Core Insights - The Southern medicine and food therapy industry has made significant strides in 2025, driven by a dual approach of "tradition + modernity" and aligning with the concepts of big food and big health [2][3][4]. Group 1: Industry Development - The industry has received strong support from national and local policies, including the National Food and Nutrition Development Outline and regional industrial plans [4][5]. - Innovations such as AI integration and digitalization have made health management more scientific and efficient [4][5]. - The younger demographic has become the main consumer group, leading to a shift in Southern medicine products from traditional slices to tea drinks and snacks [5][14]. Group 2: Key Events - The 2025 China Southern Medicine and Food Therapy Industry Conference was successfully held in Zhaoqing, marking the first national-level conference focused on Southern medicine and food therapy [10][11]. - This event has been pivotal in promoting the Southern medicine concept beyond industry circles, integrating it into the daily lives of younger consumers [14]. Group 3: Regional Highlights - Zhaoqing has emerged as a key city in the Southern medicine industry, with a planting area of 1.5662 million acres and a total output value exceeding 10.6 billion yuan, leading in Guangdong province [17][18]. - The city is home to 80% of the national market for Ba Jitian and is the largest processing and export hub for cinnamon in the country, with a comprehensive industry output value surpassing 10 billion yuan [18][19]. Group 4: Consumer Trends - "Youthful consumption" is identified as a new growth point for market expansion, with 97.2% of surveyed young people having tried "light health" methods, primarily food therapy [26][27]. - Young consumers are seeking products that are "delicious, visually appealing, fun, and effective," leading to the popularity of health teas, snacks, and other innovative products [28][29]. Group 5: Notable Products - The "Hua Ju Hong" (Citrus reticulata) has been highlighted as a key product in the Southern medicine food therapy sector, achieving significant growth in 2025 with an industry chain output value exceeding 11.5 billion yuan [44][48]. - The product range has expanded from traditional slices to over 150 innovative products, including beverages and essential oils, with exports to more than 30 countries [45][48]. Group 6: Policy Support - The release of the "China Food and Nutrition Development Outline (2025-2030)" has elevated the development of food and medicinal quality to a national strategy, providing robust policy support for the Southern medicine industry [49][51]. - The outline encourages the expansion of food-medicine integration and the production of authentic raw materials, clearly defining the development direction and policy boundaries for the Southern medicine food therapy industry [53][54].

Core Viewpoint - The article discusses the transformation of agricultural waste, specifically straw, into valuable resources in Guangdong, showcasing a closed-loop agricultural model that enhances sustainability and economic benefits [2][6][9]. Group 1: Agricultural Transformation - Straw, once considered waste, is now being utilized as animal feed, providing nutritional value for livestock [2][14]. - Livestock waste is processed and returned to the fields as fertilizer, contributing to soil vitality [3][25]. - The closed-loop system connects planting and breeding, where straw is converted into feed, livestock produce waste that becomes fertilizer, and the cycle continues [7][8][31]. Group 2: Economic and Environmental Benefits - The closed-loop model has led to significant cost savings, with annual savings of approximately 14 million yuan in feed costs, 4 million yuan in wastewater treatment costs, and 2 million yuan in reduced fertilizer purchases, totaling over 20 million yuan in economic benefits [45]. - The model has also eliminated the burning of straw and direct discharge of livestock waste, improving environmental conditions in fields and rivers [47][49]. - The integration of advanced agricultural machinery has increased efficiency in straw collection and processing, making the system more sustainable [58][60]. Group 3: Policy and Community Engagement - The development of this model has been supported by local policies, with the establishment of standardized straw feed production bases and investment in agricultural technology [36][38]. - Community involvement has been crucial, with local farmers participating in land leasing and crop rotation, revitalizing previously abandoned land [67][72]. - The initiative has created over 170 jobs, providing additional income for local residents and enhancing community engagement in sustainable practices [64][66]. Group 4: Future Prospects - Research institutions are collaborating with local enterprises to develop customized feed formulations and enhance the nutritional value of straw-based feed [80][83]. - The market potential for "ecological meat" produced from livestock fed with straw is growing, as consumers are willing to pay a premium for healthier, sustainably raised products [85][86]. - The ongoing transformation in Guangdong's agricultural practices represents a shift towards high-quality agricultural development, emphasizing resource utilization and sustainability [92][93].

2026，愿每粒种 子都找到属于它 的春天_南方+_ 南方plus 没有什么比泥土 里长出的相遇更 值得纪念。珠江 潮水记得每一艘 载满农产的航 船，广交会的灯 光见证过每一次 真诚的握手。我 们站在时间的岸 边回望——这场 从田野出发的奔 赴，已在山海之 间刻下崭新的年 轮。 没有什么比在不 确定的世界里建 立起连接更为珍 贵。气候在年轮 上改写注脚，距 离在流动中重新 丈量。华夏神州 正借由乡村振兴 战略的纵深推 进，完成一场静 默而深刻的转 型：产品在寻找 姓名，产业在渴 求通道，乡土在 期待与时代的深 度对话。 没有什么比具体 的数字更能诉说 真诚。2025首届 大湾区农产品交 易会暨土特产精 品博览会的答卷 上，6万次驻 足，是市场对品 质的注目礼； 1350多次握手， 是信任重建的进 行时；近亿元意 向落地，是无数 农人悬心终得安 稳的凭据。这些 数字背后，是茂 名荔枝跨越山海 的旅程，是山西 陈醋唤醒的集体 记忆，是新疆红 枣凝结的每一缕 阳光。每一次对 接，都可能改写 一个企业的轨 迹；每一笔订 单，都在校准信 用的天平。 值的坐标。 《管子·牧民》 言："不务天时 则财不生，不务 地利则仓廪 ...

酥脆和香味释放 到极致。所以， 越是严寒，这菜 越受人们喜爱。 一直以来，棉湖 红脚芥蓝凭颜值 与滋味，妥妥捕 获无数食客的味 寒冬美味！揭西 棉湖红脚芥蓝香 _南方+_南方 plus 北风起，冬意 浓，潮汕大地将 一份独有的味蕾 惊喜，从田野传 递到了千家万户 的餐桌上。 红脚芥蓝 千年古镇——揭 阳市揭西县棉湖 镇，不仅人文底 蕴绵长厚重，其 特色美食更是声 名远扬。棉湖人 的冬日餐桌，红 脚芥蓝是主角。 每年十月份左 右，红脚芥蓝便 悄然登场，红梗 翠叶颜值出众， 酥脆香甜口感绝 佳。"北风起， 芥蓝香"，寒风 越烈，风味越 浓，芥蓝独有的 蕾。 入冬后，红脚芥蓝成了潮汕人的美食符号 尝遍珍馐百味， 最难忘家乡味 道。入冬后，红 脚芥蓝成了潮汕 人的美食符号， 宴席之上、家常 餐桌，处处可见 它的身影。远游 的棉湖儿女收到 的家乡包裹里， 总少不了红脚芥 蓝的踪迹。入 口，满是家的温 暖与亲情的味 餐里的平凡滋 味，总能唤醒人 们心底最柔软的 记忆，它不仅是 古镇烟火情长的 见证，也寄托着 人们对美好生活 的向往。就让我 们沐浴冬日暖 阳，品味这份大 自然的美味馈 赠，感受三餐烟 火吧！ 通讯员：揭西县 ...

Core Insights - The article discusses the launch of the M150 agricultural drone by StarFront, which aims to enhance agricultural productivity and address challenges such as labor aging and insufficient mechanization in farming [2][3][4]. Group 1: Product Features - The M150 drone can spray up to 1,500 acres in a day, significantly improving efficiency compared to traditional manual methods [22]. - It has a maximum payload of 80 kilograms and a spray capacity of 120 liters, making it suitable for various terrains including large fields, orchards, and mountainous areas [9][10]. - The drone is equipped with a 12 kW smart charging system that allows the battery to be fully charged in 9 minutes, supporting 24-hour continuous operation [11]. Group 2: Safety and Technology - Safety is a primary concern for agricultural drone operations; the M150 features an RTK centimeter-level positioning system and a self-developed laser radar for obstacle detection [13][14][18]. - The drone's dynamic circulation mixing device ensures uniform mixing of different pesticide formulations, preventing sedimentation and ensuring effective spraying [19][20]. - It integrates laser and millimeter-wave radar for comprehensive environmental perception, achieving a distance measurement accuracy of 0.1 meters [21]. Group 3: Market Trends and Strategy - Approximately 70% of domestic users purchase drones for self-operation, indicating a shift from reliance on professional pilots [25][26]. - The agricultural drone industry is transitioning from a focus on payload and endurance to a more integrated approach that includes intelligent perception and full-cycle support [27]. - The company plans to expand into overseas markets such as North America and Southeast Asia, where there is a strong demand for agricultural mechanization [29][30][32]. Group 4: Initiatives and Support - The "Guardian Plan" was announced to provide support for 1 million agricultural practitioners over the next five years through channel cooperation, entrepreneurial support, and technical training [34][35]. - This initiative aims to address after-sales service challenges and establish a team of agronomists to offer comprehensive solutions for crop management [36][37].

Core Viewpoint - The article reflects on the achievements and developments in agriculture and rural areas in Guangdong during 2025, emphasizing the importance of patience and respect for the land as the region moves into 2026 [10][16][75]. Group 1: Agricultural Achievements - In 2025, Guangdong's primary industry value ranked second nationally, with grain yield reaching a historical high [16]. - The first Guangdong agricultural products trading fair attracted over 600 brand enterprises, achieving nearly 100 million yuan in intended signing amounts [45]. - The "Media+" initiative aims to enhance agricultural market systems and break down urban-rural barriers, promoting the integration of media and agriculture [25][26]. Group 2: Technological and Infrastructural Developments - The launch of the DeepSeek and the successful deployment of the Tianwen-1 Mars probe highlight significant technological advancements [10]. - High-speed railways, such as the Guangzhan high-speed railway, have improved connectivity between rural areas and urban centers, facilitating the flow of resources and reducing urban-rural divides [23][24]. Group 3: Cultural and Community Engagement - The article emphasizes the role of local farmers and communities in sharing their stories and wisdom, showcasing the cultural richness of the region [19][20]. - The "Media+" approach encourages equal dialogue and collaboration between urban and rural areas, transforming local agricultural products into cultural narratives [46][70]. Group 4: Future Outlook - The article expresses confidence in the potential for agricultural modernization and rural development, highlighting the importance of patience and long-term commitment to growth [75][78]. - The vision for 2026 includes a continued focus on enhancing the quality of life in urban and rural areas, fostering a sense of community and shared aspirations [74][81].

观察｜遂溪县域 农产品品牌"出 圈"之路_南方+_ 南方plus 为深入贯彻落实 省委"百千万工 程"部署，深化 越秀-遂溪对口 帮扶协作，12月 19日至28 日，"山海相连 越秀情 幸福共 享遂溪甜"越秀 北京路"百千万 工程"文明（惠 农）集市遂溪专 场暨遂溪农文旅 走进北京路宣传 推广周，在广州 千年商脉北京路 圆满落幕。 活动以新时代文 明实践为载体， 成功搭建了产销 对接桥梁，集中 展示了"山海协 作"的丰硕成果 与"甜美遂溪"的 独特魅力，在岁 末的羊城掀起了 一股强劲的"遂 溪风潮" 。 活动开幕现场 高位推动，成果 丰硕 "山海协作"画卷 在京路生动铺展 本次活动由越秀 区、遂溪县联合 主办，得到了 省、市宣传部门 及文明办的大力 指导。活动 以"静态展览+动 态体验+实时销 售"的创新模 式，精心打造 了"1场品牌推介 +1个主题成果展 +5大特色展台 +N项互动活 动"的内容体 系。 为期十天的"文 明集市"，不仅 是一场特色农产 品的展销盛会， 更是一幅立体呈 现"百千万工 程"阶段性成效 与对口帮扶深情 的生动画卷。现 场系统展示了遂 "甜美遂溪"品牌发布 热闹的"遂溪"集市 参展商 ...

Core Viewpoint - The "Shenzhen-Shanwei Friendly Agriculture" brand has successfully driven agricultural product sales exceeding 3 million yuan in 2025, achieving a 15% year-on-year growth through a comprehensive strategy that integrates media, market access, and industry support [12][66]. Group 1: Brand Development and Strategy - In 2025, the brand aims to transition from being well-known to being practically beneficial for enterprises and the industry [2][3]. - The brand has implemented a series of initiatives, including leveraging media power and encouraging live streaming by enterprises, reaching over 50 million people this year [5][12]. - The brand has established a presence in mainstream supermarkets and participated in major agricultural exhibitions, enhancing consumer access to products [6][12]. Group 2: Sales and Market Impact - The "Shenzhen-Shanwei Friendly Agriculture" brand has facilitated agricultural product sales exceeding 3 million yuan, with a 15% increase compared to the previous year [12][66]. - The brand has expanded its supplier base to 11 companies, increasing the product range to 67 items across seven major categories, and has established long-term partnerships with over 100 buyers [13][15][66]. - The market influence of the brand extends to over 20 cities nationwide, including Shenzhen and Guangzhou, significantly contributing to farmers' income and enterprise growth [15][66]. Group 3: Media and Promotion - The brand has utilized creative media strategies, including subway and bus promotions, e-commerce live streaming, and social media campaigns, to enhance brand visibility [27][28]. - Since its launch, the brand has been featured in over 100 articles across more than 20 mainstream media outlets, achieving a total reach of over 50 million people [34][36]. - The brand's online presence has been strengthened through a mini-program that has established deep cooperation with 39 villages and 15 consumer assistance enterprises [62][66]. Group 4: Product Quality and Innovation - The brand's product selection process aims to enhance quality, with the latest round of evaluations focusing on "supplementing and strengthening the chain," resulting in an expanded product matrix [69][70]. - The introduction of processed products has increased their share to over 50% of the brand's offerings, reflecting the brand's commitment to extending the industrial chain [75]. - The brand is also exploring new value scenarios through agricultural tourism, enhancing consumer engagement and experience [78][80]. Group 5: Financial Support and Sustainability - The establishment of a rural revitalization financial station has provided essential funding for production expansion, enabling significant increases in agricultural output [82][84]. - The brand is developing a sustainable model that integrates products, industry, and ecology, aiming for a comprehensive upgrade in agricultural practices [84].

Core Viewpoint - The establishment of the digital trading platform for shrimp industry in Danao Town, Jiangmen, marks a significant step towards the digitalization and intensive development of the shrimp industry, injecting strong momentum into the construction of a demonstration town under the "Hundred Million Project" [2][3][6]. Group 1: Platform Launch and Features - The Jiangmen Supply and Marketing Cooperative shrimp industry digital trading platform was inaugurated on December 30, 2023, in Danao Town, Xinhui District [2][5]. - The platform is a collaborative investment by Jiangmen Supply Group, Danao Town, Meishui Town Tourism Development Co., and Jiangmen Keshun Aquatic Products Co., aiming to enhance the shrimp industry's quality and efficiency [12][13]. - It adopts an innovative cooperation model of "industry + platform + channel," focusing on creating a matrix for industrial upgrades, which includes two major channels, a grand unveiling ceremony, and various innovative promotional forms [14][15]. Group 2: Economic Impact and Growth - Danao Town is expected to produce approximately 33,000 tons of South American white shrimp in 2024, with a total output value of 1.175 billion yuan, reflecting a year-on-year growth of 5.1% [7]. - The shrimp industry has significantly contributed to the local economy, helping over 3,000 villagers increase their income through shrimp farming [8]. - The platform aims to provide comprehensive services such as real-time shrimp price inquiries, intelligent supply-demand matching, online transactions, logistics tracking, quality traceability, and supply chain finance [28]. Group 3: Future Development Goals - The platform intends to gradually integrate resources from surrounding shrimp production areas, striving to become a digital hub for the shrimp industry in the Guangdong-Hong Kong-Macao Greater Bay Area [30]. - The launch event featured a food exhibition area showcasing deep-processed shrimp products and facilitated successful contracts with eight quality enterprises, amounting to over 100 million yuan in intended cooperation [24][25].

破解行业难题！ 全省首单水产品 可视化监控深海 网箱养殖保险落 地阳江_南方+_ 南方plus 水产品测算难、 损失评估难，是 制约海洋牧场深 海网箱养殖保险 精准承保理赔的 难点痛点。为破 解行业难题，平 安财险阳江中支 在广东分公司大 力支持下，在阳 江金融监管分 局、阳江市农业 农村局、阳西县 海洋发展局的指 导下，以推动农 险精准承保理赔 为抓手，通过科 技赋能，于2025 年12月30日在阳 西县沙扒镇成功 落地全省首单实 现水产品可视化 监控的商业性深 海网箱养殖保 险。 科技赋能破解行 业难题 该保险产品创新 采用"3D声呐设 备+AI"人工智能 算法集成技术， 通过声呐设备对 深海网箱鱼群数 量实现秒级精准 探测，结合AI物 联网技术完成数 据实时传输与智 能分析，将养殖 标的从"水下生 物资产不可 视"变为"可视化 资产"，推动深 海网箱养殖从传 统"经验判 断"向"数据驱 动、精准管 控"转型，为保 险承保理赔提供 客观、精准的数 据支撑，有效解 决传统保险"查 勘、定损难"问 题。在解决水产 品精准测算难题 基础上，该产品 以"投入养殖过 程成本+生产成 本"为核心依据 合理设定保险金 ...