今年以来，全球智能眼镜市场迎来爆发式增长，第二季度出货量同比增长54.9%。随着巨头们新品迭 出，AI（人工智能）眼镜概念股已出现多轮行情。 与普通眼镜相比，AI眼镜被看作是下一代人机交互的入口，其技术路线目前分为三大交互范式，有以 Rokid为代表的"光波导显示派"，以META为代表的"无屏语音派"，还有以苹果为代表的"空间计算派"； 此外，阿里、小米等科技大厂的入局更是给AI眼镜赛道添了新火。 9月，META发布了首款搭载屏显功能的智能眼镜并宣布开放平台与AI技术。10月11日，灵伴科技旗下 的新品Rokid Glasses在平台Kickstarter的众筹项目获得5157名海外支持者，众筹金额定格在362.60万美 元。从META的新品发布到Rokid的产品出海，可以看出，AR+AI形态已经成为智能眼镜发展的重要方 向之一。 那么，竞争激烈的AI眼镜赛道究竟是真智能还是伪需求？企业如何打通"舒适—实用—时尚"的不可能三 角，通过技术创新解决全球用户的适配难题？近日，《每日经济新闻》（以下简称NBD）记者在第四 届全球数字贸易博览会上专访了灵伴科技董秘兼高级副总裁宓群。 操作系统是掌握体验和功耗的密码 我 ...

从上海WAIC到杭州数贸会，一副来自Rokid乐奇的"大眼镜"成为今年多个全球科技盛会上的明星。 Rokid乐奇数贸会现场 这副"眼镜"背后的企业是Rokid乐奇（杭州灵伴科技），由祝铭明在2014年创立，专注于人机交互技术产品，包括AR眼镜等软硬件产品的研发和以YodaOS 操作系统为载体的生态构建。 去年11月，Rokid乐奇推出最新款AR眼镜Rokid乐奇眼镜（Rokid Glasses），凭借明显提升的性能与穿戴体验受到市场关注和普遍好评。随着产品在国内外热 度不断提升，Rokid乐奇也被业界称作杭州"第七小龙"。 Rokid乐奇走红，一定程度上也是全球AR眼镜行业整体爆发的体现。随着硬件供应链实现一系列技术突破，AI技术商业化落地加速，AR眼镜的实用性和市 场前景正在被更多人看到，有望成为继手机之后下一个爆款终端。在这场技术与产品的加速赛中，已经奔跑十年的Rokid乐奇也仍未放松脚步。 1.技术突破带动AR眼镜全球爆火 8月26日，Rokid Glasses海外发布会在纽约举行，全球众筹也同步在Kickstarter平台开启。截至10月9日，众筹金额已经超过340万美元，打破全球XR行业历 史记录， ...

文 | TMT星球，作者 | 黄燕华 谈及当前科技圈的宠儿，除了人形机器人，另一个则非AR眼镜莫属。 近日，全球科技巨头Meta首席技术官安德鲁·博斯沃思（Andrew Bosworth）对外透露，Meta 于今年9月 推出的AR智能眼镜Meta Ray-Ban Display市场反应强于预期，线下零售店几乎全部售罄，将增加销售点 数量，从而保证供货量。 Meta Ray-Ban Display的火爆从侧面反映出AR眼镜市场的热度有增无减。 事实上，进入2025年后，从各大科技展会，到日常社交媒体的热门讨论，AR眼镜频繁闯入大众视野， 看似将开启一场席卷全球的科技变革。 有人甚至将AR眼镜与iPhone的诞生相媲美，认为这是个能够改变某个行业或领域格局，且深刻影响人 们日常生活和社会结构的产品，称之为属于AR眼镜的"iPhone时刻"。 但若拨开这层火热的表象，深入探究其市场渗透率、用户接受度等实际情况时，会发现AR眼镜距离真 正意义上的普及，似乎还有相当漫长的路要走。 在社交平台或商品评论区，关于AR眼镜的吐槽层出不穷，甚至有用户将之列为"年度最后悔产品"。 市场不减的热度与用户实际体验背离的背后，究竟是行 ...

互动体验区"跨国咖啡馆"也人气高涨。观众可佩戴Rokid乐奇眼镜与外国店员进行多语言实时对话，亲身体验AR翻译在真实场景 中的应用。 除Rokid乐奇眼镜外，现场还可体验、了解Rokid乐奇的另外四款AR产品。观众可通过Rokid AR Lite感受300英寸虚拟巨幕的沉浸 观影。 行业应用区则展示Rokid Glass 3、Rokid AR Studio、Rokid X-Craft在医疗、电力、石油等工业领域的深度应用。 9月25日-29日，第四届全球数字贸易博览会（下称"数贸会"）在浙江杭州举办，Rokid乐奇携五款AR眼镜产品——Rokid Glasses、Rokid AR Lite、Rokid AR Studio、Rokid X-Craft和Rokid Glass 3亮相此次数贸会。 据介绍，Rokid乐奇亮相本届数贸会的亮点是"带显示的AI眼镜"，重点展示了Rokid乐奇眼镜（Rokid Glasses）在AI交互中的显示 技术优势。该眼镜采用一体化结构设计，将芯片、电池、摄像头、麦克风等核心部件集成于轻量化镜架中，外观贴近日常眼 镜，兼顾时尚与实用。用户可通过语音或触控镜腿实现提词、翻译、导航、拍 ...

● 本报记者 罗京 在第四届全球数字贸易博览会上，一副重量不足50克、形态近乎普通眼镜的乐奇AI+AR眼镜，让佩戴 者眼前实时浮现信息窗口，引得观众惊叹；不远处，秋果计划科技有限公司的展台上，观众们排队体验 Wigain Omnision XR智能眼镜的实时翻译和购物功能。一批AI智能眼镜产品正悄然改变人机交互的边 界。 业内人士表示，随着ChatGPT-4o及豆包视觉模型的发布，多模态AI加速落地，语音、视频及图片等交 互方式有望刷新市场对于AI能力的认知。AI与AR眼镜产品具备透视能力，同时，设备搭载摄像头、麦 克风及扬声器等多种传感器，可实现素材实时获取，有望成为多模态AI终端的更优选择。 解锁多元场景体验 成立于2021年的秋果计划，今年是第三次参加数贸会。在本届数贸会上，秋果计划展出了旗下首款融合 人工智能能力的全彩碳化硅光波导XR眼镜。据介绍，该款眼镜将视场角由行业AI眼镜的30°提升到 50°，升级视野，实现大屏体验；自研的绿洲系统让眼镜摆脱了手机，成为独立智能终端；融入智能体 Wigain，整合购物、翻译、社交等多元功能。 "Wigain Omnision XR眼镜能够将手机、电脑的功能与应用 ...

数贸会首日，场内几十家AI+科技企业展区前，挤满了想一睹新品的客商和记者，场外源源不断前来更多等待入场的观众。 用意念就能控制的机械臂、1秒能跑10米的机器人、铁盒子里的绿色农场……9月25日，尽管杭州天气依旧闷热，但丝毫没有阻挡科技发烧友涌向2025数贸 会（第四届全球数字贸易博览会，以下简称"数贸会"）现场的热情。 本届数贸会由浙江省人民政府和商务部共同主办，杭州市人民政府、浙江省商务厅、商务部外贸发展事务局承办，杭州市会展集团作为运营单位，总共将持 续5天（9月25日-29日）。与往届相比最大的不同，在于聚焦数字贸易与AI深度融合，集结了从算力基建、大模型到具身智能、行业应用的全链路前沿企 业，成为科技发烧友不愿错过的线下狂欢。 杭州这场顶级盛会刷屏了， 极客们为什么挤满了这些企业的展区？ 本次数贸会共设置1个主题展馆、人工智能、丝路电商、智慧物流、智慧空间、数字文娱、数字医疗和数智出行7个特色展区，总占地面积15.5万平方。为了 方便你"抓重点"，我们跑遍所有展馆后，从每个展馆中分别挑选出1-2家企业的"镇馆之宝"，以便你直观感受到此次数贸会的精华所在，同时把握当下中国 产业未来一线脉搏。 主题展馆： ...

Core Insights - The global VR headset shipments are expected to decline by 14% year-on-year in the first half of 2025 due to continued weak demand in the consumer market [1] - Meta maintains a dominant position in the VR market, holding approximately 80% market share in the first half of 2025 [1] - The AR smart glasses market is projected to experience significant growth, with a compound annual growth rate (CAGR) of 69% from 2024 to 2027, driven by increased investments from major tech companies [1] VR Headset Market - The overall competitive landscape in the VR market remains stable, with few new product launches from major OEMs [1] - Meta continues to lead the market significantly, indicating a strong brand presence and product acceptance [1] AR Smart Glasses Market - Global AR smart glasses shipments increased by 50% year-on-year in the first half of 2025, signaling a recovery in market sentiment [3] - Birdbath technology-based AR smart glasses dominate the market with a 78% share, while waveguide technology-based glasses account for about 17% [3] - The average selling price of waveguide AR glasses is approximately 27% higher than that of more mature Birdbath products [3] Key Products and Innovations - Xreal One is the best-selling model among Birdbath technology products in the first half of 2025, followed by RayNeo Air 3s and RayNeo Air 3 [7] - RayNeo Air 3s features a competitive price of approximately $269 and significant improvements in optical systems [7] - Even Realities G1, a waveguide technology product, has shown strong sales despite its higher price point of $599 due to its lightweight and stylish design [7] Competitive Landscape - Xreal and RayNeo together hold over 60% of the global AR smart glasses market share in the first half of 2025 [8] - RayNeo surpassed competitors in Q2 2025 with multiple new product launches, including the RayNeo Air 3s and RayNeo X3 Pro [8] - Upcoming products like Xreal One Pro and Rokid Glasses are expected to enhance competition in the AR market [9] Future Outlook - The AR smart glasses market is anticipated to become more competitive in the second half of 2025, with new product launches expected to reshape market dynamics [9] - Notable upcoming products include Meta Ray-Ban Display and Alibaba's Quark "AR+AI" glasses, which are expected to increase the market share of waveguide products [9]

Investment Rating - Industry Rating: Outperform the market [6] - Rating Change: Maintain [6] Core Insights - On September 18, 2025, Meta announced the launch of three new AI smart glasses at the Meta Connect 2025 event, including Meta Ray-Ban Display, Oakley Meta Vanguard, and Ray-Ban Meta Gen 2 [1][11] - Meta Ray-Ban Display is the first AI smart glasses with high-resolution full-color display, featuring a 600x600 pixel right-eye display, 90Hz refresh rate, and peak brightness of 5000 nits, priced at $799 and set to launch on September 30, 2025 [2][12] - The new generation Ray-Ban Meta and Oakley Meta Vanguard smart glasses have upgraded hardware and software, with Ray-Ban Meta offering 8 hours of mixed-use battery life and 3K video recording capabilities, priced at $379 [3][20] - Oakley Meta Vanguard features a 12MP camera, 3K video recording, and IP67 waterproof rating, priced at $499 and launching on October 21, 2025 [3][19] Summary by Sections Section 1: New Product Launch - Meta Ray-Ban Display is equipped with a right-eye full-color display, capable of showing notifications, navigation translations, and supporting real-time video calls [2][13] - The Meta Neural Band allows advanced gesture control by detecting muscle signals from the user's forearm [2][13] - The new generation Ray-Ban Meta offers enhanced battery life and video recording capabilities, while Oakley Meta Vanguard is designed for sports with integrated fitness platform support [3][19][20] Section 2: Market Trends and Projections - The AI+AR smart glasses market is expected to grow significantly, with a projected CAGR of over 60% from 2025 to 2029 [20] - In the first half of 2025, the domestic smart glasses market saw a retail volume of 468,000 units, a 148% year-on-year increase, with AR smart glasses retail volume reaching 195,000 units, up 77% [21] - Meta's AI smart glasses are positioned to lead the market, with expectations of over 10 million units shipped in 2026 [4][21]

Core Viewpoint - The 22nd China-ASEAN Expo and China-ASEAN Business and Investment Summit highlighted the theme of "Digital Intelligence Empowering Development, Innovation Leading the Future," showcasing the significant role of artificial intelligence (AI) in enhancing cooperation between China and ASEAN countries in the "Digital Intelligence Era" [1]. Group 1: AI Integration in the Expo - The expo served as a vivid application scenario for AI in the exhibition industry, featuring real-time translation in seven languages during the opening ceremony, facilitated by iFlytek's technology [2]. - An AI assistant named "AI Dongbo" was launched prior to the expo, covering 17 application scenarios to assist exhibitors and attendees in planning schedules and matching business opportunities [3]. - The exhibition area reached 160,000 square meters, with AI technology integrated into navigation and product information services, enhancing the overall experience for participants [3]. Group 2: AI Applications and Innovations - China Communications Construction Company showcased its infrastructure projects in ASEAN countries, emphasizing the integration of AI in various sectors, including green and low-carbon development [4]. - Various AI products were highlighted, including consumer-grade smart glasses and humanoid robots, indicating a strong presence of innovative AI solutions at the expo [5]. - The establishment of a dedicated AI pavilion attracted nearly 200 leading AI companies, showcasing a wide range of advanced products and solutions [5]. Group 3: Collaborative Opportunities - The expo facilitated discussions on the vast potential of AI across multiple sectors, including agriculture, education, transportation, healthcare, and manufacturing, fostering a strong willingness for collaboration [6]. - China announced a three-year action plan to enhance AI capabilities in ASEAN countries, focusing on technology exchange, industry empowerment, and talent cultivation [7]. - The establishment of the China-ASEAN AI Application Cooperation Center was announced, aiming to promote practical cooperation projects and enhance AI technology accessibility [7]. Group 4: Regional Perspectives on AI - Representatives from ASEAN countries expressed optimism about AI collaboration with China, highlighting the importance of investment and talent development in the AI sector [8]. - Indonesia emphasized the need for more investment in AI to drive economic growth, while Laos recognized the potential of AI in addressing development challenges [8].

Core Viewpoint - The article discusses the recent Meta Connect conference, highlighting the launch of three new AI glasses by Meta, which are seen as a potential breakthrough in the struggling AI glasses market. However, despite hardware improvements, the products did not demonstrate significant technological advancements and faced issues during live demonstrations [5][6][16]. Group 1: Market Context - The AI glasses market has transitioned from niche to mainstream, but it currently faces a bottleneck characterized by high return rates and quality concerns. Many products are perceived as low-quality due to unstable supply chains and production capacity issues [6][7]. - Meta's new AI glasses are expected to address these challenges, with industry professionals hoping for breakthroughs in core technology and sales [7][8]. Group 2: Product Launch Details - Meta introduced three models: Ray-Ban Meta Gen2, Oakley Meta Vanguard, and Meta Ray-Ban Display, each targeting different consumer segments [8][12]. - The new models feature upgrades in pixel quality, stabilization, and battery life, with the Ray-Ban Meta achieving up to 30 hours of battery life when used with a charging case [10][11]. Group 3: Pricing and Comparison - The pricing of Meta's AI glasses ranges from $379 for Ray-Ban Meta Gen2 to $799 for Meta Ray-Ban Display, which is lower than some domestic competitors [11][12]. - A comparison of Meta's products with domestic offerings reveals that while Meta's glasses are competitive in terms of features, they may not offer the best value for money [22][28]. Group 4: Technical Specifications - The Meta Ray-Ban Display boasts impressive technical specifications, including a resolution of 600x600, a field of view of 20 degrees, and a refresh rate of 90Hz, indicating a strong performance in clarity and usability [12][13]. - The introduction of the Meta Neural Band for interaction is seen as innovative, although it has sparked debate regarding user experience [14][15]. Group 5: Industry Challenges - Despite high sales figures, the AI glasses market is plagued by high return rates, with estimates suggesting return rates of 30% to 50% across various platforms [31][32]. - User feedback indicates significant issues with comfort, functionality, and practicality, leading to a perception that current AI glasses are more suited for tech enthusiasts rather than mainstream consumers [34][36]. Group 6: Future Outlook - The article concludes that while the AI glasses market is currently facing challenges, it holds significant potential for growth. The industry's future remains promising, as indicated by Meta's confidence in its new products [36][37].