思美传媒大力推动AI技术的应用落地，助力广告营销业务增质提效。同时，公司加速布局新文旅，用 数字营销服务经验赋能文旅产业。新传媒和新文旅两大业务齐头并进，"传媒+科技+文旅"融合发展， 为公司业务拓展打开了新的空间。 思美传媒子公司八方腾泰深耕移动广告业务，在报告期内推出AdPex一站式智能投放平台，实现广告内 容的高效分发。AdPex致力于打造高效、精准、成本效益高的广告投放解决方案，彰显了公司的研发创 新能力。 值得关注的是，子公司八方腾泰现已正式成为Apple Ads官方合作伙伴，为思美传媒业务出海提供了重 要契机。在苹果广告业务全球化拓展的背景下，与Apple Ads的合作有望助力公司在国际广告市场中占 据一席之地。 8月27日，思美传媒（002712）（002712.SZ）发布2025年上半年业绩报告。报告期内，公司实现营业收 入35.58亿元，同比增长26.78%。在广告市场整体微增的背景下，保持了良好的增长韧性。 AI赋能新传媒业务，夯实基本盘加速出海 近年来，AI技术迭代升级，推动营销内容高效生成，广告投放精准度和效率显著提升。思美传媒积极 强化AI技术，致力于构建以人工智能为核心的内容生产体 ...

Core Insights - Apple has introduced significant updates to the App Store during WWDC25, focusing on enhancing app visibility and user experience through new features like App Tags, natural language search, and custom product pages [1][32]. Group 1: App Tags - The introduction of App Tags aims to help users better understand the features or functionalities of apps and games, generated by Apple's large language model and verified by human review [3]. - App Tags will be displayed on product pages and in key areas of the App Store, allowing users to discover apps based on specific functionalities rather than just categories [4][7]. - The feature will roll out in phases, starting with a limited number of apps in the US App Store, expanding to all apps and other markets later this year [6]. Group 2: Natural Language Search - The App Store will now support natural language search, enabling users to describe their needs in everyday language for more accurate search results [9]. - This feature is currently limited to English and a select number of apps in the US, with plans for broader implementation [11]. - The traditional ASO (App Store Optimization) approach will be restructured, encouraging developers to embed scenario-based descriptions in metadata rather than relying solely on keyword stuffing [12]. Group 3: Custom Product Pages - Developers can now assign keywords to custom product pages, allowing these pages to appear in search results for those specific keywords [13]. - This change enables the display of different content for various keywords, potentially increasing download conversion rates [18]. - The custom product pages will not require additional review once keywords are assigned, streamlining the process for developers [15]. Group 4: Screenshot Keywords - There are speculations that Apple may be using OCR technology to extract text from app screenshots, which could influence search rankings by enhancing keyword relevance [20]. - Recommendations for optimizing screenshots include using high-contrast text, easily readable fonts, and focusing on a single keyword theme per screenshot [21][23]. Group 5: Accessibility Feature Tags - Apple has added accessibility feature tags to app product pages, allowing users to see if an app supports specific accessibility functions before downloading [25]. - This feature will be available in beta and is expected to fully launch later this year, with implications for app visibility in search results based on user queries related to accessibility [31]. Conclusion - The new features and updates from Apple are designed to improve app exposure, data attribution, and download conversion rates, making it essential for developers to adapt their strategies accordingly [32].