以下文章来源于李东阳朋友圈 ，作者李东阳 李东阳朋友圈 . 李东阳，500万粉丝营销博主、《首席营销官》主理人。聊营销、说品牌，欢迎志同道合的朋友围观。 永远思考，永远保持怀疑。+V：ldy8963 一起探讨商业，挖掘营销底层逻辑。 作者：李东阳 来源： 李东阳朋友圈 市场对京东新车的期待情绪，似乎有些过于旺盛。 -------------------------------- 近日，京东"国民好车"001号特别版，上线京东拍卖频道，历时六天， 最终价格为7819.3399万 元，出价记录超23000次。 看到这我小脑的确萎缩了一下，说好的车圈性价比杀手，怎么一刀砍在了大动脉上？ 当然混迹车圈许久的朋友们不会陌生，这大概率又是一次新车上市前的预热造势，毕竟互联网时 代，话题性就是生命线，把拍卖搞成社交游戏，京东要卖车这件事顺势就天下知了。 图源 ：京东APP 咱们可是经历过"营销之神"雷军的洗礼，这点场面罩得住，但让人好奇的是，京东用营销打响市场 第一枪，后续在产品力端能否跟上，如若喊得响做的少，到时候恐怕迎来的是激烈的反噬。 不过以当前刘强东四面出击的决心来看，京东新车是带着颠覆车圈的架势来的！ 01 天价 ...

Core Insights - The article emphasizes the shift in cross-border e-commerce from a price-driven model to one focused on branding and consumer experience, particularly for small and medium-sized sellers [2][16]. Group 1: Market Dynamics - The current landscape of international trade is characterized by uncertainty, leading to a demand for higher quality and better consumer experiences, making low-price competition unsustainable [2][16]. - Small and medium-sized sellers face resource limitations, which necessitate a more strategic approach to branding and market positioning [2][16]. Group 2: Seller Case Studies - Iris, a former banker, learned the importance of branding through her experiences in e-commerce, ultimately focusing on niche markets with less competition [5][6]. - After initial failures, Iris pivoted to creating a product that captures emotional value, such as a "memory box," which allows for differentiation and avoids price wars [6][7]. - Dai Rui identified a gap in the home improvement tools market, focusing on aesthetics and user experience to create visually appealing and functional products [9][10]. - Lin Xuan, with experience in e-commerce, recognized the power of branding through logos to differentiate products in a saturated market, leading to increased customer trust and repeat purchases [13][14][15]. Group 3: Branding Strategies - The article highlights the significance of small actions in building a brand, such as product design, quality improvements, and effective packaging, which contribute to a stronger brand identity [6][10][12]. - The concept of "trust replication" is introduced, where a recognizable logo fosters customer loyalty across different product categories, enhancing repeat purchase rates [14][15]. Group 4: Conclusion - The narrative concludes that small, thoughtful actions in branding and product development can lead to significant changes in business trajectories, allowing small sellers to carve out their own market niches [16][17].

Core Viewpoint - The article discusses the interconnected events of a fire at a chemical plant owned by Chengxing Co. and the sudden dissolution of a robotics startup, OneStar, both linked to the same individual, Li Xingxing, highlighting the complexities of corporate control and investment strategies in emerging industries [4][6][17]. Group 1: Chengxing Co. Incident - On October 20, a fire occurred at Chengxing Co. in Jiangyin, which did not result in any casualties, and the company is the largest producer of thermal phosphoric acid in China [9][12]. - Chengxing Co. faced severe financial difficulties in 2020, leading to a risk warning and a near delisting situation, but was rescued by Li Xingxing's acquisition of a significant stake in 2022 [12][13]. - Under Li's leadership, Chengxing Co. achieved revenues of 4.538 billion yuan in 2022, but faced losses in 2023 and projected further losses in 2024 due to high raw material costs and weak demand [14][15]. Group 2: OneStar Robotics Company - OneStar, a robotics startup, has entered a dissolution phase despite recent funding rounds, raising questions about its abrupt exit from the market [17][19]. - The company was founded in May 2025 and had notable backing and leadership, including a partnership with Fudan University for a robotics lab [20][22]. - Speculation suggests that OneStar's dissolution may be part of a strategic consolidation within Geely's portfolio, as its focus overlaps with another Geely subsidiary, Qianli Technology, which is pursuing similar technological advancements [23][24]. Group 3: Li Xingxing's Business Network - Li Xingxing, a low-profile heir, has built a vast business network across various sectors, including new energy, intelligent robotics, and satellite communications [7][28]. - He has played a pivotal role in the development of Geely's electric vehicle technologies and has initiated projects in the phosphoric acid market to support battery materials [31][33]. - Li's investment strategy includes a diverse portfolio with a focus on new energy and semiconductor sectors, creating a significant commercial landscape [34].

Core Viewpoint - The article discusses the increasing collaboration between traditional car manufacturers and Huawei, highlighting the challenges and strategies in the automotive industry's shift towards smart driving technology [3][8][14]. Group 1: Industry Dynamics - In 2025, the Chinese automotive market will be highly competitive, with new players and tech companies dominating, while traditional manufacturers struggle with their self-developed technologies [11][12]. - Companies like Chery and Great Wall have faced significant setbacks in their self-research efforts, leading to a shift towards partnerships with Huawei for survival [13][14]. - The article emphasizes that collaboration with Huawei is seen as a necessity for traditional car manufacturers to keep pace with the rapid technological advancements in the industry [14][19]. Group 2: Collaboration with Huawei - Many car executives have visited Huawei's headquarters, seeking guidance and collaboration to enhance their smart driving capabilities [3][8][10]. - Huawei offers various cooperation models, including component supply, full-stack solutions, and deep involvement in product design and marketing, which allows car manufacturers to leverage Huawei's technology without fully losing their brand identity [17][21]. - The article notes that while some collaborations have yielded positive results, such as the AITO brand, others have struggled with market acceptance and internal conflicts [21][22]. Group 3: Challenges and Risks - The dependence on Huawei's technology raises concerns about brand dilution for car manufacturers, as consumers may associate the product more with Huawei than the car brand itself [19][24]. - Companies like Li Auto and Xiaopeng, which initially focused on self-research, are now integrating Huawei's technologies, reflecting the industry's shift towards collaboration despite previous competitive tensions [18][19]. - The article warns that while partnerships can provide immediate benefits, they may also lead to long-term challenges in maintaining a unique brand identity and technological independence [23][24].

以下文章来源于米筐投资 ，作者兴兴还是旺旺 米筐投资 . 01 10月15日，稳定币发行商Paxos铸造了300万亿枚美元稳定币，该稳定币PYUSD与美元1：1挂 钩。 因为稳定币类似加密货币市场里的法币，所以大家也可以理解为稳定币发行商Paxos凭空发行了 300万亿美元的货币。 换算成人民币，约2130万亿元。 不过诡异的是， 稳定币发行商Paxos 随后把这300万亿枚的代币全部发送至无法访问的钱包地址 进行了销毁。 2000多万亿凭空产生，又凭空消失！ 米筐投资，专注研究金融财经、国际资本、产业前沿！以宏观视野，从宏观政策、货币供给、产业结构 等多维度研究全球经济，为国人资产配置保驾护航！ 作者： 兴兴还是旺旺 来源： 米筐投资 -------------------------------- Paxos对此操作进行了公开解释，说这是内部转账过程中错误地铸造了过量的PYUSD，发现该错误 后，立即销毁了多余的PYUSD。 Paxos进一步解释道，这是内部技术错误，不存在安全漏洞，客户资金安全。 但无论如何，我们都可以真真切切地看到了一家稳定币发行商能够轻易地、随意地发行稳定币。 并不需要什么监管，也不 ...

Core Viewpoint - The article discusses JD's strategic moves in the automotive industry, highlighting its ambition to become a "supply chain steward" rather than just a car manufacturer, as evidenced by recent partnerships and initiatives [3][7][20]. Group 1: Strategic Partnerships - JD Logistics has established a parts warehouse for Xpeng in the Middle East, storing over a thousand types of auto parts to support Xpeng's after-sales network expansion in the region [4]. - In a span of five days, JD signed significant agreements with CATL and Changan Automobile, indicating a broader strategy beyond mere acquisition [7]. Group 2: Product Launch and Market Positioning - The launch of the "Jingyue V1," priced at 99,800 yuan, showcases JD's supply chain capabilities, emphasizing its role in the automotive ecosystem without manufacturing vehicles [11][12]. - JD's approach aims to reduce the traditional distribution costs in the automotive sector, which can account for 20% of a vehicle's price, by leveraging its established e-commerce and logistics infrastructure [12][16]. Group 3: Industry Transformation - JD's integrated online and offline model addresses pain points in the automotive industry, such as high maintenance costs and inefficient distribution channels, potentially lowering service costs by 40% compared to traditional dealerships [13][14]. - The company is focusing on recruiting for roles in supply chain management and smart warehousing, indicating a commitment to restructuring automotive retail infrastructure [15]. Group 4: Potential Impact and Challenges - JD's entry into the automotive sector could lead to a redefined pricing logic, improved service standards, and accelerated globalization for automotive companies [16][17]. - Challenges include balancing relationships with traditional dealers and addressing standardization issues in battery swapping, which will test JD's ecosystem integration capabilities [19].

以下文章来源于字母榜 ，作者薛亚萍 字母榜 . 让未来不止于大 作者： 薛亚萍 来源：字母榜 在一众大主播几乎"失声"的双11，董宇辉搞出了个大动静。 -------------------------------- 他搭建了一个双11"大卖场"，偌大的场馆内，沙发、床、冰箱等家纺家电产品依次摆放着，灯光架 起，摄像机就位。这是董宇辉为特地为双十一准备的直播现场。 连续三天，董宇辉在这里带货。 据第三方数据平台显示， 10月9日至11日， 与辉同行累计吸引近 7000万人次观看，卖出了超3亿元销售额 。 "才十月份，大家说怎么就双11了？"董宇辉对着镜头解释，" 平台节奏就是这样，各家也都这么跟 。"自10月9日抖音双11启动，董宇辉就进入连播三天的节奏。每一天，他的直播时间都比预告中 多出两到三小时，直到次日下播。 这与去年形成鲜明对比。去年双11大促刚开始时，董宇辉并不怎么在直播间，反而是忙于出差。根 据当时排班表显示，他在关键一周仅直播四小时，还错开两场双十一专场。 今年3月，在接受新浪采访时，董宇辉说要向李佳琦、罗永浩学习，"我得向他们学习，他们确实都 非常优秀。" 如今，董宇辉正在强化自己的带货和主 ...

Core Viewpoint - The article discusses the recent controversy surrounding Guangzhou Rural Commercial Bank's demand for employees to return holiday bonuses, highlighting the bank's financial struggles and the implications for employee morale and industry practices [3][5]. Group 1: Employee Refunds - Guangzhou Rural Commercial Bank is requesting employees to return holiday bonuses totaling approximately 1.4 million yuan per person, which could amount to around 180 million yuan if all employees comply [9][10]. - The bank justifies this action as a means to "further standardize the distribution of allowances and benefits" and claims it is in line with relevant regulations [11][18]. - Employees have expressed dissatisfaction, with many sharing their grievances on social media, indicating a growing discontent within the workforce [11][13]. Group 2: Financial Performance - The bank's total employee compensation for 2024 is projected to be 4.074 billion yuan, reflecting a 5.53% decrease year-on-year, marking the second consecutive year of decline [20][21]. - From 2022 to 2024, the bank's revenue decreased from 22.5 billion yuan to 15.8 billion yuan, and net profit dropped from 3.5 billion yuan to 2.1 billion yuan [23]. - In the first half of 2025, despite a 9.24% year-on-year revenue increase to 8.024 billion yuan, net profit fell by 6.83% to 1.374 billion yuan, indicating ongoing profitability challenges [23][26]. Group 3: Asset Quality Concerns - The bank's non-performing loan (NPL) ratio rose to 1.98% in the first half of 2025, reversing a two-year downward trend, with a significant portion of overdue loans posing a high risk of default [28][29]. - The bank is actively engaging in asset sales to mitigate risk, with plans to publicly auction a batch of debt assets valued at approximately 12.2 billion yuan [30][32]. - This marks the third consecutive year of significant asset disposals, with total debt transferred since 2023 reaching 48.11 billion yuan [32].

以下文章来源于区域品牌事务所 ，作者黄晓军 区域品牌事务所 . 关注区域品牌增长方法论。 作者：黄晓军 来源： 区域品牌事务所 -------------------------------- 有些感伤。但消费行业从不缺"草根逆袭"的传奇，但比传奇更值得看的，是那些从云端跌落的教 训。 今天的主角曾是"中国水果第一股"。他从朝天门挑担卖水果，一直卖到了港交所敲钟。但短短3 年后，又被强制退市、高管"团灭"。 这背后藏着所有消费从业者都该避开的坑。 我不想只复述"洪九果品怎么没的"，更想拆解它的崩塌逻辑。 01 梦幻三年 洪九果品的故事，曾是重庆民营经济的"样板间"，也是新消费"规模制胜"的典型。 但所有泡沫 的破裂，都始于看似无解的"完美开局"。 2022 年 9 月 ， 邓 洪 九 穿 着 深 色 西 装 在 港 交 所 敲 钟 时 ， 洪 九 果 品 的 光 环 几 乎 拉 满 ： 代 码 06689.HK，市值飙到600亿港元，被冠以"中国水果第一股"。 那时市场传着一句话："中国人每吃10个榴莲，就有1个来自洪九"——2022年它光榴莲就卖了 2500万颗，占全国近10%份额，营收150.8亿、净利润 ...

以下文章来源于无冕财经 ，作者无冕财经团队 无冕财经 . 奉守"专业主义，内容为王"，为优质的商业阅读而生。多次获评"年度财经自媒体"，入选胡润百富"广 州最值得投资的企业"榜单50强，广州市新阶联自媒体分会副会长单位，入驻全网20多个平台，覆盖 1000万+商务人群，中国财经新媒体的中坚力量之一。 -------------------------------- 作者： 杨一轩 来源： 无冕财经 国庆长假最后一天，香港一豪宅内突发命案。 据媒体报道，香港警方接到报案称，10月8日清晨，山顶道1号内，一位菲律宾籍女佣上吊自尽， 死因有待验尸后确定，案件正在调查中。 山顶道是香港豪宅黄金地段，屋主们非富即贵。出事的山顶道1号，预计市场价值超7亿港元，也因 此被外界称为香港"最贵凶宅"。 如此昂贵的豪宅发生命案，如果再想在市场上流转，价值必然大打折扣，甚至可能有价无市。山顶 道1号的屋主自然引发外界关注。 有消息称，作家金庸生前曾住在山顶道1号，21年前，重庆富商张松桥1.38亿港元买下此栋豪宅， 如今仍是房主。 地产行业逐渐沉寂，张松桥的名字近年来已甚少出现在公众视野。但十年前甚至更早，他是神秘富 商、重庆首富 ...