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广西果农眼中的“媒体+”:加来了流量,加来了生意,加鼓了钱包
Nan Fang Nong Cun Bao· 2025-10-20 02:01
Core Viewpoint - The "Media+" initiative has significantly enhanced the brand visibility and market reach of Tianyang mangoes, leading to increased sales and income for local farmers and businesses [7][9][32]. Group 1: Brand Enhancement - The quality of Tianyang mangoes has been recognized, but previously, brand awareness was limited to regional levels. The "Media+" initiative has increased exposure and brand value [15][18]. - In 2025, advertisements for Tianyang mangoes were launched in major urban areas, including Shenzhen and Guangzhou, reaching millions of potential consumers [19][20]. - Continuous media promotion has raised awareness of Tianyang as a key mango-producing region, contributing to a nearly 50% increase in overall sales volume compared to previous years [31][30]. Group 2: Market Expansion - The "Media+" initiative has facilitated connections with new customers and channels, resulting in significant orders and partnerships [36][38]. - In 2024, 30 e-commerce companies participated in sales matching activities across major cities, leading to 14 signed cooperation agreements worth approximately 20.5 million yuan [40]. - Collaborative efforts with well-known restaurants have created new product offerings, expanding market reach beyond traditional sales methods [44][46]. Group 3: Economic Impact - The "Media+" initiative has led to substantial income increases for farmers and businesses, with some companies reporting a 50% rise in revenue [80][82]. - The local mango wholesale market has seen increased employment opportunities, with daily wages for workers ranging from 200 to 300 yuan [86][88]. - The initiative has also attracted investment in smart agriculture and cold chain logistics, further supporting the mango industry's growth [96][97].
北方地区第一家只有清远鸡的“鸡店”开业
Nan Fang Nong Cun Bao· 2025-10-20 02:01
Group 1 - The first dedicated Qinyuan chicken restaurant in Northern China has opened in Tianjin, marking a significant expansion for the brand [2][4][5] - The restaurant is a collaboration between Guangdong Tiannong Food Group and Tianjin Pengtiange, aiming to introduce authentic Qinyuan chicken to Northern consumers [16][18] - The restaurant features a diverse menu that includes traditional dishes like white-cut chicken and innovative local flavors, catering to various taste preferences [9][10] Group 2 - The establishment of this restaurant is part of Guangdong Tiannong's strategy to expand its market presence after successful partnerships with major domestic restaurant chains [15][16] - Qinyuan chicken is recognized as "Lingnan's first chicken," known for its thin skin and rich flavor, contributing significantly to the local agricultural economy [24][25] - By the end of 2024, Qinyuan chicken is projected to have a stock of 50.49 million birds and an output of 153 million birds, with a total output value of approximately 11.196 billion yuan [26][27]
南农晨读 | 甘蔗节节高
Nan Fang Nong Cun Bao· 2025-10-20 02:01
Group 1 - The Ministry of Agriculture and Rural Affairs, along with five other departments, has issued guidelines to support the construction of modern agricultural service centers to enhance agricultural social services and promote agricultural modernization [7][10]. - The focus is on transitioning China's agricultural supply system from "quantity satisfaction" to "quality improvement," emphasizing the need for a strong supply guarantee, technological equipment, operational systems, industry resilience, and competitiveness [11][15]. Group 2 - In Huizhou, the integration of agriculture, culture, and tourism has led to a 15.3% increase in collective operating income for rural villages and a 6.2% rise in per capita disposable income for rural residents in the first half of the year [26][28]. - The city is implementing a high-quality development project to explore a new path for the integration of agriculture, culture, and tourism, effectively activating rural resources and driving industry upgrades [30][31]. Group 3 - A rice technology training class and field observation meeting were successfully held in Shaoguan, attended by agricultural technicians, grain growers, and representatives from various agricultural support teams [33][36].
三江农民画传承人吴怡悦:“媒体+”粤桂协作激活侗寨艺术活力
Nan Fang Nong Cun Bao· 2025-10-20 02:00
Core Viewpoint - The article discusses the revitalization of the Sanjiang farmer painting, a cultural heritage of the Dong ethnic group, through the "Media+" and "Yue-Gui Cooperation" initiatives, highlighting the importance of modern adaptations and market integration for sustainable development [19][70][86]. Group 1: Cultural Heritage and Artistic Expression - Sanjiang farmer painting is recognized as a cultural treasure, reflecting the history, human spirit, and ethnic customs of the Dong people [6][28]. - The art form has evolved from early wall paintings to modern interpretations, drawing inspiration from both traditional life and contemporary changes [34][36]. - The teaching approach emphasizes emotional expression rather than mere replication of reality, aiming to capture the essence of life in the artwork [4][18]. Group 2: Challenges and Opportunities - The Sanjiang farmer painting faces challenges such as unstable income for artists, limited market demand, and a lack of interest from younger generations [46][48]. - Recent initiatives, including the establishment of e-commerce training bases and the development of the "Dongxing Baoyi" brand, aim to create a sustainable ecosystem for the art form [49][51]. - The integration of cultural and labor resources through the "Yue-Gui Cooperation" is seen as a promising model for revitalizing the art and providing employment opportunities [64][66]. Group 3: Role of Media and Promotion - The "Media+" approach is crucial for promoting Sanjiang farmer painting, utilizing new media platforms to tell the stories behind the art and engage a broader audience [72][86]. - Recent promotional events, such as the Guangdong-Hong Kong-Macao Greater Bay Area showcase, have successfully attracted public interest and demonstrated the market potential of the art [81][84]. - The collaboration with media not only enhances visibility but also connects the art with emotional narratives, transforming online engagement into tangible market success [86].
从“望天田”到“智慧园”,广东 “AI+帮扶” 激活协作地区乡村产业新质生产力
Nan Fang Nong Cun Bao· 2025-10-20 02:00
Core Viewpoint - The article discusses the transformative impact of Guangdong's "AI+ Assistance" model on rural industries in Guangxi and Guizhou, enhancing productivity and efficiency through advanced technology applications in agriculture and education [9][10][100]. Group 1: Agricultural Transformation - The introduction of an AI model in pig farming in Bama has reduced breeding costs by 15%, covering 10 towns and benefiting 8,295 households, with an expected output of 310,000 pigs and a production value exceeding 300 million yuan in 2024 [7][8]. - AI-driven agricultural machinery in Guizhou has increased mechanization rates from 45% to 70%, significantly improving operational efficiency and reducing labor costs by 60% [21][22]. - The use of AI in pest monitoring and crop health assessment has led to more efficient pest control and reduced pesticide usage, enhancing overall agricultural productivity [30][32]. Group 2: Educational Innovations - AI technology is being utilized in education, allowing students in remote areas to interact with teachers from Guangzhou, thus improving access to quality educational resources [52]. - The implementation of AI systems in schools has enabled innovative teaching methods, enhancing the learning experience for students in rural regions [54]. Group 3: Digital Governance and Community Development - AI systems in governance have improved administrative efficiency by 60%, allowing villagers to complete tasks that previously required multiple visits in just a few minutes [56][58]. - The integration of AI in community management has led to enhanced safety measures, including real-time monitoring of dangerous behaviors and health monitoring for the elderly, significantly reducing risks [70][68]. Group 4: Economic Growth and Market Access - The "AI+ Assistance" model has driven a 35% increase in agricultural product sales in cooperative regions, training over 52,000 new farmers and helping 123,000 individuals achieve stable employment [97][98]. - The combination of AI technology with branding strategies has transformed local agricultural products from merely being produced to being effectively marketed, enhancing their market presence [72][75].
"粤桂连心 鱼跃湾区”——"广西库库魚”区域公用品牌深圳发布会成功举办
Nan Fang Nong Cun Bao· 2025-10-20 02:00
Core Viewpoint - The event held on October 18 in Shenzhen marked the launch of the "Guangxi Kuku Fish" regional public brand, aiming to connect high-quality ecological aquatic products from Guangxi with the Greater Bay Area's consumer market, promoting collaboration between Guangdong and Guangxi [7][10]. Group 1: Brand Development and Quality Assurance - The "Guangxi Kuku Fish" brand is based on 1.05 million acres of ecological aquaculture, adhering to strict ecological farming standards and implementing a traceability mechanism to ensure transparency from farming to consumer [13][14]. - The brand emphasizes quality with features such as "zero fishy taste, firm texture, and green safety," supported by a dual-code quality control system [15][16]. Group 2: Cultural and Tourism Integration - The event integrated cultural and tourism elements, showcasing the cultural significance and tourism value behind the "Guangxi Kuku Fish" brand, promoting immersive experiences like fishing and local culinary traditions [19][21]. - Three cultural tourism routes were highlighted, aiming to enhance the synergy between fishing and tourism [22]. Group 3: Product Presentation and Market Potential - A product demonstration featured a video showcasing the versatility of "Guangxi Kuku Fish" through various cooking methods, illustrating its market potential and adaptability across different cuisines [25][28]. - The event successfully facilitated partnerships between "Guangxi Kuku Fish" suppliers and several well-known restaurants and supply chain companies in Shenzhen, with a projected signing amount of 20 million yuan [36][38]. Group 4: Future Development and Collaboration - The promotion of the "Guangxi Kuku Fish" brand is seen as a starting point for deeper cooperation, with plans to expand into prepared dishes and leisure foods while leveraging cultural tourism for a comprehensive marketing strategy [51][53]. - The initiative aims to enhance brand value and establish a robust presence in the Greater Bay Area market, reflecting a commitment to regional coordinated development [55][56].
三师红枣,承包你的秋冬养生局|疆品上新⑧
Nan Fang Nong Cun Bao· 2025-10-19 12:04
Core Viewpoint - The article emphasizes the significance of San Shi red dates in the autumn and winter health regimen of Guangdong residents, highlighting their versatility and nutritional benefits [3][26]. Group 1: Product Characteristics - San Shi red dates are primarily composed of gray dates and winter dates, with gray dates having a high sugar content of over 65% when dried, and winter dates being crispy, juicy, and sweet [13][14]. - The unique "natural drying on the tree" method preserves the nutritional value of the red dates, appealing to the discerning tastes of Guangdong consumers [15][16]. Group 2: Agricultural Background - The average annual sunlight in Tumushuke City exceeds 2800 hours, with a temperature difference of 15°C between day and night, contributing to the high quality of red dates [9][10]. - In 2024, the planting area for red dates in Tumushuke is expected to reach 335,700 acres, indicating an increase in both quality and recognition of the product [11]. Group 3: Market Strategy - The third division of Tumushuke City is optimizing its industrial structure by extending the red date planting, processing, and sales chain, focusing on quality, branding, and market expansion [18][19]. - The "Xinjiang products southward, Guangdong products northward" initiative is facilitating the distribution of San Shi red dates to major cities in the Guangdong-Hong Kong-Macao Greater Bay Area, enhancing local income [20][21][24]. Group 4: Consumption and Availability - San Shi red dates can be consumed directly, used in sweet soups, or added to nourishing soups, making them a staple for health-conscious consumers in Guangdong [26]. - Various offline experience centers are established in cities like Guangzhou, Foshan, and Dongguan, providing direct access to San Shi red dates for consumers [28][31][33].
陆河青梅的N种“变身”,将在深圳这场国际盛会惊艳亮相
Nan Fang Nong Cun Bao· 2025-10-19 12:04
Core Viewpoint - The article highlights the participation of Luhua green plum in the 2025 Global High-end Food and Quality Agricultural Products Expo in Shenzhen, showcasing its unique flavors and innovative processing methods, aiming to expand its market presence globally [3][4][5]. Group 1: Event Participation - The 2025 Global High-end Food and Quality Agricultural Products Expo will take place in Shenzhen from October 22 to 24 [3]. - Luhua green plum will be featured in the Shantou planting section, alongside other local specialties like Lianhua Mountain tea and oil olives [4][5]. - The Shantou exhibition area has previously attracted significant consumer interest at the Shenzhen Food Expo [5]. Group 2: Product Innovation - Luhua County's Guotai Green Plum Industry Development Co., Ltd. focuses on the production of various green plum products, including green tea plums, honey purple perilla plums, and plum-based snacks [9][10]. - The company has developed a comprehensive supply chain model that includes planting, deep processing, and market sales, achieving full coverage of the production chain [13][14]. - The production of green plum brandy involves a meticulous process, ensuring high quality and distinctive flavor [15][18]. Group 3: Industry Development - Luhua County, recognized as the "Hometown of Green Plums" in China, has a rich history of over 2,900 years in green plum cultivation [32]. - The county has a suitable area of 530,000 mu for fruit tree planting, supported by abundant water resources, making it an ideal location for green plum growth [33][34]. - The annual output value of the green plum industry in Luhua County has exceeded 1 billion yuan, contributing significantly to local economic development and farmer income [45][47].
汕尾沃野之上的“白”,可胜山珍海味|汕尾食色·白
Nan Fang Nong Cun Bao· 2025-10-19 12:04
Core Viewpoint - The article highlights the significance of "Silk Rice" from Shanwei, emphasizing its quality and cultural importance in the region, portraying it as a staple that enhances various culinary experiences [3][12][19]. Group 1: Agricultural Significance - Shanwei's Silk Rice, known as "the jade among rice," is a high-quality indica rice with a rich local heritage [11][12]. - The region has over 1.03 million acres dedicated to rice cultivation, with approximately 750,000 acres (over 70%) specifically for Silk Rice [13][14]. - The agricultural practices in Shanwei have evolved from traditional methods to modern techniques, including the use of drones and smart drying technology [20][21]. Group 2: Culinary Experience - The preparation of Shanwei Silk Rice is described as an art, where the rice's texture and flavor are highlighted, making it a preferred choice over more extravagant dishes [16][18]. - The rice is characterized by its delicate appearance and pleasant aroma when cooked, providing a unique taste experience that reflects the region's natural resources [17][24]. Group 3: Market Potential - The article suggests that the Silk Rice industry is poised for growth, with initiatives aimed at maintaining traditional flavors while exploring new market opportunities [21][24]. - The upcoming 2025 Global High-end Food and Quality Agricultural Products Expo in Shenzhen is mentioned as a platform to showcase Shanwei Silk Rice, indicating its potential for broader recognition [25].
麻章麻遂一横路硬底化工程竣工,解民忧暧民心助振兴
Nan Fang Nong Cun Bao· 2025-10-19 09:16
近日,麻章镇金川麻遂一横路硬地化铺设工程圆满竣工。这条困扰周边居民几十年的"泥泞路",终于蜕变为平整畅通的便民路,切实解 决群众"出行难"问题,让民生福祉惠及百姓。 改造后的道路 "以前下雨出门,裤脚全是泥,骑电动车稍不注意就摔跤,现在路修好了,开车、走路都舒心!""这条路修到了我们心坎上,以后不管是 出门买菜还是接送孩子,都方便安全多了!"看着平整通畅的路面,居民们难掩喜悦,纷纷表达感激。 撰文:马炳华 来源:南方农村报 四十余年,麻遂一横路始终未实现硬底化,路面坑洼不平、泥泞不堪。每逢雨天,路面积水成洼、通行困难,电动车侧翻、行人摔跤等 安全事故时有发生,既影响居民日常出行,更对居民出行安全构成严重威胁。周边居民对此早已怨声载道,对道路硬底化建设的诉求极 为强烈。 麻章区委、区政府高度重视这一民生问题,迅速启动道路硬底化改造工作。广州市白云区派驻湛江市麻章区工作组始终将该路段改造摆 在民生工作突出位置,先后多次深入现场调研路况、听取群众意见,组织召开专题现场会,协调解决资金保障、施工规划等关键问题, 统筹推进改造工作。8月11日在区委区政府的统筹部署下,区城综局与中建一局湛江四建公司建设单位紧密对接、通力 ...