Core Viewpoint - The integration of cultural elements into agricultural products is enhancing their market appeal and driving economic growth in the agricultural sector [5][17][20]. Group 1: Cultural Integration - Cultural symbols are increasing the recognition of agricultural products, making them more appealing to consumers [6][7]. - Products like "Guangdong Sanbao" are leveraging local cultural symbols to attract customers, emphasizing the importance of cultural identity in marketing [8][9]. Group 2: Storytelling and Emotional Connection - The historical narratives associated with products, such as the story of Yingde black tea, are creating emotional connections with consumers, enhancing brand reputation [10][12]. - Telling compelling stories about agricultural products can significantly boost their market presence and consumer engagement [11][12]. Group 3: Value Addition through Cultural Creativity - Cultural creativity is extending the agricultural product value chain, as seen with Yunnan's tea farmers who have increased product value by 300% through cultural storytelling [13][14]. - The integration of cultural concepts, like "Qinling ecological aesthetics," is generating substantial tourism orders for products like Shaanxi's black fungus [14][15]. Group 4: Economic Transformation - The establishment of cultural zones at events like the Shenzhen Cultural Expo indicates a shift towards a model where cultural value is central to agricultural economics [17][18]. - This transformation reflects a broader trend in Chinese agriculture, moving from quantity-focused production to a model that emphasizes cultural significance and emotional resonance [18][19].

2025国际茶日暨 第十七届全民饮 茶活动广东区域 启动_南方+_南 方plus 5月21日下午， 2025国际茶日暨 第十七届全民饮 茶活动广东区域 启动仪式在春季 中国（广州）国 际茶业博览会现 场举办，通 过"无我茶会" 、 广东省首届（宋 代）点茶竞赛等 特色活动，营造 了全民饮茶的良 好氛围，向公众 展现了传统茶文 化的独特魅力。 宋代点茶、长嘴 壶茶艺表演、陆 河擂茶表演…… 一系列精彩的非 遗表演拉开了活 动序幕。本次活 动由中国茶叶学 会指导，广东省 茶叶学会、广东 省茶业行业协 会、南方农村 报、广州益武国 际展览有限公司 共同主办，旨在 为进一步弘扬中 华茶文化，助推 全民饮茶与科学 素质的提升，促 进茶产业经济发 展。 广州益武国际展览有限公司总经理李广韬上台致辞。 "无我茶会"是一 种人人泡茶、人 人奉茶、人人品 茶的活动，有助 于加强人与人、 人与茶的连接， 增进交流、相互 中国茶叶流通协会荣誉会长、广东省茶业行业协会会长穆有为。 据悉，自2009年 至今，全民饮茶 活动已成功举办 16届，活动规模 逐步扩大，影响 力逐步提高，得 到了社会各界的 积极响应。中国 茶叶流通协会荣 誉会 ...

Core Viewpoint - The 21st China (Shenzhen) International Cultural Industries Fair (Cultural Expo) has opened, showcasing the "Guangdong Three Treasures" which include Xinhui Chenpi, Huaju Hong, and Chunsan Ren, highlighting the popularity of Lingnan health culture [2][29]. Group 1 - The "Guangdong Three Treasures" are promoted as authentic local products representing Guangdong's medicinal culture [7][19]. - The products are selected from millions of agricultural products by professional reporters and non-heritage inheritors, ensuring high quality and value [9][10]. - Xinhui Chenpi is known for its traditional production methods and health benefits, earning the reputation of "one tael of Chenpi equals one tael of gold" [15][20]. Group 2 - The Cultural Expo serves as a significant platform for showcasing the unique charm of Lingnan culture and expanding business opportunities [29][31]. - The exhibition features a special area for the "Guangdong Three Treasures," offering free tastings and experiences for visitors [23][26]. - The goal is to promote the "Guangdong Three Treasures" globally and support rural revitalization efforts in the region [32][36].

Core Viewpoint - The "China Ready-to-Drink Tea Dietary Nutrition Upgrade White Paper" has been officially released, providing a nutritional guide for the ready-to-drink tea industry and offering consumers a nutritional element table for tea drinks [2][4][9]. Group 1: Market Trends and Consumer Behavior - Ready-to-drink tea has become an important part of daily diet for the younger generation, with per capita annual consumption expected to rise from approximately 11 cups in 2023 to about 26 cups by 2028 [12][13]. - The average daily dietary fiber intake for the 18-35 age group is only 11.8g, significantly below the recommended 25-30g, highlighting a nutritional gap that ready-to-drink tea can help address [20][21]. - The primary factors influencing consumer choices for ready-to-drink tea are taste and flavor, accounting for 63.0%, while the healthiness of ingredients is also significant at 35.3% [22][23]. Group 2: Industry Transformation and Health Focus - The ready-to-drink tea industry is evolving towards a health-oriented paradigm, driven by increasing consumer demand for health products and awareness of wellness [27][28]. - Brands are actively exploring health upgrades, with notable innovations such as "vegetable + fruit + tea" combinations, and companies like Heytea and Bawang Tea Sister implementing health standards and nutritional calculators [31][32][36][37]. - The white paper suggests that the industry should focus on national nutrition and health, advocating for scientific sugar reduction, standardizing raw material supply, enhancing product innovation, and improving consumer education [40][41]. Group 3: Future Outlook - The ready-to-drink tea market is rapidly expanding, becoming a crucial link between agricultural raw materials and end consumers [43]. - The white paper is expected to aid in establishing a new paradigm for "healthy tea drinks," providing a reference guide for consumers' healthy diets and promoting the industry's transition towards health and standardization [44][45].

Core Viewpoint - The 2025 Guangdong Country Singer Competition is set to launch on May 28, 2023, at the cultural landmark Bai'e Tan in Guangzhou, aiming to discover and promote talented rural musicians while revitalizing rural culture through music [5][54]. Group 1: Event Overview - The competition will feature renowned musicians and rural singers, marking the beginning of a new season of performances [6][9]. - The theme of the event is "Heavenly Sound of the Countryside, Era of Cantonese Chapters," focusing on discovering and showcasing outstanding rural music talent [7][8]. - The event aims to inject new vitality into rural cultural revitalization through original music and creative expressions that blend urban and rural cultures [9]. Group 2: Highlights of the Event - The launch ceremony will include performances from previous winners and top contestants, featuring classic songs and original works [16][18]. - A creative T-stage show titled "Mountain, Sea, and Fruits" will showcase traditional costumes and local agricultural products, highlighting the charm of rural culture [21][23]. - The event will also release the first original rural music album titled "Heavenly Sound of the Countryside," featuring 16 original tracks that reflect the rich cultural heritage of Guangdong [29][32]. Group 3: Competition Structure - The competition encourages participants to perform original songs that reflect local cultural characteristics, with a total prize of up to 100,000 yuan or equivalent prizes for winners [46][54]. - The competition will have multiple stages, including initial selections at the town level, city-level semifinals, and a final competition to determine the champion [59][62]. - The event aims to foster a connection between music and rural revitalization, promoting Guangdong's cultural identity through various platforms [35][54].

Core Viewpoint - The establishment of the "Yuegui Cooperation Ecological Tea Garden Research and Demonstration Base" aims to empower the tea industry through technological innovation and collaboration among academia, industry, and research institutions [3][4][10]. Group 1: Project Overview - The project is a collaboration between the Guangdong Academy of Agricultural Sciences, Wuzhou University, and Guangxi Xinfeng Public Investment Co., Ltd., officially signed on May 21 [2][3]. - The initiative is part of the "Belt and Road" cultural mission and is recognized as a key pillar for rural revitalization in Guangxi, with a focus on the Liubao tea industry [9][10]. Group 2: Objectives and Strategies - The project leader, Dr. Li Jianlong, emphasized a "six-in-one" collaborative model of production, education, research, and innovation to promote the transformation and upgrading of the Liubao tea industry [10][12]. - The collaboration aims to explore a "technology + industry + talent" innovation model to inject new momentum into the Liubao tea industry [17][18]. Group 3: Economic Impact - The project is expected to directly benefit around 3,000 local tea farmers, with an average annual income increase of over 10,000 yuan [19][20]. - It is projected to attract over 20,000 tourists annually through the establishment of ecological planting demonstrations and tea cultural tourism integration [20][21]. Group 4: Broader Implications - The initiative aligns with national rural revitalization strategies and regional coordinated development, focusing on ecological industrialization and the dual transformation of industry and ecology [22][23]. - The implementation of the project is anticipated to contribute to poverty alleviation and the realization of common prosperity in revolutionary old areas, creating a new vision for rural revitalization characterized by prosperous industries, livable environments, and affluent communities [24][25].

广东上千对新人 共植"同心树" ， 今年义务植树已 超172万株_南方 +_南方plus 倡导"有喜事来 种树"新风尚 "有喜事来种 树"最初起源于 茂名高州市的民 间传统。当地群 众长期将植树与 婚庆、乔迁、升 学等人生喜事相 5月20日前后， 广东各地集中举 办青年集体婚礼 暨"有喜事 来种 树"活动，超 1000对新人携手 种下象征爱情常 结合，通过栽种 纪念树寄托情 感、传递祝福， 该习俗自2014年 开展以来，在高 州已持续践行11 青的"同心 树" ， "有喜事来 种树"已成为社 会新风尚。据了 解，今年以来， 广东通过全国义 务植树网发布各 类义务植树尽责 活动已达7781 个，参与人数超 49.3万人，植树 超172万株，广 东义务植树场次 多年位居全国之 首。 年，累计植树超 2500万株。 2024年茂名市人 大常委会正式发 布《"有喜事·来 种树"倡议 书》，将民间习 俗转化为制度化 倡导，鼓励人大 代表带头示范， 推动活动覆盖全 市。同年省人大 代表罗青文提出 全民参与绿美生 态建设提案，进 一步扩大活动影 响力。 5月20日前后， 广州、惠州、江 门、潮州等地依 托山水资源禀赋 和文 ...

Core Viewpoint - The Fuding White Tea Cultural System has been recognized as a Globally Important Agricultural Heritage System by the Food and Agriculture Organization of the United Nations, increasing China's total to 25 such heritage systems, the highest in the world [2][3]. Group 1: Agricultural Heritage Recognition - Three heritage systems in China have been officially recognized as Globally Important Agricultural Heritage Systems [2]. - The recognition aims to protect traditional agriculture, enhance ecological conservation, cultural transmission, and economic development, promoting sustainable agriculture and rural prosperity [5][6]. Group 2: Fuding White Tea Cultural System - The Fuding White Tea Cultural System is located in Fuding City, Fujian Province, characterized by unique geographical and climatic conditions that have fostered specific tea tree varieties and tea-making techniques [13][14]. - The system includes national-level varieties such as Fuding Da Bai Tea and Fuding Da Hao Tea, preserving traditional sexual reproduction methods and enhancing resource utilization and pest control efficiency through ecological planting models [14][15][16]. Group 3: Economic Impact - The tea production value in the heritage area is projected to reach 1.293 billion yuan in 2024, accounting for 30.44% of the total agricultural, forestry, animal husbandry, and fishery output value [17]. - Industries related to tea, including food processing, logistics, packaging, tourism, education, and hospitality, are thriving, creating numerous job opportunities and providing a sustainable smallholder agriculture success model for the world [18][19].

Core Viewpoint - The article highlights the transformation of the high-quality lychee industry in Gaozhou, showcasing the generational efforts of the Zhong family in adapting to market changes and leveraging modern technology for sales and distribution [12][81]. Group 1: Historical Context - In the 1980s, the lychee industry in Gaozhou faced challenges, with initial efforts by Zhong Peijiang to cultivate lychee amidst a lack of knowledge about profitable crops [16][18]. - The expansion of lychee cultivation led to market oversupply, causing prices to plummet in the late 1990s, resulting in many orchards being abandoned [20][21]. - Zhong Peijiang began to innovate by grafting new lychee varieties to improve quality and yield, which was later validated by national agricultural technology initiatives [30][31]. Group 2: Second Generation Innovations - In 2016, Zhong Weiliang introduced e-commerce to the family business, capitalizing on the rapid growth of online sales and logistics technology [38][40]. - The daily shipping volume of lychees increased significantly, reaching over 30,000 pounds in 2023, with a consistent premium price strategy that ensured high-quality produce [45][44]. - Zhong Weiliang established a quality control system that included multiple sorting stages to maintain high standards, which helped stabilize prices above market averages [50][60]. Group 3: Third Generation Strategies - Zhong Mingxuan, the youngest generation, is exploring live streaming as a sales channel, aiming to connect with younger consumers and enhance brand storytelling [65][67]. - The family has embraced digital marketing strategies, with a focus on creating engaging content that highlights the heritage and quality of their lychees [71][79]. - The local government has supported e-commerce initiatives, leading to a high penetration rate of online sales among lychee farmers in the region [78]. Group 4: Industry Implications - The evolution of the Zhong family's business reflects broader trends in the lychee industry, including the shift towards quality over quantity and the integration of technology in agricultural practices [81][82]. - The story of the Zhong family serves as a microcosm of the high-quality development trajectory of the lychee industry in Guangdong, emphasizing the importance of innovation and adaptability [83].

Group 1 - Guangdong Provincial Committee has issued 28 reform measures to promote the "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project" [3][5][6] - The measures focus on enhancing county-level development mechanisms, industrial development systems, new urbanization, rural revitalization, and urban-rural coordination [4][5][6] Group 2 - China has added three new globally significant agricultural cultural heritage systems, bringing the total to 25, maintaining its leading position worldwide [9][10][12] - The newly recognized systems include the Gansu Gaolan Shichuan Ancient Pear Garden, Zhejiang Deqing Freshwater Pearl Composite Breeding System, and Fujian Fuding White Tea Culture System [9][10][11] Group 3 - The 2025 Guangdong "Consumption Assistance Summer Action" has officially launched, aiming to promote agricultural products and cultural tourism [24][25][26] - The event features a two-day product selection meeting showcasing nearly 200 quality products from across the country [27][28] Group 4 - The 2025 Maoming Lychee Carnival has commenced, with major procurement and logistics platforms promoting Maoming lychees nationwide [35][36][48] - The event includes a display area for Maoming agricultural products, facilitating interaction and sales connections [49][50] Group 5 - The first Lufeng Tea Culture Tourism Promotion Season and Tea King Competition will be held to promote tea culture and support high-quality development of the tea industry [53][55] - Lufeng tea has a long history and is known for its unique "rock fragrance" [56][57]