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广东财经大学文脉智造实践团:智“汇”南澳南隆文脉,巧“绘”文旅振兴图景
Nan Fang Nong Cun Bao· 2025-08-06 02:19
深圳南澳南隆社区依托优越的自然风光和丰富的文旅资源(拥有众多特色民宿及柚柑湾、海贝湾等景 点),游客接待量近年来持续攀升。作为南澳滨海旅游核心区,2024年该片区接待游客836万人次,同 比增长35.5%。然而,景点分布分散、资源整合不足、知名度有待提升等问题,仍制约着该社区文旅产 业的高质量发展。 近日,实践团围绕南澳南隆文旅资源的自然景观与民宿业态、红色革命资源、历史 文化遗产三大核心维度,展开系统性深度调研。 在社区工作人员带领下,实践团探访半天云古村红色革命遗址,走进省临委旧址、张德故居、王少清故 居等场所,深挖红色资源,系统梳理红色历史脉络,深入解码红色精神与粤商精神的时代共鸣。 实践团赴天后宫,探寻渔民精神信仰的传承脉络,再走进南澳非遗博物馆,在工作人员的讲解中系统认 知舞草龙、海上赛龙舟、渔民娶亲礼俗、海胆粽制作等非遗文化,深度挖掘南隆历史文化底蕴与渔民精 神。 精准破题:靶向施策激活文旅动能 近日,广东财经大学文脉智造实践团(下称"实践团")一行11人深入深圳市大鹏新区南澳办事处南隆社 区开展实践调研,并与南隆社区负责人围绕"百千万工程"政策落地与文旅振兴路径展开深入交流,共同 探索城乡协调发 ...
三地青少年心手相连!广州援疆工作队助力“石榴籽一家亲”交流营圆满落幕
Nan Fang Nong Cun Bao· 2025-08-05 03:33
Core Viewpoint - The "Pomegranate Seed Family" youth exchange camp, organized by the Guangzhou aid team, successfully concluded, promoting cultural exchange and unity among youth from Guangzhou, Shufu, and Bomi [2][3][4]. Group 1: Event Overview - The youth exchange camp lasted for six days and was held at Chaotian Primary School in Guangzhou's Yuexiu District [3]. - The event involved 100 youth from Guangzhou and Shufu participating in various themed activities such as "Science Summer," "Intangible Cultural Heritage Summer," "Volunteer Summer," and "Sports Summer" [6][7]. Group 2: Organizational Support - The event was organized by multiple entities including the Guangzhou Youth League Committee, Guangzhou Ethnic and Religious Affairs Bureau, and the Guangzhou Aid Team, among others [9][10][11]. - The camp aimed to deepen cultural understanding and promote ethnic interactions through carefully designed educational routes [30][43]. Group 3: Activities and Experiences - Participants engaged in historical learning at significant sites like the Memorial of the First National Congress of the Communist Party of China and Huangpu Military Academy, enhancing their understanding of revolutionary history [15][16][19]. - Youth experienced local culture through activities such as Cantonese opera performances and visits to cultural landmarks, fostering a connection with the region's heritage [20][21][23]. Group 4: Cultural Exchange and Friendship - The camp facilitated friendships among youth, including 50 participants from Bomi, who joined the exchange program, marking the beginning of their journey [34][35][41]. - The event concluded with a talent show and the exchange of souvenirs, symbolizing the bonds formed during the camp [38][41]. Group 5: Broader Impact - The initiative aligns with the broader goal of strengthening the sense of national unity and cultural integration among different ethnic groups, contributing to the "Pomegranate Seed" concept of unity [43][46].
带货冠军牵走“怀集石山羊”!怀集新农人直播助农产出山
Nan Fang Nong Cun Bao· 2025-08-05 03:33
Core Viewpoint - The article highlights the successful launch of a live-streaming e-commerce competition in Huaiji County, aimed at promoting local agricultural products and enhancing the county's market presence through innovative marketing strategies [3][4][31]. Group 1: Event Overview - On August 2, a live-streaming competition took place in the Wangjing Ecological Park, featuring twenty live-streaming rooms where new farmers showcased Huaiji's unique agricultural products [2][3]. - The event was part of the "12221" market system construction project, which aims to deepen the high-quality development of rural areas as per provincial directives [6][31]. - The competition involved 20 teams of new farmers, integrating local cultural resources to broaden the marketing channels for Huaiji's agricultural products [7][8]. Group 2: Sales Performance - The live-streaming event generated nearly 70,000 yuan in sales, demonstrating the effectiveness of the e-commerce approach in promoting local products [9][24]. - The winning team, "Ah Mei Zuo Xiang Cun," achieved a remarkable single-session sales figure of 47,700 yuan, showcasing the potential of live-streaming as a sales channel [30][29]. Group 3: Marketing Strategies - The competition featured expert judges who evaluated participants based on their marketing techniques, including flow conversion and live-streaming performance [16][17]. - Participants effectively utilized traceability marketing techniques and creatively integrated local cultural IP, significantly enhancing brand value [18][21]. Group 4: Future Implications - The event is seen as a crucial step in implementing the "12221" market system in Huaiji, marking the first deep integration of cultural IP with agricultural marketing in the province [31][36]. - The county plans to continue developing the e-commerce live-streaming industry chain, aiming to expand the reach of Huaiji's agricultural products nationwide [39].
打好产业转型升级战|市委书记抓乡村振兴(2025.07.28-08.03)
Nan Fang Nong Cun Bao· 2025-08-05 03:33
Group 1 - Shantou is actively developing industries that benefit the people and invigorate rural areas by utilizing inefficient land and idle resources [2][9] - Heyuan is focusing on the "One Lake, One County, One Basin" initiative to build a modern industrial system at the county level [14][18] - Dongguan is committed to industrial transformation and upgrading, emphasizing the improvement of urban and rural environments [30][32] Group 2 - Zhongshan is advancing the construction of a health city to enhance the living environment in urban and rural areas [36][39] - Jiangmen is promoting the development of a full industrial chain for six major characteristic agricultural products, aiming for a thousand billion yuan output value [41][43] - Zhanjiang is implementing a unified approach to promote beautiful beach construction and develop coastal tourism [56][58] Group 3 - Zhaoqing is focusing on modern agriculture with an industrialization approach, extending operations to promote the integration of primary, secondary, and tertiary industries [71][73] - Qingyuan is developing the bamboo industry as a model for rural prosperity, enhancing brand value and supporting enterprises [78][80] - Chaozhou is intensifying environmental remediation efforts to improve the urban and rural living environment [85][89] Group 4 - Yunfu is using urban and rural appearance enhancement as a breakthrough to complete environmental remediation tasks [93][95]
观茶|喜茶进驻苹果总部,众品牌海外布局自有章法
Nan Fang Nong Cun Bao· 2025-08-05 03:33
Core Insights - Heytea has opened a new store at Apple's headquarters in Cupertino, California, becoming the first new tea brand to enter the core area of Silicon Valley [2][3] - Over the past year, Heytea's overseas store count has increased more than sixfold, surpassing 100 stores globally, with its U.S. presence expanding from 2 to 30 stores [3][4] - Heytea's main product is priced at $7.99, with daily sales reaching several thousand cups [4] Group 1: Market Expansion - Many new tea brands are focusing on overseas markets, with Mixue Ice Cream and Tea leading the way, boasting over 4,800 stores primarily in Southeast Asia [8][9] - Other brands like Bawang Chaji are targeting high-end markets in Malaysia and Singapore, with 169 overseas stores [10][11] - Tea Baidao has entered seven countries, including South Korea and Australia, with 20 stores [15][16] Group 2: Strategic Approaches - Heytea adopts an "innovative experience + landmark location" strategy, focusing on core business districts and high-net-worth individuals, with single-store investments exceeding $1 million [20][21] - Mixue emphasizes extreme cost performance, rapidly expanding in Southeast Asia with a low-price strategy of $1-2 [21][22] - Bawang Chaji focuses on cultural storytelling and high-end positioning, with a price range of $5.95-$6.95 [24] Group 3: Supply Chain Development - Heytea is the first new tea brand to establish a systematic supply chain overseas, ensuring consistent product quality across global stores [29][34] - Mixue replicates its domestic supply chain model in Southeast Asia, with plans for local factories and logistics centers [35][38] - Bawang Chaji and Tea Baidao are still in the early stages of supply chain exploration, which may impact their competitiveness as market competition intensifies [42][43] Group 4: Competitive Landscape - The overseas expansion strategies of new tea brands are shaped by their brand positioning, resource advantages, and market assessments [44] - As more brands enter the overseas market, balancing localization, cost control, and brand building will be crucial for success [46][47]
红树林、绿庭院、碧水潭……绿美广东的美是一种“经济上行的美” | 绿美热榜
Nan Fang Nong Cun Bao· 2025-08-05 01:32
Core Points - Guangdong province is enhancing its ecological protection efforts, focusing on the construction of natural reserves and biodiversity conservation, with 1,361 existing natural protection areas [6][7] - The province is actively promoting the "Green and Beautiful Guangdong" initiative, which aims to integrate ecological preservation with economic development [1][4] - The Guangdong-Hong Kong-Macao Greater Bay Area is being positioned as a leading area for beautiful China initiatives, emphasizing ecological cooperation [10][11] Group 1: Ecological Protection and Biodiversity - Guangdong is one of the richest provinces in biodiversity in China, with a significant increase in the number and scale of key protected wild species [6][7] - The province has implemented the "Green and Beautiful Protection Area Enhancement Action," effectively protecting the integrity and authenticity of ecosystems [6][7] - Recent discussions among provincial leaders focused on deepening ecological cooperation to advance the Greater Bay Area's development [11][12] Group 2: Local Initiatives and Achievements - Shenzhen has received an "Excellent" rating in the 2024 ecological construction assessment, highlighting its success in forestry governance and ecological initiatives [30][32] - The "Summer Grassland" project in Shenzhen has become a popular recreational area, showcasing the city's commitment to green spaces [35][36] - Zhuhai's "Island Leisure Travel" route has been recognized as a national-level premium route, reflecting the region's achievements in rural tourism [40][42] Group 3: Community Engagement and Local Development - Community-driven initiatives in Guangzhou are transforming residential areas into vibrant gardens, contributing to rural revitalization [15][17] - Volunteer activities in Huizhou are promoting waste classification and ecological construction, demonstrating community involvement in environmental efforts [90][91] - The "Green and Beautiful Road" project in Shanwei is enhancing the aesthetic and ecological value of local highways, integrating culture and economy [96][98]
南农晨读 | 溪夏拾趣归
Nan Fang Nong Cun Bao· 2025-08-05 01:32
Group 1 - Guangdong Province issued a mountain flood disaster risk warning, predicting localized mountain floods in specific areas within the next 24 hours [7][8][10] - Heavy rainfall has been reported in Huizhou City, with the emergency response level raised to III due to continuous strong precipitation [9][10] - The region is expected to experience severe weather conditions, including short-term heavy rainfall and strong winds [10][55] Group 2 - The "True Village" platform aims to enhance rural operations and promote resource value addition, transforming beautiful villages into beautiful economies [20][21] - The initiative focuses on leveraging rural idle resources to create economic advantages and increase farmers' income through new products and business models [24][25] Group 3 - The promotion of straw silage technology is aiding agricultural green development in Fengkai County, with a complete service chain for straw recycling and processing [27][30][34] - The transformation of straw into high-quality organic feed is being facilitated by microbial processes, contributing to the livestock industry's growth [32][34] Group 4 - The trend of traditional health products, such as fish maw, is being redefined by younger consumers, making it a fashionable choice for meals and snacks [36][41] - Social media engagement is driving interest in innovative recipes and uses for fish maw, particularly among young women [38][44] Group 5 - The establishment of the "Xiangshan Academy" in Zhongshan City aims to create a cultural landmark and enhance community engagement through diverse cultural exchanges [46][49]
一年省下1700万!阳西让群众更有“医”靠 | 众说百千万⑨
Nan Fang Nong Cun Bao· 2025-08-05 01:32
Core Viewpoint - The article highlights the advancements in healthcare accessibility and management in Yangxi County, Guangdong Province, emphasizing the establishment of a community-based medical system that allows residents to receive medical care closer to home, thereby improving health outcomes and reducing costs [5][64]. Group 1: Healthcare Accessibility - Yangxi County has implemented a community healthcare model that integrates three county-level hospitals, eight township health centers, and 138 village clinics into a unified system, enhancing resource allocation and management [6][7]. - The establishment of standardized village clinics has made it possible for residents to access common chronic disease medications locally, reducing the need to travel to town for treatment [15][19]. - The integration of medical insurance systems into village clinics has streamlined the reimbursement process, allowing patients to receive care without the need to visit town for insurance claims [24][30]. Group 2: Resource Allocation and Management - The county has invested in upgrading township health centers, improving infrastructure and service delivery, which has led to a significant increase in patient willingness to seek care at these facilities [38][41]. - A network of county-level specialists is now available at township health centers, providing consultations and enhancing the quality of care at the local level [40][42]. - The implementation of a cloud-based health information system has facilitated data sharing between village clinics and county hospitals, improving diagnostic efficiency and patient management [43][44]. Group 3: Health Management and Cost Savings - Yangxi County has shifted its healthcare focus from treatment to prevention, establishing a comprehensive chronic disease management system that includes personal health records for residents [55][57]. - The county's health management initiatives have successfully reduced hospitalization costs, saving approximately 17 million yuan by preventing complications among high-risk populations [63]. - The integration of health management teams across the county has enhanced community engagement in health education and preventive care, contributing to improved overall health outcomes [65][68].
“百千万工程” 加力提速!《广州城乡融合发展报告(2025)》发布
Nan Fang Nong Cun Bao· 2025-08-05 01:32
Core Insights - The report titled "Guangzhou Urban-Rural Integration Development Report (2025)" outlines significant advancements in Guangzhou's agricultural sector and proposes a model for urban-rural integration in mega-cities [2][4]. Group 1: Agricultural Development - Guangzhou aims to establish itself as a strong urban agricultural city, achieving growth in multiple agricultural sectors, maintaining its leading position in the province and nationwide [7][8]. - In 2024, Guangzhou expects to see increases in grain production area, yield, and total output, with rural residents' disposable income growing faster than urban residents for 17 consecutive years [8][9]. - The city has implemented innovative financial models to enhance rural resource allocation efficiency and has achieved notable breakthroughs in agricultural innovation [10][11]. Group 2: Industry and Economic Growth - The report indicates that Guangzhou's rural industries have developed a diverse and clustered structure, focusing on seven key sectors, including vegetables and livestock, with a target of creating billion-level specialty industries [15][16]. - By 2023, the area planted with grain crops reached 30.08 thousand hectares, with a production of 151.9 thousand tons, while vegetable planting area was 149.22 thousand hectares, yielding 4.1413 million tons, reflecting a year-on-year growth of 0.6% [16][17]. Group 3: Brand Development and Market Integration - Guangzhou has established a total of 1 national and 8 provincial characteristic agricultural product advantage zones, with 24 national and provincial-level specialty products recognized [20][21]. - The city promotes the collective development of unique agricultural products, leveraging its market advantages to enhance the processing and distribution sectors [24][25]. Group 4: Technological Innovation - The agricultural technology contribution rate in Guangzhou exceeded 75% in 2023, with mechanization levels for major crops reaching 77.8% and over 83.1% for rice [29][30]. - The report highlights advancements in modern breeding technologies and the establishment of leading agricultural enterprises, contributing to the development of a digital agriculture equipment industry [34][36]. Group 5: Urban-Rural Integration and Tourism - The report emphasizes the integration of urban and rural elements, with new models for agricultural tourism and experiences being developed, enhancing the appeal of rural areas [43][53]. - Various development models are being implemented to create unique rural tourism products, combining local resources with modern agricultural practices [55][56]. Group 6: Future Strategies - Guangzhou plans to continue strengthening the "Hundred Million Project" strategy, focusing on key areas to stimulate rural economic development and enhance agricultural production capabilities [66][69].
听广东原创齐齐《灭基孔肯雅》
Nan Fang Nong Cun Bao· 2025-08-04 14:57
Group 1 - The article discusses the lack of a licensed vaccine for Chikungunya in China, highlighting the country's vulnerability due to the absence of immunity among the population [8] - It emphasizes the importance of personal protection measures to prevent Chikungunya, including wearing light-colored long-sleeved clothing and using mosquito repellent products [9] - The article outlines the core strategies for controlling Chikungunya, which include eliminating standing water, mosquito eradication, and preventing bites [8] Group 2 - Indoor water management is crucial, with recommendations to change water in potted plants every 3-5 days and to check hidden areas for standing water [10] - Regular maintenance of rooftops, balconies, and outdoor areas is necessary to prevent water accumulation, including cleaning containers and ensuring proper drainage [11] - Indoor mosquito control methods are suggested, such as using approved insecticides and ensuring proper ventilation after treatment [12][13]