以下文章来源于潮生TIDE ，作者J、面条 潮生TIDE . 36氪旗下生活方式内容品牌。潮来潮去，生活不息。 生活潮汐，每月浮沉。信息涌浪，日日不息。 潮生TIDE11月为你捕捉 9件最值得关注的事， 它们包含城市生活、消费趋势与潮流热点。 我们关注 事件，更关注事件之间的关联与延伸。 潮汐mail第16期，让我们看看11月那些值得回看的新闻。 01 "拟社交关系" 成为年度代表词 近期，剑桥字典公布了2025年度代表词—— parasocial（拟社交），描述一种单向、虚拟，却 高浓度的社交关系。 ● 图源@Cambridge Dictionary Parasocial一词早在1956年就有了，当时芝加哥大学的两位社会学家霍顿和沃尔正在研究电视， 他们发现当电视主持人说一句"晚安"时，观众也会情不自禁地回复"晚安"，仿佛二人是相互认识 的朋友， 但这种关系其实只是观众单方面建立的，或者说想象的。 这个概念在将近70年后成为 年度词，不难看出，当下的媒介形式有了更强、更真实的互动感， 当今的人们普遍情感缺乏的 同时也更加渴望建立联系。 ● 图源@pixabay 数一数你最了解和关注，以及最能给你提供情绪价值 ...

Group 1: Streaming Developments - Apple's streaming segment has undergone a rebrand and made significant announcements, with the drama "Pluribus" becoming the most-watched drama of all time for Apple TV, surpassing the previous record held by "Severance" [2] Group 2: Accessory Launch - The iPhone Pocket, a 3D-knitted cross-body pouch designed for carrying an iPhone and other essentials, has gained viral popularity. This accessory was developed in collaboration with the Issey Miyake Design Studio [3] Group 3: Market Performance in China - In October, Apple strengthened its position in China's premium smartphone market, achieving a 37% year-over-year increase in iPhone shipments, with one in every four smartphones sold in China being an iPhone. The overall smartphone market in China grew by 8% year-over-year [4] Group 4: Legal Issues - A federal jury in California has ordered Apple to pay $634 million to Masimo Corporation for infringing on a patent related to blood-oxygen reading technology [7]

Apple's latest piece of cloth sure got people upset with how much it costs, but this is not the first time Apple has put some eyepopping price tags on its products. So, this is the perfect time for some perspective on other ridiculously priced Apple products. Let's start with the five most expensive Apple products you can buy right now. The fifth most expensive product sold by Apple now, it's the Vision Pro mixed reality headset.It can cost up to $4,048 when you get the model with 1 TBTE of storage and if y ...

E-commerce Industry - During this year's Double 11 shopping festival, Taobao's flash retail orders increased by over 200% year-on-year, while Tmall's brand instant retail daily orders grew by 198% compared to September [2] - Meituan's flash retail platform reported record highs in transaction volume, number of users, and per capita spending from October 31 to November 11 [2] - JD.com reported that its food delivery service has partnered with over 2 million quality restaurants, with the daily order volume of the top 300 restaurant brands increasing 13 times compared to the first month of the service [2] - The rise of instant retail signifies a new phase in e-commerce competition, blending traditional long-distance logistics with local services [2] Advertising Issues - The issue of "redirect ads" has intensified during the Double 11 period, with reports of overwhelming ads on Taobao leading to investigations by local authorities [3] - Users have expressed dissatisfaction with the user experience, indicating that the pressure for e-commerce platforms to capture consumer attention is affecting overall satisfaction [3] Investment Activities - Berkshire Hathaway disclosed a $4.3 billion investment in Google, while continuing to reduce its stake in Apple, marking a significant shift in investment strategy [4] - The investment in Google positions it as Berkshire's tenth-largest holding, while Apple remains the largest [4] Apple and Gaming Industry - Apple confirmed a 15% commission rate for mini-programs and games, following negotiations with Tencent [5][6] - This commission rate reflects ongoing tensions between app developers and app store operators regarding revenue sharing [5][6] Robotics and Technology - Yushu Technology has completed its IPO counseling, indicating readiness for public listing and a focus on market expansion through new product launches [8] - Goldman Sachs predicts a significant increase in the global humanoid robot market, with expectations of 1.38 million units shipped by 2035 [9] AI Developments - Alibaba has secretly launched the "Qianwen" project, aiming to develop a personal AI assistant to compete with ChatGPT [10] - The global AI model ranking shows Claude, GPT-5, and GLM-4.6 tied for first place in coding models, highlighting the competitive landscape in AI development [12] Semiconductor Industry - SMIC reported a 43.1% year-on-year increase in net profit for Q3, driven by increased wafer sales and product mix changes [13] - The company's capital expenditure reached 17.065 billion yuan, reflecting ongoing investments in capacity and R&D [13] E-commerce Financial Reports - JD.com reported a 14.9% year-on-year revenue growth for Q3, but a 54.7% decline in net profit due to investments in new businesses [14] - Bilibili achieved a net profit of 470 million yuan in Q3, marking its most profitable quarter since going public [17]

When Apple announced its latest product, the iPhone Pocket, it was met with mixed responses. Some loved it, some derided it. It seems that Apple may have got it right, though, because it’s almost sold out worldwide, just hours after release. Here’s where, at time of writing, it’s still available. https://t.co/0TpBsuRtxL ...

Core Viewpoint - Apple has launched the iPhone Pocket in collaboration with Japanese fashion brand Issey Miyake, which quickly sold out, sparking market discussions about its pricing and design [1][3]. Group 1: Product Details - The iPhone Pocket weighs only 38 grams and is available in eight fashionable colors, utilizing a 3D knitted one-piece technology inspired by Issey Miyake's "one piece of cloth" concept [3]. - The product is priced at 1,299 yuan for the short version and 1,899 yuan for the long version, leading to a rapid sell-out on the release day [1]. Group 2: Market Reaction - On second-hand platforms, the iPhone Pocket has seen a price premium of up to 500 yuan, particularly for the cinnamon-colored long version, while e-commerce platforms have introduced cheaper alternatives priced between 20 to 80 yuan [7]. - Social media has seen a surge in DIY trends, with users creatively replicating the design using socks and yarn, humorously critiquing the original product [7]. Group 3: Pricing Strategy and Brand Loyalty - The pricing strategy of the iPhone Pocket focuses on "form, brand, and uniqueness" rather than functionality, indicating Apple's testing of brand loyalty limits among consumers [9]. - Apple's history of high-priced accessories, such as the iPod Socks and Hermes Apple Watch bands, shows a trend of expanding the price boundaries of accessory products, often leading to these items becoming collectibles post-discontinuation [9][10]. - The phenomenon of high-priced ordinary products in the luxury sector is noted, with examples from other luxury brands, suggesting that Apple's strategy transcends mere accessory functionality to enhance brand premium [9]. Group 4: Consumer Behavior and Future Considerations - Despite ongoing controversies, the immediate market performance with price premiums indicates a significant consumer willingness to pay for design, brand, and sentiment [10]. - However, the potential for consumer fatigue and the risk of overextending brand loyalty due to high pricing of similar products remain long-term challenges for Apple [10].

Sweet like cinnamon with a bit of a salty price 🫢🧸🧂 #iphonepocket #apple #iphoneaccessories #tech #iphonesock #phoneaccessory ...

Core Viewpoint - Apple has launched a limited edition wearable product called the iPhone Pocket, priced at up to $230, in collaboration with the renowned Japanese fashion brand Issey Miyake, which previously designed iconic pieces for Steve Jobs [2][4]. Group 1: Product Details - The iPhone Pocket is available in two sizes: a short version priced at $150 and a long version at $230, featuring multiple colors and a 3D weaving technique that accommodates any iPhone size [4]. - The product can expand slightly to hold small items like AirPods or lip balm, but overstuffing may affect its appearance [4]. - Only 10 retail stores globally will sell the iPhone Pocket, with the SoHo store being the only one in the U.S. [4]. Group 2: Market Reception - The iPhone Pocket sold out quickly at the Shanghai Apple Jing'an store, indicating strong demand [5]. - Social media reactions have been mixed, with some users criticizing the product as overpriced and out of touch with economic realities, while others appreciate it as a collectible fashion item [6][7]. Group 3: Strategic Implications - The launch reflects Apple's ongoing ambition to integrate wearability into its product line, following a trend of high-end accessories that have sparked debate [5][8]. - The collaboration with Issey Miyake highlights Apple's strategy of associating its products with high fashion and design, which may appeal to a niche market [8].

Group 1 - Shenzhou 21 manned spacecraft successfully landed on November 14 [1] - Apple faced rejection from the UK Competition Appeal Tribunal regarding its antitrust ruling appeal [1][9] - Fujian province announced the suspension of automobile replacement and subsidy programs [5] Group 2 - Ideal Auto held internal accountability for two quality incidents, processing 18 employees [2] - DJI showcased its new long-range high-precision lidar factory for the first time [6] - ASEAN has surpassed the EU to become Zhejiang's largest trading market, with a total import and export value of 4.6 trillion yuan in the first ten months, a year-on-year increase of 5.3% [6] Group 3 - WeChat announced that mini-programs will support virtual payments on iOS [4] - The first Chinese ship compliant with international standards for transporting new energy vehicles was completed [9] - OpenAI launched a group chat feature for ChatGPT, allowing collaborative work [12] Group 4 - Qingdao Beer plans to continue its diversification strategy despite the termination of its acquisition of Jimo Huangjiu [13] - Zaiqi Pharmaceutical announced plans to issue H-shares and list on the Hong Kong Stock Exchange [14] - Dealism completed a $15 million angel round of financing [14] Group 5 - Dexmal completed A+/A round financing, raising nearly 1 billion yuan [15] - Baidu AI glasses Pro were officially released, featuring a new multimodal AI assistant [17] - China Communications Signal Company received operational approval for its ETCS-400T onboard product in Austria [18]

Group 1 - Shanghai Green捷's food safety incident led to the arrest of 8 responsible individuals, with the company facing severe penalties including the revocation of its food business license [2] - The iPhone Pocket launched in China on November 14, with initial sales showing strong demand despite mixed reviews on its design and pricing [3] - Li Auto held internal accountability for two quality incidents, resulting in disciplinary actions against 18 employees [3] Group 2 - The Shenzhou 21 manned spacecraft successfully landed back on Earth on November 14 [5] - The UK Competition Appeal Tribunal rejected Apple's appeal against an antitrust ruling, which could result in a potential fine exceeding £1 billion [10] - The first Chinese LNG dual-fuel car carrier, capable of transporting 7,000 vehicles, was completed, marking a significant advancement in international standards for transporting new energy vehicles [10] Group 3 - The Australian AI company Firmus announced a $325 million funding round, supported by Nvidia and other investors, to accelerate its AI infrastructure development [15] - Zai Jian Pharmaceutical plans to issue H-shares and list on the Hong Kong Stock Exchange to enhance its international presence [18] - Dexmal, a company focused on embodied intelligence, completed nearly 1 billion yuan in financing across two rounds to support its technology development [17]