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心理学上有个词叫:口红效应(人在扛不住的时候,反而特别容易被那些看起来‘没什么用’的小事安慰)
Jing Ji Guan Cha Bao· 2025-12-02 01:48
Core Insights - The article discusses the concept of the "lipstick effect," which refers to the phenomenon where sales of inexpensive luxury items, like lipsticks, increase during economic downturns as consumers seek small comforts to alleviate stress and anxiety [3][27]. Psychological Mechanisms - The lipstick effect is rooted in psychological mechanisms that drive consumer behavior during tough economic times [2]. - The first mechanism is instant gratification, where consumers purchase low-cost items to quickly satisfy their desire for something new, similar to the comfort derived from eating chocolate during low moods [5]. - The second mechanism is psychological compensation, where individuals feel a loss of control during economic hardships and turn to small purchases to regain a sense of control and balance in their lives [7][9]. Emotional Regulation Strategies - The article provides three strategies for effectively utilizing the lipstick effect to manage emotions: - **Self-pleasure**: Engaging in small purchases can provide emotional comfort and positive psychological reinforcement [12][14]. - **Avoiding overcompensation**: Caution is advised against excessive spending, which can lead to a cycle of anxiety and compulsive buying behavior [15][16]. - **Internal growth**: Focusing on enhancing self-worth and personal value rather than relying solely on material possessions [17][27].
从厌学到复学|25 从“掉队”到“跟上”,帮助孩子找回学习节奏
Jing Ji Guan Cha Bao· 2025-12-02 01:01
(原标题:从厌学到复学|25 从"掉队"到"跟上",帮助孩子找回学习节奏) 上周咨询室来了一位着急的妈妈,"孩子好不容易复学了,可上课听不懂,作业写不完,每天哭着说'我 赶不上同学了',现在又闹着要请假……"这样的困境在复学适应期太常见了——当孩子重新走进校园, 面对落下的课程、陌生的班级节奏、同伴间隐形的比较,心理上的"掉队感"往往比学习本身的困难更致 命。 这时候急着补课不如先帮孩子稳住心态,逐步找回节奏。 先理解"跟不上"背后的心理真相,不是笨,是"重启困难" 很多家长误以为孩子跟不上是因为"不努力"或"能力退步",但实际上,复学后的学习节奏断裂才是主 因。 工具1:"5分钟启动法"——对抗拖延与畏难 适用场景是孩子面对作业、预习任务时说"我肯定做不完""太难了不想开始"。操作方式很简单,和孩子 约定,先只做5分钟,比如"先看5分钟课本""写5分钟数学题"。 从心理学角度看,人的大脑对"开始"的抗拒远大于"持续",一旦启动5分钟,往往能进入"惯性状态"继 续下去。同时,短时间任务降低了心理压力,让孩子感受到"我能开始"的小胜利。 家长配合时,不催促结果,只观察孩子是否开始了5分钟。完成后可以说:"你刚才 ...
11月压力大!车企销量看环比就露馅
Jing Ji Guan Cha Bao· 2025-12-01 15:03
Group 1 - The Chinese automotive market remains strong in November, but the impact of subsidy reductions is spreading beyond price-sensitive consumers, leading to a general delay in purchasing decisions [2] - NIO's CEO Li Bin noted a significant drop in new orders across the industry in November, with consumers adopting a wait-and-see approach [2] - BYD's sales in November reached 480,000 units, a year-on-year decline of 5.25%, indicating a shift from rapid growth to a need for structural adjustment [2] Group 2 - Geely's sales in November were 310,000 units, a year-on-year increase of 24%, supported by multiple product lines [3] - SAIC's overall sales reached 316,000 units, with a growth rate of 9.5%, indicating a stable performance across its brands [3] - Great Wall and Chery maintained steady sales, with Great Wall selling 133,200 units (up 4.57%) and Chery selling 255,800 units (down 2%) [3] Group 3 - The new energy vehicle segment is gaining traction among state-owned enterprises, with Dongfeng's Lantu surpassing 20,000 units in November [4][5] - Traditional brands like FAW showed stable performance, with total sales of 306,000 units in November, including a significant increase in new energy vehicle sales [5] Group 4 - Huawei's automotive strategy is evolving, with its smart vehicle delivery reaching 81,864 units in November, reflecting its growing influence in the industry [6] - The competition is shifting from vehicle-to-vehicle to ecosystem-to-ecosystem, highlighting the importance of integrated capabilities [6] Group 5 - New entrants like Leap Motor delivered 70,327 units in November, marking a year-on-year growth of over 75%, positioning themselves as significant competitors [6] - Xiaomi maintained stable delivery levels above 40,000 units, while XPeng and NIO also reported strong growth in November [7] Group 6 - The automotive market is entering a phase that tests companies' capabilities, with consumers becoming more discerning and extending their decision-making processes [8] - The focus of competition is shifting from subsidies to long-term brand value, supply chain stability, and technological advancement [9]
从D9的30万辆开始,腾势开始营造豪华调性
Jing Ji Guan Cha Bao· 2025-12-01 14:01
11月29日,腾势汽车在比亚迪郑州赛车场举办"腾势之夜暨第30万辆D9交付"活动。活动现场,"九球天 后"潘晓婷成为腾势D9第30万辆车主,腾势汽车总经理李慧向潘晓婷交付新车。 腾势D9是全球首款达成第30万辆交付的新能源MPV。腾势D9自2022年8月上市,并在2023年和2024年 连续两年蝉联中国MPV市场年度销量冠军。从0到30万辆,腾势D9只用了三年时间。 此前,豪华MPV市场长期由传统豪华品牌和合资品牌把持,腾势D9的出现打破了这一格局,让中国新 能源品牌参与到豪华MPV的竞争中。但随着越来越多的中国品牌,如魏牌高山、岚图梦想家、小鹏 X9、理想i8等加入这一细分赛道,豪华MPV市场的竞争日趋激烈。 D9是腾势品牌的销量担当,在腾势40万辆的累计销量中,D9占据四分之三。除了D9,腾势品牌还有 N7、N8L、N9三款SUV车型,以及Z9、Z9GT两款轿车在售。但目前这些SUV和轿车销量并不理想。 这对腾势品牌和刚接手腾势汽车总经理的李慧而言,是一个巨大的挑战。李慧在腾势之夜上表示,腾势 品牌以后不会再采取布局很多车型的打法,而是聚焦"少而精"策略,力争打造更多爆款车型。 腾势D9已被指定为金熊猫奖 ...
电池安全新范式:华为巨鲸电池平台如何重塑行业信任?
Jing Ji Guan Cha Bao· 2025-12-01 13:09
安全,不是一项可以单独列装的配置。 不同于很多传统电动汽车零散的、被动的电池防护点,华为巨鲸电池平台所构建的,是一个从最底层的 电芯材料,到车身结构,再到云端智能的全维立体防护体系。 新能源汽车如潮水般涌入寻常百姓家,电池安全至今却仍如同一片暗礁。对许多新能源车主来说,一次 夏季高速行驶中底盘的轻微刮蹭,或是一场暴雨后涉水通勤,都可能引发他们内心深处有意识或无意识 的担忧。 随着2025年工信部发布电动汽车电池安全新国标,一场关乎技术、信任与行业格局的洗牌悄然拉开序 幕。 在变革前夜,华为试图回答一个根本性问题:随着新能源汽车从续航竞赛迈向安全竞赛,谁能为用户提 供跨越整个车辆生命周期的安全感?而华为巨鲸电池平台及其所构建的全维安全技术体系,正是其交出 的核心答案。 安全不能只靠单点,要靠全维 高温暴晒下电池是否会发生热失控?颠簸路段底盘磕碰是否会引发短路?雨季涉水行驶是否存在漏电风 险?这些看似日常的用车场景,却是新能源汽车用户长期以来的"心头大患"。 华为巨鲸电池平台的开发逻辑,正是从这些高频且高风险的真实场景切入,其电池包在研发阶段经历了 超过150项的严苛测试,覆盖了影响电池安全的各类关键项目。其中, ...
多省盘家底,政府到底有多少资产
Jing Ji Guan Cha Bao· 2025-12-01 11:31
11月19日,时任湖南省财政厅党组书记、厅长的陈博彰在湖南"十四五"答卷系列主题新闻发布会上表 示:"加力盘活国有'三资',让'沉睡'的资源资产变成'流动'的真金白银,累计盘活收入3500亿元,相关 经验向全国推介。" 财政部资产评估中心在地方开展的相关工作调研中发现,湖南省国有资产、资源、资金盘活工作力度 大、范围广、方式多、效果显著,对推动经济社会高质量发展、切实解决民生问题、保障财政增收节支 发挥了积极作用,形成了"三资"优化配置的"湖南样本"。 湖南是全国较早盘活"三资(资产、资源、资金)"的地区。 盘活"三资"现象背后,反映出当下地方财政的困境,因此财政供给侧结构性改革刻不容缓。需通过打造 税收国家、适当提高宏观税负、改进政府间财政关系、注重靠机制改善民生等,进行有效规范化制度供 给,进而改观诸如盘活"三资"等非理性、非正式的制度安排。 如何盘活 2022年5月,国务院办公厅印发《关于进一步盘活存量资产扩大有效投资的意见》,对盘活存量资产、 扩大有效投资进行了总体规定,并提出多条措施。 据中部某市一位地方财政人士介绍,盘活存量相关工作在不同阶段的提法与侧重点存在差异。 他最早接触盘活相关工作是在村和 ...
上海链家:11月上海二手房成交环比增24% 为5月以来最高
Jing Ji Guan Cha Bao· 2025-12-01 11:21
Core Viewpoint - In November 2025, Shanghai's second-hand housing transactions increased by 24% month-on-month, reaching the highest level since May, with a total of 22,943 units sold [1] Group 1: Market Performance - The market is primarily driven by demand for low-priced homes, with properties priced below 3 million yuan accounting for 60% of transactions [1] - 90% of neighborhoods in Shanghai have reduced listing prices, but signs of price stabilization are emerging [1] - The number of neighborhoods with high-frequency transactions increased by 21% month-on-month in September, with 45% of neighborhoods experiencing price increases, up 4% from the previous month [1] Group 2: Buyer Sentiment - The bargaining space has narrowed to 15%, the lowest level since 2024, indicating a more rational buyer sentiment [1] - In September 2025, 47% of essential housing neighborhoods saw price increases, up 6 percentage points month-on-month, contributing to the overall market stabilization [1] Group 3: Regional Insights - In key areas like Fengxian and Jinshan, second-hand housing transactions increased by 15% and 21% month-on-month, respectively [1] - The "8.25" policy continues to stimulate demand for essential housing, with the cancellation of purchase restrictions outside the outer ring and the unification of mortgage rates for first and second homes [1] - Transactions in areas outside the outer ring grew by 16%, surpassing the citywide average [1]
“平移”山姆经验,沃尔玛再造沃尔玛
Jing Ji Guan Cha Bao· 2025-12-01 07:20
11月17日,沃尔玛中国宣布旗下自有品牌"沃集鲜"全面升级,近一年推出近千款新品(包含升级产 品),覆盖生鲜、食品、饮料等核心品类。同时,沃尔玛中国还明确将持续加码对沃尔玛超市门店改造 与全渠道建设投入。 作为1996年就进入中国市场的零售巨头,沃尔玛见证了中国零售业的兴衰起伏。但是作为大卖场业态, 沃尔玛近年也在面临客流和营收下降、竞争加剧等挑战。 中国连锁经营协会发布的数据显示,沃尔玛中国拥有沃尔玛超市和山姆两个品牌,截至2025年4月30 日,共有334家门店,与2019年的442家相比减少了108家。其中,仓储会员店品牌山姆在中国近年来一 直在快速扩店,与之对应的沃尔玛超市则在收缩门店数量。 沃尔玛中国显然没有放弃"沃尔玛",而从商品、店型着手,再造沃尔玛,其中也不乏对山姆经验的"平 移"。 洗牌自有品牌 沃集鲜是沃尔玛中国于2019年推出的自有品牌,成立之初主要聚焦鲜食领域。 沃尔玛中国显然没有放弃"沃尔玛",而从商品、店型着手,再造沃尔玛,其中也不乏对山姆经验的"平 移"。 在2023年公布的品牌架构中,沃尔玛中国在中国市场曾拥有惠宜、沃集鲜和George三大自有品牌,分别 覆盖包装食品、鲜食和家 ...
苹果以森林木偶打造一支假日影片,延续品牌长期叙事中的温度与工艺
Jing Ji Guan Cha Bao· 2025-12-01 07:15
Core Insights - Apple launched a new holiday advertisement titled "A Critter Carol" on Thanksgiving, featuring forest animals discovering an iPhone 17 Pro and creating their own music video, emphasizing the brand's focus on creativity, companionship, and attention to detail [1][3] - The advertisement was created by TBWA\Media Arts Lab and directed by Mark Molloy, maintaining the "Shot on iPhone" concept, showcasing the iPhone 17 Pro's capabilities while telling a warm and engaging story [1][2] Summary by Sections - **Creative Direction**: The ad employs a light-hearted narrative with handcrafted puppets, enhancing the artistic quality and emotional warmth, aligning with Apple's tradition of holiday storytelling [2] - **Technical Integration**: While showcasing features like Center Stage and Dual Capture, the ad integrates technology subtly within the narrative rather than overtly promoting it, maintaining a focus on storytelling [2] - **Continuity in Branding**: This year's ad continues the theme of craftsmanship seen in previous holiday ads, reinforcing the consistent creative context of blending technology with emotional storytelling [2] - **Milestone for "Shot on iPhone"**: The "Shot on iPhone" campaign celebrates its 10th anniversary and has won a Grand Prix at the Cannes Lions, solidifying its significance in global brand content marketing [2]
这个西安小众博物馆,有最耀眼的古代奢侈品
Jing Ji Guan Cha Bao· 2025-12-01 06:21
战国 错金银嵌龙纹铁带钩 战国 鎏金镂空铜带钩 战国 错金银牛形铜灯 战国-秦 错金银铜钟 战国 错金银云气纹铜瑟枘(ruì ,瑟上系弦和调节音高的配件) 战国 错金银变形凤鸟纹铜车軎(wèi,套在车轴两端) 战国 错金兽纹铜车軎 战国 鎏金兽面铜节约 战国 鎏金银梯形铜马饰 战国 错金银铜车配饰 战国 错银铜车盖杠 战国 错金银夔龙纹车盖杠 战国晚期 西汉 错金银变形鸟纹铜衡末饰 战国 错金银铜衡末饰 战国 错金银铜衡末饰 战国 错金嵌绿松石螭龙纹铜镜 战国 错金铜镜 战国 错金铜剑 战国 错金银动物纹铜弩机 战国 错金银动物纹铜弩机 战国 错金银镶宝石铜小碗 战国 错金银镶琉璃漆壶 汉 鎏金银彩绘铺首铜洗 汉 错金银铜箭囊饰件 汉 银扣彩绘马蹄形漆盒 汉 鎏金龙首形铜轭軥饰 汉 错银鸟首形铜车饰 汉 鎏金兽面铜车饰 汉 鎏金人物形铜镇 汉 鎏金鹿形嵌贝铜镇 汉 错金银嵌宝石熊虎斗铜镇 (原标题:这个西安小众博物馆,有最耀眼的古代奢侈品) 文博时空 作者 小石头 嗨大家好啊,我是文博时空摄影师小石头。今天我们到西安看一看。西安是博物 馆之城,除了陕西历史博物馆、西安博物院、陕西考古博物馆等,今天给大家推荐一 ...