Core Viewpoint - Avita Technology is accelerating its IPO process in Hong Kong, backed by Changan Automobile, Huawei, and CATL, but faces challenges in market positioning and brand recognition as it has yet to produce a blockbuster vehicle [1][2][3]. Group 1: IPO and Market Positioning - Avita has submitted its IPO application to the Hong Kong Stock Exchange, with CITIC Securities and CICC as joint sponsors [1]. - The company initially planned for an IPO between 2024 and 2025, later adjusting its timeline to 2026, making it the first central enterprise brand to set a clear IPO date [1]. - Avita needs a compelling narrative to attract investors, as the market has become more cautious about new energy vehicle companies [1][2]. Group 2: Sales Performance - Avita's sales figures for 2023 are projected at 20,021 units, with expectations of 61,588 units in 2024 and 56,729 units in the first half of 2025, indicating a monthly average of less than 10,000 units [2][3]. - In October 2023, Avita sold 13,506 units, a year-on-year increase of 34.31%, but still significantly lower than competitors like AITO, Li Auto, and NIO [3][4]. - The company set a sales target of 220,000 units for the year but achieved only 47.4% of this target by the end of October [4]. Group 3: Financial Performance - Avita's revenue for 2022, 2023, and 2024 is approximately 28.34 million, 5.645 billion, and 15.195 billion RMB, respectively, with a projected revenue of 12.208 billion RMB for the first half of 2025 [5][6]. - The company has reported net losses of approximately 2.015 billion, 3.693 billion, 4.018 billion, and 1.585 billion RMB for the respective years, with continued losses expected in 2025 [5][6][7]. Group 4: Brand Recognition and Market Challenges - Avita's brand recognition is significantly lower than competitors, with less than 90% of surveyed individuals recognizing the brand, compared to over 95% for Tesla and other new energy vehicle brands [8][12]. - The lack of a standout vehicle has hindered Avita's market presence, with its best-selling model, the Avita 07, selling only 7,684 units in a month [12][13]. - Avita's brand image is perceived as bland, and its reliance on partnerships with major companies like Huawei and CATL is not enough to differentiate it in a competitive market [13][19]. Group 5: Future Plans and Product Strategy - Avita plans to launch four new electric vehicles by the end of 2027, including a large SUV and a mid-sized sedan, in collaboration with its partner, Yingwang [19][23]. - The company is attempting to cater to various market segments, but this broad positioning may dilute its brand value and contradict its initial aim to attract high-net-worth customers [16][17]. - Avita's recent quality issues and customer complaints have further damaged its reputation, necessitating a focus on product quality and customer trust [19][21].

Core Viewpoint - Avita has upgraded its cooperation model with Huawei to the HI PLUS model, enhancing collaboration across various aspects including product development, marketing, and team building [2][3][6]. Group 1: Partnership Development - The partnership between Avita and Huawei began in January 2019, with Avita being an early collaborator in Huawei's HI model [5]. - The HI model allows Avita to define and develop products while Huawei provides a complete set of smart automotive solutions, resulting in the launch of multiple models including Avita 06, 12, 07, and 11 [5][6]. - Avita's sales reached a historical high in October, with a year-on-year growth of 34%, totaling nearly 14,000 vehicles sold [5]. Group 2: Strategic Investments - Avita acquired a 10% stake in Huawei's subsidiary, enhancing strategic collaboration and ensuring revenue growth from any brand associated with Huawei [6]. - As of October, Huawei has partnered with 14 automotive companies, resulting in 33 mass-produced models equipped with Huawei's smart driving and cockpit systems [6]. Group 3: Future Product and Market Strategy - Avita plans to invest 50% of its efforts in enhancing marketing and services, focusing on product technology and service improvements [7]. - The first model under the HI PLUS model will be a flagship large SUV priced at over one million yuan, developed jointly by Avita and Huawei [7]. - Avita aims to accelerate its product launch pace, with four new models planned for next year, while also undergoing significant upgrades to existing products [9][10]. Group 4: Global Expansion - Avita is actively pursuing international markets, having entered 34 countries and regions, with plans to expand into Latin America and the Middle East [11]. - The company's global strategy is aligned with the broader goals of Changan Automobile, emphasizing the importance of international presence for Chinese brands [11].

Core Insights - The strategic partnership between Avatr and Huawei has evolved from the HI model to the HI PLUS co-creation model, marking a significant upgrade in their collaboration and setting a new path for cooperation in the automotive industry [1][17] - This partnership emphasizes a comprehensive approach covering user insights, product definition, R&D, marketing, and service, aiming to reshape the luxury smart electric vehicle market and support the high-end branding of Chinese manufacturers [1][17] Technology Collaboration - The core of the Avatr and Huawei partnership is technological collaboration, transitioning from single component empowerment to full-stack joint R&D under the HI PLUS model [3] - Avatr's vehicles are equipped with Huawei's advanced technologies, creating a positive feedback loop between technology upgrades and product iterations [3] Smart Driving Innovations - The Huawei Dry Kun ADS 4 system has been integrated across all Avatr models, making it the first brand to fully deploy advanced driving assistance features [5] - The Avatr 12 model showcases advanced sensing capabilities with a four-laser radar system, enhancing performance in complex driving conditions [5] Smart Cabin Features - The HarmonySpace 5 smart cabin provides seamless integration with mobile devices, enhancing user experience with fast voice recognition and interactive features [6] - The Avatr 06 model is designed with advanced detection capabilities, catering to younger users with its innovative design and technology [6] Powertrain Technology - The Avatr 12 offers both pure electric and range-extended power options, with impressive performance metrics such as a 356 km electric range and a 3.8-second acceleration time for the all-wheel-drive version [7] - The collaboration aims to launch 17 new models by 2030, covering various segments including sedans, SUVs, and MPVs [7] Ecosystem Collaboration - The HI PLUS model focuses on channel integration, service upgrades, and capital binding to create a closed-loop ecosystem [8] - Avatr has entered the Huawei ecosystem, allowing users to browse and purchase vehicles through the Huawei Dry Kun app, enhancing market reach [11] Capital Binding - Avatr's investment of 11.5 billion yuan in Huawei has established a strong capital relationship, ensuring long-term stability and coherence in decision-making [12] - The partnership has resulted in significant sales growth, with Avatr achieving a record high of 13,506 units sold in October 2025, a 34% year-on-year increase [12] User Co-Creation - The partnership emphasizes user co-creation, allowing customers to participate in product development and fostering emotional connections with the brand [13] - Initiatives like the Avatr × Huawei Dry Kun Smart Driving City Open Competition engage users in real-world scenarios, enhancing product relevance [15] Brand Recognition - Positive user experiences and endorsements from Huawei employees have strengthened brand recognition and loyalty, creating a virtuous cycle of internal approval and market promotion [16] - The collaboration is positioned as a model for how Chinese brands can leverage technology and user engagement to compete in the global high-end automotive market [17]

Summary of Changan Automobile Conference Call Company Overview - **Company**: Changan Automobile - **Date**: June 18, 2025 Key Points Industry and Market Performance - Changan Automobile's Q1 financial report shows initial signs of integration effects, with actual performance exceeding market expectations despite initial pessimism [2][3] - The company has launched three new energy vehicles (NEVs) that have performed strongly in the market, with significant order volumes and delivery targets [2][4][5] New Energy Vehicle Sales - **Avita 06**: Orders exceeded 12,500 within 48 hours of launch, with over 6,000 units delivered in May and a target of over 8,000 monthly sales [2][4] - **Changan Qiyuan K07**: Orders surpassed 50,000, with over 12,000 units delivered in May and a target of 15,000 monthly sales [2][5] - **Deep Blue S09**: Orders exceeded 21,100, with a target of over 10,000 monthly sales [2][5] Upcoming Product Launches - Changan plans to launch three new NEVs in the second half of 2025: - **Qiyuan A06**: A mid-size sedan with a target of 150,000 to 200,000 monthly sales [2][6] - **B216**: An entry-level compact SUV with a target of 200,000 monthly sales [2][6] - **Deep Blue C518**: A compact sedan with a target of 100,000 to 150,000 monthly sales [2][6] Competitive Strategy - To address industry price wars, Changan is implementing differentiated competition and cost-reduction strategies through platformization [2][7][8] - The "333 strategy" will be employed for new product launches, allowing for rapid marketing adjustments based on market feedback [2][8] International Expansion - Changan's overseas business is performing well, with high-margin business nearly doubling [2][9] - The export target for 2025 is set at a minimum of 700,000 units, aiming for 1,000,000 units, representing a growth of 50% to 100% compared to 2024 [2][10] - The company plans to enter major markets such as Brazil and Algeria, with a focus on expanding local production capacity [2][10] Integration with Military Industry Group - Changan is undergoing a strategic integration with the Military Industry Group, which is expected to enhance its decision-making autonomy and accelerate internationalization [2][11] Financial Projections and Break-even Analysis - The break-even point for Avita is between 20,000 to 25,000 units, with expectations for profitability in the next fiscal year [2][13] - Changan Qiyuan aims to significantly reduce losses this year, with a break-even point of 30,000 to 35,000 units [2][13] Brand Promotion Strategy - Changan emphasizes brand promotion through product diversification and new media marketing, including collaborations with celebrities and influencers [2][15] Production and Delivery Timeline - New products typically require a production ramp-up period of two to three months to reach high-efficiency production levels [2][14] Additional Insights - The integration with the Military Industry Group is a significant strategic move aimed at enhancing Changan's market position and operational efficiency [2][11] - The company's proactive approach to international market expansion and product diversification positions it well for future growth in a competitive landscape [2][10]

Group 1: Current Business Performance - Avita has achieved a milestone of "three years and four vehicles," with a total sales volume exceeding 150,000 units since deliveries began at the end of 2022 [1] - In May 2025, Avita's sales reached 12,767 units, marking a year-on-year increase of 179% and setting a new monthly sales record [1] - The company has established over 700 channel touchpoints, covering 212 cities, with a city coverage rate of 82% and a core business district coverage rate of 76% as of the end of May [1] Group 2: Product Development and Future Plans - Avita plans to launch 17 new products by 2030, covering a full spectrum of vehicle types including sedans, SUVs, sports cars, and MPVs [2] - The company has upgraded its service commitment, enhancing service levels across the board [2] Group 3: Global Expansion Strategy - Avita aims to enter over 50 countries by 2025, with a target of 16,000 units in overseas sales and 60,000 units by 2027 [3] - The brand's first model, Avita 11, was successfully launched in Hong Kong, with prices set at HKD 513,800 and HKD 608,800 for the Premium and Max versions, respectively [3] Group 4: Battery Technology and Production Capacity - The company plans to complete the investment in 50GWh battery cell production capacity by 2026, reaching a total capacity of 75GWh [4] - Avita aims to achieve solid-state battery validation by 2026 and gradually ramp up production by 2027, targeting an energy density of 400Wh/kg [4] Group 5: Regional Market Strategies - In Southeast Asia, Avita's Thailand production base commenced operations in May 2025, with a goal to enter the world's top 10 brands by 2027 [5] - In Europe, the company plans to complete marketing and service infrastructure by 2025 and introduce six new energy models by 2027 [5] - Avita aims to enter the Brazilian market in 2025 and achieve top 10 brand status in the region by 2026 [5] - The company is focusing on fuel vehicles in the Middle East and Africa, with plans to establish channels in Egypt, Morocco, and Qatar by 2025 [5]

Investment Rating - The report maintains a "Recommended" rating for the company [6]. Core Views - The company is experiencing a strong product cycle in the new energy sector, with significant growth in sales and a clear strategy for global expansion [2][4]. - The company aims to achieve a total sales target of 3 million vehicles by 2025, with 1 million of those being new energy vehicles [2]. - The report highlights the acceleration of the company's transformation towards electric and intelligent vehicles, supported by partnerships with Huawei [4]. Summary by Sections Sales Performance - In April, the company's wholesale sales were 191,000 vehicles, down 9.3% year-on-year and down 28.9% month-on-month. Cumulative sales from January to April reached 896,000 vehicles, a slight decrease of 0.7% year-on-year [1]. - The company's self-owned passenger vehicle sales in April were 109,000 units, down 11.1% year-on-year and down 33.9% month-on-month. Cumulative sales for the first four months were 562,000 units, up 0.3% year-on-year [1]. New Energy Vehicle Growth - The company saw a significant increase in new energy vehicle sales, with April sales reaching 62,000 units, up 19.8% year-on-year, although down 28.9% month-on-month. Cumulative sales for the first four months were 256,000 units, up 41.9% year-on-year [2]. - The deep blue brand sold 20,000 units in April, up 58.0% year-on-year, while the Avita brand sold 11,681 units, up 122.6% year-on-year [2][3]. Global Expansion Strategy - The company's overseas sales in April were 42,000 units, up 34.0% year-on-year, with cumulative sales for the first four months reaching 202,000 units, up 43.7% year-on-year [4]. - The company plans to establish 8 new operating entities and 16 logistics nodes overseas by 2025, aiming to enhance its global market presence [4]. Financial Forecast - The report projects revenues of 189.6 billion, 209.5 billion, and 233.5 billion yuan for 2025, 2026, and 2027 respectively, with net profits of 8.9 billion, 10.8 billion, and 12.7 billion yuan for the same years [5][21]. - The earnings per share (EPS) are expected to be 0.89, 1.09, and 1.28 yuan for 2025, 2026, and 2027 respectively, with corresponding price-to-earnings (PE) ratios of 14, 11, and 10 [5][21].

Investment Rating - The report maintains a "Recommended" rating for the company [6]. Core Views - The company reported Q1 2025 revenue of 34.16 billion yuan, a year-on-year decrease of 7.7% and a quarter-on-quarter decrease of 30.0%. The net profit attributable to the parent company was 1.35 billion yuan, up 16.8% year-on-year but down 63.8% quarter-on-quarter. The non-recurring net profit was 780 million yuan, a significant increase of 601.0% year-on-year, but down 13.7% quarter-on-quarter [1][2]. - The company's sales of self-owned passenger vehicles reached 453,000 units in Q1 2025, an increase of 3.5% year-on-year but a decrease of 10.8% quarter-on-quarter. The sales of self-owned new energy passenger vehicles were 194,000 units, up 50.7% year-on-year but down 30.4% quarter-on-quarter [1][2]. - The gross profit margin for Q1 2025 was 13.9%, a decrease of 0.5 percentage points year-on-year and 2.3 percentage points quarter-on-quarter, primarily due to increased terminal discounts and lower cost reductions recognized in the quarter [1][2]. Summary by Sections Financial Performance - Q1 2025 total revenue was 34.16 billion yuan, with a year-on-year decline of 7.7% and a quarter-on-quarter decline of 30.0%. The net profit attributable to the parent company was 1.35 billion yuan, reflecting a year-on-year increase of 16.8% but a quarter-on-quarter decrease of 63.8% [1][2]. - The company’s gross profit margin decreased to 13.9% in Q1 2025, impacted by increased competition and pricing pressures [1][2]. Sales and Market Position - The company’s self-owned passenger vehicle sales reached 453,000 units in Q1 2025, with a year-on-year increase of 3.5% and a quarter-on-quarter decrease of 10.8%. The sales of self-owned new energy vehicles were 194,000 units, marking a year-on-year increase of 50.7% [1][2][3]. - The company plans to launch new models under the Deep Blue and Avita brands, aiming for a global sales target of 500,000 units in 2025 [3]. Future Outlook - The report forecasts revenues of 189.6 billion yuan, 209.5 billion yuan, and 233.5 billion yuan for 2025, 2026, and 2027 respectively, with net profits projected at 8.87 billion yuan, 10.76 billion yuan, and 12.72 billion yuan for the same years [4][5]. - The expected earnings per share (EPS) for 2025, 2026, and 2027 are 0.89 yuan, 1.09 yuan, and 1.28 yuan respectively, with corresponding price-to-earnings (PE) ratios of 14, 11, and 10 [4][5].

Investment Rating - The report maintains a "Recommended" rating for the company [6] Core Views - The company reported Q1 2025 revenue of 34.16 billion yuan, a year-on-year decrease of 7.7% and a quarter-on-quarter decrease of 30.0%. The net profit attributable to shareholders was 1.35 billion yuan, up 16.8% year-on-year but down 63.8% quarter-on-quarter. The non-recurring net profit was 780 million yuan, a significant increase of 601.0% year-on-year, but down 13.7% quarter-on-quarter [1][2] - The company's sales of self-branded vehicles reached 453,000 units in Q1 2025, a year-on-year increase of 3.5% but a quarter-on-quarter decrease of 10.8%. The sales of self-branded new energy vehicles were 194,000 units, up 50.7% year-on-year but down 30.4% quarter-on-quarter [1][2] - The gross profit margin for Q1 2025 was 13.9%, a decrease of 0.5 percentage points year-on-year and 2.3 percentage points quarter-on-quarter, primarily due to increased terminal discounts and lower cost reductions [1][2] Financial Performance Summary - The report forecasts revenues of 189.55 billion yuan, 209.46 billion yuan, and 233.54 billion yuan for 2025, 2026, and 2027 respectively, with corresponding net profits of 8.87 billion yuan, 10.76 billion yuan, and 12.72 billion yuan [4][5] - The earnings per share (EPS) are projected to be 0.89 yuan, 1.09 yuan, and 1.28 yuan for the years 2025, 2026, and 2027 respectively, with price-to-earnings (PE) ratios of 14, 11, and 10 [4][5] - The company plans to accelerate its new energy transition with new models and aims for global sales of 500,000 units in 2025, including 400,000 units domestically and 100,000 units overseas [3][4]

Investment Rating - The automotive industry maintains a "Recommended" investment rating, indicating a positive outlook for the sector's fundamentals and expectations for the industry index to outperform the benchmark index [5][30]. Core Insights - The automotive industry experienced an overall decline of 0.6% from April 13 to April 19, with significant new car launches ahead of the Shanghai Auto Show, including models from Zeekr, AITO, and NIO [1][2]. - Huawei and SAIC jointly launched the "Shangjie" brand, with an initial investment of 6 billion yuan and plans for a dedicated factory, aiming to introduce their first model priced between 180,000 to 250,000 yuan by mid-year [1][24]. - The automotive sector is witnessing a global expansion, with companies like BYD entering new markets in Europe and Southeast Asia, and Xpeng planning local production in Indonesia [21][23][27]. Market Performance Overview - The automotive sector's performance was mixed, with some sub-sectors like automotive services and motorcycles showing gains of 1.9% and 1.3%, while passenger vehicles and auto parts saw declines of 1.0% and 1.2% respectively [2][11]. - Notable individual stock performances included Huayang Racing (+19.4%), Jianbang Technology (+18.1%), and Jiuzhi Co. (+17.8%), while Xinquan Co. (-9.1%) and Meili Technology (-7.7%) faced significant declines [3][13]. Recent Developments - Several new models were launched, including the BYD Han L and Tang L, as well as the AITO Wenjie M8 and NIO Firefly, with prices ranging from 119,800 to 449,800 yuan [18][20]. - The industry is also seeing advancements in smart driving technology, with Xpeng aiming for L3 level autonomous driving by the end of 2025 [21]. - The establishment of the "Shangjie" brand by Huawei and SAIC is seen as a strategic move to capture a significant share of the growing market for new energy vehicles [24].

Investment Rating - The report maintains a "Recommended" rating for the company, with a target price of 12.20 CNY per share, corresponding to a PE ratio of 14 for 2025 [4][6]. Core Views - The company reported total revenue of 159.73 billion CNY for 2024, a year-on-year increase of 5.6%, and a net profit attributable to shareholders of 7.32 billion CNY, up 104.5% year-on-year [1]. - The company is accelerating its transition to new energy vehicles, with significant sales growth in its self-branded models, particularly in the new energy segment [4]. - The report forecasts revenues of 189.55 billion CNY, 209.46 billion CNY, and 233.54 billion CNY for 2025, 2026, and 2027 respectively, with net profits projected at 8.87 billion CNY, 10.76 billion CNY, and 12.72 billion CNY for the same years [4][12]. Summary by Sections Financial Performance - In Q4 2024, total revenue reached 48.77 billion CNY, reflecting a 13.2% year-on-year increase and a 42.5% quarter-on-quarter increase. The net profit attributable to shareholders for the same period was 3.74 billion CNY, up 159.0% year-on-year and 400.3% quarter-on-quarter [1][3]. - The average selling price (ASP) for vehicles in Q4 2024 was 96,000 CNY, with a gross margin of 16.2%, showing a slight improvement from the previous quarter [2]. Sales and Market Dynamics - The company sold 507,000 self-branded passenger vehicles in Q4 2024, a 21.3% increase year-on-year and a 49.7% increase quarter-on-quarter. The sales of self-branded new energy vehicles reached 279,000 units, up 66.6% year-on-year and 87.7% quarter-on-quarter [2][3]. - The report highlights the launch of new models under the Deep Blue and Avita brands, with ambitious sales targets for 2025, including a goal of 500,000 units globally [4]. Cost and Expense Management - The report notes an increase in sales expenses due to the launch of new models, with sales, management, R&D, and financial expense ratios reported at 5.8%, 1.8%, 4.2%, and -0.4% respectively for Q4 2024 [3].