来源：深圳特区报、深政观察 中共深圳市委关于制定深圳市国民经济和 社会发展第十五个五年规划的建议 （2025年11月28日中国共产党深圳市第七届 委员会第十一次全体会议通过） "十五五"时期是基本实现社会主义现代化夯实基础、全面发力的关键时期，将迎来深圳经济 特区建立50周年。中国共产党深圳市第七届委员会第十一次全体会议全面系统深入学习贯彻 习近平新时代中国特色社会主义思想，认真学习贯彻党的二十大和二十届历次全会精神，深入 贯彻落实习近平总书记对广东、深圳系列重要讲话和重要指示精神，坚定扛起党中央赋予深圳 的新时代历史使命，落实省委"1310"具体部署和省委十三届七次全会精神，体现时代性、把 握规律性、富于创造性，就制定深圳市国民经济和社会发展"十五五"规划提出以下建议。 一、抢抓"十五五"关键时期战略机遇，锐意进取、奋发作为，坚决在推进中国式现代化的伟 大实践中走在前列、勇当尖兵 （1）"十四五"时期深圳发展取得新进展新成效。 "十四五"时期，深圳发展历程极不平凡， 发展成果极为珍贵。在以习近平同志为核心的党中央坚强领导下，在省委的正确领导下，市委 团结带领全市广大党员干部群众，坚持稳中求进工作总基调，完整 ...

12月26日消息，三大指数涨跌不一，白酒板块跌幅居前。截至今日开盘，沪指报3957.83，跌0.05%；深成指报13539.05 点，涨0.06%；创指报3232.41点，跌0.21%。 消息面： 1、商务部新闻发言人何咏前12月25日在商务部例行新闻发布会上回答有关稀土磁体出口的有关提问时说，中方积极促 进、便利合规贸易。 12、10连板胜通能源公告，部分募投项目重新论证并再次延期，预计可使用状态日期延至2027年底。 2、商务部新闻发言人何咏前25日在回答关于美宣布对部分中国半导体产品加征301关税的有关提问时说，中方注意到有关 情况，已通过中美经贸磋商机制向美方提出严正交涉。 3、商务部新闻发言人何咏前12月25日在回答关于TikTok将在美成立合资公司的有关提问时说，中国政府希望企业达成符 合中国法律法规、利益平衡的解决方案。 4、国家烟草专卖局公开征求《国家烟草专卖局关于落实电子烟产业政策进一步推动供需动态平衡的通知（征求意见 稿）》意见，其中提出，推动电子烟市场供需平衡，切实防范化解市场无序竞争风险；允许合法合规经营的电子烟相关生产企 业通过生产点合并等方式进行产能整合重组。 5、《广州市扶持游戏 ...

Group 1: Core Insights - Xi'an Xianyang International Airport has officially entered the "three-runway" era with the launch of the new South Runway, enhancing regional air transport capacity [1] - The South Runway, part of the airport's Phase III expansion, is 3000 meters long and 45 meters wide, capable of accommodating large aircraft like the Airbus A380 [1][2] - The Phase III expansion includes the construction of three new runways and a new terminal (T5), which will significantly increase the airport's capacity to handle 83 million passengers and 1 million tons of cargo annually [2] Group 2: Industry Context - The expansion project is considered the top priority for civil aviation development in Shaanxi Province and is the largest and most complex airport construction project in Northwest China [2] - Once completed, the airport will have four runways and four terminals, doubling the terminal area compared to existing facilities [2] - Despite the expansion, Xi'an Airport's passenger traffic has declined in national rankings, dropping from 7th in 2019 to 11th in 2024, indicating a need for improved competitiveness [2][3] Group 3: Strategic Importance - The airport is positioned as a key international aviation hub under the "Belt and Road" initiative, which may help regain competitive advantages and foster the development of the aeronautical economy [3]

Core Viewpoint - Huaru Technology (301302) announced its plan to invest in a new venture capital partnership focused on emerging digital technologies, particularly in virtual reality and artificial intelligence [1] Investment Details - The total committed capital for the Nanjing Keshih Venture Capital Partnership is 50.5 million yuan, with Huaru Technology contributing 20 million yuan, representing 39.6% of the total [1] Investment Focus - The partnership will primarily invest in new cultural consumption formats driven by advancements in digital technologies, including virtual reality (VR), augmented reality (AR), mixed reality (MR), gaming, esports, and virtual reality films [1]

Core Viewpoint - The company, 华如科技, is planning to invest in a new venture capital partnership to enhance its core competitiveness and leverage resources from professional investment institutions [1] Investment Details - The company will act as a limited partner alongside 杭州科实股权投资有限公司 and 深圳产城创新发展研究有限公司 to establish 南京科实创业投资合伙企业 with a total committed capital of 50.5 million yuan [1] - The company will contribute 20 million yuan, representing 39.60% of the total committed capital [1] Investment Focus - The fund will primarily focus on venture investments that align with its partnership goals, particularly in new digital technologies such as virtual reality, spatial computing, artificial intelligence, and real-time rendering [1] - Key investment areas include immersive experience products like VR, AR, MR, gaming, esports, and virtual reality films, as well as other projects proposed by limited partners that support the partnership's objectives [1]

Core Viewpoint - The company, Huaru Technology (301302.SZ), is establishing a partnership with professional investment institutions to enhance its core competitiveness and strategic development through the formation of a new venture capital partnership, Nanjing Keshih Chuangye Investment Partnership [1] Group 1: Investment Details - The total subscribed capital for the new partnership is RMB 50.5 million, with the company contributing RMB 20 million, representing 39.60% of the total [1] - The partnership will focus on venture investments that align with its objectives, particularly in new digital technologies such as virtual reality, spatial computing, artificial intelligence, and real-time rendering [1] Group 2: Investment Focus Areas - Key investment areas include immersive experience products like VR, AR, and MR, as well as sectors such as gaming, esports, and virtual reality films [1] - The partnership may also consider other projects proposed by limited partners that are beneficial for achieving the partnership's goals [1]

Core Insights - The report highlights that interest-driven consumption has become the core engine for growth in the "11.11" market, shifting from a demand-driven logic to an interest-driven one [1][2] - It introduces the "TSTE" consumption experience model, detailing the consumer journey from interest generation to brand loyalty [1] User Research Findings - The current consumption market is undergoing a profound "value return," where consumers are willing to pay for emotional resonance, community recognition, and self-actualization rather than just product functionality [2] - Five distinct interest circles have emerged, shaping the future consumption ecosystem: - Hardcore Tech Enthusiasts focus on intelligent collaboration - Quality Homebodies transform their homes into emotional healing spaces - Entertainment Experience Seekers shift from passive viewing to emotional co-creation - Mind and Body Growth Advocates view consumption as a long-term investment in self - Fashion Lifestyle Enthusiasts evolve from following trends to defining personal style [2] Interest-Driven Value Cycle - The report illustrates how interest drives a cycle of "browsing value - consumption value - sharing value," emphasizing that consumer behavior is not merely shopping but a revolution in identity construction and lifestyle practice [4] - It proposes the "interest value" model, outlining the complete loop from "interest spark" to "consumption action" and finally to "value recognition" [4] Hardcore Tech Enthusiasts - This group is experiencing a leap from "functional satisfaction" to "ecological co-construction," with 91.5% of personal digital consumption during "11.11" focused on tech products [5] - Key trends include the integration of digital devices, the advancement of smart hardware, and the evolution of AI appliances from passive to proactive services [5] Quality Homebodies - This segment is upgrading their living spaces into "emotional healing zones," with 70.5% of consumption focused on cooking and 60.6% on home environment enhancements [6] - Consumers are creating spaces that blend social interaction and solitude, emphasizing the importance of emotional experiences over mere functionality [6] Entertainment Experience Seekers - This group is moving from passive consumption to deep participation, with 44.7% of their spending on gaming and 39.4% on live experiences during "11.11" [7] - They actively seek out experiences that foster emotional connections and cultural identity, transforming entertainment into a process of meaningful co-creation [7] Mind and Body Growth Advocates - This category shows a trend towards "multi-dimensional integration and systematic planning," with 73.5% of spending on outdoor activities and significant investments in knowledge and health [8] - Their approach to personal growth combines traditional wisdom with modern health concepts, emphasizing a holistic life system [8] Fashion Lifestyle Enthusiasts - This group extends aesthetic expression to all aspects of life, with 75.4% of spending focused on fashion and 63.9% on skincare during "11.11" [9] - Their consumption behaviors reflect a shift towards personal style definition and identity construction through image management and lifestyle aesthetics [10]

Core Viewpoint - Multiple regions in China, including Chongqing, Jiangsu, and Inner Mongolia, are implementing policies to support the digital cultural industry, aiming to accelerate the scale and integration of digital cultural resources, thereby unlocking new cultural consumption scenarios and providing strong momentum for the industry's development [1][2]. Group 1: Policy Initiatives - Chongqing's recent policy offers a 15% subsidy for film projects that utilize local companies for digital content services, with a maximum subsidy of 5 million yuan for projects generating costs of 2 million yuan or more [1]. - Local governments are focusing on fostering enterprise growth in the digital cultural sector, promoting collaboration among cultural enterprises, and providing substantial subsidies for high-tech research and production in the film industry [1][2]. Group 2: Industry Characteristics and Growth - The digital cultural industry is crucial for enhancing cultural innovation and reshaping the global cultural supply and value chains, encompassing various segments such as online audio-visual, digital animation, and gaming [2]. - The industry is projected to generate approximately 48,684 billion yuan in revenue in 2023, with an expected annual compound growth rate of about 11% from 2024 to 2029, reaching 97,464 billion yuan by 2029 [3]. Group 3: Challenges and Recommendations - Current challenges in the digital cultural industry include fragmented technology application, weak industry clustering effects, and inadequate intellectual property protection mechanisms [3]. - Experts suggest establishing a collaborative mechanism involving policy guidance, platform empowerment, leading enterprises, and association services to address these shortcomings and encourage cultural enterprises to adopt cloud services and big data technologies [3].