将一杯门店售价20多元起的咖啡 压至9.9元。 文 ｜ 李小霞 封面来源 ｜ unsplash 36氪获悉，智能饮品零售品牌"碰杯站"（运营主体：杭州华顶声学科技有限公司）近日已完成5000万元融资，投资方为南天信息 所控股的南天数金，本轮融资将主要用于加速机器设备的市场铺设、渠道拓展及运营优化。 "碰杯站"始于2022年，是由杭州华顶声学科技有限公司运营的项目，后者作为一家智能零售基础设施服务商，专注无人零售领域 AIOT解决方案研发与规模化运营，旨在将"碰杯站"打造成智能饮品机领域第一品牌。 近几年，以瑞幸为首的中国咖啡品牌凭借数万家门店和极致性价比策略，彻底点燃了年轻一代的"咖啡瘾"，推动中国咖啡市场以 年均超25%的复合增长率高速扩张。 数据显示，2024年全国人均年咖啡消费量已达22.24杯，但这一数字背后隐藏着关键结构性落差，日本、韩国人均消费量分别高达 281杯与353杯。当本土咖啡品牌完成市场启蒙后，这片增长空间依然广阔的巨大市场，正呼唤更便捷、更高性价比的解决方案， 尤其是在传统咖啡店难以覆盖的高流量场景。 创始人李绍清告诉36氪，市面上共享咖啡机多存在咖啡豆受潮、虫害污染等问题，而"碰杯站 ...

Core Insights - The coffee industry in Chengmai County, Hainan, is undergoing a transformation towards a full industrial chain, enhancing the quality and branding of local coffee products [1][2][3] Group 1: Industrial Development - Chengmai County has accelerated the development of its agricultural industry chain, focusing on the entire process from coffee bean to cup, aiming to elevate ordinary coffee to specialty coffee [1][2] - The county has approved 10 enterprises for a duty-free processing policy, with 4 of them being coffee companies, which will significantly reduce raw material costs and enhance market competitiveness [2][3] Group 2: Economic Impact - The first batch of imported coffee beans, weighing 19.2 tons and valued over 1.1 million yuan, marks a significant breakthrough for local enterprises under the Hainan Free Trade Port policy [2] - The coffee industry is expected to drive economic growth by creating job opportunities and increasing income for local farmers, with initiatives like the shared coffee farm benefiting 1,599 households [3] Group 3: Education and Talent Development - The establishment of the Bolan Coffee Academy in Chengmai aims to enhance the training of coffee professionals, with a focus on both enthusiasts and industry entrants [4] - The collaboration between the academy and local coffee enterprises is set to standardize and internationalize the coffee industry in Hainan, providing a robust talent pipeline [4] Group 4: Tourism Integration - The Fushan Coffee Cultural Town is attracting tourists and coffee lovers, offering immersive experiences in coffee production and related activities [5] - Chengmai County plans to innovate a dual-driven model of coffee-themed cultural tourism, integrating agriculture, culture, tourism, sports, and commerce [5]

Core Insights - The smart beverage retail brand "Pengbei Station" has recently completed a financing round of 50 million yuan, aimed at accelerating market deployment, channel expansion, and operational optimization [1] - "Pengbei Station" is positioned to become the leading brand in the smart beverage machine sector, leveraging AIOT solutions for unmanned retail [1][5] - The Chinese coffee market is experiencing rapid growth, with an annual compound growth rate exceeding 25%, driven by brands like Luckin Coffee [1][2] Company Overview - "Pengbei Station" was established in 2022 and is operated by Hangzhou Huading Acoustic Technology Co., Ltd., which focuses on AIOT solutions for unmanned retail [1] - The company has invested nearly 200 million yuan in equipment development, achieving a low equipment failure rate of 0.1% after extensive market validation and product iterations [5] Product Features - The shared smart beverage machine utilizes nitrogen-deoxygenation technology to preserve the flavor of high-quality Arabica coffee beans for up to 18 months [2][3] - The machine is designed to address common issues in traditional self-service coffee machines, such as food safety concerns and flavor inconsistency, by employing a closed capsule system and automatic cleaning features [3] - "Pengbei Station" can accommodate up to 20 different SKUs, allowing for a diverse range of beverages including coffee, milk tea, and juice [3] Market Strategy - The company aims to implement a "thousand cities, ten thousand stores" plan, targeting to deploy over 20,000 machines across approximately 1,000 districts nationwide [5] - The investment from Nantian Shujin, linked to Yunnan Green Food Co., Ltd., enhances the supply chain for high-quality coffee beans, potentially shortening the supply chain from Yunnan to consumers [4] Competitive Landscape - Starbucks has recently reduced prices on several popular products, which may intensify competition in the coffee market [2] - "Pengbei Station" offers a competitive price point, with its coffee priced at 9.9 yuan compared to over 20 yuan in traditional stores, aiming to democratize coffee access [2][5]