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2026,消失的年会
商业洞察· 2026-02-04 09:37
以下文章来源于首席品牌评论 ,作者首席品牌评论 01 这几天刷社交平台,总能刷到类似的追问:"今年你们公司还有年会吗?" 底下的评论区,一半是"取消了,连句通知都没有"的淡然,一半是"庆幸不用排练节目、硬着头皮 敬酒"的解脱,偶尔夹杂着几句"还是想有个仪式感,给这一年收个尾"的遗憾。 首席品牌评论 . 热门品牌案例,专业深度评论。在这里,读懂品牌之道! 作者: 首席品牌评论 来源:首席品牌评论 ----------------------------- 没有哪个商业场景,能像年会这样,既是企业的年度仪式感,也是经济景气度的微观体温计。 谁还记得,2010到2019年,是企业年会的黄金十年。那时候,中国经济处在高速增长期,企业扩 张势头迅猛,年会成了老板的排面、员工的盼头。我身边不少朋友,当年的年会记忆里满是高光时 刻。 有互联网公司把年会办在顶级度假村,进门就是垒成墙的新款iPhone和iPad,终极大奖是欧洲双人 游、生肖金条;有中小企业包下京郊豪华酒店,几百名员工吃喝玩乐三天,抽奖抽到的索尼单反, 能让人兴奋得通宵未眠;更有头部企业,直接带着员工出国,预算一般的去泰国新加坡,预算充足 的直奔欧美,朋友圈里 ...
当黄仁勋在上海菜场买橘子时,他在盘算什么
商业洞察· 2026-02-04 09:37
Core Viewpoint - Huang Renxun, CEO of Nvidia, emphasizes the importance of the Chinese market for the company's future strategy, showcasing a blend of personal engagement and corporate communication to strengthen ties with local employees and clients [3][14]. Group 1: Talent Retention in China - Nvidia's new headquarters in Shanghai, covering over 20,000 square meters, focuses on chip design verification and product optimization, indicating the strategic importance of the Chinese market [15][16]. - Huang has visited China seven times in the past five years, with three visits last year alone, to maintain morale among nearly 4,000 employees in China, which have grown by 50% to 60% in recent years [17][19]. - The departure of key personnel to competitors highlights the need for Nvidia to retain talent, as former employees have founded strong domestic rivals [21][22]. Group 2: H200 Chip Market Entry - Huang's visit aims to facilitate the entry and sales of the H200 chip in China, despite regulatory challenges and increased costs due to U.S. government requirements [26][28]. - Nvidia's revenue from China reached $17 billion in the 2024 fiscal year, accounting for approximately 13% of total revenue, underscoring the market's significance [28]. - The Chinese market is crucial for Nvidia due to its robust customer base and the growing demand from major tech companies and the electric vehicle sector [29][31]. Group 3: Adapting to Market Changes - The share of domestic computing power in China's data center accelerator market has risen from 14% to 34.6% between 2023 and 2024, indicating a structural shift in the industry [34]. - Domestic competitors are gaining traction, with major clients like Baidu and Alibaba shifting orders from Nvidia to local suppliers, reflecting a clear trend towards localization [35]. - Huang's focus is not just on selling chips but on understanding customer needs, strengthening supply chain partnerships, and deepening Nvidia's software ecosystem in China [36][39].
杀疯了!张一鸣,新王炸诞生了
商业洞察· 2026-02-03 09:24
作者:子成 来源:销售与管理Plus 谁能想到,熬夜刷短剧不仅偷走我们的时间,还成了大厂厮杀的新战场! 字节旗下红果短剧逆势崛起,不到 3 年日活破亿,坐稳行业头把交椅;更狠的是,它把带货风刮进 短剧,解锁 " 看剧下单 " 新玩法。 要知道, 2024 年 9 月它的月活才 1.2 亿,一年多时间暴涨 1.5 倍,增速堪称恐怖,人均单日使 用时长更是达到 1.38 小时,直接反超爱优腾芒四大长视频平台。 那么,红果短剧是怎么做到的呢? 答案很简单: 免费。 如今淘宝、京东、小米等大厂纷纷入局,短剧电商彻底从流量狂欢变成群雄逐鹿的红海。 这背后,是 字节对人性的精准拿捏,更是内容电商的全新洗牌 ,读懂这波趋势,就看懂了当下最 野的赚钱风口。 01 字节新爆款 , 红果短剧杀 疯了 现在不管是地铁上、沙发上,还是睡前被窝里,总能看到有人低着头刷短剧,一集几分钟,剧情反 转又上头,一不小心就熬到后半夜 —— 这就是红果短剧崛起的底气,精准拿捏了当代人碎片化摸 鱼、追求即时爽感的刚需。 据 Tech 星球报道, 2026 年 1 月,字节跳动旗下红果短剧 App 日活已经过亿,成为继今日头 条、抖音、豆包、番茄小说 ...
猛涨6000亿,紫金矿业又拿下4座金山
商业洞察· 2026-02-03 09:24
以下文章来源于财经天下WEEKLY ,作者财经天下 财经天下WEEKLY . 《财经天下》周刊官方账号,提供有品质的深度报道,讲述中国企业在时代浪潮中的精彩故事。 作者: 周遐观 来源: 财经天下WEEKLY 在国际金价屡创历史新高之时,资本市场正经历一场有趣的分化:有人急于套现离场,有人却大举 加码。近日,一笔超280亿元的跨境并购让紫金矿业这家从闽西山区走出的企业,再次成为市场焦 ----------------------------- 点。 如果此次收购顺利完成,紫金矿业的矿产金年产量将突破100吨,加快迈向"世界级矿业巨 头"的步伐。 01 280亿元撬动4座金山 1月26日晚间,A股万亿矿业巨头紫金矿业一纸公告刷屏资本市场——其控股子公司紫金黄金国际 有限公司(以下简称"紫金黄金国际")拟出资55亿加元(约合280亿元人民币),全资收购在多伦 多、纽约两地上市的黄金矿业公司"联合黄金"的全部股权,并将后者旗下的4座金矿收入囊中。 若该项交易能够最终完成,这将是紫金矿业史上最大规模的并购案。 消息一出,紫金矿业股价强势上涨。1月27日至29日,公司A股股价累计上涨10%。在此之前, 2025年1月2 ...
2026的造车新王,要登基了?
商业洞察· 2026-02-02 09:38
以下文章来源于凤凰网财经 ,作者公司研究院 凤凰网财经 . 你好,我们是凤凰网财经,全球华人都在看的财经公众号,传播最有价值的财经报道,你值得关注!欢 迎访问:http://finance.ifeng.com/ 作者: 公司研究院 来源:凤凰网财经 2月首日,多家造车新势力陆续公布2026年首月销量情况。 相较同环比表现而言,更值得关注的是头部排名迎来洗牌。根据截至发稿前数据统计, 去年稳坐新 势力月销冠军并获得新势力全年销量冠军的零跑汽车, 1月被鸿蒙智行和小米汽车反超,新势力冠 军宝座或许要易主。 | | 1月造车新势力销量排名 | | | --- | --- | --- | | 车企 | 销量(台)同比(%) | | | 鸿蒙智行 | 57915 | 65.6 | | 小米 | 39000 | | | 零跑 | 32059 | 27 | | 理想 | 27668 | -7.5 | | 蔚来 | 27182 | 96. 1 | | 广汽传祺 | 26937 | 2. 06 | | 吴铂埃安 | 23591 | 63.9 | | 奕派 | 21269 | 145 | | 小鵬 | 20011 | -34 | ...
一边赚钱一边收割,苹果如何能在中国“两头通吃”?
商业洞察· 2026-02-02 09:38
Core Viewpoint - The article discusses Apple's financial performance and the ongoing controversy surrounding its "Apple Tax," highlighting the company's strong revenue growth, particularly in the Greater China region, and the implications of its service revenue model [4][5][9]. Financial Performance - Apple reported its first-quarter financial results for fiscal year 2026, achieving record highs in several key financial metrics, driven by strong demand for the iPhone 17 and a service revenue that surpassed $30 billion for the first time, reaching $30.01 billion, a year-on-year increase of approximately 14% [5][6]. - In the first quarter of fiscal year 2026, revenue from the Greater China region reached $25.53 billion, boosted by a 38% increase in iPhone 17 demand, contributing 17.7% to Apple's total revenue growth [5][9]. Service Revenue Insights - The service segment's gross margin is approximately 77%, significantly higher than Apple's overall gross margin of 46%, indicating a highly profitable business model [9]. - The service revenue growth is closely tied to Apple's large active device base, which exceeds 2.5 billion units, creating a network effect that enhances revenue from the App Store, paid subscriptions, and other services [9]. "Apple Tax" Analysis - The "Apple Tax" in the Greater China region accounts for about 10% of total revenue, compared to 8.8% in the U.S. and 4.6% in Europe, indicating a higher burden on Chinese consumers [12]. - Estimates suggest that the revenue from the "Apple Tax" in Greater China could reach approximately 50 billion RMB in 2025, with a gross profit of around 38.5 billion RMB, highlighting its profitability [12]. Regulatory Environment - Despite rising global scrutiny and regulatory changes in other regions, the "Apple Tax" remains unchanged in China, reflecting Apple's strong market position and its dual strategy of hardware sales and service revenue generation [13][16]. - The article notes that various global jurisdictions are pushing back against Apple's commission structure, yet China has not seen similar regulatory movements, maintaining the highest commission rates globally [20][21]. Consumer Awareness and Legal Actions - There is a growing awareness among Chinese consumers regarding the fairness of Apple's pricing policies, leading to formal complaints against the company for its market dominance and high fees [23][24]. - The complaints include demands for the opening of third-party payment channels and a reduction in the commission rates, indicating a shift from passive acceptance to active advocacy for consumer rights [25][26]. Future Implications - The article suggests that the ongoing regulatory and consumer pressures could reshape the digital market landscape in China, potentially leading to a more equitable distribution of profits and enhanced competition [27][28]. - A more transparent and fair market environment is seen as essential for the long-term competitiveness of China's digital economy on a global scale [30][31].
为何突然大动作?京东9588亿营收!刘强东加24薪后,深夜再官宣
商业洞察· 2026-02-01 09:36
《中产阶级电商消费习惯报告》透露了一个有意思的现象: 年收入超50万元的家庭里,近八成的网购 都落在了京东。 高净值人群不只是买得多,更买得准。房地产市场下跌、黄金失衡,健康赛道成了中产们新的"消费高 地",而京东早已建立了自己的"护城河"。数据显示, 京东健康2025年总收入达到716亿。 以近期的一 款赠礼品"消尿酸"为例, 其单品年度爆发千万成交,在两广地区稳稳扎根 ,妥妥的现金牛。 2023年,京东就已悄悄把全员薪资拉到16薪的水平。进入2024年,调薪节奏明显加快, 全年四轮动作 。年初1月,一线业务岗薪资直接翻倍;2月,客服团队涨薪30%;到了7月,采购和销售岗位的薪酬标 准被推高至20薪。10月,公司再出大招:宣布全员加薪,并明确放出信号——两年内,让所有员工都站 上20薪的台阶。 截至2026年1月,根据京东官方最新披露及权威媒体报道, 京东体系总员工数迅速增长至约90万,而 2024年全年员工总支出就达到了1161亿元人民币。 当不少平台还在靠"砍一刀"拉人头时,京东早已把重心放在了服务和品质上。不玩套路,只拼实打实的 体验,反而攒下了一大批愿意长期买单的高价值用户。 回顾2025年, 京东 ...
刚刚!巴拿马突然翻脸,李嘉诚血本无归!
商业洞察· 2026-02-01 09:36
每日怡见 . 以下文章来源于每日怡见 ,作者每日怡见 关注 国际、财经、社会 作者: 每日怡见 来源: 每日怡见 ----------------------------- 1月29日,巴拿马最高法院宣布, 长江和记公司持有的巴拿马运河两岸港口特许经营权合约无效, 属于"违宪"。 简单的说,就是长和在1996年竞标获胜,2021年续签的巴拿马运河两个关键港口的 特许经营权合 同被判决无效。 巴拿马政府马上要把这两个关键港口的运营权收回去。 这也就意味着长和原本想把包括这两个港口在内的43个港口打包出售给美国贝莱德财团的计划,也 将宣告破产。 看上去这是冲着美国人去的,可实际上呢,你抽丝剥茧,会发现这份判决完全就是冲着我们来的。 咱们把时间线给梳理一下。 这件事的起因是在去年3月份,长和突然出来宣布要将分布在全球23个国家的43个港口卖给美国的 贝莱德财团。 这其中就包括了位于巴拿马运河的两个关键港口。 在这件事情发生之后,我们表示了高度关注。 因为在海运时代,每一处港口,不仅关系着供应链的稳定和国际贸易的通畅,在大国竞争背景下, 港口网络的布局与运营能力,更是会直接影响国家在全球价值链中的地位和地缘博弈的主动 ...
微软一夜蒸发2.4万亿,带来什么信号?
商业洞察· 2026-02-01 09:36
Core Viewpoint - Microsoft experienced a significant market value loss of $350 billion, equivalent to 2.4 trillion RMB, marking the second-largest single-day loss in U.S. stock market history [3] Group 1: Financial Performance - Microsoft reported a revenue of $81.3 billion, a year-on-year increase of 17%, and a net profit of $38.5 billion, soaring by 60% [7] - Despite the impressive financial results, the market reacted negatively due to unmet growth expectations [8] Group 2: Growth Concerns - The key driver of Microsoft's valuation is its Azure cloud business, which saw a slight decline in growth rate from 40% to 39% [9][10] - The market perceives even a minor slowdown in growth as a sign that the AI boom may be reaching its peak, jeopardizing Microsoft's growth narrative [12] Group 3: Capital Expenditure and Investment Risks - Microsoft's capital expenditure reached $37.5 billion, a 66% year-on-year increase, indicating aggressive investment in data centers, AI chips, and computational infrastructure [12] - Concerns arise regarding the return on these investments, as Microsoft provides computational power to OpenAI with minimal revenue sharing [14] Group 4: Client Dependency and Market Dynamics - A significant portion (45%) of Microsoft's $625 billion in unrecognized revenue is directly tied to OpenAI, creating a dependency that poses risks if OpenAI shifts to competitors [15] - OpenAI's attempts to reduce reliance on Microsoft by building its own computational team highlight the precarious nature of their relationship [17] Group 5: Cultural and Innovation Challenges - The increasing presence of Indian executives in Microsoft's leadership has led to concerns about a decline in innovation, particularly in product development [18] - The shift from a technology-driven to a relationship-driven management style may hinder Microsoft's innovative capabilities, which could be a red flag for investors [18]
黄金上天,我们正在见证一个时代的落幕
商业洞察· 2026-01-31 09:22
作者: 老凤1974 来源: 独角鲸工作坊 以下文章来源于独角鲸工作坊 ,作者老凤1974 独角鲸工作坊 . 新生活,新思考。 买少了——这是我跟一个朋友不约而同说的话。 ------------------------------ 我是2025年6月份随手买了点纸黄金,朋友是之前炒股买了点"中国黄金"。今天(1月29日)已经 是第五个涨停,后面两天已经是一字板不带有反复的那种。 但朋友却有点忧心忡忡,毕竟在她所有的资产里,股票是小头中的小头,大头是各种重资产。所以 这位朋友告诉我,她很慌。 三天前我写过一段话: 纽约商品交易所(COMEX)的电子交易盘上,那一串如霓虹般跳动的数字,在某个静 谧的深夜,终于刺破了人类金融史上的心理极值——5000美元/盎司。 但当时我哪怕用最狂放的想象力,也没想到短短三天后,黄金跑到了5500美元/盎司,三天后会如 何,我也不知道。上午有人问我要不要追,我说算了吧,之前没买的,现在还追什么呢? 甚至,我感觉整个社交媒体上的那种因为金价暴涨而来的狂欢,都有点哑然。对买的人来说,涨一 点是挺开心的,这么个狂涨法,稍微有点脑子的人都禁不住要想一想,到底为什么? 01 黄金上天,为什 ...