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AI驱动消费企业增效提质
Xin Hua Cai Jing· 2025-09-15 15:01
新华财经北京9月15日电(记者丁雅雯、吴慧珺)AI正在成为推动消费企业增长与转型的重要动力。记 者近期在调研中发现,随着人工智能技术加速融入企业经营全链路,众多品牌在市场洞察、产品创新、 供应链协同和精准营销等方面获得显著突破,不仅有效提升了运营效率,更开辟了以数据智能驱动业务 高质量增长的新路径。 洪勇还表示,在制造业数字化转型中,人工智能正逐步成为核心引擎。通过融合物联网、大数据等技 术,AI可实现生产过程的智能感知、实时监控与优化决策,在提升生产效率和产品质量的同时,还推 动了柔性制造、预测性维护与供应链协同等新模式发展,助推制造业迈向更高效、更智能、更可持续的 未来。 (文章来源:新华财经) "AI技术大幅提升了我们的营销能力,也增强了供应链升级的信心。"辛鹿咖啡首席数字官张玉帆 说,"我们已构建'基地+咖农+互联网'的全链条体系。销售提升使企业有能力推行更严格的生产标准, 并以更高采购价回报符合标准的咖农,从而促进产业品质提升和农户增收。" 在企业数智化转型过程中,互联网平台提供的AI工具正发挥越来越重要的作用。淘天集团旗下数智营 销平台阿里妈妈市场部及品牌业务总经理刘邦政表示,AI的大数据分析能力 ...
青州:拓展国际市场 稳住外贸基本盘
Sou Hu Cai Jing· 2025-07-14 11:18
来源:青州广电 外贸是拉动经济社会高质量发展的新引擎。今年以来,我市不断加大政策扶持力度,引导外贸企业紧盯国际市场动向,以"自变"应对市 场"万变",积极布局海外市场,稳住外贸基本盘,全市外贸工作呈现稳中向好的态势。 走进山东铭达包装制品股份有限公司的生产车间,自动化加工生产流水线高速运转,一批发往欧洲的咖啡杯、铝箔纸等产品有序产出。面 对当前复杂的外贸形势,这家以环保型纸杯和食品包装加工为主的企业凭借技术研发和质量管控优势,产品已远销欧洲、中东、东南亚等 地。 山东铭达包装制品股份有限公司外贸经理张艳香:"我们咖啡杯的纸容器就是以欧洲为主,铝箔包装的就以印尼那边(为主),欧洲也有 一部分订单。" 在推动开放型经济增长中,我市依托广阔的发展空间和产业基础优势,大力培育机械、化工、纺织等出口支柱产业,引导企业优化产品结 构,提高产品技术含量和附加值。铭达包装紧盯国际市场新需求,新增柔性版印刷包装、柔性版水墨制造等先进设备,对原有生产线实施 专项技术改造,陆续推出更加绿色环保的包装制品,力争在国际细分市场站稳脚跟。 张艳香:"我们生产研发部门也是一直在更新这个环保方面的材料,像无塑涂层类的包装。现在不局限于纸杯, ...
“年轻力”打造消费新图景 “小而美”店铺激活城市消费新潜能
Yang Shi Wang· 2025-05-13 09:01
Core Insights - The article highlights the innovative consumption patterns created by young people in Shanghai, focusing on the establishment of youth-oriented spaces and programs that enhance their consumer experience and economic activity [1][5][20] Group 1: Youth Development Initiatives - The Shanghai Youth League proposed a plan to create youth development-oriented districts, including 24-hour "young power" units to incubate unique shops and markets, providing diverse consumption options for young people [1][5] - The "Youth Night School" in Hongshufang has become a vibrant hub, attracting white-collar workers and boosting local businesses, with one bakery reporting a 50% increase in orders due to the influx of customers [1][3][6] Group 2: Coffee Shop Innovations - The Tianping Street area in Xuhui District has nearly 150 coffee shops, with many young entrepreneurs exploring new consumption scenarios like "Coffee+" to differentiate themselves in a competitive market [7][9] - Young coffee shop owners are adapting their offerings to cater to local student populations, introducing non-caffeinated drinks and after-school events to attract customers [9][11] Group 3: Creative Business Models - The "Maugham Hat" café combines coffee with literary-themed products and events, creating a unique "cultural commerce" model that appeals to a niche market [13] - Xuhui District has initiated special research to address the operational challenges faced by coffee shop owners, organizing entrepreneurial salons to foster collaboration and skill development [15] Group 4: Youth Entrepreneurship Support - Longing District has launched policies to support young entrepreneurs through funding, venue matching, and promotional assistance, aiming to enhance the visibility and viability of youth-oriented businesses [20][22] - The district's "youth economic service team" provides tailored support for over 70 small businesses, helping them increase exposure and market reach [18][20]
在上海,青春经济与区域发展这样深度融合
Yang Shi Xin Wen· 2025-05-13 01:40
Group 1 - The core idea is that young people are not only consumers but also creators of innovative consumption models, as evidenced by initiatives in Shanghai to enhance youth-oriented commercial spaces and activities [1][8] - The establishment of youth night schools in Shanghai has led to increased evening consumer activity, benefiting local businesses such as bakeries, which reported a 50% increase in orders due to the influx of students and young professionals [3][4] - The youth night school model is being expanded across Shanghai, aiming to create a "youth night school + youth center + youth consumption" integrated development framework [8][20] Group 2 - The "coffee +" consumption model is being explored in Shanghai's Xuhui District, where coffee shops are adapting to attract students by offering non-caffeinated drinks and special promotions during peak school hours [9][12] - Various coffee shops in the area are implementing creative strategies, such as student packages and themed events, to differentiate themselves in a highly competitive market [14][16] - Xuhui District is conducting research to address the operational challenges faced by coffee shop owners and to foster innovation through community engagement and skill training [16][20] Group 3 - The Longjing District is promoting a "one store, one feature" model to enhance the visibility and uniqueness of youth-oriented shops, addressing issues like low brand recognition and high innovation costs [17][25] - The district has launched a special policy to provide comprehensive support for young entrepreneurs, including funding, venue matching, and promotional assistance [20][24] - Collaboration between universities and local communities is being encouraged to create vibrant youth consumption scenes, with students actively participating in the revitalization of local businesses [25][27]
南京举办外贸优品中华行一南京展销月启动仪式暨南京都市圈专场活动
Nan Jing Ri Bao· 2025-04-30 23:37
Group 1 - The "Foreign Trade Quality Products China Tour" event in Nanjing aims to promote foreign trade products through various channels, including shopping districts and online platforms, from April 30 to the end of May [1][4] - Over 60 quality foreign trade companies are participating in a 1,300 square meter exhibition area in the central shopping district, showcasing a variety of products such as apparel, outdoor gear, and home goods [1][2] - The event is designed to create a strong consumer atmosphere and facilitate domestic sales channels for foreign trade enterprises, contributing to stabilizing foreign trade and expanding consumption [1][4] Group 2 - The exhibition features a wide range of products, including high-quality tea sets from "China Time-honored Brand" Gaochun Ceramics and various home textiles from Jiangsu Sumeida Group, attracting many buyers [2][3] - Companies like Nanjing LQ Health Technology Co., Ltd. are expanding their domestic market presence while continuing to export to countries like the USA and Japan [4][5] - The event serves as a platform for foreign trade enterprises to explore new domestic markets and enhance brand visibility [5][6] Group 3 - The Nanjing Municipal Bureau of Commerce is organizing online and offline activities to support foreign trade enterprises, including partnerships with major e-commerce platforms like JD.com and Suning [6][7] - JD.com is providing customized support for Nanjing foreign trade companies, including promotional resources and a green channel for new merchants [6][7] - Suning is offering comprehensive services for companies lacking domestic sales experience, including logistics and operational support [7]
多品牌齐聚佛山 竞逐咖啡“蓝海”
Guang Zhou Ri Bao· 2025-04-29 19:02
Industry Overview - The coffee machine manufacturing base in Foshan, located in the Guangdong-Hong Kong-Macao Greater Bay Area, contributes 65% of China's coffee machine production, with one in three exported machines being "Shunde-made" [1] - The first professional exhibition focusing on the entire coffee industry chain in South China, the 2025 National Coffee Industry Expo and Foshan GALA Coffee Festival, has commenced, aiming to establish Foshan as the "Coffee Capital of the Greater Bay Area" [1] Exhibition Highlights - The expo integrates various coffee brands and offers a wide range of coffee types, including American and Italian styles, attracting significant visitor interest [2] - A coffee-making robot showcased at the event can complete the entire coffee preparation process in under a minute, featuring a unique "masterpiece" latte art capability [2] - The event also features a vibrant coffee market with various creative coffee blends, including unique offerings like ganoderma coffee [2] Market Dynamics - The expo covers ten key areas of the coffee industry, including raw materials, roasting equipment, and beverage development, attracting major companies like Baishengtou and Philips [3] - Baishengtou, a brand under New Bao Co., has showcased its semi-automatic and fully automatic coffee machines, achieving annual sales exceeding 100,000 units, ranking among the top three in China [3] - The coffee market is viewed as a "trillion-dollar blue ocean," prompting companies like Boli Electric to pivot from traditional manufacturing to focus on coffee grinder production [3] Emerging Brands - Guangdong Tuni Electric Technology Co., a new coffee machine manufacturer, has shifted focus from foreign trade to domestic demand, achieving online sales exceeding 30 million yuan within a year [4] Coffee Accessories Market - Coffee cups have emerged as a significant market segment, influencing consumer experience and satisfaction [6] - Companies like Li Pin are capitalizing on the growing coffee cup market, collaborating with major coffee and tea chains to develop new products [6] - The coffee cup is seen as a crucial element for brand recognition and differentiation in a saturated market [6] Industry Expansion - Coffee-related enterprises are diversifying into training and professional after-sales services, enriching the "coffee+" business model [7]
巡回采购团+电商平台直采,“外贸优品中华行”帮助外贸企业拓国内市场
Di Yi Cai Jing· 2025-04-24 08:55
Core Viewpoint - The Ministry of Commerce has launched the "Foreign Trade Quality Products China Tour" to integrate domestic and foreign trade, helping foreign trade enterprises expand their domestic sales channels and stabilize foreign trade while boosting consumption [1][3]. Group 1: Initiatives and Activities - The "Foreign Trade Quality Products China Tour" is a key initiative for promoting the integration of domestic and foreign trade, facilitating foreign trade enterprises' access to domestic sales channels [1][3]. - The Ministry of Commerce has organized a touring procurement team and leveraged e-commerce platforms to support foreign trade and expand consumption [1][3]. - As of April 23, 15 major e-commerce platforms have responded positively, implementing eight measures including direct procurement and supply-demand matching [1][3]. Group 2: Procurement Activities - The first procurement activity of the touring procurement team was held in Jiangsu, with over 80 large supermarkets, e-commerce platforms, and retail enterprises participating [3]. - A specific example highlighted is a coffee cup from a foreign trade enterprise that became a hot-selling item at the Jiangsu event [3]. - Upcoming events are planned in provinces such as Fujian, Hubei, and Hunan to further promote the initiative [3]. Group 3: E-commerce Platform Support - E-commerce platforms are enhancing direct procurement efforts, with some signing contracts exceeding 10 million yuan and launching subsequent exclusive sales plans [3]. - Platforms are also providing support measures such as zero-cost entry and expedited services to facilitate foreign trade enterprises' integration into the domestic e-commerce supply chain [3]. - Over 200 matching events have been conducted by industry e-commerce platforms this year to connect foreign trade enterprises with domestic markets [3]. Group 4: Trade Fair Insights - The 137th Canton Fair is currently taking place, focusing on "Quality Home Furnishings" with a diverse range of products and a significant number of international buyers attending [5]. - As of April 24, 195,851 foreign buyers from 218 countries and regions have participated, indicating strong international interest in China's economic prospects [5]. - The fair showcases over 2,400 enterprises recognized for their technological advancements and innovation, reflecting an increase in the quality and sustainability of exhibited products [5].
商务部召开例行新闻发布会(2025年4月24日)
Shang Wu Bu Wang Zhan· 2025-04-24 08:18
Group 1: E-commerce and Trade Events - The 7th Double Product Online Shopping Festival will be held from April 28 to May 12, focusing on "brand quality and enjoying life" with five major themes [2] - The festival will include key events in Wuxi, Hunan, and various regions, with over 200 supporting activities planned [2] Group 2: Foreign Investment and Engineering Cooperation - In Q1 2025, China's total foreign direct investment reached $40.9 billion, a year-on-year increase of 6.2%, with non-financial direct investment at $35.68 billion, up 4.4% [3] - Investment in Belt and Road countries saw a significant increase, with non-financial direct investment at $8.87 billion, growing by 15.6% [3] - The total revenue from foreign contracting projects was $34.18 billion, up 5.5%, with new contracts signed amounting to $58.67 billion, a 26% increase [3] Group 3: Bilateral Economic Cooperation - President Xi Jinping's recent visit to Vietnam, Malaysia, and Cambodia resulted in multiple economic cooperation agreements, enhancing trade facilitation and supply chain collaboration [6] - The focus is on deepening bilateral economic cooperation and accelerating regional economic integration [6] Group 4: Domestic Trade Initiatives - The "Foreign Trade Quality Products National Tour" aims to integrate domestic and foreign trade, with successful events held in Hainan, Guangdong, and Jiangsu [8] - The initiative has facilitated procurement activities, allowing foreign trade enterprises to expand domestic sales channels [8] Group 5: Trade Fair Highlights - The 137th Canton Fair's second phase features a "Quality Home" theme, showcasing a comprehensive range of home-related products [9] - Over 2,400 participating companies hold national-level innovation and manufacturing accolades, indicating a rise in innovative and green products [9] - The event has attracted 195,851 foreign buyers from 218 countries, reflecting strong international interest in China's economic prospects [9] Group 6: E-commerce Support for Foreign Trade - Major e-commerce platforms are actively supporting foreign trade enterprises in expanding domestic sales, with over 200 procurement events conducted this year [10] - Initiatives include direct procurement contracts exceeding 10 million yuan and the establishment of green channels for easier market entry [10]