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健康营销进入 “全域时代”:京准通凭什么成为品牌增长引擎?
Jing Ji Guan Cha Bao· 2025-08-27 12:58
(原标题:健康营销进入 "全域时代":京准通凭什么成为品牌增长引擎?) 过去数年,中国正式迈入"大健康" 时代 —— 健康理念不再局限于 "治病就医",而是深度融入衣食住行、生活方式选择,乃至身心调养的全场 景,健康消费由此成为全民刚性需求。据行业预测,2030 年中国健康产业规模将达 16 万亿元,巨大的市场潜力背后,品牌却普遍陷入营销突围 困境。 一方面,消费群体代际更迭带来沟通难题。年轻一代成为健康消费新主力,他们习惯在碎片化渠道中获取信息,对传统说教式营销天然排斥,更 青睐有趣、有互动、有价值观共鸣的内容;但多数健康品牌缺乏对年轻群体需求的精准洞察,要么内容生硬无法引发共情,要么渠道选错导致资 源浪费,难以在年轻消费者心中建立品牌认知。另一方面,全渠道运营陷入"分散低效" 陷阱:线下宣传覆盖有限、成本高企,难以精准定位目标 人群;线上流量则分散在各平台,品牌既无法整合资源形成合力,又因平台属性差异难以实现营销效果最大化。 依托京准通打造的"全域资源整合 - 人群资产沉淀 - 精细化运营 - 京东站内转化" 全链路闭环,为健康品牌提供了从流量到销量的增长路径。 在资源端,京东已与腾讯系、巨量引擎、快手、 ...
“大健康+大商业”双主业战略持续推进 汉商集团2025年上半年实现营收5.12亿元
Jing Ji Guan Cha Bao· 2025-08-27 12:31
Core Viewpoint - The company continues to implement its "Big Health + Big Business" dual main business development strategy, focusing on the steady growth of its health sector and the transformation of its commercial sector [2][7] Group 1: Health Sector Development - The company aims to expand its pharmaceutical business matrix, focusing on chemical drugs, traditional Chinese medicine, and medical devices, while enhancing marketing and internal cost management [3] - The Dikan Chinese Medicine segment is progressing with major product planning and certification, leading to increased sales and competitive advantages in the traditional Chinese medicine market [3] - The Huake Reproductive Hospital is enhancing its IVF services and exploring related business extensions, such as establishing a miscarriage prevention center and developing traditional Chinese medicine for fertility [4] Group 2: Commercial Sector Transformation - The company is actively pursuing commercial transformation by leveraging its historical strengths and adapting to current market demands through brand upgrades and diversified operations [5] - The company has set goals for upgrading its commercial entities, focusing on creating diverse consumer experiences and enhancing market competitiveness [5][6] - The company has received approval for 10 low-altitude logistics routes to support high-efficiency goods delivery and emergency services [6] Group 3: Future Outlook - The company anticipates that the ongoing implementation of its dual business strategy will lead to a stabilization and potential recovery in future performance [7]
华为鸿蒙智行最便宜的车来了,尚界H5进入15万级市场
Jing Ji Guan Cha Bao· 2025-08-27 11:57
Group 1 - Huawei and SAIC have launched the first SUV of the Shangjie brand, the Shangjie H5, with a starting pre-sale price of 169,800 yuan [2] - The Shangjie H5 has received over 50,000 small orders within 18 hours of its pre-sale, marking a significant entry for Huawei's HarmonyOS driving technology into the budget electric vehicle market [2] - The Shangjie H5 is positioned against competitors like Leapmotor C11, Xpeng G6, and Deep Blue S07, offering advanced Huawei technology at a more accessible price point [2] Group 2 - SAIC Group reported a 43.49% year-on-year increase in new energy vehicle sales, totaling 763,500 units from January to July this year [3] - The Shangjie H5 features both range-extended and pure electric powertrains, with the range-extended version offering a maximum range of 1,360 km and the pure electric version providing up to 655 km [3] - The Shangjie H5 is developed based on the SAIC Roewe ES39 model and utilizes the SAIC Star Cloud pure electric platform, benefiting from SAIC's supply chain [3] Group 3 - Over 1,500 dealers, including luxury brand 4S stores like Porsche and Volvo, have expressed interest in joining the Shangjie brand [4] - The official launch event for the Shangjie H5 is scheduled for September 23, with potential price adjustments based on continued demand [4] - The Shangjie brand faces challenges in brand recognition and consumer trust regarding quality control and after-sales service [3][4]
寒武纪当了7分钟“股王” 此前一月内股价累计涨幅高达120%
Jing Ji Guan Cha Bao· 2025-08-27 07:36
(原标题:寒武纪当了7分钟"股王" 此前一月内股价累计涨幅高达120%) 8月27日午后,A股市场上演历史性一幕:AI芯片龙头寒武纪(688256.SH)股价持续攀升,最高触及1464.98元/股,超越素有"股王"之称的贵州茅台 (600519.SH),成为A股市场股价最高的个股。 从13:38到13:44,寒武纪股价7分钟内两次超越贵州茅台。也就是说,寒武纪只当了7分钟的A股股王,之后就被茅台赶下来了。 截至下午1点56分,寒武纪股价报1417.60元/股,上涨6.67%;而贵州茅台股价为1459.02元/股,下跌1.52%。 截至下午收盘,寒武纪股价报1372.10元/股,当日每股上涨43.10元,上涨幅度为3.24%。 寒武纪此次股价超越贵州茅台,引发市场广泛关注。今年以来,寒武纪股价走势强劲,尤其是在7月25日至8月26日期间,累计涨幅高达 121.42%。 8月22日,寒武纪股价突破1200元大关,市值也随之突破5000亿元。 昨天,寒武纪收盘价为1329元/股,距离贵州茅台当日收盘价1481.61元/股已相差不远。 不过,也有市场人士指出,股价的短期波动受多种因素影响,虽然寒武纪此次股价一度超越贵 ...
摩根大通:将蔚来汽车评级从“中性”上调至“增持”
Jing Ji Guan Cha Bao· 2025-08-27 07:15
免责声明:本文观点仅代表作者本人,供参考、交流,不构成任何建议。 8月27日讯,蔚来(NIO.US)美股股价在过去60个交易日内累计飙升90%,远超同期恒生指数9%的涨 幅,创下去年10月初以来新高。8月26日单日涨幅超11%,盘中最高触及6.83美元,收盘报6.70美元,市 值回升至150亿美元。摩根士丹利发布最新研报,维持蔚来"增持"评级,H股目标价50.7港元(约6.5美 元),较当前股价仍有上行空间。 经观汽车 ...
半年报出现乱码 瑞丰银行回应:系不同设备PDF阅读器差异
Jing Ji Guan Cha Bao· 2025-08-27 05:57
(原标题:半年报出现乱码 瑞丰银行回应:系不同设备PDF阅读器差异) 经济观察报 记者 牛钰 胡群 8月26日晚间,瑞丰银行(601528.SH)发布了2025年半年度报告。8月27日早上,经济观察报记者发 现,从新浪财经和巨潮资讯网等三方平台下载的瑞丰银行半年报,以及在Wind平台的瑞丰银行半年报 原文链接中,均有几十页显示为"乱码"。 图片来源:Wind 随后,上述工作人员回拨电话称,目前通过不同的设备打开半年报文件时确实存在显示不同的情况,通 过手机端Wind打开公告链接时亦部分显示乱码,但通过电脑端Wind查阅时正常显示,可能跟每个设备 自带不同的PDF阅读器有关,目前正在积极地解决问题。 经济观察报记者追问为何其他上市公司的半年度报告没有出现类似的情况?该工作人员回应称:"我们 也很奇怪,在上传半年报文件时提交的是PDF文件,一般来说不会出现问题。" 截至发稿时,经济观察报记者发现,乱码问题还未解决。记者通过苹果手机微信端打开的上交所官网、 新浪财经和巨潮资讯网等平台下载的瑞丰银行半年报PDF文件部分页面显示乱码,但用安卓手机微信 端,以及WPS APP打开的同一PDF正常显示。此外,使用不同电脑打 ...
华依科技筹划发行H股 开启资本运作国际化新征程?
Jing Ji Guan Cha Bao· 2025-08-27 04:17
Core Viewpoint - Huayi Technology is planning to issue H-shares and list on the Hong Kong Stock Exchange to support its internationalization strategy and attract more international capital [1][2]. Group 1: Company Overview - Huayi Technology is a leading provider in the automotive testing industry and intelligent driving perception solutions, focusing on the electric and intelligent transformation of vehicles [2]. - The company is expanding into emerging fields such as intelligent driving, humanoid robots, and low-altitude aircraft, showcasing its proactive exploration and layout in these areas [2]. Group 2: Financial Performance - In 2024, Huayi Technology achieved a revenue of 423 million yuan, a year-on-year increase of 20.36%, but reported a net loss of 46.73 million yuan, which widened from the previous year's loss of 16.01 million yuan [3]. - In Q1 2025, the company generated a revenue of 142 million yuan, a year-on-year growth of 39.02%, and turned a profit with a net income of 2.96 million yuan, attributed to increased delivery in intelligent driving business and equipment coming into use [3]. Group 3: Market Position and Strategy - Huayi Technology has established long-term partnerships with major domestic and international automotive manufacturers and suppliers, enhancing its business growth potential [3]. - The company plans to deepen its testing services model and expand into integrated testing, inspection, and certification services, while increasing R&D investment to meet growing customer demands [5]. Group 4: H-Share Listing Process - The H-share issuance and listing plan requires approval from the board of directors, shareholders, and various regulatory bodies, indicating a complex process ahead [4]. - The company must comply with legal and regulatory requirements, including a thorough review of its financial status and governance by relevant authorities [4].
国家统计局:进一步扩大国内需求 强化创新驱动 大力培育新质生产力
Jing Ji Guan Cha Bao· 2025-08-27 02:45
Group 1 - The core viewpoint emphasizes the need to expand domestic demand, strengthen innovation-driven initiatives, and cultivate new quality productivity in response to external uncertainties and insufficient domestic market demand [1] - The report highlights the importance of maintaining policy continuity and stability while enhancing flexibility and foresight to address the challenges faced by various industries [1] - It calls for the transformation and upgrading of traditional industries to promote sustainable and healthy development of the industrial economy [1]
从“别人家的孩子”到“平庸的大人”:你的天赋去哪了?
Jing Ji Guan Cha Bao· 2025-08-27 02:02
在职场中表现平平,在选择上感到迷茫,不知道该往哪里走,也很难再像从前那样充满干劲。 这种落差,有时像一根看不见的小刺,在深夜悄然发作。 而在咨询中,我会看见,那些"聪明"从一开始就不只是天赋的结果。 一、那些被称为"聪明"的孩子,究竟发生了什么? 成长心理学告诉我们,许多表现出"聪明"的孩子,往往有一个共性:高度敏感,善于察言观色,能快速 适应环境。 他们懂得读懂大人的期待:考试要考好、行为要得体、情绪要收敛。 (原标题:从"别人家的孩子"到"平庸的大人":你的天赋去哪了?) "小时候我特别聪明。"——这是许多来访者在讲述自己时说出的第一句话。 他们小时候成绩优异,学东西快,是老师眼中的苗子、父母口中的骄傲。但当他们成为成年人,却发现 自己渐渐失去了那份"光彩"—— 他们在很小的时候就明白:优秀,会带来表扬与关注;犯错,会引发责备和失望。 于是,这些孩子学会了"以好表现换取认可":把成绩、表现、顺从,当成了存在感和安全感的来源。 这份"聪明",其实是一种高度适应性的生存策略。 问题是,这种机制如果在成年后依旧主导我们的行为,会慢慢削弱个体的内驱力与方向感。 我们以为自己在努力,其实是在继续完成"别人期望的样子 ...
禾赛科技赴港上市备案获批
Jing Ji Guan Cha Bao· 2025-08-27 02:00
Group 1 - The core point of the news is that Hesai Technology is planning to issue up to 51.2362 million ordinary shares and list on the Hong Kong Stock Exchange, following its NASDAQ listing in 2023, indicating a move towards further financing and liquidity in the capital markets [1] - Since its establishment in 2014, Hesai Technology has been a representative enterprise in the domestic LiDAR sector, focusing on products for autonomous driving and advanced driver-assistance systems (ADAS), and has extended its applications to robotics and industrial scenarios [1][2] - In Q2 2025, Hesai reported revenue of 706.4 million yuan, a year-on-year increase of 53.9%, and achieved a net profit of 44.1 million yuan, marking its first quarterly profit and indicating a shift from technology validation to industrialization in the LiDAR market [2] Group 2 - The decision to pursue a Hong Kong listing reflects a diversification strategy in capital markets and a desire for financing and valuation recovery, as the U.S. capital market has shown significant pricing volatility for Chinese tech stocks [2][3] - The move by Hesai to seek a Hong Kong listing is seen as a sign of the LiDAR industry entering a new expansion cycle after a period of capital constraints, as demand uncertainty and cost pressures had previously affected the supply chain [2][3] - The successful filing for overseas listing by Hesai indicates a shift in the regulatory environment, with the China Securities Regulatory Commission implementing a filing system for overseas listings, which supports the international financing of key technology companies in the smart automotive industry [3]