（文/观察者网 吕栋 编辑/张广凯 ） 华为和苹果的年度新品同时定档，但这次没在同一天。 8月27日早上，华为终端宣布，将在9月4日推出第二代三折叠手机华为MateXTs非凡大师（下称：华为MateXTs），这标志着传闻已久的华为三折叠迭代款正 式定档。 三星虽握有先发优势，但在国产折叠屏发起的轻薄攻势冲击下，存在感越来越低，几乎重演了直板机在中国市场的故事。反观华为，随着产品持续迭代，以 及在三折叠和阔折叠上的新形态演进，稳坐中国折叠屏市场第一，累计出货量破千万，今年上半年份额高达75%。 不可否认，华为接近八成的市场份额，其中有产品迭代节奏的影响，比如华为从去年底开始连续推出了Mate XT、Mate X6和Pura X等不同形态的折叠屏。这 段时间，其他品牌只有OPPO推出了Find N5，vivo和荣耀的新折叠机集中在6月底和7月初，上半年几乎没有贡献销量。 但华为份额的绝对优势也说明，折叠屏目前的定价，让其依然是一个强品牌导向的市场。在苹果缺位的情况的下，华为已经在折叠屏市场树立了较强的品牌 优势。 与此同时，华为终端BG董事长余承东曝出新款三折叠外观细节，视频显示这款三折叠增加了白色配色，同时根据 ...

关注差评的老伙计都知道，每年到了这个 " 秋风起、韭菜绿 " 的季节，咱们就会整上一期雷打不动的保留节目。 没错！就是带大伙提前 " 摸库底 "，把苹果那些个还没捂热乎的新品，从头到脚扒个底朝天~ 说真的啊，今年有关苹果秋季新品发布会的瓜尤其大、料尤其猛 —— iPhone 17 砍掉 Plus 新增 Air，标准版终于喜迎上高刷； Watch Ultra 3 除了支持 5G，还把卫星短信也安排上了； iPad 比 Mac 先用上 M5 芯片，倒反天罡的一幕再次上演； AirPods Pro 3 彻底取消物理接口，还能直接测心率跟体温； …… 还是老样子，我们汇总了目前市面上能找到的所有爆料，这大概率是发布会召开前，你能看到的最详细前瞻。 接下来废话不多说，苹果秋季发布会新品前瞻，咱们这就开整！ Apple Club 爆料的苹果秋季新品： 按照果子一贯的尿性，下次大改款怕不是得等到 iPhone 23，说不定到了那会，大伙儿的娃都能打酱油了。。。 要说在这四款机型当中，争议最大、也最抓眼球的选手，那肯定要属 iPhone 17 Air，苹果推出这款机型的目标很明确，就是要做史上最轻薄的 iPhone！ 根据 ...

大家早上好！这里是今天的早报，每天早上，我都会在这里跟你聊聊昨夜今晨发生了哪些大事儿。 据财联社，当地时间周二（8月26日），苹果公司宣布，将于太平洋时间9月9日上午10点（北京时间10日凌晨1 点）在总部举办一年一度的秋季发布会，主题为 "Awe dropping"（令人惊叹）。 活动将在苹果园区（Apple Park）的史蒂夫·乔布斯剧院举行，苹果在人工智能（AI）技术竞赛中落后于竞争对 手之际，除了消费者之外，投资者也将密切关注此次发布会。 过去苹果的发布会多为现场举行，由高管亲自登台演示功能，但自2020年以来，发布会改为预录视频。苹果周 二表示，本次发布会将在官网进行直播。 按照惯例，苹果预计将在此次活动中发布新一代iPhone，即iPhone 17系列。 此外，苹果据称还将推出一款更纤薄的机型，可能命名为iPhone 17 Air，在摄像头和续航方面有所取舍，以换 取更轻薄的设计。 除了iPhone，新品阵容还可能包括新款Apple Watch（涵盖入门级与高端机型）、升级版iPad Pro，以及性能更 强的Vision Pro头显。 【美联储首次回应特朗普解雇理事库克：将尊重司法裁决】 据央视新 ...

当地时间周二（8月26日），苹果公司宣布， 将于太平洋时间9月9日上午10点（北京时间10日凌晨1点）在总部举办一年一度的秋季发布 会 ，主题为 "Awe dropping"（令人惊叹）。 上周有消息称，苹果正就使用谷歌Gemini来支持其新版Siri语音助手进行初步讨论。今年早些时候，苹果还曾与Anthropic和OpenA I探讨合作，评估Claude或ChatGPT能否为新版Siri提供支持。 值得一提的是，本次发布会背景下，苹果正承受来自美国对印度等主要生产基地加征关税的压力，这也让投资者格外关注新品能否为公司带 来新的增长动能。 美国国土安全部周一发布预告通知，拟自8月27日零时起对印度商品加征50%关税。 活动将在苹果园区（Apple Park）的史蒂夫·乔布斯剧院举行，苹果在人工智能（AI）技术竞赛中落后于竞争对手之际，除了消费者之外， 投资者也将密切关注此次发布会。 过去苹果的发布会多为现场举行，由高管亲自登台演示功能，但自2020年以来，发布会改为预录视频。苹果周二表示，本次发布会将在官 网进行直播。 按照惯例，苹果预计将在此次活动中发布新一代iPhone，即iPhone 17系列。 据爆料 ...

Core Viewpoint - Amazon plans to switch its proprietary operating system to Android for the upcoming Fire tablet, launching a high-end model codenamed "Kittyhawk" priced around $400, which is significantly lower than the starting price of Apple's 11-inch iPad Pro [1] Group 1: Company Strategy - The operating system change is seen as a response to long-term market feedback, addressing limitations in application ecosystem richness that previously hindered user choices [1] - The new pricing strategy reflects Amazon's attempt to balance cost-effectiveness with feature upgrades, positioning the new model competitively against existing products [1] Group 2: Market Position - According to IDC, by Q2 2025, Apple is expected to maintain a leading market share of 33%, followed by Samsung at 18.7%, Lenovo at 8.2%, and Amazon at 8% [1] - The shift to Android is anticipated to improve application compatibility, while the introduction of a high-end model may signify a deeper commitment to the tablet market [1] Group 3: Industry Challenges - The tablet industry is currently facing dual challenges of application ecosystem limitations and hardware innovation, making Amazon's adjustments critical for its market positioning [1]

Core Viewpoint - Apple is considering implementing dual-layer OLED technology, which was previously showcased in the iPad Pro, into its iPhone lineup, potentially aligning with the 20th anniversary of the iPhone in 2024 [1][3]. Group 1: Dual-layer OLED Technology - Dual-layer OLED, or stacked OLED technology, involves stacking two or more layers of OLED materials to enhance screen performance [6][10]. - This technology promises higher peak brightness and improved energy efficiency, leading to better battery life and display quality, especially in outdoor and HDR scenarios [11][19]. - The dual-layer OLED technology has already been adopted by other manufacturers like Huawei and Honor, indicating a trend towards making it a standard feature in flagship smartphones [4][5][18]. Group 2: Challenges and Production Issues - The production of dual-layer OLED screens faces significant challenges, including high material costs and the need for precise alignment during manufacturing [23][24]. - The technology's complexity can lead to issues with uniformity in brightness, which has been a historical problem with OLED displays [26][29]. - Despite the advantages, the high costs and production difficulties have limited the widespread adoption of dual-layer OLED screens, with only a few high-end models currently utilizing this technology [25][36]. Group 3: Future Prospects and Market Trends - The dual-layer OLED technology is seen as a transitional solution until more advanced display technologies, like micro-LED, become commercially viable [51][58]. - As manufacturers seek to reduce power consumption and enhance display quality, dual-layer OLEDs are positioned to meet these demands, making them attractive for various consumer electronics [57][60]. - The development of domestic supply chains for dual-layer OLED technology presents opportunities for local manufacturers, with companies like BOE already producing competitive products [63][64].

Market Overview - The Hang Seng Index closed at 25,613.67, up 2.58% for the day and 27.80% year-to-date[3] - The Hang Seng Tech Index rose to 5,630.78, increasing by 3.52% daily and 25.11% year-to-date[3] - The Nikkei 225 index closed at 43,274.67, with a daily increase of 1.30% and a year-to-date rise of 8.47%[3] Stock Performance Highlights - Alibaba's stock surged by 6%, while Tencent rose nearly 5%, reaching a four-year high, with Q2 2025 revenue up 15% year-on-year[9] - Tencent Music's shares increased over 15%, hitting a historical high following Tencent's strong earnings report[9] - Weimob Group's stock climbed over 6%, reaching a five-month high due to new partnerships enhancing its service capabilities[9] Sector Movements - Biopharmaceutical stocks remained active, with notable gains in innovative drug companies following the announcement of new drug approvals[9] - Broker stocks saw significant increases, with Shenwan Hongyuan Hong Kong up over 7% and Yao Cai Securities up over 6%[9] - Lithium battery stocks experienced a pullback, with Tianqi Lithium down 1.7%[9] U.S. Market Trends - Major U.S. indices closed higher, with the Nasdaq and S&P 500 reaching new historical closing highs[9] - Ethereum and Bitcoin hit new all-time highs, boosting cryptocurrency-related stocks significantly[9] Economic Indicators - The U.S. Federal Reserve is expected to lower interest rates, with predictions of a 50 basis point cut in September and three additional cuts throughout the year[12] - China's July social financing growth was lower than expected, with a total of 1.16 trillion yuan, and the M2 money supply grew by 8.8% year-on-year[14]

Core Viewpoint - Apple is expected to experience a significant rebound in the second half of fiscal 2025, driven by new product launches and strong performance in its Services division, despite facing rising tariff costs and regulatory challenges [1][3]. Financial Projections - For fiscal Q3 2025, revenue is projected at $90.2 billion and earnings per share (EPS) at $1.45, slightly above consensus estimates of $89.3 billion and $1.43 [4]. - The anticipated gross margin is approximately 46.1%, despite absorbing $900 million in tariff-related costs [5]. - For fiscal Q4 2025, revenue is expected to reach $99.5 billion and EPS at $1.66, aligning with market expectations [5]. Product Launches - The upcoming "slim" iPhone, potentially branded as iPhone "Air," is expected to drive sales, featuring a 6.6-inch display, a thickness of 6mm, and a price $100 higher than the previous Plus model [6][7]. - The new MacBook Air with the M4 chip, launched in March, is anticipated to enhance Mac revenue, priced at $999, which is $100 lower than its predecessor [8]. - The iPad segment is expected to benefit from the fall launch of iPad Pro models with the M5 chip, driving revenue growth through higher average selling prices and product upgrades [9]. Services Segment - The Services segment is projected to generate $27.1 billion in revenue for Q3, reflecting a 2% quarter-over-quarter increase and a 12% year-over-year increase [10]. - For Q4, Services revenue is expected to rise to $28 billion, again marking a 12% annual increase, with Licensing and Apple Pay projected to grow over 20% year-over-year [11]. Overall Outlook - The full fiscal year 2025 revenue estimate has been slightly raised to $409 billion, with EPS forecasted at $7.15 [12]. - Despite near-term margin pressures and regulatory scrutiny, there is potential for growth driven by new product cycles and improving Services momentum [13].

Core Viewpoint - The global tablet market experienced a 9.2% year-on-year growth in 2024, marking a rebound after three years of decline, although Apple's growth of 5.3% lagged behind the overall market, with Huawei and Xiaomi capturing most of the incremental market share [4][1]. Group 1: Market Dynamics - The tablet market, historically dominated by Apple, saw a resurgence in competition after Huawei and Xiaomi made significant investments post-2019, challenging the previously stable landscape [8][9]. - The introduction of the iPad mini in 2012 was a pivotal moment, as it offered a more affordable option compared to the standard iPad, leading to substantial sales and altering market dynamics [10][13]. - The pricing strategy of the iPad mini, set at $399, became a reference point for competitors, making it difficult for Android brands to maintain profitability while competing in the same segment [14][18]. Group 2: Product Evolution - Apple's product line for iPads was restructured into three categories: iPad mini for portability, iPad Air for light productivity, and iPad Pro for professional use, which helped to clarify market positioning [25][26]. - The iPad mini's popularity led to a significant increase in its sales share, which rose from 32% to 47% in Q4 2015, negatively impacting the sales of the higher-priced iPad Air [29][31]. - The discontinuation of the iPad mini for three years was a strategic move to protect the profitability of the higher-end iPad models, allowing competitors to re-enter the market with new offerings [34][36]. Group 3: Competitive Landscape - The absence of the iPad mini allowed Android manufacturers to explore higher price points and improve their product offerings, leading to a resurgence in the Android tablet market from 2015 to 2018 [37][38]. - The introduction of high-end models by Huawei and Xiaomi, such as the MediaPad M5 and Xiaomi Pad 4 Plus, indicated a shift in strategy towards premium products, reflecting the changing dynamics of consumer preferences [36][48]. - The overall increase in tablet pricing has liberated the Android segment, allowing for better profit margins and more competitive product designs [46][47]. Group 4: Future Outlook - The iPad mini's latest pricing at $499 has become less relevant in a more complex market, suggesting a potential struggle for its continued existence amidst evolving consumer needs and competitive pressures [50][51]. - The rise of larger smartphones and foldable devices has further complicated the positioning of smaller tablets like the iPad mini, leading to questions about its future viability [43][44].

Core Viewpoint - The global tablet market is experiencing a resurgence with a 9.2% year-on-year growth in 2024, despite previous declines. Apple, the long-time market leader, has only managed a 5.3% growth, while competitors like Huawei and Xiaomi have captured significant market share [3][36]. Group 1: Market Dynamics - The tablet market, once dominated by Apple, has seen increased competition from Android manufacturers like Huawei and Xiaomi since 2019, leading to a shift in market dynamics [6][12]. - The introduction of the iPad mini in 2012 marked a turning point, offering a more affordable option that significantly impacted competitors' sales strategies [9][11]. - The pricing strategy of the iPad mini set a psychological price anchor in the market, making it difficult for Android competitors to maintain profitability while competing directly [15][36]. Group 2: Product Evolution - Apple's product line has evolved to include the iPad mini, iPad Air, and iPad Pro, each targeting different consumer needs and price points, which has led to a more segmented market [20][22]. - The discontinuation of the iPad mini for three years allowed Apple to protect its higher-margin products, while simultaneously enabling Android manufacturers to explore higher price segments [27][39]. - The resurgence of the iPad mini in 2019 did not align well with the increasingly complex tablet market, leading to challenges in positioning [39][40]. Group 3: Competitive Landscape - The Android tablet market has seen a revival with brands like Huawei and Xiaomi launching competitive products that align more closely with flagship smartphones, thus increasing their market presence [38][39]. - The shift in consumer preferences towards larger screens and more powerful devices has pressured smaller tablets like the iPad mini, which now struggles to find its place in the market [33][39]. - The overall increase in tablet pricing has liberated Android manufacturers to innovate and improve their offerings, leading to a more competitive landscape [36][38].