1月23日，广东 环境保护工程职 业学院人居环境 学院、全艾优选 罗浮山健康产业 园、博罗县长宁 镇祥岗村"校企 村"三方共建"罗 浮有艾"校企合 作启动仪式。此 次活动以打 造"罗浮有艾"地 方特色品牌为目 标，通过"产业 校企村共同打 造"罗浮有艾"特 色品牌_南方+_ 南方plus 赋能+文化传承 +农文旅融合"手 段，为博罗县红 脚艾产业高质量 发展注入强劲动 能。广东环境保 护工程职业学 院、全艾优选罗 浮山健康产业 园、鲍姑文化研 究院、博罗县长 宁镇祥岗村等相 关领导及代表参 加活动。 全艾优选罗浮山 健康产业园总经 理曹洪娟表示， 红脚艾作为祥岗 村得天独厚的生 态财富，承载着 千年鲍姑文 化，"罗浮有 艾"品牌建设正 是以红脚艾为核 心载体。当前企 业在技术升级、 品牌塑造、农文 旅融合等领域的 发展需求，恰与 高校的科研人才 优势、村集体的 生态资源优势形 成互补。此次三 方携手，不仅是 产业层面的深度 合作，更构建 了"高校研技 术、企业做转 化、乡村筑根 基"的协同格 局，将通过技术 攻坚、品牌打 造、农文旅落 地，将"罗浮有 艾"品牌做大、 做强。 作体系，推动艾 草产业向标准 化、 ...

Core Viewpoint - The event "Media + 12221: Let the Brand Shine" held in Guangzhou aims to promote the global sales of Lechang Golden Kai Li, a premium fruit from Guangdong, through innovative media integration and agricultural branding strategies [2][3][4]. Group 1: Event Overview - The "Media + 12221" seminar and the launch of the publication "Singing the Eastern Sincerity of Lechang Golden Kai Li" took place on January 25 [2][3]. - The event focused on exploring the integration of media and agricultural products to enhance brand visibility and market reach [4][10]. Group 2: Product Highlight - Lechang Golden Kai Li is referred to as the "Hermès of plums," known for its golden flesh and sweet, juicy taste [9][25]. - The fruit has gained significant recognition, being featured in major global locations such as Times Square in New York and is now available in international markets including Indonesia, UAE, France, and the USA [30][34]. Group 3: Economic Impact - The "Media + 12221" initiative has led to a substantial increase in the farm gate price of Lechang Golden Kai Li, rising from 4.5 yuan per jin in 2021 to 10 yuan per jin, resulting in over 500 million yuan in additional income for farmers [31][32]. - The program has also significantly boosted e-commerce sales, accounting for over 60% of total sales, while reducing logistics costs [31]. Group 4: Future Directions - The local government plans to continue leveraging the "Media + 12221" model to enhance media empowerment, strengthen technology and quality, and promote the integration of agriculture, culture, and tourism [42][44]. - There is a commitment to improving mechanisms that benefit farmers and ensure that the results of industrial development are more widely shared among rural communities [43][44].

Core Viewpoint - The annual "Dongpi Sausage New Year Goods Season" in Dongpi Town, Lianzhou, attracted over 3,000 domestic and international tourists, showcasing local delicacies and promoting rural tourism through immersive experiences [2][17][10]. Group 1: Event Overview - The event is a combination of sausage culture, rural experiences, and New Year shopping, highlighting the local flavor and traditions [3][4]. - This year's event marks the third edition and is organized under the theme of "integration of agriculture, culture, and tourism" [11]. Group 2: Participation and Experience - Over 14 local sausage enterprises and more than 50 exhibitors participated, offering a variety of local products such as sausages, cured meats, and other specialties [12][11]. - A "10 yuan experience coupon" model was introduced, allowing tourists to participate in sausage-making experiences while also providing discounts on purchases, enhancing both engagement and sales [18][19]. Group 3: Economic Impact - The event is expected to directly boost sales of sausages and related agricultural products by over 30% [37]. - The initiative aims to transform local sausage production from agricultural products to "industrial tourism products," encouraging visitor participation in the production process [13][14]. Group 4: Future Plans - Lianzhou plans to make the sausage experience a regular offering, integrating it with nearby attractions to create comprehensive tourism packages [48][49]. - The local government emphasizes the importance of optimizing the business environment and enhancing the industry’s foundation for sustainable growth [24][22].

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Core Viewpoint - The promotion of Qingyuan fragrant rice in Shenzhen communities is a successful initiative that connects local agricultural products with consumers, enhancing brand visibility and market penetration in the Greater Bay Area [2][22][28]. Group 1: Event Overview - The Qingyuan fragrant rice promotion event took place on January 24, featuring a community-focused approach in various neighborhoods in Shenzhen [3][4]. - The event utilized a "taste before purchase" strategy, allowing residents to sample the rice before buying, which effectively brought the product closer to consumers [5][6]. Group 2: Sales Performance - The event saw significant sales, with over 150 bags of one-kilogram Qingyuan fragrant rice sold in a single day at a previous exhibition [18][19]. - The rapid sales led to the need for urgent supply logistics, with products being transported overnight from Qingyuan to meet demand [20]. Group 3: Market Strategy - Shenzhen, as a core city in the Guangdong-Hong Kong-Macao Greater Bay Area, presents a mature consumer network, making it an ideal location for agricultural product promotions [22][23]. - The community engagement strategy aims to bridge the gap between agricultural producers and consumers, enhancing the brand's presence in daily life [24][26]. Group 4: Brand Building - The event not only focused on immediate sales but also aimed to establish a long-term brand presence in the community, fostering a deeper connection with consumers [29][30]. - The initiative is expected to strengthen the public brand image of Qingyuan fragrant rice, making it a staple in local households [31][32].

200多个品牌、 上千款热销宠物 年货亮相广州 塔，"铲屎官"速 来！_南方+_南 方plus 1月24日，"媒体 +"广货行天下· 首届大湾区宠物 行业年度盛典暨 宠物年货节精彩 继续，广州塔下 的宠物年货集市 热闹非凡。这是 一场集展览、交 易、互动、文化 于一体的宠物行 业嘉年华，汇聚 了来自广东、山 东、天津乃至美 国等地区200多 个品牌、上千款 宠物用品，名贵 猫咪与可爱萌宠 也齐聚亮相，吸 引了大量"铲屎 官"和市民游客 产品丰富多样 少。"润合供应 链集团的展位负 前来逛展游玩， 撸猫逗猫，为爱 宠添置年货，掀 起了一场"人宠 同乐"的消费热 潮。 "今天客流不 断，前来咨询和 购买的游客不 责人介绍，此次 他们带来了30多 个优质品牌、数 百个品类的拳头 产品，包括药 品、营养品、主 粮、零食等，多 1月23-25日，"媒体+"广货行天下·首届大湾区宠物行业年度盛典暨宠物年货节在广州塔办起宠物年货集市，现场人头攒动，热 闹非凡。 打造宠物"年货 一站式"体验 数产品在市场上 都有较高的认可 度。其中，能驱 除14种犬类寄生 虫的驱虫 药，"对肠胃友 好、号称软便克 星"的宠物 粮，"性价比 ...

Core Viewpoint - The promotional event for Maonan tilapia in the Greater Bay Area aims to enhance consumer awareness and sales of this healthy fish option ahead of the Spring Festival [4][27]. Group 1: Event Details - The "Guanghuo Xing Tianxia" Maonan tilapia promotional event took place at the Huaren Wanjia Wuyang New City store, attracting many shoppers preparing for the Spring Festival [4][5]. - The event featured product displays, live cooking demonstrations, tasting sessions, and interactive activities to engage consumers [5][10]. - Various tilapia products were showcased, highlighting their low-fat, high-protein content and minimal bones, appealing to health-conscious consumers [9][23]. Group 2: Consumer Engagement - The tasting sessions became a major attraction, with many customers, especially children, expressing their enjoyment of the dishes [13][18]. - Promotional activities, such as offering mystery gifts for purchases over 39 yuan, further stimulated consumer interest and purchasing behavior [25][26]. - The event also included a quiz segment where customers could win prizes, enhancing engagement and brand visibility on social media [19][21]. Group 3: Market Positioning - Maonan tilapia is positioned as a preferred choice for festive meals due to its auspicious meaning of "abundance" and its convenience in preparation [24][27]. - The promotional event serves as a significant offline practice for the Maonan tilapia regional public brand to penetrate the Greater Bay Area consumer market [27][28]. - The initiative aims to establish a direct connection between consumers and the quality, taste, and health benefits of Maonan tilapia, promoting it as a staple for family meals during the Spring Festival [28][29].

Core Viewpoint - The "Common Prosperity Workshop" in Wenci Town, Chaoan District, aims to enhance agricultural development and promote shared wealth among the community through a collaborative model involving government, enterprises, and villagers [2][3][10]. Group 1: Workshop Implementation and Objectives - The "Common Prosperity Workshop" officially opened in Wenci Town, marking a significant achievement in implementing the local government's agricultural policies [2][3]. - The workshop serves as a core platform to activate local industries, strengthen collective economies, and increase farmers' incomes, providing a replicable model for rural common prosperity [8][9]. - The workshop adopts a collaborative model where government, enterprises, and villagers work together, allowing for shared benefits and sustainable economic growth [16][18]. Group 2: Economic Impact and Community Benefits - The workshop integrates collective investment and profit-sharing, enabling local villages to gain stable income from their investments, which can be reinvested into community infrastructure and public welfare [12][14]. - The local government encourages the use of profit-sharing to enhance village facilities and improve living conditions, fostering a sense of community cohesion [14][19]. - The workshop's operational model allows for a virtuous cycle where enterprises benefit from stable supply chains, collective economies grow, and farmers increase their incomes through various channels [18][19]. Group 3: Agricultural Development and Technological Support - The workshop focuses on the olive industry, coordinating resources from universities, enterprises, and farmers to create a comprehensive agricultural support system [21][22]. - Technical teams provide free guidance and training to local farmers, enhancing olive quality and yield, thereby strengthening the agricultural foundation [32][34]. - The workshop also prioritizes the inclusion of low-income groups and migrant workers, ensuring stable employment opportunities within the community [35]. Group 4: Cultural and Tourism Integration - The "Common Prosperity Workshop" is positioned as a key node for integrating agriculture with culture and tourism, leveraging local cultural resources to enhance industry development [43][44]. - Plans are underway to establish a regional agricultural product exhibition center to broaden sales channels for local specialties [46]. - Future initiatives will focus on enhancing olive processing capabilities and developing high-value products, while also promoting cultural tourism experiences [49][50][56].

广货行天下，年 花发车东南亚！ 23000株顺德蝴 蝶兰迎春跨洋_ 南方+_南方plus 广货行天下，广 东年花发车东南 亚！1月24日上 午，由南方农村 报社、佛山市顺 德区农业农村 局、佛山市顺德 区花卉协会、佛 山市旺朝花卉科 技有限公司共同 组织的"广货行 天下！顺德蝴蝶 兰出口东南亚发 车仪式"在佛山 顺德举行。活动 现场，6000多株 精心培育的精品 蝴蝶兰已整装装 柜完毕，这批带 着新春祝福的蝴 蝶兰将奔赴新加 坡；下午，另一 批出口规模更大 的年花货物也已 准备就绪， 17000多株蝴蝶 兰将踏上前往越 南的旅程。 据现场工作人员 介绍，为确保蝴 蝶兰在长途运输 中保持最佳状 态，所有出口蝴 蝶兰均采用符合 国际标准的包装 方案，外层用透 气性薄膜缠绕， 内层放入保鲜 剂，既保证了空 临近年关，年味 渐浓，最具年味 的经典"广 货"——广东年 花，也迎来全年 最火爆的高峰 期。在佛山市顺 德区陈村花卉世 界兰花科技园， 一片热火朝天的 忙碌景象：温室 大棚里，各色蝴 蝶兰竞相绽放； 大棚外，工人们 分工协作，将盆 栽蝴蝶兰打包、 贴上标签，把打 包好的蝴蝶兰搬 上等候已久的运 输车。作为全国 ...

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