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常州终于进球
2 1 Shi Ji Jing Ji Bao Dao· 2025-08-17 08:24
Core Viewpoint - Changzhou has successfully transformed the excitement of the Suzhou Super League (Su Super) into a vibrant cultural and economic phenomenon, leveraging community engagement and innovative marketing strategies to enhance its city image and boost local tourism and industry [3][4][17]. Group 1: Community Engagement and Marketing Strategies - Changzhou has become the "popularity king" among the thirteen cities in the Su Super, thanks to its unique charm and community involvement [3][4]. - The local government has actively engaged in social media interactions, breaking down barriers between officials and citizens, which has significantly increased public participation in the Su Super events [8][9]. - The city has launched various creative campaigns, such as themed events for each match, including free admission to attractions for visitors from rival cities, which has attracted significant tourist traffic [13][15]. Group 2: Economic Impact and Tourism Growth - In June, Changzhou's key tourist attractions received 5.33 million visitors, a year-on-year increase of 13.4%, generating direct revenue of 480 million yuan, up 10.7% [17]. - The local tourism sector has seen a remarkable increase in consumer spending and visitor numbers, leading to Changzhou ranking first in the province for tourism growth since the start of the Su Super [17]. - The city has not only focused on tourism but has also promoted local industries and improved its business environment, enhancing its overall brand influence [17].
常州终于进球
21世纪经济报道· 2025-08-17 07:38
Core Viewpoint - The article discusses how Changzhou leveraged the "Pen Stroke Defense War" during the Suzhou Super League to enhance its city image and promote local tourism and industries through creative marketing strategies and community engagement [4][14]. Group 1: Event and Community Engagement - Changzhou's football team achieved a significant victory in the ninth round of the Suzhou Super League, which sparked excitement and joy among fans [2]. - In response to the support from the public, Changzhou quickly launched six major gifts, including a lottery for fans, creating a celebratory atmosphere [3]. - The local government actively engaged in social media interactions, which helped bridge the gap between officials and the public, enhancing community participation [8][9]. Group 2: Marketing Strategies - Changzhou utilized the Suzhou Super League as a platform to promote local attractions and industries, including unique marketing campaigns like "9.9 yuan ticket + radish dry fried rice" [4][12]. - The city introduced themed events for each match, such as showcasing local cuisine and manufacturing, which significantly increased local tourism and engagement [11][12]. - The local government effectively responded to the "losing strokes" meme, turning it into a marketing opportunity that resonated with the public [9]. Group 3: Economic Impact - The influx of visitors due to the Suzhou Super League led to a notable increase in tourism, with key attractions receiving 533 million visitors in June, a 13.4% year-on-year increase [14]. - The local economy benefited from the event, with direct revenue from key tourist sites reaching 480 million yuan, reflecting a 10.7% increase [14]. - Changzhou's tourism consumption and visitor numbers have been the highest in the province since the start of the Suzhou Super League [14][15].
常州苏超笔画保卫战背后:城市如何玩转“梗”经济?
2 1 Shi Ji Jing Ji Bao Dao· 2025-08-17 05:26
Core Viewpoint - Changzhou has successfully transformed the excitement of the Suzhou Super League (Su Super) into a vibrant cultural and tourism promotion, becoming the "popularity king" among the thirteen cities involved in the league [1][2]. Group 1: Event and Community Engagement - The Su Super League has seen a significant increase in public participation, driven by the government's active engagement in online interactions and community events [3][4]. - Changzhou's government has effectively utilized social media trends, such as the "losing strokes" meme, to connect with the public and enhance community spirit [5][6]. - The city has organized various activities, including free access to A-level scenic spots for visitors from other cities, which has attracted significant tourist traffic [9][12]. Group 2: Marketing and Promotion Strategies - Each match in Changzhou has been themed uniquely, with promotional packages like the "9.9 yuan ticket + radish dry fried rice" combo, which boosted local product sales [9][10]. - The city has leveraged the Su Super League to promote local manufacturing and tourism, showcasing products like Li Auto and Niu Electric Vehicles during matches [1][12]. - Changzhou's innovative marketing strategies have resulted in a notable increase in social media followers and engagement, with a 33.6k increase in followers for the "Cultural Tourism Changzhou" account [6]. Group 3: Economic Impact - The Su Super League has significantly boosted Changzhou's tourism economy, with key tourist attractions reporting a 13.4% increase in visitors and a 10.7% rise in revenue in June [12]. - In July, the city continued to see growth, with a 22.04% increase in visitors and a 15.01% rise in revenue at monitored tourist sites [12]. - The local government is focused on extending the positive economic impact of the league beyond tourism and dining, aiming to enhance the city's brand and industrial promotion [12].
“0州”五连败垫底苏超,然而新能源稳坐头把交椅!
创业邦· 2025-06-23 04:07
Core Viewpoint - Despite recent losses in football, Changzhou has successfully leveraged its cultural and entertainment appeal to enhance its tourism and local economy, showcasing resilience and confidence [2][3][5]. Group 1: Tourism and Local Economy - Changzhou's tourism association launched a promotional campaign "Watch the Game, Tour the City, Win Prizes," encouraging visitors to engage in local activities while watching matches, significantly boosting local visibility [5]. - The campaign features prizes such as the Li Auto L6 Pro and Niu Umax electric scooter, highlighting the city's focus on promoting local products and enhancing its tourism sector [5][9]. - The city recorded a single-match attendance of 36,712, setting a new record for the "Su Super" league, indicating strong local support and engagement [2]. Group 2: New Energy Industry - Changzhou is recognized as a leader in the new energy sector, with a projected battery production capacity sufficient for 1 million electric vehicles by 2024, contributing to 10% of global electric vehicle production [9][13]. - The city has a complete new energy industry chain, with local companies like CATL and BYD establishing significant operations, enhancing the region's industrial strength [9][12]. - Changzhou's solar component production accounts for 10% of the national output, and the city is home to major players in the hydrogen energy sector, showcasing its comprehensive energy strategy [9][13]. Group 3: Industrial Foundation and Policy Support - The industrial foundation of Changzhou dates back over a century, with significant historical contributions to the energy sector, establishing a strong base for current developments [16][17]. - The city benefits from strategic geographical advantages, being within a three-hour transport radius of major ports, facilitating efficient supply chain operations for new energy manufacturers [17][19]. - Local government policies, including the introduction of the "Changzhou New Energy Industry Promotion Regulations," aim to foster a supportive environment for industry growth, attracting talent and investment [19][24]. Group 4: Technological Advancements - Changzhou's new energy companies are at the forefront of integrating AI technologies to enhance production efficiency and product quality, exemplified by CATL's use of AI to increase output by 320% [21][23]. - The city is planning to establish 100 advanced factories and implement numerous smart manufacturing projects by 2027, indicating a strong commitment to technological innovation [24][25]. - Changzhou aims to develop a comprehensive hydrogen energy ecosystem, with significant investments in green hydrogen production and related technologies, positioning itself as a leader in this emerging field [25].
理想坠崖翻滚几十米后全员平安, 车主事故后又买了一辆理想
理想TOP2· 2025-06-21 15:03
Core Viewpoint - The article highlights the safety performance and customer service of Li Auto, particularly in the context of a recent accident involving a Li Auto L6 Pro, where the vehicle's structure remained intact, and the occupants were unharmed, showcasing the brand's commitment to safety and customer care [1][2][11]. Group 1: Safety Performance - The Li Auto L6 Pro maintained a complete passenger cabin structure after a severe accident, with no battery fire and airbags deploying normally, ensuring the safety of the occupants [2][4]. - The vehicle's entertainment screen and rearview mirror remained undamaged despite the accident, contradicting previous criticisms about the vehicle's build quality [10]. - Li Auto vehicles have received the highest safety ratings in crash tests conducted by the China Insurance Automotive Safety Index, indicating a strong commitment to safety [29]. Group 2: Customer Service - Following the accident, Li Auto's service team quickly responded, covering the hotel costs for the car owner and providing a replacement vehicle, demonstrating exceptional customer service [11][31]. - Li Auto offers free roadside assistance and has a reputation for prompt service, with customers reporting quick responses to emergencies [31][32]. - The company’s service includes comprehensive support, such as free towing and accommodation reimbursement, which enhances customer satisfaction [35][38]. Group 3: Customer Loyalty - The car owner involved in the accident expressed satisfaction with the brand's response and subsequently purchased another Li Auto vehicle, indicating strong customer loyalty [14][16]. - Many Li Auto owners have shared positive experiences regarding the vehicle's safety during accidents, leading to a consensus that they would choose Li Auto again for their next vehicle [22][25]. - The article emphasizes that the brand's commitment to safety and service has fostered a community of loyal customers who advocate for the brand based on their experiences [30][43].