Jing Ji Guan Cha Bao
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巨头联姻!梅西百货与亚马逊广告服务合作改写零售广告格局
Jing Ji Guan Cha Bao· 2025-08-22 04:21
Core Viewpoint - The collaboration between Macy's Media Network and Amazon Retail Ad Service signifies a transformative shift in the retail media advertising landscape, enhancing the advertising purchasing process and reflecting deep changes within the industry [1][2]. Collaboration Details: New Advertising Pathways - The partnership allows advertisers to purchase sponsored product ads directly on Macy's e-commerce site through Amazon's advertising platform, simplifying the advertising procurement process [2]. - Macy's aims to provide brands with easier access to advertising resources, breaking down traditional barriers in the advertising process [2]. - A pilot project is set to launch in the fall of this year to validate the collaboration model [2]. Industry Context: Competitive Landscape - The retail media advertising technology sector is experiencing intense competition, with emerging players like Koddi, Mirakl, and Topsort challenging established companies like Criteo [3]. - Despite initial concerns from retailers about partnering with Amazon due to competition and data privacy issues, Macy's decision to collaborate is seen as a significant move in the industry [3]. Data Security: Safeguarding Customer Information - Macy's will not share personally identifiable customer data with Amazon, instead opting for a limited data-sharing mechanism through AWS clean rooms to support sales attribution analysis [4]. - This approach aims to address industry concerns regarding data privacy while enabling effective advertising performance monitoring [4]. Industry Impact: Butterfly Effect in Retail Media - The partnership marks a significant shift in advertising dynamics, as it opens the door for larger retail groups to engage with Amazon's advertising services [7]. - The collaboration is expected to enhance advertising efficiency and effectiveness for advertisers, allowing for a more integrated approach to ad purchasing [8]. Competitive Dynamics: Traditional vs. Emerging Players - The collaboration poses a new challenge for traditional advertising technology firms like Criteo, which may face increased pressure on their market share due to the alliance between Macy's and Amazon [9]. - Criteo's recent struggles, including losing major clients, highlight the competitive pressures intensified by this partnership [9]. Future Outlook: Industry Chain Reactions - The collaboration may prompt other retailers to reconsider their partnerships with Amazon, potentially leading to broader adoption of Amazon's retail advertising services [10]. - Advertising technology firms will need to innovate and adapt to the competitive landscape shaped by this partnership, with a focus on enhancing their technological advantages [10]. - The trend towards decentralized and collaborative advertising strategies is expected to become more pronounced, requiring brands to refine their advertising approaches across multiple platforms [10]. Conclusion: Accelerating Change in Retail Media - The partnership between Macy's and Amazon is a catalyst for change in the retail media industry, influencing strategic choices, technological innovations, data security, and consumer rights [11].
赛燃全城:“苏超”热力足主题摄影展
Jing Ji Guan Cha Bao· 2025-08-22 04:21
Core Points - The "Su Super" theme photography exhibition showcases the vibrant atmosphere of the "Su Super" events taking place in Jiangsu this summer [1] - The exhibition features over 80 selected photographs from more than 1,000 submissions, capturing unique perspectives and stories related to the "Su Super" [1] Exhibition Details - Exhibition Duration: August 23, 2025, to September 14, 2025 [1] - Location: 3rd Floor Exhibition Hall, Changzhou Art Museum (Liu Haisu Art Museum) [1] - Opening Hours: Tuesday to Sunday from 9:00 AM to 5:00 PM (last entry at 4:30 PM), with extended hours from July 5 to August 31, 9:00 AM to 6:30 PM (last entry at 6:00 PM) [1]
国家统计局公布2025年早稻产量数据
Jing Ji Guan Cha Bao· 2025-08-22 03:33
经济观察网 8月22日,国家统计局公布2025年早稻产量数据。根据早稻抽样调查结果推算,2025年全国 早稻播种面积、单位面积产量、总产量如下: 一、全国早稻播种面积4742.9千公顷(7114.3万亩),比2024年减少12.0千公顷(17.9万亩),下降 0.3%。 二、全国早稻单位面积产量6011.9公斤/公顷(400.8公斤/亩),比2024年增加86.5公斤/公顷(5.8公斤/ 亩),增长1.5%。 (原标题:国家统计局公布2025年早稻产量数据) 三、全国早稻总产量2851.3万吨(570.3亿斤),比2024年增加33.9万吨(6.8亿斤),增长1.2%。 ...
市场监管总局:“十四五”期间审结平台经济自然垄断等重点领域的经营者集中案件3400件
Jing Ji Guan Cha Bao· 2025-08-22 03:33
Group 1 - The National Market Supervision Administration has emphasized the importance of monitoring and assessing monopoly risks in key areas during the 14th Five-Year Plan period [1] - The administration is committed to strengthening regular supervision of the platform economy to prevent and curb disorderly competition in the online market [1] - A total of 3,400 cases related to operator concentration in natural monopoly areas have been concluded, with 145 cases of illegal operator concentration being addressed [1] Group 2 - The administration has launched special actions against monopolistic practices in the livelihood sector, including the pharmaceutical industry, to restore drug prices to reasonable levels [1] - Actions have also been taken against monopolistic cases in water supply, gas, building materials, and vehicle inspection sectors, effectively reducing public living costs and the production burden on businesses [1] - The efforts aim to maintain a fair competitive market order [1]
搞定一个人最好的方法,不是请客吃饭,而是坚持“登门槛效应”
Jing Ji Guan Cha Bao· 2025-08-22 02:46
Group 1 - The core concept discussed is the "Foot-in-the-door Effect," which suggests that once a person agrees to a small request, they are more likely to agree to a larger request later to maintain cognitive consistency [4][6][8] - The phenomenon was demonstrated in a psychological experiment where participants who initially agreed to a small request were significantly more likely to agree to a larger request later, with a success rate of 55% compared to 17% for those who were not approached with a small request first [7][14] - The application of this effect is widespread, including in scenarios like street surveys or charity fundraising, where small initial requests lead to higher compliance for larger requests [9][12][14] Group 2 - To effectively utilize the "Foot-in-the-door Effect" in improving relationships, it is recommended to start with small, easily acceptable requests, gradually increasing the difficulty of subsequent requests [15] - Requests should be rationalized with logical reasoning to make them more acceptable, as people are more inclined to help when they understand the reasoning behind the request [16][17] - Expressing gratitude and providing positive feedback after a small request is accepted can reinforce the behavior and increase the likelihood of future compliance [18][19]
国内首个低空经济创新中心成立
Jing Ji Guan Cha Bao· 2025-08-22 02:46
Core Insights - The establishment of the Future Low-altitude Economy Innovation Center in Sichuan Tianfu New Area marks a significant advancement in the development of low-altitude economy in China [1] - The center has formed an expert advisory committee composed of domestic and international research institutions and scholars [1] Infrastructure and Development - Current air and ground infrastructure, along with supporting service facilities for flight assurance, are not yet fully developed [1] - There is a recommendation for cities to identify their development direction based on local conditions and to create a roadmap for low-altitude economy development [1] - The development of low-altitude economy should proceed with the continuous improvement of infrastructure before launching application scenarios and demonstration applications [1]
从厌学到复学|04情绪低落、手机依赖背后的求救信号
Jing Ji Guan Cha Bao· 2025-08-22 00:23
在厌学状况刚刚萌芽的阶段,孩子的行为往往让家长们感到困惑或者特别生气和抓狂,觉得孩子突然变 懒了、变坏了、不听话了。有的孩子会长时间情绪低落,拒绝和家长交流,有的孩子等父母睡着了以后 偷偷上网,即使被父母发现了,也常常屡教不改。但是在这些看似"叛逆"的行为背后,或许藏着孩子不 为人知的隐痛——对很多孩子来说,这些行为可能正是他们试图解决内心困扰的"方法",只是这些"方 法"在成年人看起来很拙劣而且还可能引发更多的问题。 (原标题:从厌学到复学|04情绪低落、手机依赖背后的求救信号) 情绪低落是孩子"矫情"吗? 12岁的朵朵曾连续两周说"不想去上学",每天早上起床都抱着枕头哭,说"心里像压着石头"。妈妈起初 还以为是她在撒娇,直到某天发现她偷偷在日记本上写"活着好累",才意识到问题的严重性。 几次咨询后发现,朵朵的低落情绪引爆点是一次小组合作失败。作为组长,她因为决策失误导致项目拿 了低分,组员的抱怨和老师的遗憾让她陷入了深深的自责,总觉得"自己是个糟糕的领导者"。而父母当 时正忙着准备搬家,不仅没注意到她的异常,还随口说"这点小事有什么好哭的",这让她更加不愿说出 自己的真实感受。 孩子的情绪低落很少是无迹可 ...
沈阳开展2025年秋季汽车消费补贴活动,总额5000万元
Jing Ji Guan Cha Bao· 2025-08-21 10:57
Core Points - The Shenyang Municipal Government has announced a car consumption subsidy program for the autumn of 2025, with a total budget of 50 million yuan [1] Group 1 - The subsidy program will run from August 22, 2025, to September 5, 2025, and is aimed at both new and used passenger cars purchased from participating dealerships in Shenyang [1] - Eligible consumers must hold a valid Chinese resident ID card, and there are no restrictions based on household registration [1] - The subsidies will be distributed on a first-come, first-served basis, and the program will end once the allocated funds are exhausted [1]
保利超23.4亿元拿下三亚CBD宅地
Jing Ji Guan Cha Bao· 2025-08-21 10:57
(原标题:保利超23.4亿元拿下三亚CBD宅地) 8月19日,三亚中央商务区月川单元南片YC1-04-02A/B和YC1-04-02C地块成功出让,保利发展以超23.4 亿元的综合总价竞得该城镇住宅用地。 值得注意的是,竞得者保利发展需无偿配建海南国际文化交流中心部分及其他工程,总投资额达12.12 亿元。加上配建投资,综合成交总价达到23.46亿元,综合楼面价约为1.44万元/平方米。 该地块占地约106亩,总占地面积为70434.60平方米,将用于建设市场化商品住房。地块容积率介于2.1 至2.4之间,最大可规划计容建筑面积约为162424.07平方米,挂牌成交总价为113366万元,折合土地起 始楼面价约6980元/平方米。 ...
元戎启行CTO深测“城中村”
Jing Ji Guan Cha Bao· 2025-08-21 10:57
Core Insights - Yuanrong Qihang successfully conducted an urban road test of its advanced driver assistance system, marking a significant step towards mass production [1] - The system demonstrated strong performance in complex urban environments, indicating its capability to handle real-world driving scenarios [1] Company Developments - The road test utilized the smart EQ fortwo 5 vehicle, equipped with Yuanrong Qihang's end-to-end algorithm model system, covering various scenarios such as urban NOA, highway NOA, and smart parking [1] - The CTO of Yuanrong Qihang emphasized that the road test serves as a validation of the company's technical philosophy, engineering capabilities, and mass production potential [1] Industry Context - The successful demonstration of the system in challenging conditions, such as crowded narrow roads and sharp turns, is seen as a crucial indicator of the company's strength in the competitive autonomous driving sector [1] - As competition intensifies in the industry, the ability to achieve scalable applications in complex urban settings is becoming a key metric for evaluating company performance [1]