养殖规模、奶牛单产和原奶品质指标均实现从"跟跑"到"并跑"甚至"领跑"的中国奶业，用二十年左右的时间走过了奶业发达国家上百年的奶业产业化历程。 中国规模化养殖场生产的牛奶，乳脂率（脂肪比率）、乳蛋白率（蛋白质比率）总体水平已满足欧盟标准的要求，体细胞、菌落总数优于欧盟标准。 菌落总数能反映出牧场综合管理水平和卫生状况，被消费者高度关注，欧盟对生牛乳中菌落总数进行了限定（≤10万CFU/mL）。伊利每年使用的原奶近千万吨，面对如此巨大的 基数，2023年、2024年连续两年实现菌落总数平均值远低于1万CFU/mL，进入"千位数"时代，是一项重大进步。 "中国奶的质量安全是有保障的，完全可以放心地喝。"中国农业大学教授、国家奶牛产业技术体系首席科学家李胜利如此谈到。以直观透明数据，打消长期横亘在乳制品消费信 心上的流言，是一杯高品质的牛奶理应获得的公正对待。 规模化养殖效率提升，国内牛奶产量与奶牛单产迈入新台阶 7月13日，在第十六届中国奶业大会上，中国农业科学院原党组书记、国家食物与营养咨询委员会主任、中国奶业协会战略发展委员会名誉副主任陈萌山发布《世界奶业中国方 案：高质量引领的奶业现代化答卷》（下文称《报告 ...

中金研究 1H25消费需求低位企稳，在整体消费信心偏弱背景下食饮消费不乏结构性亮点，满足年轻人悦己需求及高质价比产品表现突出。展望下半年，在国家 持续出台相关政策拉动内需、提振消费、鼓励生育的背景下，我们认为食饮板块需求有望边际企稳改善。分板块看大众食品基本面自3月起边际改善， 下半年基本面有望稳中改善，我们预计新消费标的延续相对高成长，辣味零食、健康饮品、气泡黄酒等新消费趋势景气度有望保持，带动板块估值抬 升，看好休闲零食、软饮料等子板块下半年表现。白酒受宏观经济及政策影响出现板块性估值回调，基本面处于筑底阶段，虽下半年白酒基本面或仍 有所承压，但估值已基本反映悲观预期，配置价值渐显。 点击小程序查看报告原文 Abstract 摘要 大众食品：预计新消费趋势延续，关注高景气赛道龙头。 展望2025年下半年，我们预计大众食品板块需求有望稳中向上，并预计具备新消费属性的子赛 道如休闲零食中魔芋等品类、软饮料中无糖茶、电解质水、椰子水等健康品类有望保持创新活力，通过持续抓取新消费趋势延续较高景气度。子板块方面 我们优先推荐软饮料、休闲零食，建议关注估值处于低位的乳制品、啤酒板块。长期看，行业结构性增长机会仍存，悦 ...

Core Viewpoint - The article emphasizes the importance of selecting a milk formula that is easily digestible, enhances immunity, and is low in allergens, highlighting the advantages of the Jia Bei Ai Te Yue Bai goat milk formula. Group 1: Digestibility and Absorption - Jia Bei Ai Te Yue Bai is a goat milk formula with smaller fat globule sizes, making it easier for babies to digest and absorb nutrients compared to cow's milk [4] - The formula incorporates a higher content of OPL structured lipids, which doubles the absorption rate compared to traditional OPO structured lipids, allowing for better nutrient uptake [6] - Clinical evidence shows that the formula significantly reduces gas (87%), diarrhea (80%), and constipation (84%) in infants, indicating its effectiveness in promoting digestive health [6][7] Group 2: Immunity Enhancement - The formula contains natural lactoferrin, which helps protect babies from pathogens, and goat-derived lactoferrin is noted to be more effective than regular sources [7] - It includes 10 times the amount of HMO, which helps maintain a balanced gut microbiome, along with prebiotics GOS:FOS to support the growth of beneficial bacteria [7] Group 3: Allergen Sensitivity - Jia Bei Ai Te Yue Bai has a significantly lower content of allergenic proteins, with αs1 casein levels reduced by 85% compared to cow's milk, and β-lactoglobulin levels decreased by 11% [9] - Clinical validation indicates that the formula can reduce allergy rates by 42%, making it a safer choice for sensitive infants [9] Group 4: Nutritional Profile - The formula boasts 388+ natural nutrients and 41 types of formulated nutrients, providing comprehensive nutrition that surpasses many other brands on the market [10]

2024 是乳企 面临巨大挑战下的结构性调整 年。尽管如此，增长机会 依然 在细分市场 显现 — 水牛 奶、冷藏酸奶、冷藏白奶等品类，实现了两位数以上的增长；乳制品在线上的综合电商与内容电商渠道 表现亮眼，线下的食杂店渠道 实现了增长 。 站在 2025 年这个关键节点，乳企该如何 穿越周期 ？哪些人群、场景与渠道值得重点 关注 ？又该如 何打造真正 具有 差异化优势的产品？ 5 月 8 日，在 FBIF2025 乳品创新分论坛，益普索中国事业部群董事总经理饶峥（老大卫）， 以《向 「新」而行：乳业破局战》为主题 ，介绍了 乳品行业 存量竞争 时代 ，乳企 应该 如何通过人群、产 品、场景、渠道四个方面找到破局之道。 益普索中国事业部群董事总经理饶峥（老大卫） 【下文根据演讲整理，内容有删节】 过去一年，我们乳品行业面临很多挑战：产量和销量下滑， 消费者需求变化， 原奶价格高位波动 ，传 统 渠道 通路销售不畅等。 2025 年初我们看到这种状态并没有显著改善的迹象。据国家统计局数据， 1-2 月全国乳制品产品较去年同期下降了 6.8% 。这是 1-2 月乳制品产量连续第二年出现超过 6% 的 同比降幅。 在 ...

Core Viewpoint - The food and beverage sector is experiencing steady growth in 2024, driven by consumption upgrades and health trends, with domestic companies enhancing R&D and brand influence amid trade tensions [1] Group 1: Alcoholic Beverages - In 2024, the liquor sector generated revenue of 12345.7 billion yuan, a year-on-year increase of 16.7%, with net profit attributable to shareholders reaching 987.6 billion yuan, up 26.3% [3] - In Q1 2025, the liquor sector's revenue was 3212.4 billion yuan, growing by 17.9%, and net profit was 258.4 billion yuan, an increase of 28.1% [3] - High-end liquor continues to lead the market, while mid-range liquor is expanding rapidly, contributing to performance growth through product structure optimization [3] Group 2: Dairy Products - The dairy sector's revenue in 2024 was 3456.8 billion yuan, reflecting a 13.5% year-on-year growth, with net profit at 256.8 billion yuan, up 19.8% [3] - In Q1 2025, the dairy sector reported revenue of 885.4 billion yuan, a 15.2% increase, and net profit of 65.4 billion yuan, growing by 21.6% [3] - The performance of low-temperature yogurt and premium white milk is particularly strong, driven by consumption upgrades [3] Group 3: Snack Foods - The snack food sector achieved revenue of 4568.3 billion yuan in 2024, a 14.1% increase year-on-year, with net profit of 324.5 billion yuan, up 20.1% [3] - In Q1 2025, the snack food sector's revenue was 1168.3 billion yuan, growing by 16.3%, and net profit reached 83.2 billion yuan, an increase of 22.7% [3] - The demand for health, convenience, and personalization is driving continuous innovation in the snack food industry, leading to an accelerated launch of new products and expanding market share [3] Group 4: Investment Strategy - The food and beverage sector is expected to benefit from ongoing consumption upgrades and health trends, with opportunities arising from aging population, urbanization, and rising income levels [4] - It is recommended to focus on leading companies with brand advantages, channel strengths, and strong innovation capabilities, as well as on leading players in niche categories benefiting from consumption upgrades and health trends [4]

Core Viewpoint - The release of the "Consumption Boost Special Action Plan" marks the beginning of a significant initiative aimed at restoring consumer confidence for 1.4 billion people in China, focusing on trust rebuilding, supply upgrades, and institutional innovation [1] Group 1: Trust Breakthrough - The market share of domestic milk powder has increased from less than 30% a decade ago to over 68% today, reflecting a significant transformation in Chinese manufacturing [2] - The shift in consumer sentiment towards domestic brands is supported by quality data, with domestic milk powder's bacterial count being only 1/10 of the EU standard and protein content exceeding it by 20% [2] - Government-issued consumption vouchers are seen as a means to rebuild market trust through "government credit endorsement" [2] Group 2: Supply Breakthrough - Only 20% of Chinese consumers meet the recommended daily milk intake, indicating a significant gap in milk product consumption habits among over 1 billion people [3] - Innovations such as A2 protein milk powder and zero-sugar yogurt by Junlebao are aimed at tapping into this potential market [3] - Local initiatives like "night economy" and "concert economy" in Hunan and Jiangsu are designed to create new consumer demand [3] Group 3: Institutional Breakthrough - 62% of consumers believe that distinguishing product quality is too costly, highlighting a barrier to consumer confidence [9] - Policies aimed at increasing income and reducing burdens, such as dynamic adjustments to minimum wages and skill training subsidies, are being implemented [9] - The central bank is increasing consumer loan availability and trialing childcare subsidies to alleviate family financial burdens [11]

Core Viewpoint - The development of traditional Chinese medicine (TCM) in Donglan County is being positioned as a key driver for rural revitalization, leveraging ecological planting and deep processing to create a comprehensive industry chain [7][9]. Group 1: Agricultural Practices and Economic Impact - The introduction of tissue culture and semi-wild planting methods has increased the yield of the herb "Yao Huang Lian" from 30 kg to 200 kg per mu, with over 5,000 mu of planting area established in the county [3][7]. - The "medicine-grain intercropping" model allows farmers to plant rice after harvesting Yao Huang Lian, leading to multiple harvests from the same land [3][7]. - The economic benefits of these practices are significant, with Yao Huang Lian yielding 500 kg per mu and generating a value of 25,000 yuan, while other herbs like "Shan Wu Gui" can yield 5,000 kg per mu with a value of 50,000 yuan [3][7]. Group 2: Industry Development and Government Support - Donglan County has established a comprehensive TCM industry chain with a total planting area of 171,800 mu and an annual output of over 6,500 tons of medicinal materials [7][8]. - The county government has created the Donglan County TCM Development Center to coordinate and promote industry growth, with an annual budget of over 50 million yuan for infrastructure improvements [8]. - The leading pharmaceutical company, Guangxi Hefeng Pharmaceutical, has adopted a "company + base + cooperative + farmer" model, achieving a production value of 400 million yuan in 2024 [8][9]. Group 3: Cultural and Tourism Integration - The integration of TCM with tourism has led to the development of unique experiences such as medicinal cuisine and health teas, generating over 10 million yuan in revenue [9][10]. - Donglan County plans to enhance its TCM brand by establishing demonstration bases and promoting geographical indication trademarks, aiming to attract more tourists and increase economic output [10]. - In the first quarter of 2025, the county received 867,100 tourists, with TCM health tourism accounting for over 45% of total consumption [10].

封面新闻记者 伏建宇 4月29日，伊利股份发布2024年年报及2025年一季报。剔除商誉减值后净利润115.39亿元，增长12.2%，经营规模与经营质量双领跑；2025年一季度，实现 营业总收入330.18亿元，同比增长1.35%，扣非归母净利46.29亿元，同比增长24.19%。 财报显示：2024年伊利液体乳业务营收达750.03亿元。其中，常温白奶市场份额行业第一、常温酸奶市占率同比提升1.4个百分点、低温酸奶市场份额较上 年提升1.3个百分点，高端低温白奶营收同比增长30%、冷饮业务实现营收87.21亿元。 作为伊利重点培育的第二增长曲线，奶粉及奶制品业务成为公司第二梯队的稳健增长力量。报告期，伊利奶粉及奶制品业务实现营业收入296.75亿元，同 比增长7.53%。 伊利海外市场同步突破。2024年海外冷饮业务营收增长13%，婴幼儿奶粉业务增长68%，印尼生产基地投产后，Joyday冰淇淋出口16国，东南亚市场份额 进入前四。 据了解，伊利股份2025年计划实现营收1190亿元、利润总额126亿元，同比分别增长2.8%和24.4%。战略层面，伊利重磅布局功能性营养与乳深加工领 域：前者聚焦控糖、养胃、 ...

中国基金报记者赵心怡 "潮水退去，才知道谁在裸泳。"这句话尽管被视为"陈词滥调"，但用来描述2024年美妆类上市公司的业绩表现却恰如其分。 国家统计局数据显示，2024年中国社会消费品零售总额增长3.5%，但化妆品类商品零售额为4356.5亿元，同比下降1.1%。 整体下滑的大环境中，不少外资品牌降价、撤柜，收缩战线。不少耳熟能详的化妆品类上市公司交出的2024年答卷同样惨淡，尤其是老牌日化巨头上海家 化，甚至出现了8.33亿元的亏损。 但存量博弈中依然有人脱颖而出。2024年，珀莱雅营收为107.78亿元，成为首个营收破百亿元的国货美妆品牌。过去两三年登陆港股的毛戈平、巨子生物 增长依然强劲。在一级市场，谷雨生物科技集团股份有限公司（以下简称"谷雨"）正摩拳擦掌，进发资本市场。 昔日巨头亏损、明星跌落 截至4月27日晚间，已有15家A股化妆品类上市公司发布了2024年业绩，合计实现营业收入500.81亿元，同比增长3.59%；合计实现净利润37.65亿元，较上 年同期的51.27亿元大幅下降。 | | | 总收入(亿元) | | | 净利润(亿元) | | | --- | --- | --- | --- | ...

4 月 20 日，蒙牛百城马拉松北京站——2025 北京半程马拉松在万众期待中动力开跑。在这条见证无数要强瞬间的热血赛道上，蒙牛集团作为本次赛事的官方战略合作伙伴，秉 持"更多蒙牛牛奶 更多健康动力"的理念，不仅将营养与活力传递给每一位要强跑者，还精心策划了一系列创意活动，用实际行动助力全民健身、共赴健康中国。 燃爆京城：领跑营养跑马新风尚 20日清晨，随着一声清脆的发令枪响，来自全球54个国家和地区的万名要强跑者如潮水般涌出起跑线，在北京天安门的见证下踏上了这场全程21.0975公里的要强之旅。 北京半程马拉松是世界田径联合会标牌赛事、中国田径协会A1类认证赛事。本届赛事以"一城春色半程诗"为主题，由北京市体育局主办，北京市体育竞赛管理和国际交流中心、 北京广播电视台、北京市田径运动协会联合承办。 在这支诠释着要强精神的跑团中，还有一支由媒体组成的"媒体跑团"，这支队伍的加入为北京半马赛事增添了一抹别样的色彩，成为引燃全民跑马激情的"助燃剂"。 全线参与：营养助力要强跑者 "这也太牛了！"随着观众的阵阵惊呼，计时器定格在1小时09分07秒，来自肯尼亚的女子选手苏西.切贝特.切梅内克如离弦之箭冲过终点，打破了 ...