Nan Fang Nong Cun Bao

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惠州荔枝:苏东坡笔下的荔枝,岭南大地孕育的甜蜜
Nan Fang Nong Cun Bao· 2025-06-27 03:00
Core Viewpoint - Huizhou lychee is celebrated for its historical and cultural significance, particularly associated with Su Dongpo, and is recognized as a key agricultural product in the region, with ongoing efforts to enhance its quality and market reach [3][4][5][6][8]. Group 1: Historical and Cultural Significance - Su Dongpo is regarded as the best representative of Huizhou lychee, having written about it in his famous poem during his time in the region [3][6][7]. - The lychee has a history of over 1400 years in Huizhou, making it an important agricultural product in Lingnan [16]. - Huizhou lychee is often referred to as "Dongpo lychee," reflecting both respect for Su Dongpo and local pride in the fruit's quality [18]. Group 2: Agricultural Characteristics - Huizhou is a major production area for mid to late-maturing lychee varieties, benefiting from a subtropical monsoon climate that provides ideal growing conditions [13][14][22]. - The region has approximately 400,000 acres of lychee cultivation, with various varieties such as Guiwei, Glutinous Rice, and Lingfeng being harvested from late May to mid-July [21][22]. - The lychees are characterized by large fruit size, small seeds, high edible rates, and a focus on producing high-quality late-maturing varieties [22][23]. Group 3: Industry Development and Marketing - The local government and enterprises are working together to elevate the lychee industry from a small specialty to a significant agricultural sector, with Huizhou lychee recognized as a national advantageous industry cluster [36][38]. - In 2021, Huizhou lychee was included in the national advantageous industry cluster, with multiple specialized towns and villages dedicated to lychee production [38][40]. - The marketing strategy includes leveraging e-commerce and live streaming to enhance sales, with a focus on quality over quantity for this year's harvest [48][50][51]. Group 4: Quality Control and Export - Huizhou lychee has a fresh fruit sales ratio of 75%, primarily targeting markets in the Greater Bay Area, Beijing-Tianjin-Hebei, and the Yangtze River Delta, while also exporting to Southeast Asia, Europe, and Canada [53]. - The region implements strict quality control measures, ensuring that only mature and compliant products are marketed, supported by a four-tier agricultural product safety supervision system [55][56]. - Huizhou has established eight major green lychee production bases and 18 export-registered bases to ensure a stable supply for international markets [56]. Group 5: Regional Collaboration - Huizhou is expanding its lychee cultivation efforts to other regions, such as Guizhou, through collaborative agricultural projects, aiming to introduce lychee farming in areas previously not known for it [64][66]. - The collaboration includes planting various high-quality lychee varieties and providing employment opportunities for local farmers, enhancing their income [69][70]. - Upcoming events will promote Huizhou lychee in Guizhou, fostering cross-regional agricultural development and consumer engagement [75][76].
雷岭鲜荔万里“闯”新疆,亚欧博览会现场圈粉
Nan Fang Nong Cun Bao· 2025-06-27 03:00
Core Viewpoint - The participation of Leiling fresh lychee in the 2025 China-Eurasia Commodity Trade Expo in Xinjiang has generated significant interest and demand, showcasing the brand's potential for expansion in new markets [2][5][9]. Group 1: Company Overview - Leiling Town is recognized as a major production area for late-maturing lychee in Guangdong, with a total planting area of 44,000 acres [4][6]. - Leiling lychee has been exported to the North American market for 22 consecutive years and holds two national geographical indication trademarks: "Leiling Lychee" and "Leiling Wuye Lychee" [6][7]. Group 2: Market Response - The lychee showcased at the expo received positive feedback, with customers expressing that it is among the best lychee they have tasted [8][10]. - The exhibition area for Leiling lychee attracted continuous foot traffic, with many domestic and international buyers showing interest, particularly in the Guiwei variety [9][10]. Group 3: Sales and Marketing Strategy - To expand sales channels, Leiling lychee has participated in various promotional activities, effectively enhancing brand influence [13][14]. - The company reported receiving numerous orders even before the lychee was officially on the market, indicating strong market confidence [14][15].
全省海洋经济工作会议召开
Nan Fang Nong Cun Bao· 2025-06-26 13:38
Core Viewpoint - The meeting emphasized the importance of developing a high-quality marine economy in Guangdong, aligning with national strategies for marine power and modernization [1][2]. Group 1: Strategic Importance - The meeting highlighted the strategic significance of the ocean for national development, recognizing it as a foundation for sustainable growth and a key area for high-quality development [2][3]. - Guangdong is urged to leverage its maritime advantages to enhance its position in the international competition for marine resources [2][3]. Group 2: Development Goals - The province aims to establish a modern marine economic system that is internationally competitive, focusing on sectors such as marine fisheries, marine manufacturing, and marine services [4][5]. - There is a call to accelerate the construction of modern marine industries, including marine renewable energy, marine biomedicine, and port-related industries [5][6]. Group 3: Organizational Leadership - The meeting stressed the need for strong organizational leadership to ensure the effective implementation of marine economic development initiatives, with various departments required to coordinate and support these efforts [5][7]. - The establishment of a comprehensive action plan for marine economic development from 2025 to 2027 was discussed, indicating a structured approach to achieving these goals [6][7].
2小时,抢尝一空!广东荔枝抢“鲜”北上进疆
Nan Fang Nong Cun Bao· 2025-06-26 12:05
Core Viewpoint - Guangdong lychee is gaining popularity in Xinjiang, showcasing the potential for expanding trade and cultural exchange between the two regions through the "Xinjiang products going south, Guangdong products going north" initiative [12][13][34]. Group 1: Event Overview - The 2025 China-Eurasia Commodity Trade Expo was held in Urumqi, Xinjiang, featuring a thematic exhibition area focused on the exchange of products between Xinjiang and Guangdong [6][7][12]. - Guangdong lychee was highlighted as a key product, attracting significant attention from domestic and international merchants [8][10][32]. Group 2: Market Response - Within two hours of the exhibition, all samples of Guangdong lychee were consumed, indicating strong demand from consumers and merchants in Xinjiang [15][18][19]. - Various lychee varieties, such as Guiwei and Hongdenglong, were showcased, impressing attendees and enhancing the visibility of Guangdong's agricultural products [21][23][25]. Group 3: Strategic Goals - The initiative aims not only to introduce lychee to Xinjiang but also to expand into Central Asian markets, leveraging new opportunities for overseas market growth [28][30]. - The event serves as a platform for deepening economic cooperation and cultural exchange between Guangdong and Xinjiang, promoting the "Belt and Road" initiative [12][34][39]. Group 4: Broader Product Showcase - In addition to lychee, other Guangdong products such as tea and traditional delicacies also received attention, further promoting the region's agricultural diversity [42][46]. - The event facilitated connections between Guangdong enterprises and local distributors in Xinjiang, enhancing trade relationships [51][56]. Group 5: Future Initiatives - The "Xinjiang products going south, Guangdong products going north" initiative is part of a broader strategy to strengthen economic ties and promote local specialties through various trade fairs and promotional activities [59][62][65]. - Upcoming events, including specialized product promotion activities, are planned to continue fostering trade and collaboration between the two regions [66][67].
“桂字号”田阳芒果进成都,2025年百色市田阳区芒果(成都)推介会暨产销对接活动启幕
Nan Fang Nong Cun Bao· 2025-06-26 12:05
Core Points - The 2025 "Gui" Mango Promotion Conference and Supply-Demand Matching Event for the Tianyang District of Baise City has been launched in Chengdu, showcasing the region's mango harvest and aiming to expand its market presence in Southwest China [6][20][21] Group 1: Event Overview - The event took place on June 26 in Chengdu, featuring 420,000 acres of mango cultivation from the Tianyang District [2][3] - Innovative formats such as digital representation and a tasting map were utilized to engage the audience and promote the "Tianyang Mango Season" [4][41] - The event aims to connect local producers with consumers and businesses in Chengdu, a major market for agricultural products [49][50] Group 2: Product Highlights - The Tianyang District produces approximately 384,000 tons of mango annually, with a production value exceeding 1.8 billion yuan [18] - The mango varieties showcased included over 30 types, such as "Tai Nong No. 1" and "Guifei," which received positive feedback from attendees [19][22] - A QR code tracing system was introduced, allowing consumers to verify the origin and quality of the mangoes [25][27] Group 3: Market Strategy - The event featured a "Honey Date Chengdu, Come Mango Summer" tasting map, which includes nearly 80 quality orchards, facilitating direct connections between wholesalers and producers [42][46] - The Tianyang District has established over 100 city marketing points to enhance its production, marketing, processing, and service systems [47] - Local government officials emphasized the importance of Chengdu as a hub for agricultural product sales and encouraged local businesses to promote and purchase Tianyang mangoes [49][50] Group 4: Partnerships and Collaborations - Strategic partnerships were formed between Tianyang agricultural enterprises and Southwest wholesalers, covering fresh fruit supply and deep processing [65][66] - The event attracted significant interest from local consumers, with many expressing a desire for more high-quality Tianyang mangoes in Chengdu [71][72]
品粤东佳荔,游绿美山乡!雷岭荔枝旅游导图发布
Nan Fang Nong Cun Bao· 2025-06-26 12:05
Core Viewpoint - The article highlights the launch of the 18th Chaonan-Leiling Lychee Cultural Tourism Season, promoting the unique cultural and ecological aspects of Leiling, Shantou, and introducing a lychee tourism map that integrates various tourism routes and experiences [5][6][65]. Group 1: Cultural and Ecological Significance - Leiling is referred to as the "Lychee Capital of East Guangdong," showcasing a rich blend of sweet lychee aroma and beautiful ecological landscapes [3][4]. - The region's historical and cultural heritage is emphasized, contributing to the overall appeal of the lychee tourism experience [4]. Group 2: Tourism Development Initiatives - The newly introduced lychee tourism map features three main routes: cultural tourism, dining, and fruit-picking, allowing visitors to easily navigate and explore the area [6][65]. - Various attractions are highlighted, including the Chi Ping Lychee Park, which spans approximately 35 acres and offers fruit-picking, ecological sightseeing, and recreational activities [10][15]. Group 3: Key Attractions - The Chi Ping Lychee Park has become a central venue for the Lychee Cultural Tourism Festival for four consecutive years, showcasing rural revitalization and innovative tourism models [15][16]. - The Ji Mei Revolutionary Stone Cave, a historical site, is noted for its significance during the revolutionary period and serves as a patriotic education base [19][29]. - The Songlin Lychee Square, covering about 8,000 square meters, features over 200 lychee trees and serves as a demonstration site for lychee cultivation [31][32]. Group 4: Agricultural Innovation - Shantou Meilijing Agricultural Co., Ltd. focuses on modernizing agriculture with over 300 acres of high-standard lychee orchards, implementing good variety transformation [46][47]. - The Leiling Town Seedling Cultivation Demonstration Garden introduces seven new quality lychee varieties, enhancing local agricultural practices [51][52]. Group 5: Visitor Experience - The tourism map also includes local dining options and self-picking gardens, creating a comprehensive guide for visitors to experience cultural research, ecological sightseeing, and fruit-picking [65][66]. - The article encourages visitors to explore the ecological charm and unique flavors of Leiling this summer [67][69].
连山黑山羊“出山入湾”!广东省工商联对口帮扶连山结硕果
Nan Fang Nong Cun Bao· 2025-06-26 12:05
Core Viewpoint - The article highlights the successful integration of Lianshan black goats into the high-end market through collaboration with various organizations, showcasing the effectiveness of the "Hundred Million Project" in promoting local agricultural products and enhancing regional economic development [2][3][34]. Group 1 - Lianshan black goats have been included in the menu of the Peninsula Hotel in Guangzhou, marking a significant step in promoting local agricultural products [2][17]. - The initiative is part of the "Clothing, Food, Housing, and Happiness Baiyun" fashion economy series, aimed at connecting high-quality agricultural products from Lianshan to the Greater Bay Area's premium consumer market [4][20]. - The region is recognized for its ecological significance, with a forest coverage rate of 85.78%, making it a key area for high-quality agricultural products like Lianshan black goats, rice, and tea [5][8][9]. Group 2 - The establishment of the Smart Sheep Standardization Innovation Research Base, covering 3,000 acres, focuses on breeding, sustainable farming, and digital agriculture, creating a complete industry chain for Lianshan black goats [25][26]. - This base is the only supply base for fresh sheep to Hong Kong in Guangdong, providing a solid foundation for accessing high-end markets [29][27]. - The collaboration aims to enhance the brand of Lianshan agricultural products, leveraging the Peninsula Hotel's marketing network to expand their reach beyond Guangdong to national and international markets [38][34]. Group 3 - The "Hundred Million Project" is a strategic initiative to revitalize local economies by integrating resources and promoting high-quality agricultural products [51][55]. - The project emphasizes the importance of brand development and market access for rural areas, aiming to create a replicable model for rural revitalization [52][55]. - The collaboration is expected to attract more quality enterprises to participate in regional development strategies, fostering a positive ripple effect across the province [54][55].
偏远海岛的教育蝶变,3000多名学子拥有“家门口好学校”
Nan Fang Nong Cun Bao· 2025-06-26 10:33
Core Viewpoint - The education system on Naozhou Island has significantly improved over the past few years, with increased student enrollment and enhanced educational resources, driven by local government investment and community support [10][12][14]. Group 1: Investment and Development - From 2020 to 2023, Zhanjiang Economic Development Zone invested over 27 million yuan to enhance the hardware and software of schools on Naozhou Island, leading to a steady improvement in teaching quality [12][14]. - The number of students at Naozhou Middle School has doubled compared to 2019, with nearly 200 students returning to Naozhou Primary School from other regions [14][15]. Group 2: Community Support and Contributions - Social forces have played a crucial role in upgrading campus facilities, with significant contributions from individuals and organizations, including a donation of 2.2 million yuan for campus cultural landscapes [19][29]. - Over the past three years, donations to Naozhou schools have exceeded 5.5 million yuan, supporting various educational initiatives and infrastructure improvements [29][30]. Group 3: Teacher Development and Educational Quality - There is a pressing need for qualified teachers on Naozhou Island, particularly in subjects like information technology and arts, as well as for addressing the psychological needs of students from challenging backgrounds [48][50]. - The implementation of integrated management and teacher training programs has been initiated to enhance the quality of education, with over 30 teachers participating in training annually [52][56]. Group 4: Future Educational Needs - There is a strong call for the reinstatement of high school education on Naozhou Island to meet the demand for skilled professionals in local industries, particularly in tourism and marine agriculture [86][92]. - The local education authorities are considering proposals to establish a comprehensive high school that aligns with the island's economic development needs, providing students with more educational pathways [100][104].
6月28日开槌!15款珍品新会陈皮即将开拍!
Nan Fang Nong Cun Bao· 2025-06-26 10:06
Group 1 - The second season of the Xinhui Chenpi auction will take place on June 28, featuring 15 rare items from different regions and years [2][6] - The auction will be held at the Hongda Tang Chenpi Manor, with all items undergoing strict supervision from the Guangzhou Property Exchange [7] - The first auction in March saw 12 high-quality Xinhui Chenpi sold for a total of 388,000 yuan, indicating strong market interest [5] Group 2 - The auction includes top-tier collectibles such as a 100g 1995 Xinhui Meijiang Circle Branch Da Hong Chenpi, which is highly sought after [3][54] - The starting price for the 1995 Chenpi is set at 28,888 yuan for 100 grams, with a market reference price of 68,888 yuan [59] - Other items include a 2012 East Jia Village Chenpi starting at 2,698 yuan per jin, with a market reference price of 6,388 yuan [20] Group 3 - The Xinhui Chenpi is referred to as "soft gold" in the collectibles market, with its medicinal value increasing geometrically with age [4] - The auction features a variety of Chenpi, including those from the renowned Meijiang area, which has seen a decline in planting area due to urbanization, making these items increasingly rare [57] - The auction aims to meet market demand and showcase the unique qualities of Xinhui Chenpi, which is known for its rich aroma and health benefits [6][41]
客韵新声颂乡情!湾区东海岸(陆河)赛区6月27日启幕丨2025广东乡村歌手大赛
Nan Fang Nong Cun Bao· 2025-06-26 10:06
当客家山歌的质 朴乡音融入粤港 澳大湾区的时代 律动,一场满溢 乡村风情的音乐 欢聚即将在汕尾 陆河火热开场。 6月27日晚, 2025广东乡村歌 手大赛湾区东海 岸(陆河)赛区 启动仪式将在陆 河县中央公园举 办,以"零门 槛"姿态打造全 民参与的文化舞 台,深挖乡村音 乐宝藏,以歌为 笔绘就乡村振兴 客韵新声颂乡 情!湾区东海岸 (陆河)赛区6 月27日启幕丨 2025广东乡村歌 手大赛_南方+_ 南方plus 新画卷。 赛事矩阵升级 从乡土舞台到湾 区窗口 2025广东乡村歌 手大赛自5月22 日启动以来,十 大赛区同步进入 紧张筹备中。今 年大赛首次设立 湾区东海岸(陆 河)赛区,并将 半决赛落地客韵 新城陆河。 根据大赛组委会 安排,湾区东海 岸(陆河)赛区 将吸纳深圳、惠 州、揭阳、汕尾 四市选手,在陆 河县城十大草坪 公园开放竞演舞 台。 这场由中共陆河 县委宣传部、陆 河县文化广电旅 游体育局联合 省"百千万工 程"帮扶协作驻 陆河县工作队、 深圳坪山对口帮 扶陆河县工作组 联合主办,陆河 县文学艺术界联 合会、陆河县文 化馆承办的赛 事,将联动深圳 技术大学音乐学 院、汕尾市音乐 家协会、揭 ...