Zhong Guo Shi Pin Wang
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借力「奶爸经济」,小红书助力QQ星破解亲子营销同质化难题
Zhong Guo Shi Pin Wang· 2025-09-28 09:39
近年来,「爸爸带娃」话题从边缘走向主流,成为社交媒体与现实生活中的高频讨论对象。那些被网友们津津乐道的名场面中,既有状况百出的笨拙瞬间, 也有脑洞大开的带娃「神」操作,更不乏爱意满满的温情时刻。在小红书上,风格迥异的「奶爸」群体声量正以惊人的速度增长——他们记录育儿日常、分 享育儿知识,上演各类花式整活,用真实的生活切片让大众看见爸爸育儿的多元可能。 共担育儿的社会趋势下,「奶爸叙事」正在成为社交媒体新母题。种种舆论和看法的转变,也为品牌提供了新的洞察——在亲子消费赛道内卷加剧的当下, 「爸爸带娃」正成为营销破局的新支点。如何跳出传统亲子营销的窠臼,以真实、有趣、有共鸣的内容打造差异化沟通,从而有效抢占用户心智?这一次, QQ星#披荆斩棘的爸爸 话题活动给出了新解法。 乘势「披哥」综艺热度 小红书携QQ星整活爸爸带娃 如今提及「披荆斩棘」一词,观众们往往会首先联想到芒果TV推出的大型舞台竞技类真人秀节目《披荆斩棘》系列。舞台上在面对挑战时不断突破自己、 展现舞台魅力的哥哥们,与新一代奶爸育儿「直面挑战、助力成长」的内核不谋而合。 一边是「披哥」等综艺持续释放的男性成长叙事余温,另一边是公众对父亲育儿参与度提升 ...
CIMIE 2025圆满落幕:Quintus HPP超高压技术成焦点,以高效灭菌+无防腐剂+高品质,赋能肉类食品安全加工!
Zhong Guo Shi Pin Wang· 2025-09-28 08:02
2025年9月15-17日,中国国际肉类工业展览会(CIMIE 2025)在厦门成功举办。本届展会汇聚了全球 肉类产业众多领军企业及专业人士,聚焦肉类加工技术创新与食品安全等行业热点。作为超高压技术领 域的专家,Quintus携全新HPP超高压加工解决方案亮相展会,成为现场备受关注的焦点之一。Quintus HPP技术是一种非热加工方式,通过超高压力有效灭活食品中的致病菌(如李斯特菌、沙门氏菌等), 同时无需添加防腐剂,可显著延长产品货架期。更重要的是,该技术能完整保留食品的天然风味、细腻 口感与核心营养价值,为行业提供了兼顾安全、健康与美味的新范式。 展会亮点:先进技术与应用成果展示 在本次展会上,Quintus重点展示了HPP超高压加工技术,无需加热、不用化学防腐剂,可大幅提升 肉类产品安全与品质。 从即食肉制品、预制餐,到宠物食品、海鲜加工,HPP技术通过施加超高压,可有效灭活李斯特 菌、沙门氏菌等有害致病菌。更关键的是,它能完整保留食品的天然风味、细腻口感与核心营养价值, HPP技术:实现食品安全与品质双突破 完美契合当下消费者对清洁标签、健康安全产品的需求。助力生产商开发出低钠、高营养的即食肉类产 ...
益海嘉里深圳区域徒步引领健康新风尚,金龙鱼丰益堂以食养创新践行“健康中国”
Zhong Guo Shi Pin Wang· 2025-09-28 07:31
Core Viewpoint - The event organized by Nanhai Oil and Yihai Kerry aims to promote health awareness and active lifestyle through outdoor activities, aligning with the national "Healthy China 2030" initiative [5][9][12]. Group 1: Event Overview - The outdoor walking event titled "Walking Together for Health" was held in Shenzhen Bay Park, involving six local enterprises and promoting health concepts [1][6]. - Participants engaged in various activities, including warm-up exercises and team chants, showcasing their commitment to a healthy lifestyle [7]. Group 2: Corporate Responsibility and Health Strategy - Yihai Kerry has launched the "Jinlongyu Fengyitang" health brand, focusing on personalized health products that integrate dietary and medicinal wisdom [5][12]. - The company emphasizes the importance of corporate participation in health promotion, contributing to the broader "Healthy China" initiative [9][12]. Group 3: Health Promotion and Community Engagement - The event served as a platform to extend health concepts from products to everyday life, with participants distributing health information to the public [8][9]. - Yihai Kerry plans to expand health-themed activities and leverage digital tools to enhance community engagement and health management [14].
额敏县“质量月”假冒伪劣物品集中销毁活动圆满完成,共筑满意消费环境再添实效
Zhong Guo Shi Pin Wang· 2025-09-28 06:32
下一步,额敏县市场监督管理局将持续强化消费维权,加大对假冒伪劣等违法行为的打击力度,不断优 化消费环境,切实维护广大消费者合法权益,为额敏县消费市场的健康发展保驾护航。(供稿:邓玉 婷) 本次行动集中销毁了涵盖过期及检验检疫不合格的食品类、过期失效和未经批准生产进口的药品及医疗 器械类、不符合国家强制性标准的滴灌带、化肥的工业产品类等多品类危害市场秩序和公众安全的物 品。 此次集中销毁行动,共计销毁物品54640件(盒)、货值49.4万元,是额敏县严厉打击假冒伪劣、规范 市场秩序的有力实践。通过对问题物品的集中销毁,有效防止了其再次流入市场,切实保障了人民群众 身体健康和生命财产安全,进一步维护了公平竞争的市场环境,为"共筑满意消费"年主题落地见效、促 进地方高质量发展注入了强劲动力。 在国庆节与中秋节"两节"来临之际,为切实保障节日期间市场秩序和公众消费安全,9月28日上午,额 敏县市场监督管理局在额敏县也迷里广场顺利开展"质量月"及假冒伪劣物品集中销毁活动,为即将到来 的佳节筑牢安全防线。 ...
额敏县市场监督管理局:多维度开展“质量月”系列活动 筑牢民生安全防线
Zhong Guo Shi Pin Wang· 2025-09-28 06:32
模拟教学+专项排查。"电梯困人后别慌,按下紧急呼叫按钮,保持冷静等待救援……"在"安全乘梯守 护"活动现场,工作人员联合电梯维保专家,通过模拟电梯故障场景、发放安全手册、现场答疑等形 式,向居民普及乘梯安全知识。针对老旧小区电梯使用风险较高的问题,工作人员还对辖区内10余个老 旧小区的电梯开展了专项排查,重点检查电梯运行状况、维保记录及应急装置有效性,现场整改安全隐 患8处,切实为居民出行筑牢"安全屏障" 。 教群众辨真伪,识危害。在假冒物品展示区,各类假冒伪劣商品整齐陈列,涵盖食品、化妆品、日用 品、燃气具等多个品类。执法人员结合典型案例,详细讲解了假冒物品的识别技巧,如通过查看防伪标 识、对比包装细节、查询溯源信息等方式辨别真伪。"这些假冒白酒的包装几乎可以以假乱真,多亏了 工作人员的讲解,以后买东西可得多留心!"现场群众纷纷表示,此次展示让大家对假冒物品的危害有 了更直观的认识 。 为深入贯彻落实"质量月"活动要求,切实提升公众质量安全意识,近日,县市监局精心策划并组织开 展了涵盖检验检测机构开放日、安全乘梯守护、假冒物品展示与集中销毁等多维度系列宣传活动,以实 际行动守护民生福祉,营造"人人关心质量、 ...
鱼你在一起马来西亚六店同开,踏上海外扩张高速列车
Zhong Guo Shi Pin Wang· 2025-09-28 06:26
近年来,中餐出海势头迅猛。《中国餐饮出海发展报告2024》显示,截至2024年9月,海外中国餐饮门 店已近70万家,市场规模近3万亿元。东南亚得益于优越的地缘位置以及食味习性的高度契合,成为中 餐品牌出海的首选战场,众多头部品牌在此布局。 其中,酸菜鱼品类因酸辣口味广受东南亚消费者喜爱,且具备高度标准化属性,在地化扩张表现尤为突 出。2025年9月26日,国内知名酸菜鱼品牌鱼你在一起,在马来西亚吉隆坡蕉赖店隆重举行"六店同开, 全马同庆"启动仪式,新店分布在雪兰莪州、吉隆坡、柔佛新山等马来西亚主要城市的核心商圈,包括 Kota Kemuning 、Klang、Cheras、Subang、Sri Petaling和Sutera Johor Bahru。 "Think global,act local."真正的全球化,必然是深刻的本地化。拥有全球2500家门店的鱼你在一起深谙此 道,其成功并非简单复制国内模式,而是基于对东南亚市场深刻的洞察与尊重后开展的系统性在地化实 践。 鱼你在一起此次大规模集中扩张,不仅显露了其在东南亚市场"一马当先"的强劲增长势头,也标志着品 牌迈入"区域加密"的新阶段。马来西亚中国餐饮协 ...
从“有”到“优”,奇鹤“十大金标准”卷起DHA品类全面升级
Zhong Guo Shi Pin Wang· 2025-09-28 06:26
在"精细化养育"成为主流育儿观念的今天,科学补充营养已成为越来越多家庭的共同选择。DHA作为 大脑与视觉发育的关键营养素,一直备受年轻一代家长们的关注。而奇鹤作为深耕营养领域20年的国货 品牌,一直在满足消费者多元化需求路上上下求索,积极推动营养品品类及行业向上发展。 然而,当前的DHA市场产品众多、宣传各异,成分不清、安全性存疑,让许多消费者陷入"选择困 难"。于是,奇鹤为了让父母选得放心、孩子吃得安心,在DHA标准上下了苦工。那么,奇鹤究竟做了 哪些努力? Part1风口与痛点交织下,DHA市场呼唤"金标准" 随着国民消费水平和健康认知的整体提升,中国家庭普遍更加注重孩子的高质量养育。在此背景 下,"营养第四餐"的概念逐渐普及并被主动应用。其中,DHA因对脑神经和视觉功能发育的重要作 用,尤其受到关注。 《2023 版中国居民膳食营养素参考摄入量》作为指导公众营养健康的核心工具,更是建议从母胎到青 少年,都需要吃够它:DHA每日适宜摄入量:孕期、哺乳期200mg;0~3岁100mg;3~12岁200mg (DHA + EPA)、12~18岁250 mg(DHA + EPA)。 不过需要指出的是,DHA很难 ...
新疆乌苏市市场监管局开展“双节”前夕专项检查筑牢安全防线
Zhong Guo Shi Pin Wang· 2025-09-28 06:26
Core Viewpoint - The article emphasizes the proactive measures taken by the Urumqi Market Supervision Administration in Xinjiang to ensure public safety and quality during the upcoming National Day holiday through comprehensive inspections and safety awareness campaigns [1] Group 1: Safety Inspections - The administration has formed inspection teams comprising regulatory, technical, and law enforcement personnel to conduct thorough safety checks across multiple sectors [1] - Five key areas of focus for inspections include industrial product quality, food safety in restaurants, safety in the delivery industry, pharmaceutical safety, and the safety of special equipment [1] Group 2: Industrial Product Quality Safety - Inspections target various consumer products such as building insulation materials, hazardous chemicals, special labor protection products, fire safety products, electric bicycles, children's toys, and charging devices to ensure compliance with safety standards [1] - The administration also checks food packaging for mooncakes and tea to prevent illegal production and ensure adherence to national standards [1] Group 3: Restaurant and Delivery Safety - In restaurants, the focus is on the compliance of gas appliances and food safety management in accordance with the Food Safety Law of the People's Republic of China [1] - For the delivery industry, safety regulations regarding traffic, electric bicycle modifications, and food safety are being promoted to enhance the awareness of delivery personnel [1] Group 4: Pharmaceutical and Special Equipment Safety - The administration conducts random checks on pharmacies, medical institutions, and cosmetic businesses, ensuring any issues found are rectified promptly [1] - Special equipment safety is emphasized, with inspections on pressure vessels, boilers, elevators, and forklifts to ensure adherence to safety management protocols [1] Group 5: Future Actions - The administration plans to intensify safety regulation efforts during the holiday period, streamline complaint channels, and strictly investigate any violations to protect consumer and operator rights [1]
永安优质农产飘香银川 绿色名片闪耀绿博会
Zhong Guo Shi Pin Wang· 2025-09-28 05:07
9月25日至27日,第二十三届中国绿色食品博览会在宁夏银川举办,永安市农业农村局局长黎录松带队,组织本地农业企业携特色农产 品参展,借力国家级平台推动农产"走出去" 。 本届绿博会以"绿色食品提振消费"为主题,汇聚全国34个展团、2000余家企业,是优质农产品产销对接的重要平台 。永安展团重点展 出"永安黄椒""闽笋干"等核心产品:前者获评"福建十大农产品区域公用品牌",后者为地理标志产品,均因过硬品质吸引采购商驻足, 黄椒酱等深加工产品成为现场亮点 。 展会期间,黎录松局长与企业一道参与产销对接,通过现场品鉴、精准洽谈等形式,与西北及全国采购方达成多项合作意向。他表 示,此次参展是深化闽宁协作的具体举措,既拓宽了永安农特产品的西北市场渠道,也进一步提升了地理标志产品的全国影响力 。 ...
裕民县农村市场监督管理所开展“双节”节前专项检查 筑牢市场安全防线
Zhong Guo Shi Pin Wang· 2025-09-28 05:07
Core Viewpoint - The article emphasizes the importance of ensuring market order and consumer safety in rural areas during the National Day and Mid-Autumn Festival, highlighting the proactive measures taken by the Yumin County Market Supervision Administration to create a safe and comfortable consumption environment [1][2]. Group 1: Market Inspection Actions - The Yumin County Market Supervision Administration conducted a special inspection focusing on key areas such as rural markets, township supermarkets, catering services, and food processing workshops [1]. - The inspection aimed to ensure food safety by checking the operating qualifications of food businesses, the implementation of food purchase verification, and the compliance with documentation requirements [1]. - The authorities strictly investigated the presence of unlicensed, expired, or counterfeit food products, urging operators to fulfill their food safety responsibilities [1]. Group 2: Price Monitoring and Equipment Safety - The inspection included monitoring the prices of popular holiday goods to prevent price gouging and fraudulent pricing practices, thereby maintaining market price order [1]. - Special attention was given to the safety of special equipment in rural areas, particularly elevators in shopping malls and restaurants, to ensure their safe operation [1]. Group 3: Consumer Education and Future Actions - During the inspection, enforcement personnel educated business operators and consumers about food safety and consumer rights, aiming to enhance public awareness and self-protection capabilities [1]. - A total of 47 business entities were inspected, revealing 16 issues that have been ordered for rectification, with follow-up checks planned to ensure compliance [2]. - The Yumin County Market Supervision Administration will continue to strengthen market regulation during the holiday period, facilitate complaint channels, and promptly address consumer disputes to ensure market stability and public safety [2].