Investment Rating - The report maintains a "Buy" investment rating for the company [1] Core Views - The company shows steady revenue growth with a focus on category expansion [1] - In Q1 2025, total revenue reached 595 million yuan, representing a 10% year-on-year increase, while net profit attributable to shareholders decreased by 8% to 68 million yuan [4][5] - The report highlights the impact of rising raw material costs on profit margins, with a slight decrease in gross margin to 29.91% [5] - The company is expected to improve profitability through scale effects and ongoing channel expansion [7] Summary by Sections Financial Performance - Q1 2025 gross margin decreased by 0.1 percentage points due to increased raw material costs, but the company is maintaining stable margins through technical upgrades and channel expansion [5] - Sales expense ratio and management expense ratio both increased by 0.2 percentage points to 13.36% and 4.05%, respectively, while net profit margin decreased by 2 percentage points to 11.45% [5] Product and Channel Development - Revenue growth for fish and bean products exceeded 15% in Q1 2025, with ongoing expansion opportunities in fish products [6] - The company is leveraging health attributes of short-shelf-life products to achieve high repurchase rates [6] - Traditional e-commerce channels saw double-digit growth, and the company is enhancing brand perception through e-commerce initiatives [6] Profitability Forecast - The company is expected to cultivate strong brand potential through new products and continue expanding across all channels [7] - EPS forecasts for 2025-2027 are 0.72, 0.87, and 1.03 yuan, with corresponding PE ratios of 19, 16, and 13 times [7] - Revenue projections for 2025-2027 are 2,771 million, 3,239 million, and 3,703 million yuan, with growth rates of 14.9%, 16.9%, and 14.3% respectively [11]

Group 1: Sales Performance - The company's overseas market sales revenue for 2024 is approximately $34 million, representing a year-on-year increase of about 90% [2] - In Q1 2025, the company reported revenue of $595 million, a year-on-year growth of 10.27%, with a net profit of $67.55 million [4] - The company's contract liabilities decreased from $150 million at the beginning of the quarter to $70 million by the end, indicating a significant reduction [5] Group 2: Product Development and Innovation - The company has developed multiple konjac products and plans to innovate based on market needs to enhance sales scale [3] - In 2024, the company launched several innovative products, including nitrogen-packed deep-sea fish rich in DHA and zero-additive quail eggs [4] - The company focuses on three main categories: fish products, poultry products, and bean products, with six major product lines [4] Group 3: Market Strategy and Brand Development - The company is enhancing brand awareness through collaborations with celebrities and influencers on social media platforms [5] - There are no current plans to invest in snack chain stores to increase market share [4] - The company emphasizes a high dividend policy, having introduced mid-term dividends in 2024 [4] Group 4: Operational Challenges and Responses - The company faces challenges in its internationalization strategy but is actively working to develop products that meet local tastes and standards [2] - The negative change in operating cash flow in Q1 was primarily due to increased cash payments for goods and services [3] - The company has no current plans for share reduction but will disclose any future plans as required [3]

Investment Rating - The report maintains a "Buy" rating for the company [1][6] Core Viewpoints - The company achieved a revenue of 595 million yuan in Q1 2025, representing a year-on-year increase of 10.27%. However, the net profit attributable to shareholders decreased by 8.21% to 68 million yuan, and the net profit after deducting non-recurring gains and losses fell by 8.61% to 53 million yuan [2] - The offline channel expansion is progressing well, with significant growth in snack specialty channels and stable growth in circulation channels. The online channel experienced a slight decline, but traditional e-commerce and content e-commerce showed improvement [3] - The gross profit margin for Q1 2025 was 29.91%, a slight decrease of 0.11 percentage points year-on-year. The net profit margin attributable to shareholders was 11.34%, down 2.28 percentage points year-on-year [4] - The snack food industry continues to benefit from emerging channels such as snack specialty stores and membership supermarkets, which are driving alpha growth despite overall weak consumption [5] Financial Summary - The company forecasts revenue for 2025 to be 2.758 billion yuan, with a year-on-year growth of 14.4%. The net profit is projected to be 328 million yuan, reflecting a 12.6% increase [8] - The earnings per share (EPS) estimates for 2025 have been adjusted to 0.73 yuan, with corresponding price-to-earnings (PE) ratios of 18, 16, and 14 for the years 2025, 2026, and 2027 respectively [6][10]