"七夕"临近，黄金市场迎来传统消费旺季。近日，证券时报记者走访发现，市场依旧维持一定的热度，但消费者变得越来越谨慎。与此同时，"痛金"迅速 走红，相关黄金饰品也成为热门畅销货。 "痛金"：情感消费？ "痛金"一词中的"痛"，源自日本御宅族文化，指在物品上添加动漫元素，以公开表达喜好，就好像自己被这份喜爱"痛"到，非得大声喊出来一样。这种文化不断发 展，就有了"痛金"。 "很多年轻人来这里咨询IP联名金饰，也就是所谓的'痛金'，但因为我们没有版权，所以不会摆在柜台销售。"近日，记者走访深圳水贝黄金珠宝市场，有商家表 示："这边金价和工费比品牌金饰低很多，而且这些饰品具有情感投射与投资保值的双重属性。" 记者在多个社交平台上看到，"痛金"相关话题浏览量都已经突破百万。在闲鱼等二手交易平台，相关金饰的热度很高，价格也明显高于市场价格。例如，一款老凤 祥和高达联名的限量黄金摆件，100克的重量要价128000元，相关帖子的浏览量突破4万。更有克重为1克的金钞，目前在二手交易平台上已被炒至近1600元。 多家品牌金饰与知名IP合作推出的系列产品，涵盖了动漫、游戏等多个领域，特别受到年轻消费者的欢迎，成为各大黄金珠宝品牌 ...

Group 1 - The gold jewelry industry is experiencing a transformation with a focus on brand upgrades and consumer preferences shifting towards innovative and differentiated products [1][4] - Young consumers are increasingly driving demand for gold jewelry, moving from a singular focus on value preservation to a multi-faceted approach that includes cultural recognition and emotional value [1][2] - The rise of IP collaborations in gold jewelry, particularly appealing to younger demographics, is becoming a significant growth engine for the industry [2][3] Group 2 - Companies are enhancing their product offerings by integrating cultural and emotional values, aiming to create unique products that resonate with younger consumers [3][4] - The industry is transitioning from a focus on store expansion to prioritizing product quality and brand differentiation, reflecting a shift in consumer expectations [4] - The emergence of brands like Laopu Gold is leading the industry towards a more brand-centric and high-end development model, which is expected to increase customer loyalty and profitability [4]