack to a national meal, while establishing a new consumer mindset around "hot marinated dishes" [1] Group 1: Summer Night Snack Festival - The Juewei Night Snack Festival, running from June 25 to August 31, achieved over 689 million online exposures, setting a historical peak for the brand [3] - The festival's success was driven by the launch of limited-time products and signature secret recipe crayfish, which became a major sales driver [4] - The event generated significant social media buzz, with multiple trending topics on Weibo and Douyin, effectively linking Juewei's brand with local night market culture [4] Group 2: Winter Hot Marinated Cup - The launch of the "Hot Marinated Cup" on November 17 marked a strategic move to redefine winter consumption in the marinated food sector, challenging the traditional notion of a "winter off-season" [5] - The product saw phenomenal sales, with over 800,000 units sold on Douyin, and reports of stock shortages at physical stores, indicating strong consumer demand [5][8] - The marketing strategy included a "1 yuan upgrade" promotion, enhancing the value proposition and making it a convenient meal option for consumers [8] Group 3: Long-term Strategy and Innovation - Juewei's success is attributed to deep consumer insights, innovative product offerings, and a comprehensive marketing strategy that includes partnerships and localized operations [10] - The brand emphasizes freshness and quality, as highlighted in a documentary showcasing their strict preservation processes, which builds consumer trust [10] - Moving forward, Juewei aims to continue product innovation and expand its market presence, transitioning from a casual snack leader to a provider of all-day marinated food solutions [11]